Experienced healthcare marketing professional with 10+ years across Fortune 500 companies and High-Growth startups. Proven expertise in GTM strategy, persona-driven messaging, sales enablement, and cross-functional collaboration in medtech and life sciences. Adept at driving strategic launches, building compelling product narratives, and translating complex science into high-impact campaigns that accelerate market penetration. Passionate about using innovation to drive real-world healthcare impact.

✨𝗙𝗿𝗼𝗺 𝘁𝗵𝗼𝘀𝗲 𝘄𝗵𝗼 𝗵𝗮𝘃𝗲 𝘄𝗼𝗿𝗸𝗲𝗱 𝘄𝗶𝘁𝗵 𝗺𝗲✨

"Her ability to craft authentic narratives, orchestrate seamless events and drive impactful engagement has been instrumental in shaping the success of Beckman Coulter Life Sciences across India & SWA. 
-𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿, 𝗗𝗮𝗻𝗮𝗵𝗲𝗿

"Innovation in Scientific Marketing is not easy but she is adept at making technical information both interesting and creative. Surabhi has a passion for healthcare and saving lives and puts in 100% in whatever she does."
-𝗙𝗼𝘂𝗻𝗱𝗲𝗿, 𝗛𝗲𝗺𝗼𝗴𝗲𝗻𝗼𝗺𝗶𝗰𝘀 

“Surabhi has been a great asset to the organization. She has been a process and result oriented professional and has contributed immensely towards process formulation, customer engagement and achieving business outcomes within Beckman Coulter Life Sciences"
- 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗛𝗲𝗮𝗱, 𝗕𝗲𝗰𝗸𝗺𝗮𝗻 𝗖𝗼𝘂𝗹𝘁𝗲𝗿 𝗟𝗶𝗳𝗲 𝗦𝗰𝗶𝗲𝗻𝗰𝗲𝘀

💡𝐖𝐡𝐨 𝐚𝐦 𝐈?

A healthcare brand-marketing professional with over 10 years of experience across sales, market development and brand marketing- passionate about humanizing brands by building empathy and connection with customers through impactful storytelling. 

💡𝐌𝐲 𝐬𝐮𝐩𝐞𝐫𝐩𝐨𝐰𝐞𝐫?

High on empathy- something that helps me connect to the TG

💡𝐌𝐲 𝐁𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝

➡️ B.Tech + MSc, plus an internationally certified Emotional Intelligence coach.

➡️ Experienced in driving impactful marketing initiatives across startups as well as larger organizations such as Danaher, Baxter & 3 M. 

💡𝐒𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥..

I am deeply committed to the causes of mental health and animal welfare. I support normalizing conversations around mental health, particularly in the workplace, and break the stigma surrounding it. Outside of work, you’ll find me feeding, fostering, and rescuing animals in need.

🗣️Want to know more or collab?
Let's talk! ➡️ surabhibanerjee88@gmail.com

🌈Surabhi Banerjee

QuillAudits - Web3 Security 🛡️

Chief Marketing Officer

Abu Dhabi SME Hub

Mentor

The Builders Club

Ecosystem Partner with SuperAngels Summit & Nas.io

Builder, International Ecosystem

The Indus Entrepreneurs (TiE) is a not-for-profit network of entrepreneurs fostering entrepreneurship, mentorship, and education.
TiE was founded in 1992 in Silicon Valley by a group of successful entrepreneurs, corporate executives, and senior professionals with roots in the Indus region. The mission of TiE is to foster entrepreneurship through mentoring, networking, education, funding, and incubation.
With a focus on giving back to the community, TiE's focus is on generating and nurturing the next generation of Entrepreneurs.
TiE Charter Members are successful, high-profile entrepreneurs, corporate entrepreneurs, and thought leaders, who have reached a stage in their professional life when they are dedicated to the mission of TiE and have a strong desire to help other entrepreneurs in the community.

To learn more, visit https://bangalore.tie.org/ chartermembers/
TiE Bangalore: https://bangalore.tie.org/ TiE Dubai: https://hub.tie.org/c/tiedubai/
TiE Global: https://www.tie.org/

Charter Member

Freelance (Self employed)

BharatNXt, Prodo, Boingg, Crest, Settl, Buystars, OTO, Aksum, Viralvibes

Angel Investor

Learnlyt.

- Plan and implement digital marketing campaigns across various channels, such as social media, search engine marketing, email marketing, content marketing, and influencer partnerships. 
- Develop and implement strategies to acquire new users, including targeting specific audience segments, optimizing landing pages, and running performance-based advertising campaigns. 
- Identify opportunities to improve user conversion rates throughout the customer journey, from initial interest to trial or purchase.

Head of Growth & Strategy

Finanshels.com

- Launched a new category B2B product by executing a strategic go-to-market motion and deploying effective demand generation initiatives; Added ARR 70000+ AED in 2 months.
- Collaborated cross-functionally with product, design, sales, and customer success teams to ensure maximum efficiency of the content produced by getting clarity in goals, market research and historical insights.
- Built a predictable, and scalable marketing & sales system that allowed my overseeing departments to grow from a team of 5 to 25 employees.
- Created and deployed a Paid Social plan, messaging, and Email Marketing growth strategy.
- Conducted market research and segmentation to develop a new market development plan to increase Clients' industry and geographical market share.
- Executed complete rebranding; logo, website design, dashboard redesign, social pages, Paid Social and
Setting up Email Marketing funnels

Growth & Strategy

EdSquare

Growth Specialist (Exited)

HSBC

Financial Reporting Executive

Harvard Project for Asian and International Relations (HPAIR)

The Harvard College Project for Asian and International Relations (HPAIR) was founded in 1991 to create a forum of exchange for students and young professionals to discuss and learn about the most important economic, political, and social issues facing the Asia-Pacific region.

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🚀 Hello! 👋

Are you eager to grow your business revenue? Here are two distinct paths you can take:

1️⃣ Rely on luck and shortcuts
2️⃣ Embrace the power of experimentation and learning

Surprisingly, the majority of businesses, a staggering 95%, tend to choose the first option. However, there's an exceptional 5% who understand the true value of a scientific approach—constantly testing and learning.

These exceptional companies conduct thousands of experiments each year, harnessing the incredible power of marketing experimentation. Let's explore a few examples to illustrate this concept:

🔍 Google? A mind-boggling 7000 experiments.
🔍 P&G? A remarkable 10000 experiments.
🔍 QuantumSolutions? They've conducted a staggering 8000 experiments.
🔍 GrowthCo? A trailblazer with over 15000 experiments under their belt.

The secret behind their remarkable success lies in a simple mathematical equation: More experiments lead to a higher probability of success, ultimately driving substantial revenue growth.

But here's the exciting part—you don't need a massive team or unlimited resources to achieve similar results. By implementing 5-15 targeted experiments every month, you can significantly enhance your odds of success.

Through experimentation, you'll uncover invaluable insights, including:

🎯 Identifying revenue-generating channels
🎯 Understanding your ideal target audiences
🎯 Crafting compelling messages that resonate
🎯 Building a reliable and sustainable revenue system

Get ready for a structured, reliable, and predictable approach that drives your business to new heights.

I'm Kartik.

I am a Curious Learner & I love building products, creating content & investing.

I have started my journey in the Finance field with the professional course of CA. Having some curiosity towards startups, after completing my internship, I co-founded a bootstrapped company called Edsquare. At Edsquare, I focused on Growth and Strategy, which eventually led to the company's acquisition.

Following that, I had the opportunity to work with Finanshels where I was taking care of Growth and Strategy. During my tenure, I established a comprehensive marketing base for the company, driving growth and strategic initiatives.

Currently, I am back at QuillAudits, where I hold the position of CMO. Here, I continue to leverage my expertise to drive the company's growth and develop effective strategies.

📧 kartikchugh123@gmail.com
🌐 https://kartikchugh.webflow.io/

taplio

The Battle

🌈Surabhi Banerjee

Kartik Chugh ✅

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