Ryan R. Sullivan

Podcast Strategy for Finance, Law & Coaching 🎙️ The Podcast Pipeline | DJ → Rapper → Marketer

Podcast strategy for finance, law, and coaching companies scaling to 7-figures and beyond. 
No marketers. No agencies. No freelancers. 
Just your podcast.

👇

Together, we'll build a system with your podcast. 

🎯 Who We Work With:

→ Law, finance, and online service companies that are tired of marketing agencies. 
→ Marketing teams who want a repeatable, low-lift content system.
→ Founders who would rather talk and let their team do the rest. 

🎙️ What You Invest In:

✓ A customized content strategy
✓ Custom YouTube, Podcast, and Email strategy
✓ Support for your team as they implement (we train them while you scale)

🙏 What You Get Today

Just a short call to discuss your podcast. 

https://calendly.com/podcastprinciples/discover

See you there.

– Ryan R. Sullivan

Founder

We help people launch top-1% podcasts with 0 paid promotion using a proven launch strategy tailored specifically to turn audience members into podcast fans.

Here are what some of our podcasters are saying: 

Mikhail Myzgin, VP of Marketing at Slice 

"Ryan is an excellent resource for anything about podcasting. His advice was spot-on, and his expertise helped us solve a problem we didn't know how to go about."

Calum Johnson, Marketing Manager at Public

"I reached out to Ryan because I wanted to start my own podcast & get some pointers from someone who had experience & expertise launching podcasts. The consultation call with Ryan was 100% worth it, Ryan has started a lot of podcasts & gave me great advice that would be difficult to find anywhere else."

Malik Handoush, Strategic Business Develop Coach

"As someone searching for guidance & direction on beginning a podcast, I decided to reach out to Podcast Principles for a consultation. Ryan surpasses any expectations you may have as he brilliantly identifies and assesses where you are and what you're trying to accomplish. His true superpower is in his listening skills where he will help you simplify and reach a point of clarity."

Ready to humanize your business or brand? 30 mins of free advice is cool too :) 

Let's talk - https://calendly.com/podcastprinciples/discover

Gabe Einhorn asked, 
"Can we make this video go viral?"
I felt my blood pressure rise.

My response: 

"I mean, I guess let's try!" 

Our first SAAS marketing video ever. 

For VryfID.

20,000+ impressions
200+ comments
200+ likes

In LinkedIn terms? 

That's viral 😂

Waiting to hear how many signups we got. 

HUGE thanks to Gabe Einhorn for hiring Podcast Principles to get this launch video out there! And of course, shouts to our editor Jose for putting the video together. 

VryfID lets renters and guarantors upload and store all of their documents in one secure profile, with identity verification built in, and then share everything with the broker or landlord through one secure link.

- The first 1,000 people who sign up at VryfID.com get 1 YEAR FREE when we launch.

NYC renters. Brokers. Owners.
This is for you.

#vryfID 
#viral

i turn your business into a podcast ➛ $5m in revenue | 500k downloads | 15m views for clients

"Do people actually charge their podcast guests??"
Yes, and they're evil...


Kidding 😂

Most of the time, they're smart. 

Only sometimes are they evil. 

Somebody in your industry 𝘪𝘴 charging $5000+ to be on their podcast. 

They’re not charging you for a guest spot.

They’re charging you for access to their audience.

They built an audience of your ideal prospects. 

So when you pay to be on their podcast, you’re getting direct access to potential customers who already resonate with the problem you solve.

Now, what you do with that access is up to you, but there's a world where walking away with a few deals could be a reality. OR this is simply a stepping stone to bigger podcasts and media appearances. 

The real value isn’t the podcast itself — it’s the audience you can earn trust with. 

#Podcasting 
#ContentMarketing 
#LeadGeneration

👇

PS: Would you ever pay to be on a podcast?

And then, I turned to Joe. 

"Have you seen this yet?"

Our Black Friday offer. 

His response?

"Jamie, pull that thing up." 

Yes, we have a black friday offer. 
No, I can't get you booked on Rogan.

But I can give away $13,750 worth of work for free.
For the first 5 people who claim it. 

Clients are seeing 10,000+ views/month with this. 

$13,750 worth of strategy, editing, and design. 

It’s all going down on my email list until they’re gone! 
 
Signup Here → https://lnkd.in/eQEEgeDt

Or don't if you don't like free stuff. 

#blackfriday

Last night, I sat in a room with 30 real estate investors.
Millionaires, lenders, wholesalers, and vendors.
The most asked question?

"How are you leveraging social media?"

Briana answered:

"We stopped every single other marketing activity except social media and SMS. There is no better ROI for us than social media. Nothing comes close."

The hosts, Briana and Steve, have done 800+ deals. 

The attendees pressed further. 

They wanted to know how. 

Briana goes into detail:

"I have tried PPC, ads, mailers, cold email, cold calls, SEO, Google ads, local groups, and networking over the past 5 years. Social media has the highest ROI for us."

She continues, 

"If you want to do it, you need a strategy. We have a content calendar. We know what types of videos we have to make each week to bring in leads." 

This social media thing is not going anywhere. 

Remember websites? It's like that, but bigger. 

And everybody knows they need to do it. 

#socialmedia 

PS: Is social media a nice-to-have or a need-to-have for your business?

I have a client who sold over 600 life insurance policies without social media. 4 years later, I can finally show you how they did it.

No selling in their content.
No cold calling or DMing.
No networking.

They started a podcast, but that's not the lesson. I found that these advisors know that money is just a tool. They also know who the right client is, down to how they speak, act, and behave. And they know, on a deeper level, that their clients don't want to talk about money. This creates a massive separation between advisors who get clients from LinkedIn and advisors who don't. 

I have 7 advisors as clients as of today. All 7 decided to stop talking about the market, stocks or investing.

And start talking about YOU. 

YOU = their ideal prospect 

Advising = advice = bad 🔴
Intrigue = curiosity = good 🟢

Advisors look at money as an asset. Regular people look at money as a burden. I call it anti-advising. They pin money as the villain, and give you ideas to make yourself the hero. Same movie, different script.

TLDR: 

Nobody wants an advisor. 
Everybody wants more money. 
Adjust your marketing accordingly. 

#financialadvisor 
#financialadvising 
#finance  

PS: Do you take financial advice from people on LinkedIn?

Every time I get on our monthly call, my business coach asks: “What are you grateful for?”

Last month, it was the ability to slow down.

What I thought was “slowing down” was just stopping the things I truly needed to do to keep progressing.

Fishing, golf and going to the gym are not leisure activities. They are work. The mind works even when you’re not working!

So don’t slow down, just keep doing everything you need to do to keep the engine running, including your “side hobbies” and extracurriculars.

They are curricular.

NOTHING worth doing is a “bonus.”

Everything works together to create you.

Here are many photos from the last few months that haven’t seen the light of day.

Happy Thanksgiving, and thanks for reading! 🦃

#grateful

#grateful

David and Paul launched a podcast after a friend suggested it. 46 months later, here are the results👇

• 427,000 views
• 155,000 downloads
• 75% of their leads from the podcast

We spent 2 months designing this. Dave and Paul had no PR, press, ads, or massive built-in audience, so the strategy here was key. While most life insurance podcasts sounded like a textbook, they brought a new format, personality, and energy. Now, 3000 people tune in every month.

So now the question for you:

"What does it cost if you 𝘥𝘰𝘯'𝘵 launch a podcast?" 

There's an opportunity cost to everything in business.

🎤 → Find the full episode in my comment below

And big thanks to Dave and Paul for joining me 🙏
_________________
#podcastprinciples

PS: Dave and Paul are seeing 15,000 views per month.

We want you do the same, but for free, so we're giving away $13,750 of free strategy, editing, and design. 

Want in? Just sign up here to receive the deal on Black Friday - https://lnkd.in/eQEEgeDt

If you can imagine speaking to an audience of hundreds or thousands of prospects every week, you can become a podcaster.

And most importantly, they trust you.

That’s the power of video podcasting. 

→ "So how does it work?"

𝗧𝗵𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺

4️⃣ Podcast Episodes Per Month
5️⃣ Clips Per Episode
1️⃣ Social Post Per Day

Simple.

You don't have to give yourself more jobs when the content can do the work for you.

Your clients already listen to podcasts; it might as well be yours! 

#contentstrategy 

PS: Would you start a podcast, or do you think it's already too saturated?

Jack Gallagher and I are on our way to work with Liberty One Wealth Advisors in Philadelphia for Content Strategy! Let’s go!

No alternative text description for this image

The average LinkedIn user has 25 video editors in their network. Here's how to hire the right one👇

Stop hunting for an editor.

Lure them in with content. 
 
🎯 Post videos consistently. 

Good editors will DM you, asking to edit your videos. Most of the people on our team came to me first with, “Hey, I edit. Want a sample?” Sample them, go from there. 
 
🤝 Work your network. 

Ask every podcast host you know: “Who’s producing your show?” Most producers juggle 5–10 podcasts. If they’re good, they can probably take one more.
 
🧪 Give a test, not a thesis. 

Share 3–5 minutes of raw video. 

Ask for:  

• a clean edit  
• a title and thumbnail idea  
• 2 short clips with captions  

Turnaround in 48–72 hours. 

You’ll know fast.
 
✅ Good: Proactive, asks questions, offers a sample.  
❌ Bad: Misses the first deadline, uses AI for captions
 
Bottom line: publish, attract, filter, hire.  

Let your content pull the right people to you.
 
#hiring

People say podcasting is saturated, and then post on a platform with a billion users.

We all know what is actually saturated ⤵

▶  LinkedIn
▶  YouTube
▶  Facebook
▶  Instagram
▶  Tiktok

If podcasting as a medium is saturated, that means all social media is too. And you're still here. 

We all wish we were making content on YouTube when there were only 3 million users. 

That's how it feels with podcasting right now.

Only 500,000 active podcasts. 

It's just the beginning. 

Get in! 
___________
#podcastprinciples

YouTube is giving away views like candy. 
And the best part is, it's 100% free. 

Your first 20 videos are on us. 

(see photo for client results)

If you're waiting to start and finally want to get some views, we'll help you. 

How to get started: 

For Black Friday, I’m giving the first month 100% free to 5 people who commit to 3 months.
 
90 days is all it takes to hit that 10,000 views per month mark, and we'll help you get there. 

All you have to do is sign up using the link in the first comment. 

Get in there! 

#blackfriday 

PS: Every single screenshot here is from today, 11/26. These are real, 100% organic non-GMO results. 0 paid ads, just strategy and consistency.

YouTube for Business Owners - Stats

Suzanne Taylor-King

Taylord Coaching

Join My Community: The Expansion Lab
Are you ready to take bold action, disrupt the status quo, and master the art of reinvention?

The Expansion Lab is where visionary leaders, entrepreneurs, and bold thinkers come together to collaborate, share ideas, and create lasting impact. It’s a space designed for those who are ready to break through limitations, build a charismatic presence, and reinvent their businesses and themselves.

Whether you're looking to master your next pivot, amplify your impact, or create a legacy that stands the test of time, The Expansion Lab is the place to explore innovative strategies and be part of a community that thrives on bold ideas.

🔥 Inside The Expansion Lab, you'll get access to:

Exclusive content and strategies for high-level business reinvention
Collaborative discussions with like-minded leaders ready to take action
Workshops and live events designed to help you amplify your charisma and confidence
Let's push boundaries together. Join The Expansion Lab and be part of the next wave of bold, innovative leadership.

https://www.skool.com/expansion-lab-4-entrepreneurs/about

Coach/Community Founder

Welcome to "Unlock Your Way with STK," the ultimate podcast for entrepreneurs who are ready to finally get past their limitations and achieve their full potential. Hosted by Suzanne Taylor-King, a seasoned entrepreneur with 30 years of experience, this show is your go-to resource for inspiration, information, and innovation.

In each episode, Suzanne invites you to join her on a journey that goes beyond just building a business; it's about personal growth and transformation. Discover the strategies, insights, and stories that have propelled Suzanne and her guests to remarkable heights.

"Unlock Your Way with STK" features a variety of episode styles, from in-depth interviews with successful individuals to educational episodes that provide actionable advice. You'll even get a look behind the curtain of what it's like to work with Suzanne as she coaches amazing people like you who are striving to expand their businesses.

Subscribe now and embark on a transformative journey. It's time to unlock your way to success. Join us on "Unlock Your Way with STK" and make your entrepreneurial dreams a reality.

Podcast Host

Certified Life and Business Coach 10,000+ hours coaching & mentoring.Business Coaching for the Business that is your Life
I've created the Taylord method of coaching in order to teach people how to balance energy, work, love and strategic goal setting, connecting to your source of inspiration and having all the material abundance you could want.
But you have to really dive in and do the work, and the deeper you go, the more value there is.  And that’s what this program is all about, doing the work, going deeper, and implementing while you go – working toward YOUR GOALS.

 Imagine . . .

A life where you’re making the impact your soul is calling you toward.

A life where you’re using your gifts fully and it enlivens and nourishes you.

A life full of healthy, loving relationships.

A life of grace and abundance, where you regularly feel grateful and connected.

A life in where self-care is a priority, and its practice is full of ease. 

A life that in the end, is full of sweet beautiful memories, and no regrets.

 

What if there is a way to...

feel calm and peaceful while effectively planning for meaningful success?  

be really present with your family, your work, your play, yourself? 

feel like every day you’re creating exactly what you want in life?  

feel like your work was aligned with your soul?

​Let's have a powerful conversation and decide if the Taylord Method is a fit for your business!

Owner/CEO/Consultant/Coach

Ready for the Business you Deserve?
 Are you overwhelmed and struggling?
Losing the confidence you had in your abilities and wondering what am I doing wrong?
You have such drive and a desire to build a business that provides not only for you and your family but also HELPS others. You’re caught in the web of watching what other business owners are doing wondering if you should just do what they do. You feel like you’re surrounded by people doing what you’re doing and you don’t have any idea how to stand out. 
You know the work you do is valuable and important, but you struggle to convince your ideal client of it’s value. You feel like deep down, what you really need is someone to just tell you what the hell to do. You are so tired of throwing spaghetti at the wall and waiting to see what email, opt-in, post or strategy will work!

Unsubscribe from everything, STOP downloading freebies the answer is NOT there!
Commit to this program, do the work and you will have a clear pathway to your high-ticket offer.  That stand out offer, that will make a difference for you and your business.

The Confident Coach

One on One Life Coaching for Entrepreneurs, Leaders and Executives
Personal Development is the highest form of growth you can give your business!  This high level, individual approach to increase productivity, focus and results of your overall life and business goals.
Eudaimonology......the secret sauce, magic pill and competitive advantage, that will have others asking.......How did you do it?

​What is Eudaimonology?

Certified Life Coach

Holistic Nutritionist

Category Thinkers

Category Thinkers is the free community that brings category designers together. Whether you’re already an expert or just “category curious,” you’re welcome to join the hundreds of others who strive to be radically different. Ambassadors are an invite-only group who are dedicated to growing and fostering the community.

Ambassador

Positive Intelligence

Mental Performance Coach

Living Healthy List LLC

The Midlife Reboot Program ~ the Taylord Signature Online Program

Holistic Living Expert/Positive Psychology Leadership

Erica Wexler Transforms LLC

Corporate Training Contracted Positive Psychology, Resilience, Work/Life Quality

Transformational Guidance Senior Facilitator

Trellis Consulting LLC

Advisory Board Member

Stiles Dental Care

Wellness Coordinator

Club Metro USA

Personal Trainer/Holistic Nutritionist 

Build your Authority, Attract and Engage Customers Organically with a Community-Driven Growth Plan - Leverage the Expertise of a Community Founder, Coach and Eudaimonologist for High-Performance Business Success

I started my first business before the internet, before smartphones, before “online” was even a thing.
Four decades later, I’m still doing what most futurists only talk about — reinventing in real time.

I’ve built, scaled, and sold companies through every wave of disruption — from print ads to social media, from fax machines to AI. What I’ve learned is simple: technology changes, but human nature doesn’t.

Today, I help seasoned entrepreneurs, founders, and executives over 40 become future-proof — not by chasing trends, but by mastering the art of reinvention. My work blends strategic foresight, stoic philosophy, and AI enablement to create businesses that thrive no matter what the world throws at them.

“Futurists predict. I prepare.”

That’s the difference. I translate complex innovation — AI, automation, brand evolution — into simple, actionable strategy that builds clarity, efficiency, and magnetic authority.

If you’ve built an empire the hard way and refuse to be made obsolete by the next algorithm shift — I’m your strategic partner. I work with founders ready to step out of overwhelm and into their next era of vision-led, AI-enabled leadership.

🧠 Strategic Foresight
💼 AI-Enabled Growth Systems
🧭 Identity & Reinvention Architecture
⚡️ Founder Optimization & Brand Authority

After forty years of entrepreneurship, I’ve learned that staying relevant isn’t about keeping up — it’s about thinking ahead.

The future isn’t coming; it’s being built by those who dare to lead it.

Let’s build it together.

Entrepreneurship can be overwhelming, lonely and the online space can be the most distracting place to find the help you need.  Let's cut through the BS, ads, and algorithms and see the content we want to see, and connect with a tribe of vetted, accomplished, high-vibe entrepreneurs! 
​
This platform off social media is an app you can download to your computer, or phone, and turn on/off notifications and emails! How Cool!
​
Combining knowledge, community, a mastermind group, accountability, voice rooms, and specialized groups based on your profession.


Join Us   https://www.suzannetaylorking.com/theidealab4

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The Battle

Ryan R. Sullivan

Suzanne Taylor-King

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The Battle

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Suzanne Taylor-King

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Posts

Engagements

Likes

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