Sunny Bonnell

Founder & CEO, Motto® • Top Global Brand & Visionary Leadership Expert • Bestselling Author, Rare Breed • Co-Founder, VisionCamp® • GDUSA Top People to Watch • Top 30 GlobalGurus in Brand • High-Octane Keynote Speaker

Sunny Bonnell is the co-founder and CEO of Motto®, a strategy and innovation firm, and Thinkers50 Radar, which, in partnership with Deloitte, awards the brightest minds in the world. 

Named a ‘Visionary Brand Icon’ by SWAGGER, she is a Top 30 Global Gurus in Brand, GDUSA's Top 25 People to Watch, and a WEBBY Award winner. The WEBBY Awards described Sunny as “Setting the standard for innovation and creativity.”

Sunny works with executive leadership teams to set visions, create big ideas, and inspire their culture to take action on that vision. 

Clients include:

Minnesota Vikings
Virgin
Google
Microsoft
Klaviyo
NFL
Hershey’s
Legendary Digital
Disney
Twentieth Century Fox
Choice Hotels
NCM
Andela
Goodnotes

Sunny is an internationally acclaimed keynote speaker for organizations like MasterCard, Microsoft, Dale Carnegie, Fast Company Innovation Festival, Inc., and Inspiring Workplaces. 

She's been featured in every major publication, including Forbes, Entrepreneur, and The Wall Street Journal. She has appeared on Closing Bell on the NY Stock Exchange, The Breakfast Club, and Yahoo Finance. She writes a popular and provocative leadership column for Fast Company with her Co-founder and partner in crime, Ashleigh Hansberger.

Sunny and Ashleigh are the authors of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different (Harper Collins, 2019) which flips the script on business as usual and carves a path for unconventional success.

“The top 5 career books of all time.” — New York Post
"Brazen and a ruckus to make things better.” — Seth Godin
“An entire windstorm of original thinking.” — USA Today

Sunny's work is focused on dismantling status-quo practices and inspiring others to do big things.

Founder, speaker, author, vision leader.

👉 wearemotto.com
👉 sunnybonnell.com

Co-Founder & CEO

Motto® is a vision-partner and strategic brand transformation company. We believe in the power of big ideas to clarify vision, rally people, and inspire action.

We guide CEOs, founders, and teams through times of growth and transition to unlock their Idea Worth Rallying Around®— the signature idea that sits at the heart of the business and makes it famous.

Internally: Our work drives the culture strategy for how you do things—by aligning leadership around vision and purpose, codifying values, creating plans to evolve, inspiring employees with a strategic narrative, and weaving brand-building behaviors and mindsets into your company DNA.

Externally: Our work drives the brand strategy for how you're positioned—by creating competitive difference, establishing key narratives, casting creative direction, and activating the brand across touchpoints.

Since 2005, we’ve collaborated with the brightest minds to solve their toughest strategic challenges. Leaders seek us out to clearly communicate what their company is about. Our unique advisory approach helps your brand and culture work together so your company thrives.

CLIENTS
Virgin
Google
Microsoft
Hershey
Andela
Goodnotes
Earnest
ServiceTitan
Brooklyn Brewery
Disney
Ninjas in Pyjamas

Founders. CEOs. Brand leaders. Creatives. 👋 How do you stay relevant when speed is messy, and sameness is a prompt away? 

Motto® Future of Brand Report 2026 is now LIVE.

And yes, it’s free.

We built it for leaders navigating the most accelerated era in modern business.

→ AI is turning output into a commodity. 
→ Culture is shifting faster than playbooks can keep up. 
→ Differentiation is harder to hold onto.
→ The brands that win will build meaning that scales and alignment that sticks.

Here’s what you’ll get:

→ Fieldnotes: sharp signals across tech, design, culture, and leadership
→ Forces: the big shifts reshaping how companies create value
→ Questions: prompts to pressure-test strategy and spark better decisions

This is a decision tool to help you think, build, and lead in the year ahead. 

Read it, share it, debate it.

Just don’t ignore it.

If you want to win at business and brand in 2026...

Like this post and drop FUTURE OF BRAND in the comments, and I’ll send it your way.

#brand

Masabi

Masabi is a SaaS platform transforming fare collection for public transit agencies. Masabi’s mission is to empower connected communities through our Fare Payments-as-a-Service platform, Justride, enabling seamless Mobility-as-a-Service (MaaS) experiences. Whether someone is commuting to work, heading to a big game, or making it home for the holidays—our goal is to make every journey as simple and stress-free as getting from point A to B.

Because your journey is our journey.

VP Client Relationships

Self Employed

Advise B2B SaaS platform scale-ups on overall growth strategies. Help to identify the people, processes, and technologies needed to connect the dots between revenue-driving functions (sales, marketing, account management, and customer success) that ultimately scale a business. Craft overall strategy, recommend near-term and long-term tactics, and guide CEOs and Boards on how to focus, measure, and optimize plans.

Fractional CRO / CMO, GTM Advisor

Chief

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.

Founding Member 

Pavilion

Executive Member

Women in Revenue

Women in Revenue is a group of leaders and up and coming leaders in sales, marketing and other revenue impacting roles. Founded in San Francisco, our members are strong women primarily in the tech industry focused on three things:
-Education and awareness of diversity and inclusion in the workplace
-Giving back to women through mentorship programs, opportunities and access to resources
-Moving members careers forward....and having a bit of fun while we are at it

Member

Sales Enablement Collective

The Sales Enablement Collective exists to create a space to help individuals and organizations drive company-wide alignment around sales enablement as the scalable, sustainable source of business growth. Join our Slack community and never miss out again!

Women In Bio - Engage. Educate. Empower.

Forbes Communications Council

Forbes Communications Council is part of the Forbes Councils network —  a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive. Members are selected based on their depth and diversity of experience.

Captario

Responsible for all revenue driving functions including sales, marketing, account management, and customer success. 

Captario was founded on a mission to empower businesses to make more proactive, fast, and insightful decisions. The dynamic Captario SUM® SaaS platform uses advanced modeling and simulation, accelerated by proprietary A.I. and optimization algorithms to scale across enterprises thus enabling better decision making in real-time. Captario has seen an exploding interest within the pharma industry, currently supporting several of the world’s largest pharma companies; and, it’s quickly gaining traction in other verticals. 

With headquarters in Gothenburg, Sweden and employees around the world, the Captario team is committed to making a positive impact on a global scale. Our team is curious of the unknown, we dare to break new ground, we seek questions that challenge established ways of thinking, and we keep our minds open in order to provide game-changing contributions.

Chief Revenue Officer (CRO/CMO)

Reach Mobile

Reach Mobile is a US-based B2C mobile phone service (MVNO) on a mission to change the world one user at a time. The brand is a spin-off from Datami, which addresses the affordability barrier with innovative access enabling services for consumers in developing countries. The Reach Mobile service offers customers a premium service that runs on the Verizon network. 

Datami is an ambitious Martech/SaaS Princeton University spin-out on a mission to realize mobile data for everyone. Datami operates the world's most commercially advanced mobile engagement platform with 80M+ sponsored users and hundreds of enterprise customers spanning 25+ countries including Santander, Mercado Libre, Natura & Coca-Cola. Partners include Telefonica, Airtel, Verizon, AT&T, Orange, Vodafone, etc.

Head of Reach Mobile (start-up), Commercial Operations

🐝 Scaling revenue through brand, demand, strategic sales, + rockstar teams 🚀 | GTM consultant & Executive Officer 👩‍💼 | Chief Founding Member 💚 | Pavilion Executive Member🔺| Speaker 🎤 | Life-Long Learner 🤓

I specialize in helping B2B SaaS platform companies navigate pivotal moments of transformation—whether that’s launching a start-up, scaling for growth, or integrating through mergers and acquisitions. My career has been built around bringing clarity to complexity, aligning sales, marketing, account management, and customer success into one cohesive, revenue-driving engine.

For over 20 years, I’ve helped organizations unlock growth by connecting the right people, processes, and technologies. My approach is grounded in a people-first leadership philosophy—empowering teams, inspiring accountability, and ensuring that every strategy keeps the customer at the heart of the journey.

I partner with CEOs and Boards to deliver pragmatic, outcome-driven go-to-market plans that not only fuel performance but also build resilient, scalable businesses. The goal? To create a customer engagement experience that is unique, undeniable, and unrepeatable—one that drives meaningful impact for the customer while delivering measurable results to the bottom line.

Currently, I serve as VP of Client Relationships at Masabi, a SaaS platform transforming fare collection for public transit agencies. Masabi’s mission is to empower connected communities through our Fare Payments-as-a-Service platform, Justride, enabling seamless Mobility-as-a-Service (MaaS) experiences. Whether someone is commuting to work, heading to a big game, or making it home for the holidays—our goal is to make every journey as simple and stress-free as getting from point A to B.

Because your journey is our journey.


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Sunny Bonnell

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taplio

The Battle

Sunny Bonnell

Brooke Duffy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sunny Bonnell's LinkedIn Performance

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