Sumaiya Noor

Award-winning Product & Strategy Leader | Product Management & Growth-PLG | AI driven B2B & B2C Products | 40Under40 | ex-IBM | Startup Advisor | Fulbright Scholar | Advisory Board Member, Judge, Coach & Keynote Speaker

In the end, we all become stories. Mine is about building products, AI solutions and ecosystems across the globe.

Outcome-driven AI, Technology & Product leader with 14+ years of experience leading product, data science, design and engineering teams. I love building transformative products and high-performing teams for solving customers' pain points. Specialized in AI based B2B, B2C & B2B2C SaaS products, User Experience & Engineering.

Adept in deriving optimal value from Applied AI, Data, Cloud applications, Web 3.0 and other emerging technologies. Technical, people and business experience with distinctive ability to utilize multi-functional expertise. Growth mindset with focus on execution utilizing analytical skills, agile and design thinking to deliver business results. 

Board Member, Startup Advisor, Author and graduate of IBM Leadership Development Program. Experienced in managing teams across 6 continents (being based in 4 continents) with Fortune100 companies and startups. C-suite leadership experience of collaborating with global cross-functional teams to drive innovation for high-growth organizations.

I attended Purdue University, USA on full scholarship (Fulbright - one of the most competitive scholarships in the world) for my MS/MBA. INSEAD certified Digital Strategy consultant, Certified AI Product Manager and a Software Engineer.

I speak frequently at multiple forums globally. Spoken at US State Department with delegates from 47 countries including US Congress members. Also gave a talk at Grace Hopper Conference, attended by more than 30K technologists world-wide.

In life, grit has enabled me to overcome adversity. Beyond work, avid supporter of women & human rights, education, and DEI.

EXPERTISE 
PRODUCT & TECH: Product Strategy and Development (0-1, 1-n) • Product-Led Growth (PLG) • Product Management • Product-Market fit • Product Roadmap • A/B Testing • SDLC • Experimentation • Applied AI & Digital Strategy • Agentic AI
CUSTOMER EXPERIENCE/UX: Human-Centered Design • User Research 
BUSINESS & PEOPLE: Strategic Partnerships • Mergers & Acquisitions • Talent Strategy • Talent Acquisition • People Management • GTM Strategy 

VALUES & SKILLS
• Grit • Humility • Empathy & Kindness • Authenticity & Integrity • Critical Thinking & Problem Solving • Curiosity & Continuous Learning  

Looking for data-driven and customer-centric full stack Product & AI expert with global cross-functional leadership experience for taking your business to the next level or interested in hearing me speak, please reach out at sumaiyan@gmail.com.

Advisor - Product & Growth

I have been collaborating with multiple startups across the globe as an advisor mostly on Product and Growth for past few years. Some notable highlights of my work so far are:

• Enabled a startup to close $11.5Million of Round A funding.
• Helped an early stage startup in finding Product-Market fit for enhancing MVP and adding new features which finally resulted in 30% increase in conversion rate.
• Collaborated with founders to formulate a Product Strategy and Pricing Model for a 20% increase in retention rate over the period of 4 months. 
• Designed and helped the company to implement go-to-market strategy (PLG) for 45% MoM growth.
• Last and one of the most important ones is helping these startups to build highly effective teams responsible for delivering all these great results.

Please feel free to reach out if you want to take your startup to the next level.

Sarah J. Smith

Sr. Content Marketing Manager

GigaOm

Corporate Account Executive

Stratasmith

• Built a book of business with $250K in new clients and retained $500K in existing accounts.

• Helped clients generate $3.5M through revenue-driving websites.

• Managed a $1.2M pay-per-click (PPC) advertising budget.

Stratasmith is a self-owned marketing consulting firm focused on driving strategic growth for SMBs.

Principal Consultant

FIDO Alliance

• Led comprehensive product launches, including Passkey Central and FIDO Face Verification Certification, resulting in 25 new #1 ranked keywords, a 430% increase in organic traffic, and a 120% rise in SQLs.

• Revamped the Authenticate 2024 website, boosting registrations by 10%, adding 5 top-ranked keywords, and achieving a 15% year-over-year traffic increase while increasing followers by 250% and real-time event engagement by 1200%.

• Oversaw strategic content initiatives, including public relations, research reports, and awareness guides, to drive engagement and conversions for digital and in-person events.

The FIDO Alliance exists to bring together the leaders in the security fields across enterprises, government, and private and public organizations to embrace the need for a passwordless experience for users that is frictionless for both users and the company.

Director of Marketing

GoMaxPro

• Led a team of 6 writers to create digital marketing campaigns, social media campaigns, and product content on customized websites serving over 65 clients.

• Developed B2B and B2C sales pipeline, built partner alliances, automated AI and CRM workflows.

GoMaxPro is a digital marketing and SEM agency with full-service website services. Our clients have made millions with our websites that transform their revenue and business growth trajectories.

Marketing Director

BreachLock Inc

• Drove marketing team to achieve 283% revenue growth, from $1.8M (2021) to $6.9M in 2022, with projected revenue increase of 44.9% in 2023.

• Managed all marketing initiatives to drive revenue for sales team, guiding public-facing content, communications, public relations, PPC advertising, LinkedIn campaigns, executive thought leadership, and product launch of EASM platform.

BreachLock is a multimillion dollar international penetration testing as a service (PTaaS) company.

Orca Security

• Contributed to 199% revenue increase due to strategic content initiatives delivered during tenure ($6.8M to $20.3M).

• Increased attributable MQLs by 250% and doubled SQLs by leveraging a successful content marketing strategy focused on SEM, social media, partner marketing, and product marketing content to drive conversions.

Orca Security is a cloud security startup with $20M in annual revenue.

Deepwatch

• Generated $1.7M in attributable revenue and increased website traffic by 450% through high-touch relationships with sales; revamped website content focused on persona-focused keywords, technical SEO, and increased content cadence.

• Led marketing team, serving as chief liaison with Threat Research Department, to deliver real-time customer and prospect communications; translated technical CTAs into highly engaging blog content to increase traffic and expand distribution

Deepwatch is a leading private startup providing managed detection and response services.

Content Marketing Manager

Critical Insight

• Improved website traffic by 310% over 3.5 years and social media engagement by 250%, leveraging integrated marketing strategies focusing on relevant buyer and influencer SEO content.

• Managed email marketing to drive $4.7M in MQLs and $2.3M in attributable revenue over 3.5 years.

Critical Insight is a private cybersecurity startup.

Content Strategist

CBT Nuggets

• Delivered end-to-end seamless CRM platform migration from HubSpot to Pardot, managing full scope of projects; migrated 200+ landing pages to preserve SEO, 60K contacts and prospects, and 50 evergreen email marketing campaigns.

• Developed email marketing strategy, increasing email open rates by 15% and click through rates by 20%.

CBT Nuggets delivers innovative, high-quality IT training through engaging online videos.

Email Marketing Manager

State of Alaska

• Oversaw email marketing campaigns and increased website traffic to TravelAlaska.com and NorthtoAlaska.com by 20% and 55%. 

• Managed $1M in annual PPC campaigns for multiple clients, maximizing performance.

Digital Marketing Specialist

Sales & Marketing Executive | Analyst Relations | Cybersecurity, IT & Content Marketing Expertise

I’ve dedicated most of my professional life to marketing. And you know what? I genuinely love it.

I went from creating content for Starbucks to leading marketing teams in the world of cybersecurity, cloud security, and SaaS.

Here are just a few highlights:

🔹 Led a marketing team to achieve 283% revenue growth, from $1.8M in 2021 to $6.9M in 2022

🔹 Contributed to a 199% revenue increase through strategic content initiatives ($6.8M to $20.3M)

🔹 Contributed directly to a 5X increase in ARR from $1M to $6M during my tenure


Today, here’s what matters for your business:

It’s 2025, and the way we do business and marketing is changing fast.

Artificial intelligence (AI) is here, and companies need the right marketing leader with the right vision to help them maximize revenue and keep costs low.

👉 That’s exactly what I help companies do.

→ I love helping brands sharpen their positioning, find their clear voice in the market, and turn strategy into revenue growth.

→ In my work, I rely on a strong team, data-backed decisions, and end-to-end marketing campaigns that get customers to act.

If your company is looking for a Marketing Director or Marketing Manager to handle the marketing side of the business, I am the right person.

Let’s connect!


Core Competencies:
Marketing Strategy | Brand Strategy & Corporate Positioning | Growth Strategy & Revenue Generation Focus | ROI & Budget Optimization | Public Relations & Media Relations | Digital Marketing | Social Media Marketing | Content Marketing | SEO, SEM, & PPC | Marketing Campaign Planning | Team Leadership | Market Research | Data Analysis

Industry Experience:
Cybersecurity | Cloud Security | SaaS | AI | IT | Security Operations | Zero Trust Security | Security Compliance | MDR | DFIR | Protective Controls | ML | OSINT | Pentesting | Security Validation | Everything as a Service

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Sumaiya Noor

Sarah J. Smith, MBA

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