Ryan R. Sullivan

Podcast Strategy for Finance, Law & Coaching 🎙️ The Podcast Pipeline | DJ → Rapper → Marketer

You’re an advisor, not a full-time marketer.

Referrals are great…but they’re inconsistent. 

In the meantime, a financial "coach" on TikTok is getting millions of views pushing dangerous advice. 

But you don't have a content problem. 

You have a system problem:

→ Random posts
→ The occasional YouTube video
→ Compliance saying "we'll get back to you."

Let's change that. 

We'll build a repeatable, compliance-friendly, team-run content system with a simple cadence:

One 90-minute recording session per month → 3–4 segments + 15–30 clips

Then we turn that into a weekly rhythm across LinkedIn, email, YouTube, and your podcast.

We helped a client generate 150+ life insurance clients with one podcast.
Built 100+ podcast strategies for finance, CPA's, banks, and law firms. 

If you want a credible, relationship-driven growth system your team can sustain:

📅 Book a Discovery call: https://calendly.com/podcastprinciples/discover

I'll see you there! 

-Ryan R. Sullivan

Founder

We help people launch top-1% podcasts with 0 paid promotion using a proven launch strategy tailored specifically to turn audience members into podcast fans.

Here are what some of our podcasters are saying: 

Mikhail Myzgin, VP of Marketing at Slice 

"Ryan is an excellent resource for anything about podcasting. His advice was spot-on, and his expertise helped us solve a problem we didn't know how to go about."

Calum Johnson, Marketing Manager at Public

"I reached out to Ryan because I wanted to start my own podcast & get some pointers from someone who had experience & expertise launching podcasts. The consultation call with Ryan was 100% worth it, Ryan has started a lot of podcasts & gave me great advice that would be difficult to find anywhere else."

Malik Handoush, Strategic Business Develop Coach

"As someone searching for guidance & direction on beginning a podcast, I decided to reach out to Podcast Principles for a consultation. Ryan surpasses any expectations you may have as he brilliantly identifies and assesses where you are and what you're trying to accomplish. His true superpower is in his listening skills where he will help you simplify and reach a point of clarity."

Ready to humanize your business or brand? 30 mins of free advice is cool too :) 

Let's talk - https://calendly.com/podcastprinciples/discover

Simplifying marketing for financial advisors I Saving you time so you can focus on your clients I Making sure you stay well connected with your clients and prospects

Hey there! So glad you stopped by!My name is Niki and I am a marketing consultant, coach, and specialist for financial advisors. Sometimes, I’m simply a sounding board. Advisors need someone to talk to also!In 2016 I got my FPQP designation because I find finance incredibly interesting. This designation and education allow me to serve you better.I help with marketing strategies, building brand awareness, thought leadership, and growing your business.Let's show the world what a great advisor you are!As a woman in the finance industry, I am a strong advocate for amplifying the voices of females in finance! People always like to know a person’s “why.”Here’s mine:Working with financial advisors has to be one of the most fulfilling things I get to do.Advisors are some of the most caring and selfless people I know. I see what they do each and every day and how much they care for their clients.If I can help you with your marketing and business growth so you can take care of your clients better, everyone wins!When not working, I am pestering my husband, learning about how to not annoy my pre-teen daughter, kissing all over our little baby boy. chasing after my dogs, and constantly taking pictures. On a quest to dive deeper into the bible and learn more about Jesus! Highly recommend the book Driven by Eternity! We live in an area surrounded by mountains, so there is a lot of time&nbsp;spent&nbsp;exploring, hiking, and searching for antiques in small, mountain towns. Hippie at heart!Specialties:⚫ Content strategy⚫ Social media marketing⚫ Campaign management ⚫ Email marketing strategy⚫ Advocate for relatable content⚫ Brand awareness and recognition⚫ Engagement and relationship managementAnd making finance fun!Follow me for marketing tips and advice.

Niki Clark, FPQP

Wow. 

Thank you everyone who has trusted me and my company to help you. 

We love getting to work with advisors and help them in any way we can and promise that we don't take your trust for granted.

Shout out to my team for helping us get here! 
Rachel Clark, Blair Kelly, Sidra A., Rachel Hanley, Jorge Javier, Irvin Briceno, and my husband William. 

And thank you the team at Kitces.com for recognizing us.

Let's go 2026!

Niki Clark, FPQP®

Non-Boring Marketing for Financial Advisors

Kitces Asset Map

Most advisors don’t need better content on LinkedIn.
They need better positioning and cleaner execution.

Here’s what’s actually working right now if you want visibility that turns into trust, conversations, and clients.

Teach first. Always.
The posts getting reach are short, direct, and useful.
One idea. One clarification. One myth corrected.

Example:
Most investors think volatility is the risk.
The real risk is reacting to it.

That kind of post gets read, saved, and shared.

Consistency beats clever every time.
Two to three posts per week. Same days. Similar times.
Then stay online and respond like a human.

LinkedIn is prioritizing conversation over content.
If you post and disappear, you are leaving reach on the table.

Your profile is not a résumé. It’s a landing page.
Headline = who you help + outcome.
Banner = visual reinforcement.
About section = proof.

Add three specific client outcomes.
Not services. Results.

What formats are winning right now
• Short text posts that simplify something people overthink
• Sub-15-second videos with one practical tip
• Educational stories pulled from real client scenarios
• Myth vs fact posts that make people pause

No sales pitch. No corporate language. No overproduction.

Timing still matters
Mid-morning, Tuesday through Thursday is a solid baseline.
But test your own data and commit to a rhythm you can maintain.

Predictability performs better than randomness.

If you look at analytics, look at the right ones
Impressions tell you if your hook works.
Engagement tells you if your message resonates.
Follower demographics tell you if the right people are paying attention.
CTR tells you who actually wants more.

Check monthly. Adjust. Repeat.

Where LinkedIn is heading
More weight on real dialogue.
More reward for clear expertise.
More visibility for posts that teach through stories.

Less tolerance for vanity posts and polished nothingness.

If LinkedIn feels “hard,” it’s usually because you’re trying to sound impressive instead of useful.

Show up like you would to coffee with a prospect.
Bring one insight. Explain it clearly. Invite the conversation.

That’s how advisors build authority now.
And it compounds faster than any algorithm trick.

What’s one topic your clients ask about constantly that you could explain in two sentences?

I'm in family mode and shall return tomorrow.

2026's word of the year is Family and making sure I stay true to that.

Did you pick a word for the year?

I bought a ring this week from Jeff Bezos and today I opened my LinkedIn to be hit with this ad. 

My ring was $15. 
Van Cleef goes for about $4k.

This seems like a drastic jump. 

Lifestyle creep to the extreme.

BUT

This ad did do something right.

It immediately stopped my scroll and I went to Google to look at their rings. Granted it was for the sake of this post but nonetheless.

And therein lies the lesson: if a piece of marketing can get you to stop and look, it has done its job.

Hey Van Cleef & Arpels, I'd be happy to represent your merch. My ring size is 7.5.

If you are using the word "thoughtful" in your content, just know, so is everyone one else on this planet.

AI unfortunately has taken that word and ran with it. Hard.

So even if you have always used it, just know, it might need to go on the backburner until AI chooses another "it" word. 

It's the Wild Wild West out here folks.

The algorithm doesn’t care how long you worked on your post.

It cares how people react to it.

Did they stop scrolling?
Did they read past the first line?
Did they stay long enough to signal interest?

That’s it.

If you want more reach on LinkedIn, your content has to do a few things fast:

1. Make it obvious why they should care
If the value isn’t clear in the first sentence, you’ve lost them.

2. Win the first 2–3 seconds
Curiosity beats clever. Lead with something that makes them pause.

3. Speak their language
Not yours. Not financial jargon. The words they already use in their head.

4. Hold attention
Scroll-stopping gets you noticed. Staying power gets you rewarded.

Every platform has the same goal: keep people on the app.

The longer your content keeps someone engaged, the more the algorithm works in your favor.

Effort doesn’t equal distribution.
Response does.

Write for humans first.
The algorithm follows.

And if you’re thinking about engagement pods, don’t.
They train the algorithm to show your content to the wrong people.

taplio

The Battle

Ryan R. Sullivan

Niki Clark, FPQP

Followers

Posts

Engagements

Likes

Performance ScoreNiki Clark, FPQP's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ryan R. Sullivan

Niki Clark, FPQP

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Niki Clark, FPQP's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNiki Clark, FPQP's LinkedIn Performance