Experienced healthcare marketing professional with 10+ years across Fortune 500 companies and High-Growth startups. Proven expertise in GTM strategy, persona-driven messaging, sales enablement, and cross-functional collaboration in medtech and life sciences. Adept at driving strategic launches, building compelling product narratives, and translating complex science into high-impact campaigns that accelerate market penetration. Passionate about using innovation to drive real-world healthcare impact.

✨𝗙𝗿𝗼𝗺 𝘁𝗵𝗼𝘀𝗲 𝘄𝗵𝗼 𝗵𝗮𝘃𝗲 𝘄𝗼𝗿𝗸𝗲𝗱 𝘄𝗶𝘁𝗵 𝗺𝗲✨

"Her ability to craft authentic narratives, orchestrate seamless events and drive impactful engagement has been instrumental in shaping the success of Beckman Coulter Life Sciences across India & SWA. 
-𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿, 𝗗𝗮𝗻𝗮𝗵𝗲𝗿

"Innovation in Scientific Marketing is not easy but she is adept at making technical information both interesting and creative. Surabhi has a passion for healthcare and saving lives and puts in 100% in whatever she does."
-𝗙𝗼𝘂𝗻𝗱𝗲𝗿, 𝗛𝗲𝗺𝗼𝗴𝗲𝗻𝗼𝗺𝗶𝗰𝘀 

“Surabhi has been a great asset to the organization. She has been a process and result oriented professional and has contributed immensely towards process formulation, customer engagement and achieving business outcomes within Beckman Coulter Life Sciences"
- 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗛𝗲𝗮𝗱, 𝗕𝗲𝗰𝗸𝗺𝗮𝗻 𝗖𝗼𝘂𝗹𝘁𝗲𝗿 𝗟𝗶𝗳𝗲 𝗦𝗰𝗶𝗲𝗻𝗰𝗲𝘀

💡𝐖𝐡𝐨 𝐚𝐦 𝐈?

A healthcare brand-marketing professional with over 10 years of experience across sales, market development and brand marketing- passionate about humanizing brands by building empathy and connection with customers through impactful storytelling. 

💡𝐌𝐲 𝐬𝐮𝐩𝐞𝐫𝐩𝐨𝐰𝐞𝐫?

High on empathy- something that helps me connect to the TG

💡𝐌𝐲 𝐁𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝

➡️ B.Tech + MSc, plus an internationally certified Emotional Intelligence coach.

➡️ Experienced in driving impactful marketing initiatives across startups as well as larger organizations such as Danaher, Baxter & 3 M. 

💡𝐒𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥..

I am deeply committed to the causes of mental health and animal welfare. I support normalizing conversations around mental health, particularly in the workplace, and break the stigma surrounding it. Outside of work, you’ll find me feeding, fostering, and rescuing animals in need.

🗣️Want to know more or collab?
Let's talk! ➡️ surabhibanerjee88@gmail.com

🌈Surabhi Banerjee

My career has been built on one fundamental belief; We treat people, whether they are our customers or employees, as they should be treated. Humans with emotions, their own experiences (informing their world view) and with innate value. 

As the author of Stay Relevant to Stay Profitable, published by World Scientific, I tackle the complexities of service and digital transformation. The book provides practical strategies that help organizations thrive in a rapidly changing world.

In 2023, I founded ConsciousService, a consulting and training company. I work with organizations to design customer experience and nurture a culture that drives both employee and customer satisfaction. Service excellence isn’t just about surface-level strategies. It’s about fostering the right mindset, well-being, and culture to sustain long-term performance.

Through my career, I’ve led several transformative projects. As Executive Director at SMU, I spearheaded the Customer Satisfaction Index of Singapore, one of the country’s largest consumer research projects, tracking customer experiences across sectors like tourism, finance, retail, F&B, telco, healthcare, and transport. 

I also helped develop the SME Consumer Analytics Platform, providing SMEs with valuable customer satisfaction and consumer insights through an easy-to-use dashboard. 

To professionalize service careers, I developed a suite of 18 training programs and certifications such as consumer psychology and CX design.

As Assistant Chief Executive at the Singapore Tourism Board, I drove efforts to improve service excellence, productivity, and innovation, strengthening Singapore’s position as a global business and MICE, medical tourism and cruise hub.

I hold a law degree from the National University of Singapore and the Advanced Management Programme at INSEAD. I am certified in Design Thinking facilitation, Organisational facilitation, DISC conflict resolution, and neuro-based leadership. 

Over the years, I’ve served on several advisory boards, including the Client Advisory Council for Marina Bay Sands, and advisory boards for Nanyang Polytechnic and Republic Polytechnic. These experiences have reinforced my belief that the most successful organizations are those that embrace change, invest in their people, and continuously evolve.

Through everything I do, my life philosophy remains the same: growth is continuous, and every challenge is an opportunity to learn. This is what drives me to help organizations stay relevant, stay profitable, and thrive in an ever-changing world.

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The Battle

🌈Surabhi Banerjee

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