Ryan R. Sullivan

Podcast Strategy for Finance, Law & Coaching 🎙️ The Podcast Pipeline | DJ → Rapper → Marketer

Podcast strategy for finance, law, and coaching companies scaling to 7-figures and beyond. 
No marketers. No agencies. No freelancers. 
Just your podcast.

👇

Together, we'll build a system with your podcast. 

🎯 Who We Work With:

→ Law, finance, and online service companies that are tired of marketing agencies. 
→ Marketing teams who want a repeatable, low-lift content system.
→ Founders who would rather talk and let their team do the rest. 

🎙️ What You Invest In:

✓ A customized content strategy
✓ Custom YouTube, Podcast, and Email strategy
✓ Support for your team as they implement (we train them while you scale)

🙏 What You Get Today

Just a short call to discuss your podcast. 

https://calendly.com/podcastprinciples/discover

See you there.

– Ryan R. Sullivan

Founder

We help people launch top-1% podcasts with 0 paid promotion using a proven launch strategy tailored specifically to turn audience members into podcast fans.

Here are what some of our podcasters are saying: 

Mikhail Myzgin, VP of Marketing at Slice 

"Ryan is an excellent resource for anything about podcasting. His advice was spot-on, and his expertise helped us solve a problem we didn't know how to go about."

Calum Johnson, Marketing Manager at Public

"I reached out to Ryan because I wanted to start my own podcast & get some pointers from someone who had experience & expertise launching podcasts. The consultation call with Ryan was 100% worth it, Ryan has started a lot of podcasts & gave me great advice that would be difficult to find anywhere else."

Malik Handoush, Strategic Business Develop Coach

"As someone searching for guidance & direction on beginning a podcast, I decided to reach out to Podcast Principles for a consultation. Ryan surpasses any expectations you may have as he brilliantly identifies and assesses where you are and what you're trying to accomplish. His true superpower is in his listening skills where he will help you simplify and reach a point of clarity."

Ready to humanize your business or brand? 30 mins of free advice is cool too :) 

Let's talk - https://calendly.com/podcastprinciples/discover

Gabe Einhorn asked, 
"Can we make this video go viral?"
I felt my blood pressure rise.

My response: 

"I mean, I guess let's try!" 

Our first SAAS marketing video ever. 

For VryfID.

20,000+ impressions
200+ comments
200+ likes

In LinkedIn terms? 

That's viral 😂

Waiting to hear how many signups we got. 

HUGE thanks to Gabe Einhorn for hiring Podcast Principles to get this launch video out there! And of course, shouts to our editor Jose for putting the video together. 

VryfID lets renters and guarantors upload and store all of their documents in one secure profile, with identity verification built in, and then share everything with the broker or landlord through one secure link.

- The first 1,000 people who sign up at VryfID.com get 1 YEAR FREE when we launch.

NYC renters. Brokers. Owners.
This is for you.

#vryfID 
#viral

i turn your business into a podcast ➛ $5m in revenue | 500k downloads | 15m views for clients

"Do people actually charge their podcast guests??"
Yes, and they're evil...


Kidding 😂

Most of the time, they're smart. 

Only sometimes are they evil. 

Somebody in your industry 𝘪𝘴 charging $5000+ to be on their podcast. 

They’re not charging you for a guest spot.

They’re charging you for access to their audience.

They built an audience of your ideal prospects. 

So when you pay to be on their podcast, you’re getting direct access to potential customers who already resonate with the problem you solve.

Now, what you do with that access is up to you, but there's a world where walking away with a few deals could be a reality. OR this is simply a stepping stone to bigger podcasts and media appearances. 

The real value isn’t the podcast itself — it’s the audience you can earn trust with. 

#Podcasting 
#ContentMarketing 
#LeadGeneration

👇

PS: Would you ever pay to be on a podcast?

And then, I turned to Joe. 

"Have you seen this yet?"

Our Black Friday offer. 

His response?

"Jamie, pull that thing up." 

Yes, we have a black friday offer. 
No, I can't get you booked on Rogan.

But I can give away $13,750 worth of work for free.
For the first 5 people who claim it. 

Clients are seeing 10,000+ views/month with this. 

$13,750 worth of strategy, editing, and design. 

It’s all going down on my email list until they’re gone! 
 
Signup Here → https://lnkd.in/eQEEgeDt

Or don't if you don't like free stuff. 

#blackfriday

Last night, I sat in a room with 30 real estate investors.
Millionaires, lenders, wholesalers, and vendors.
The most asked question?

"How are you leveraging social media?"

Briana answered:

"We stopped every single other marketing activity except social media and SMS. There is no better ROI for us than social media. Nothing comes close."

The hosts, Briana and Steve, have done 800+ deals. 

The attendees pressed further. 

They wanted to know how. 

Briana goes into detail:

"I have tried PPC, ads, mailers, cold email, cold calls, SEO, Google ads, local groups, and networking over the past 5 years. Social media has the highest ROI for us."

She continues, 

"If you want to do it, you need a strategy. We have a content calendar. We know what types of videos we have to make each week to bring in leads." 

This social media thing is not going anywhere. 

Remember websites? It's like that, but bigger. 

And everybody knows they need to do it. 

#socialmedia 

PS: Is social media a nice-to-have or a need-to-have for your business?

I have a client who sold over 600 life insurance policies without social media. 4 years later, I can finally show you how they did it.

No selling in their content.
No cold calling or DMing.
No networking.

They started a podcast, but that's not the lesson. I found that these advisors know that money is just a tool. They also know who the right client is, down to how they speak, act, and behave. And they know, on a deeper level, that their clients don't want to talk about money. This creates a massive separation between advisors who get clients from LinkedIn and advisors who don't. 

I have 7 advisors as clients as of today. All 7 decided to stop talking about the market, stocks or investing.

And start talking about YOU. 

YOU = their ideal prospect 

Advising = advice = bad 🔴
Intrigue = curiosity = good 🟢

Advisors look at money as an asset. Regular people look at money as a burden. I call it anti-advising. They pin money as the villain, and give you ideas to make yourself the hero. Same movie, different script.

TLDR: 

Nobody wants an advisor. 
Everybody wants more money. 
Adjust your marketing accordingly. 

#financialadvisor 
#financialadvising 
#finance  

PS: Do you take financial advice from people on LinkedIn?

Every time I get on our monthly call, my business coach asks: “What are you grateful for?”

Last month, it was the ability to slow down.

What I thought was “slowing down” was just stopping the things I truly needed to do to keep progressing.

Fishing, golf and going to the gym are not leisure activities. They are work. The mind works even when you’re not working!

So don’t slow down, just keep doing everything you need to do to keep the engine running, including your “side hobbies” and extracurriculars.

They are curricular.

NOTHING worth doing is a “bonus.”

Everything works together to create you.

Here are many photos from the last few months that haven’t seen the light of day.

Happy Thanksgiving, and thanks for reading! 🦃

#grateful

#grateful

David and Paul launched a podcast after a friend suggested it. 46 months later, here are the results👇

• 427,000 views
• 155,000 downloads
• 75% of their leads from the podcast

We spent 2 months designing this. Dave and Paul had no PR, press, ads, or massive built-in audience, so the strategy here was key. While most life insurance podcasts sounded like a textbook, they brought a new format, personality, and energy. Now, 3000 people tune in every month.

So now the question for you:

"What does it cost if you 𝘥𝘰𝘯'𝘵 launch a podcast?" 

There's an opportunity cost to everything in business.

🎤 → Find the full episode in my comment below

And big thanks to Dave and Paul for joining me 🙏
_________________
#podcastprinciples

PS: Dave and Paul are seeing 15,000 views per month.

We want you do the same, but for free, so we're giving away $13,750 of free strategy, editing, and design. 

Want in? Just sign up here to receive the deal on Black Friday - https://lnkd.in/eQEEgeDt

If you can imagine speaking to an audience of hundreds or thousands of prospects every week, you can become a podcaster.

And most importantly, they trust you.

That’s the power of video podcasting. 

→ "So how does it work?"

𝗧𝗵𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺

4️⃣ Podcast Episodes Per Month
5️⃣ Clips Per Episode
1️⃣ Social Post Per Day

Simple.

You don't have to give yourself more jobs when the content can do the work for you.

Your clients already listen to podcasts; it might as well be yours! 

#contentstrategy 

PS: Would you start a podcast, or do you think it's already too saturated?

Jack Gallagher and I are on our way to work with Liberty One Wealth Advisors in Philadelphia for Content Strategy! Let’s go!

No alternative text description for this image

The average LinkedIn user has 25 video editors in their network. Here's how to hire the right one👇

Stop hunting for an editor.

Lure them in with content. 
 
🎯 Post videos consistently. 

Good editors will DM you, asking to edit your videos. Most of the people on our team came to me first with, “Hey, I edit. Want a sample?” Sample them, go from there. 
 
🤝 Work your network. 

Ask every podcast host you know: “Who’s producing your show?” Most producers juggle 5–10 podcasts. If they’re good, they can probably take one more.
 
🧪 Give a test, not a thesis. 

Share 3–5 minutes of raw video. 

Ask for:  

• a clean edit  
• a title and thumbnail idea  
• 2 short clips with captions  

Turnaround in 48–72 hours. 

You’ll know fast.
 
✅ Good: Proactive, asks questions, offers a sample.  
❌ Bad: Misses the first deadline, uses AI for captions
 
Bottom line: publish, attract, filter, hire.  

Let your content pull the right people to you.
 
#hiring

People say podcasting is saturated, and then post on a platform with a billion users.

We all know what is actually saturated ⤵

▶  LinkedIn
▶  YouTube
▶  Facebook
▶  Instagram
▶  Tiktok

If podcasting as a medium is saturated, that means all social media is too. And you're still here. 

We all wish we were making content on YouTube when there were only 3 million users. 

That's how it feels with podcasting right now.

Only 500,000 active podcasts. 

It's just the beginning. 

Get in! 
___________
#podcastprinciples

YouTube is giving away views like candy. 
And the best part is, it's 100% free. 

Your first 20 videos are on us. 

(see photo for client results)

If you're waiting to start and finally want to get some views, we'll help you. 

How to get started: 

For Black Friday, I’m giving the first month 100% free to 5 people who commit to 3 months.
 
90 days is all it takes to hit that 10,000 views per month mark, and we'll help you get there. 

All you have to do is sign up using the link in the first comment. 

Get in there! 

#blackfriday 

PS: Every single screenshot here is from today, 11/26. These are real, 100% organic non-GMO results. 0 paid ads, just strategy and consistency.

YouTube for Business Owners - Stats

Nigel Thomas

David to Goliath

Alpha Inbound

Consultant

We run custom-built FB and TikTok campaigns for Health and Wellness Brands, decreasing their new customer cost by up to 20% in 90 days or less.

Here's how we help:

◼️ Set custom KPIs for the campaigns in line with your brand growth goals.
◼️ Establish a systematic testing approach, with a heavy focus on content.
◼️ Analyze how paid social is contributing to your entire ecosystem.
◼️ Focus on your bottom line revenue, not just ROAS.

Interested in learning more? DM me or book a discovery call using the form below.

Chief Executive Officer

-Built external relationships with key strategic partners
-Built internal infrastructure & operations to enable efficient scaling.
-Advised owner on core business strategies to drive the company forward.

Chief Growth Officer

Service to Millions

CEO | Founder

RealtyACCEL

Chief Operating Officer

AECOM

Quantity Surveyor

Northen Surveying Services Ltd

Junior Quantity surveyor

DECATHLON FRANCE

Department Manager

Book Consistent Qualified Calls From LinkedIn using our FlyWheel System (Tested on 300+ Clients) | DM ‘FlyWheel” To Learn More

You’re making it work. Just like most 'business' owners I meet.

But the truth?

You haven’t built a real business yet.

- You’re talented
- You’ve got some clients
- You know how to get results

But your sales call calendar? 
The inconsistent revenue? 
The never ending slack messages?

That’s the real problem.

Most agency owners I work with want three things:

1) Consistent pipeline with high quality leads
2) A team to delegate client work
3) Clarity on what to work on when

A business that works for you. Not a job.

Here’s how I help:

1) We position you to win premium retainers
2) We install a lead gen system to fill up your calendar
3) We fix your calendar so you can lead like a real CEO

And we do it together in a focused 90 day sprint

No fluff. No cookie-cutter advice. 

Just real support that drives results.

Here’s what that looks like:

📌 Tanner: From $15K with 1 client → $30K/month, in 4 months
📌 Sam: Doubled his agency and hired a new team in 90 days
📌 Tobi: Went from freelancer to $30K/month with A+ clients
📌 Alex: Scaled from $12k to $70k in 4 months
📌 Stephen: Scaled from $10k to $18k by increasing prices 
📌 Sammy: Grew by over 50% in 60 days and hired a team

And I’ve also done it all myself. Twice.

Built two 7-figure agencies from scratch.

Now I coach high-performing remote agency founders like you to do the same.

Minus the mistakes I made (LOL)

So if you’re:

- Running a marketing agency
- Already at $5K+/month
- Ready to grow without losing your sanity

→ Hit the ‘Book an Appointment’ button at the top of my posts

And let’s build the agency you actually want.

From $2K/month to outside Alex Hormozi's HQ.

Here's the roadmap of how he did it.

It didn't start in Vegas.
It started with a 21 year old called Victor Moen who'd been "an entrepreneur" since 15…
and felt like he'd failed at everything.

Marketing agencies.
Drop shipping.
Websites.
Nothing worked.

He was waking up depressed, scrolling YouTube,
waiting for the next hack to save him.

Then he built his affiliate agency
and stopped trying to figure it out alone.

When he finally got the structure he'd been missing,
he made 10k in 10 days from one action item he didn't even know existed.

He took the money, booked a flight,
and walked into Hormozi's workshop with his hands shaking.

What changed him wasn't hype.
It was finally doing the fundamentals he'd avoided for years.

And that's why we built the Agency Scaling Roadmap.
For the Victors of the world who have the drive… but no structure.

Inside the Roadmap:

• Financial engine (cash, margins, risk)
• Growth engine (cold email, LinkedIn, sales)
• Operational systems
• Hiring and delegation
• Long term authority and retention

If you want it, comment "Roadmap" in the comments and I'll send it over.
You must be connected with me to receive it.

PS. The roadmap is built to take your agency to $100k per month.

We help Agencies Sign 1-5 High Ticket Clients a Month using our FlyWheel System (Tested with 300+ Clients) DM Me “Scale” if you’re interested

You think your LinkedIn content isn't working.
458 views. 5 likes. 1 comment.

But here's what you can't see:

The ideal client you've been looking for...

1) They've read your last 12 posts. 
2) They've visited your profile 5 times. 
3) They've screenshot your frameworks. 
4) They've forwarded your content to their team.

But... They've never engaged once.

Not a single like. 
Not one comment. 
Nothing in your DMs.

Here's the problem:

They won't make the first move.

This is why you can't just post and pray.

1) Check who viewed your profile → DM them 
2) See who followed you this week → DM them
3) Notice someone's read multiple posts → DM them

Not the people commenting "Great post!" (They're just bots)

The silent ones. 
The lurkers. 
The profile viewers who never engage.

They're your hottest leads.

I messaged 25 of these people last week:

7 responded
4 booked calls
1 became a client

All from people who never liked a single post.

Your content brings them to the door. 
But you still have to open it.

Stop waiting for them to book a call. 
They won't.

Start conversations with your silent audience. 
That's where the real money is.

taplio

The Battle

Ryan R. Sullivan

Nigel Thomas

Followers

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Performance ScoreRyan R. Sullivan's LinkedIn Performance

Performance ScoreNigel Thomas's LinkedIn Performance

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taplio

The Battle

Ryan R. Sullivan

Nigel Thomas

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan R. Sullivan's LinkedIn Performance

Performance ScoreNigel Thomas's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRyan R. Sullivan's LinkedIn Performance