Sumaiya Noor

Award-winning Product & Strategy Leader | Product Management & Growth-PLG | AI driven B2B & B2C Products | 40Under40 | ex-IBM | Startup Advisor | Fulbright Scholar | Advisory Board Member, Judge, Coach & Keynote Speaker

In the end, we all become stories. Mine is about building products, AI solutions and ecosystems across the globe.

Outcome-driven AI, Technology & Product leader with 14+ years of experience leading product, data science, design and engineering teams. I love building transformative products and high-performing teams for solving customers' pain points. Specialized in AI based B2B, B2C & B2B2C SaaS products, User Experience & Engineering.

Adept in deriving optimal value from Applied AI, Data, Cloud applications, Web 3.0 and other emerging technologies. Technical, people and business experience with distinctive ability to utilize multi-functional expertise. Growth mindset with focus on execution utilizing analytical skills, agile and design thinking to deliver business results. 

Board Member, Startup Advisor, Author and graduate of IBM Leadership Development Program. Experienced in managing teams across 6 continents (being based in 4 continents) with Fortune100 companies and startups. C-suite leadership experience of collaborating with global cross-functional teams to drive innovation for high-growth organizations.

I attended Purdue University, USA on full scholarship (Fulbright - one of the most competitive scholarships in the world) for my MS/MBA. INSEAD certified Digital Strategy consultant, Certified AI Product Manager and a Software Engineer.

I speak frequently at multiple forums globally. Spoken at US State Department with delegates from 47 countries including US Congress members. Also gave a talk at Grace Hopper Conference, attended by more than 30K technologists world-wide.

In life, grit has enabled me to overcome adversity. Beyond work, avid supporter of women & human rights, education, and DEI.

EXPERTISE 
PRODUCT & TECH: Product Strategy and Development (0-1, 1-n) • Product-Led Growth (PLG) • Product Management • Product-Market fit • Product Roadmap • A/B Testing • SDLC • Experimentation • Applied AI & Digital Strategy • Agentic AI
CUSTOMER EXPERIENCE/UX: Human-Centered Design • User Research 
BUSINESS & PEOPLE: Strategic Partnerships • Mergers & Acquisitions • Talent Strategy • Talent Acquisition • People Management • GTM Strategy 

VALUES & SKILLS
• Grit • Humility • Empathy & Kindness • Authenticity & Integrity • Critical Thinking & Problem Solving • Curiosity & Continuous Learning  

Looking for data-driven and customer-centric full stack Product & AI expert with global cross-functional leadership experience for taking your business to the next level or interested in hearing me speak, please reach out at sumaiyan@gmail.com.

Advisor - Product & Growth

I have been collaborating with multiple startups across the globe as an advisor mostly on Product and Growth for past few years. Some notable highlights of my work so far are:

• Enabled a startup to close $11.5Million of Round A funding.
• Helped an early stage startup in finding Product-Market fit for enhancing MVP and adding new features which finally resulted in 30% increase in conversion rate.
• Collaborated with founders to formulate a Product Strategy and Pricing Model for a 20% increase in retention rate over the period of 4 months. 
• Designed and helped the company to implement go-to-market strategy (PLG) for 45% MoM growth.
• Last and one of the most important ones is helping these startups to build highly effective teams responsible for delivering all these great results.

Please feel free to reach out if you want to take your startup to the next level.

Pontifícia Universidade Católica do Rio Grande do Sul

Consultant

Brick Abode

Marketing Manager

RentMoola

·	Developed go-to-market plan for new launches, working in collaboration with cross-functional teams   and partners.
·	Worked closely with CEO to create and implement marketing strategy and campaigns.
·	Responsible for preparing and presenting the QBR to the leadership team and board of directors. 
·	Team Lead of Marketing Team. 
·	Responsible for managing and executing lead generation campaign targeting prospects and existing customers through email marketing, webinars, social media, videos, and text message.
·	Developed email marketing strategy and campaigns defining messaging, templates, and monitoring    KPI’s. Increased open rate in 70% in the first year.
·	Created and provided marketing collateral (one pager, folders, brochures) to support sales team and company strategy.
·	Worked in collaboration with partners to increase brand awareness and visibility through press-releases, webinars, social media posts.

Marketing Consultant (Contract)

Encore Semi, Inc.

•	Led competitive analysis to provide relevant data to support the company strategy. 
•	Responsible for CRM initiative. Led meetings, actions and ran tests to implement the CRM tool effectively.
•	Created and categorized leads in CRM (Insightly) to support communication campaign.
•	Worked closely with President to implement communication campaign and develop messaging for targeted audiences for lead generation.

MBA Marketing Program

DSolution Consulting

•	Responsible for developing projects for new clients and providing marketing consulting including all   components of marketing mix (product, pricing, place, promotion).
•	Helped companies define their value proposition and improve their branding strategy and product positioning.
•	Developed messaging strategy to generate demand through different channels.
•	Provided competitive analysis to implement new strategies and products in the market.

Marketing Consultant

Dell

•	Managed product marketing strategy and campaign execution for different lines of products including desktops, software, accessories, and services targeting Consumer, SMB, and Large Enterprise segments.
•	Managed messaging strategy and promotions to generate demand through different vehicles such as e-mail marketing, magazines, newspapers, catalogs, and website.
•	Aligned customer needs, promotional roadmap, sales/marketing tactics & P&L objectives.	
•	Created product positioning, and technical strategies for content development and sales enablement. 
•	Designed appealing product solution briefs, and technical whitepapers and spec sheets.
•	Managed events and webinars.
•	Managed launches of the following Dell products: Hybrid, XPS & Inspiron One desktops; Dell Peripherals (wireless mouse, backpacks, monitors, projectors, etc...), and Dell Services (ProSupport).   
•	Led competitive analysis and pricing strategy.

Product Manager

•	Developed all sales force through skills assessment, call monitoring, coaching and feedback.
•	Responsible for developing teams of fifteen sales reps.
•	Managed proper training of sales reps for new and existing products, tools, offerings and processes. 
•	Responsible for monitoring and evaluating sales metrics and also identify required actions necessary to achieve targets.

Consumer Sales Coach

Unibanco

•	Responsible for managing an agency of the conglomerate Unibanco.
•	Training of 4 months in Sao Paulo, at the end of it, lead one of the agencies of the bank.

Bank Manager

SHV GROUP

•	Leadership  and coordination of teams in the call center.
•	Building  the  team : implementation of pre-sales,  sales,  and post-sales structure.
•	Training  and motivating the team. 
•	Increase sales using 0800 channel.

Customer Relations Supervisor

BRASIL TELECOM

-Responsible for the area of customer support  and coordination of teams in call center
-Management and monitoring team  to achievement of  quality  indicators of company

Sales Supervisor

Passionate professional with over 12 years of extensive and diversified experience in the fields of Marketing and Sales within both large corporations and start-ups, spanning B2C and B2B segments. Fluent in English and Portuguese, with a robust background in Product Management. Proven track record in managing and developing marketing strategies and successful campaigns for various product lines, including desktops, accessories, SaaS, and services. Recognized for strong results-driven and problem-solving abilities, along with the capacity to motivate and influence others. Highly skilled at executing complex projects involving peers and multiple teams.

In 2015, I moved from Brazil to fulfill my dream of living in the US. In March 2019, I received my Master’s Degree in Business Administration with a specialization in Marketing in San Diego, California.

Core Competencies: Marketing Strategy, Go To Market Plan, Digital Marketing, Marketing Campaign, Lead Generation, A/B Testing, Email Marketing Campaign, Content Marketing, Product Management, Product Marketing, Team Leadership, Competitive Intelligence, Events, CRM, Marketing Communication, Branding, Localization, SaaS.

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Sumaiya Noor

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