Sumant Vasan

CEO @ Spark Hat | I help healthcare companies acquire customers | $100M+ generated for my clients

The brutal truth? Your ideal customers are searching right now.

They're typing questions into Google. They're asking ChatGPT for recommendations. They're scrolling through AI-powered search results.

-And they're finding your competitors instead of you-

I'm Sumant Vasan, and I've spent 14 years fixing this exact problem for businesses that refuse to stay invisible.

Here's what I deliver:

✅ SEO that actually works - Not 500 blog posts hoping something sticks. Strategic optimization that puts you where your customers are already looking.

✅ AI-age website optimization - Your site needs to speak to both humans AND the AI systems now powering search. I make sure it does both fluently.

✅ Profitable advertising - Stop throwing money at ads that don't convert. I've managed $500K+ in spend and know exactly what turns clicks into customers.

What success looks like:
→ Your lead pipeline full of qualified leads
→ You stop losing customers to competitors you've never heard of
→ Your marketing budget actually generates measurable ROI
→ You become the obvious choice when customers search

The reality? Most businesses are playing yesterday's game while search evolves every day. Google's AI updates, ChatGPT's influence, Perplexity's growth (the landscape is shifting fast).

I help forward-thinking brands stay ahead of these changes, not behind them.

My track record speaks:

• Helped a health testing company dominate COVID testing with monster revenue
• Helped a drug testing business achieve 300% revenue growth in 18 months
• Helped a jewelry brand grow from $100K to $350K monthly revenue

The question isn't whether your customers are searching. They are.
The question is: Will they find you or your competition?

Ready to stop being your industry's best-kept secret? Let's talk.

Fractional CMO

- Helped design pre launch roadmap for fintech application
- Built influencer marketing program
- Designed content strategy and investor pitch collateral
- Coordinated app build with dev team to ensure optimal customer experience

HelloFresh

Director, Employee Relations

The Walt Disney Company

Driving HR results at ESPN. My responsibilities include:

•   Overseeing lifecycle people strategy for ~1200 full-time and 4000 recurring employees (compensation initiatives to annual talent planning to organizational design)
•   Providing comprehensive HR support to Employee Resource Groups supporting and sustaining inclusion initiatives
•   Training managers and stakeholders on performance management and employment practices

Human Resources Business Partner (HRBP)

Citadel

•	Strategized and operationalized new hire, mid-year, & annual talent performance reviews 
•	Investigated employee relations & compliance violations 
•	Drafted non-compete, severance, & other standard legal documents 
•	Created and conducted anti-harassment trainings 
•	Analyzed data to identify patterns and proactively resolve attrition concerns

Director, Global Employee Relations and People Operations

WeWork

•	Developed and implemented WeWork’s first performance management policy, including training senior leaders and managers on how to identify and improve underperformance 
•	Drafted and implemented ADA policy and Flexible Work Arrangement policy in light of COVID-19 industry changes
•	Defined standards for promotions and succession planning focused on talent retention

Led ABC and Marvel's employee relations matters after being promoted within Disney (previously managed the same matters at ESPN). My responsibilities included:

•     Consulting with management and employees across all levels of the organization to create tools and processes for internal investigations, policies, and practices
•     Managing compliance investigations, performance management, and executive coaching
•     Advising in cases of workplace violence, fitness for duty, and crisis response (including emergency operations centers)
•     Making recommendations of resolutions in partnership with Legal, Labor Relations, HR Business Partners, and senior management
•     Responding to agency requests and charges, as well as internal audit inquiries
•     Training managers and executive leaders on legal and regulatory changes
•     Building on existing metrics and expanding data reporting to identify trends for decision-making and proactive opportunities

Senior Manager, Employee Relations

DanaherLagnese, PC

Summer Associate / Law Clerk

Koskoff, Koskoff and Bieder

Summer Associate

Cross-functional Employee Relations (Legal), Human Resources, and People Operations professional with 10+ years of education and experience. Skilled in assessing organizations, creating best practices, and developing high-performing teams--from hiring exceptional talent to leading subject matter experts. Thrives on building relationships and finding creative solutions.

taplio

The Battle

Sumant Vasan

Nisha Vasan

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