Sumaiya Noor

Award-winning Product & Strategy Leader | Product Management & Growth-PLG | AI driven B2B & B2C Products | 40Under40 | ex-IBM | Startup Advisor | Fulbright Scholar | Advisory Board Member, Judge, Coach & Keynote Speaker

In the end, we all become stories. Mine is about building products, AI solutions and ecosystems across the globe.

Outcome-driven AI, Technology & Product leader with 14+ years of experience leading product, data science, design and engineering teams. I love building transformative products and high-performing teams for solving customers' pain points. Specialized in AI based B2B, B2C & B2B2C SaaS products, User Experience & Engineering.

Adept in deriving optimal value from Applied AI, Data, Cloud applications, Web 3.0 and other emerging technologies. Technical, people and business experience with distinctive ability to utilize multi-functional expertise. Growth mindset with focus on execution utilizing analytical skills, agile and design thinking to deliver business results. 

Board Member, Startup Advisor, Author and graduate of IBM Leadership Development Program. Experienced in managing teams across 6 continents (being based in 4 continents) with Fortune100 companies and startups. C-suite leadership experience of collaborating with global cross-functional teams to drive innovation for high-growth organizations.

I attended Purdue University, USA on full scholarship (Fulbright - one of the most competitive scholarships in the world) for my MS/MBA. INSEAD certified Digital Strategy consultant, Certified AI Product Manager and a Software Engineer.

I speak frequently at multiple forums globally. Spoken at US State Department with delegates from 47 countries including US Congress members. Also gave a talk at Grace Hopper Conference, attended by more than 30K technologists world-wide.

In life, grit has enabled me to overcome adversity. Beyond work, avid supporter of women & human rights, education, and DEI.

EXPERTISE 
PRODUCT & TECH: Product Strategy and Development (0-1, 1-n) • Product-Led Growth (PLG) • Product Management • Product-Market fit • Product Roadmap • A/B Testing • SDLC • Experimentation • Applied AI & Digital Strategy • Agentic AI
CUSTOMER EXPERIENCE/UX: Human-Centered Design • User Research 
BUSINESS & PEOPLE: Strategic Partnerships • Mergers & Acquisitions • Talent Strategy • Talent Acquisition • People Management • GTM Strategy 

VALUES & SKILLS
• Grit • Humility • Empathy & Kindness • Authenticity & Integrity • Critical Thinking & Problem Solving • Curiosity & Continuous Learning  

Looking for data-driven and customer-centric full stack Product & AI expert with global cross-functional leadership experience for taking your business to the next level or interested in hearing me speak, please reach out at sumaiyan@gmail.com.

Advisor - Product & Growth

I have been collaborating with multiple startups across the globe as an advisor mostly on Product and Growth for past few years. Some notable highlights of my work so far are:

• Enabled a startup to close $11.5Million of Round A funding.
• Helped an early stage startup in finding Product-Market fit for enhancing MVP and adding new features which finally resulted in 30% increase in conversion rate.
• Collaborated with founders to formulate a Product Strategy and Pricing Model for a 20% increase in retention rate over the period of 4 months. 
• Designed and helped the company to implement go-to-market strategy (PLG) for 45% MoM growth.
• Last and one of the most important ones is helping these startups to build highly effective teams responsible for delivering all these great results.

Please feel free to reach out if you want to take your startup to the next level.

Eva "Chief of Staff" Goetze

College Advising Boutique

With almost two decades of experience, Eva Goetze, founder of College Advising Boutique, has successfully guided competitive students into top-tier universities such as Yale, Brown University, University of Michigan, UCSD, UCB, UCLA, and more. As a College Admissions Advisor and Essay Expert, Eva specializes in elevating students' college applications through three key steps:

1. Set Goals – Dive deep into who you are, your natural gifts, challenges, and explore majors and careers that align with both current trends and your unique strengths.

2. Strategic Roadmap – A personalized, 1:1 plan, organized to help you achieve your goals with clarity and purpose.

3. Execute with Accountability – Ms. G. helps students manage their time with a custom project management system on their phones, tracking due dates and ensuring effective communication. Students also learn key essay techniques to set their stories apart.

Eva’s services covers 7th - 12th & transfers, offering guidance on college applications, internships, extracurricular planning, academic consulting, and test prep. Whether it’s creating the perfect college list, preparing for tours and interviews, or crafting standout essays, Eva ensures every student has a competitive edge.

Essay execution is always a positive and motivating approach, ensuring the process enjoyable and stress-free.

With utmost accountability, Eva is dedicated to guiding students at every stage of their journey, whether in high school or graduate programs. Through remote meetings, she creates tailored plans for academic and extracurricular success.

Eva’s students gain acceptance to prestigious institutions worldwide. Interested in learning about our personalized plans? Book your complimentary high school audit now at collegeadvisingboutique.com.

Follow us on Instagram, TikTok, and YouTube for tips, updates, and more! @collegeadvisingboutique

Founder

The Browar Group 

Passionate & forward-thinking COO, skilled in operational excellence for effortlessly juggling multiple responsibilities while looking 50 steps ahead. 

Real estate investment-trend nerd

Chief Operating Officer

CommSafe AI

As Chief of Staff at CommSafe AI, Eva Goetze excelled in supporting CEO Tyrone Smith by providing strategic guidance and operational support. Her executive functioning skills and expertise in marketing strategy were instrumental in driving the company's success. Eva played a pivotal role in optimizing project management processes, ensuring seamless execution of critical initiatives. Additionally, she coordinated high-profile events and executed marketing strategies to enhance brand awareness and reach. As a trusted advisor, Eva actively collaborated with internal and external stakeholders, fostering strong relationships and facilitating effective communication. Her leadership and agile execution of Chief of Staff responsibilities propelled the organization forward, driving growth and maximizing operational efficiency.

Chief Of Staff

RentMoola

As the Chief of Staff at RentMoola, Eva Goetze made a remarkable impact on the company. She drove its growth and success, raising over $22 million in under a year through her expertise in fundraising and investor relations.

Eva's leadership extended to supporting over 105 employees at RentMoola, including Shareholders, the Board and Executive C-suite. She led monthly Team All Hands meetings, fostering collaboration and engagement. Eva also coordinated various meetings, including onboarding, brainstorming, kickoff, feedback and retrospective, and budget and financial meetings, ensuring productive collaboration across the organization.

Beyond internal operations, Eva collaborated with external partners, such as Kathy Ireland World Wide, pitching for awards and establishing fintech connections through the National Association of Realtors (NAR) conferences. Her strategic acumen and marketing expertise were evident in editing marketing pitch slides, enhancing RentMoola's brand and driving business growth.

Throughout the challenges of the pandemic, Eva's strategic leadership and human resource management skills ensured business continuity. She swiftly adapted operations, prioritizing employee well-being and productivity. Eva's ability to pivot and implement effective strategies allowed RentMoola to thrive in a changing business landscape.

Working closely with the CEO, Eva provided valuable insights and collaborated on key decisions, setting the company's strategic direction. Her dedication, resilience, and adaptability were evident in expanding the workforce from 22 to over 105 employees during the pandemic.

Eva Goetze's leadership and contributions were pivotal in positioning RentMoola for long-term success. Her strategic guidance, ability to navigate challenges, and drive for growth made her an invaluable asset to the company.

Chief of Staff, Office of CEO and Strategic Projects

Maui Ocean Center

Eva Goetze, an accomplished marketing and event executive, played a pivotal role in the success of Maui Ocean Center. Working under the guidance of Director of Marketing Elyse Ditzel, Eva took on additional responsibilities after Elyse's departure. Eva coordinated top VIP events for over 500 guests, surpassing the million-dollar goal.

As the lead for marketing and event directing, Eva managed the entire event logistics, collaborating closely with the executive and marketing team. She drafted comprehensive event proposals, handled finances, and ensured seamless communication with musicians, vendors, and all locational aspects.

Eva's role extended beyond event management as she worked with the Director of Marketing, Public Relations, Social Media, and Graphics teams, contributing to cohesive marketing strategies. Leveraging social media platforms, she implemented up-to-date marketing and branding strategies to enhance awareness.

Recognizing the importance of community engagement, Eva implemented culturally sensitive and educational programs, driving increased participation in monthly events. She conducted comprehensive evaluations, continuously improving strategies.

With her creative problem-solving skills and excellent communication abilities, Eva fostered effective collaboration across teams. Additionally, she managed health and fitness community programs aligned with the aquarium's marketing objectives.

Eva's impact extended to implementing promotional calendars and organizing new events, including VIP Galas, Sneak Peek Nights, and Grand Openings. Her dedication to preserving Hawai'i's marine environment and culture was evident throughout her endeavors.

Through her extensive experience and versatile skill set, Eva Goetze exemplified excellence in marketing, event coordination, and cultural programming, significantly contributing to the success and reputation of Maui Ocean Center.

Marketing and Events Manager

San Diego Fitness

As Marketing Director at San Diego Fitness, Eva developed and executed a fully integrated marketing strategy aligned with the company's objectives. Responsibilities included:

• Formulating and implementing the brand strategy.
• Creating marketing plans for new and existing personal trainers.
• Overseeing the execution of marketing initiatives, including events, digital marketing, and videography.
• Conducting video and music editing.
• Crafting persuasive copy for marketing campaigns.
• Collaborating with co-owners to enhance their social media presence on Instagram and Facebook.
• Guiding day-to-day marketing activities.
• Managing social media presence and implementing reputation improvement programs.
• Analyzing the competitive landscape and staying abreast of consumer trends.
• Attending conferences and events for ongoing education in marketing and social media.
• Demonstrating a track record of outstanding customer service.
• Exhibiting kind, confident, and dynamic leadership qualities.
• Identifying and seizing unique branding opportunities.
• Organizing team-based events that fostered interaction, project management, and goal setting.
• Thriving under pressure and showcasing active listening and organizational skills.
• Creating and managing project plans for marketing and event activities.
• Coordinating events and meetings, establishing contacts, and developing schedules.
• Updating office communications on various platforms.
• Networking with influencers and building a strong network.
• Hosting "LIVE" educational and entertaining fitness events on social media.

Marketing and Events Director

EC English Language Centres

•  Creator of educational programs for various language levels. 
•  Lead Pronunciation Teacher 
•  Implemented instruction: Taught beginner to advanced private and small group courses in:
•  English Grammar: beginner, pre-intermediate, intermediate, advance, and fluent.
•  Communication/Speaking
•  Test and Note Taking Skills
•  Intonation/Syntax
•  Pronunciation

English Teacher (ESL) & Lead Pronunciation Teacher 

Yesheva Co-op Middle and High School

• Managed academic field trips for students and parents. 
• Created a sense of community and positive environment for all involved.
• Delivered supreme customer service
• Taught 14 home-school students in a group setting. 
• Educated fourth to tenth graders. 
• Helped improve reading, essay development, history, science, and math understanding, study skills and test scores. 
• Managed classroom etiquette. 
• Assisted with Physical Fitness classes. 
• Organized class field trip. 
• Attended monthly school and parent meetings.

Homeschool Teacher 

UCEAP

• Event Coordinator: Enjoyed creating educational events to teach ESL to elementary, middle and high school Italian students in Tuscany, Italy. 
• Coordinated academic programs in line with college entrance test with UC Siena faculty (via UCEAP). 

• Educator: Balanced organizing educational events and teaching while studying Italian language full time. While at UC Siena, intensive history, cooking and art courses were conquered. 
• Harmonious towards international populations and communities. 
• World Traveler: Enjoyed exploring Roman, Tuscan, and Venetian countryside, people, and customs.

ESL Educational Event Coordinator & ESL Teacher

Robert Goetze, DDS

*Excellent leadership handling variety of projects at one time
*Wearer of multiple hats: scheduling work, managing follow-ups, and ensuring the front desk, guests and dentist is appropriately managed.
*Part-time while in high school (after school) and college (weekends)

Assistant to Office Manager

Eva Goetze is the owner of College Advising Boutique, a personalized consulting service dedicated to empowering teens and young adults since 2006. She helps them navigate the complex process of planning for their future, whether that’s through college, trade schools, the military, or going abroad. Eva works closely with her clients to develop personalized strategies, craft standout essays, prepare for interviews, and ultimately set them up for success. She’s also currently working on two books for her clients, in addition to building her YouTube channel to provide even more support and resources. Interested in a complimentary high school audit and discovery call? 
Please book here: https://www.collegeadvisingboutique.com

Formerly the COO of The Browar Group, Eva specialized in operations, supporting the CEO with scaling the business, commerical property underwriting, investor relations, P&Ls, and sales strategy. Her focus on improving business processes and operational efficiency has been key to driving the company’s growth. 

Eva’s background also includes multiple Chief of Staff roles in AI and FinTech, where she honed her leadership and project management skills, while staying ahead of market trends to drive innovation.

In addition to her work in real estate and college advising, Eva leads Driven Friends meetups, a collaborative and uplifting space for entrepreneurs, investors, and those ready to break the mold. These events include hikes, Friendsgiving gatherings, trivia nights, and more—creating a community of like-minded individuals. Check it out at: https://www.meetup.com/drivenfriends/

Kudos About Eva:

"You are the Queen of Organizing." - Senior HR Director, RentMoola
"You are the heartbeat of the company." - Sean Danner, Community Leader
"You have the highest Emotional Intelligence (EQ) I've ever seen." - Billy Gene, I Am Marketing
"You have instant likability." - Manager Danny, Walt Disney World Resort
Residing in San Diego, California, Eva is open to connecting with teens, young adults, and professionals to explore how she can best support your goals, in addition to speaking and teaching opportunities.

In her free time, Eva enjoys weight lifting, playing at the beach with her nephew and niece as the world’s best aunt, and chilling with her parents' Shih Tzu puppy, Maya.

Founder, Executive Consultant & CoS Community Builder

Community: Monthly meetups for Chief of Staffs (CoSs) to 'level up' their skills and connect with others to share best practices.

Consultant: I provide virtual Executive training for CEOs, COO, CoS and administrative generalists to better understand the world of Chief of Staffs.

CoS services via business strategy, project management, marketing, HR, research, operations and more for start-ups (tech, fintech, medtech, edtech, AI, health avenues, products and more).

I support:

Executive Coaching
Chief of Staff 90 Day Planning
Strategic planning
Operations 
Venture Capital - liaison for CEO/Exec
Project Management - Agile, Lean, Six Sigma, Scrum
Human Resources - onboarding, 90 day goal planning, Gusto support
Communications - internal and external
Ultimate follow-upper
Market Research
Business Development
Business Strategy
Events & Culture Planning (Virtual & In-Person)

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Eva Goetze

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