Two-time founder & award-winning designer. I talk about founders' mental health and the mindset to live a joyful life. I love fixing old motorcycles 🛵

I’m a two-time founder and award-winning design director with a proven track record of leading teams to successfully bring over 50 innovative physical and digital products to market.

With 20+ years of experience across startups, consultancies, and corporate settings, I’ve developed a holistic approach that combines creative design thinking, operational and manufacturing expertise, and emotional intelligence to drive innovation and team success.

Today, I serve as Director of Products at Grizzly Industrial, where I lead three brands: Grizzly, Shop Fox, and South Bend, overseeing product strategy, design, merchandising, pricing, logistics, and development.

In parallel, I continue to coach a select group of founders and leaders, placing emotional intelligence at the core of my work to empower better decision-making, stronger collaboration, and sustainable growth. 

I also write regularly:

Advise Myself → essays on emotional intelligence and personal growth

The Design Practice → essays on product management, design, and leadership


Originally from Argentina 🇦🇷 and now based in Bellingham, WA, I enjoy life as a dad, exploring the outdoors, and restoring old motorcycles 🛵 🏍️.

Career Highlights include:

 ➜ Founded and led two startups, including one exit in 2022.
 ➜ Directed the design and launch of 50+ products across industries.
 ➜ Earned 35 patents for innovative product designs.
 ➜ Exhibited twice at the Museum of Modern Art (MoMA), with one design in its permanent collection.
 ➜ Created products that won more than 75 major design awards.
 ➜ Founded and built a design consultancy serving global brands such as Crate & Barrel, CB2, Club Quarters Hotels, and Herman Miller.
 ➜ Established overseas manufacturing operations for multiple clients.

Manuel Saez

Experienced corporate administrator at Safyr Utilis with a strong background in digital marketing. Proven expertise in managing diverse administrative tasks, ensuring smooth operations and efficient workflow. Skilled in implementing digital strategies to enhance brand presence and drive business growth. A detail-oriented professional with excellent organizational and problem-solving abilities. Known for exceptional communication skills and ability to collaborate effectively within cross-functional teams. Committed to continuous learning and staying up-to-date with industry trends. Let's connect!

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The Battle

Manuel Saez

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