Experienced healthcare marketing professional with 10+ years across Fortune 500 companies and High-Growth startups. Proven expertise in GTM strategy, persona-driven messaging, sales enablement, and cross-functional collaboration in medtech and life sciences. Adept at driving strategic launches, building compelling product narratives, and translating complex science into high-impact campaigns that accelerate market penetration. Passionate about using innovation to drive real-world healthcare impact.

✨𝗙𝗿𝗼𝗺 𝘁𝗵𝗼𝘀𝗲 𝘄𝗵𝗼 𝗵𝗮𝘃𝗲 𝘄𝗼𝗿𝗸𝗲𝗱 𝘄𝗶𝘁𝗵 𝗺𝗲✨

"Her ability to craft authentic narratives, orchestrate seamless events and drive impactful engagement has been instrumental in shaping the success of Beckman Coulter Life Sciences across India & SWA. 
-𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿, 𝗗𝗮𝗻𝗮𝗵𝗲𝗿

"Innovation in Scientific Marketing is not easy but she is adept at making technical information both interesting and creative. Surabhi has a passion for healthcare and saving lives and puts in 100% in whatever she does."
-𝗙𝗼𝘂𝗻𝗱𝗲𝗿, 𝗛𝗲𝗺𝗼𝗴𝗲𝗻𝗼𝗺𝗶𝗰𝘀 

“Surabhi has been a great asset to the organization. She has been a process and result oriented professional and has contributed immensely towards process formulation, customer engagement and achieving business outcomes within Beckman Coulter Life Sciences"
- 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗛𝗲𝗮𝗱, 𝗕𝗲𝗰𝗸𝗺𝗮𝗻 𝗖𝗼𝘂𝗹𝘁𝗲𝗿 𝗟𝗶𝗳𝗲 𝗦𝗰𝗶𝗲𝗻𝗰𝗲𝘀

💡𝐖𝐡𝐨 𝐚𝐦 𝐈?

A healthcare brand-marketing professional with over 10 years of experience across sales, market development and brand marketing- passionate about humanizing brands by building empathy and connection with customers through impactful storytelling. 

💡𝐌𝐲 𝐬𝐮𝐩𝐞𝐫𝐩𝐨𝐰𝐞𝐫?

High on empathy- something that helps me connect to the TG

💡𝐌𝐲 𝐁𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝

➡️ B.Tech + MSc, plus an internationally certified Emotional Intelligence coach.

➡️ Experienced in driving impactful marketing initiatives across startups as well as larger organizations such as Danaher, Baxter & 3 M. 

💡𝐒𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥..

I am deeply committed to the causes of mental health and animal welfare. I support normalizing conversations around mental health, particularly in the workplace, and break the stigma surrounding it. Outside of work, you’ll find me feeding, fostering, and rescuing animals in need.

🗣️Want to know more or collab?
Let's talk! ➡️ surabhibanerjee88@gmail.com

🌈Surabhi Banerjee

TweenMind Brandcast Studio- Influencer Marketing Partner

Founder

topmate.io

Content Partner

Arsène

Marketing Manager | Department of Arsène Efficiency

RJ Designs

Founder & Social Media Manager

Timidlly, Inc.

Administration

SMM Expert | Increase ROI 10x | Passionate about Tech Tools, online business, and crafting effective social media strategies.

Helping founders, CEOs, and startups grow online through LinkedIn strategy, Personal branding, PR, and Influencer marketing that delivers real business results.

I’ve helped brands build strong digital identities not just through content, but through the right strategy, positioning, and storytelling.

I’ve collaborated with 67 brands to improve visibility, build trust, and generate better leads across platforms like LinkedIn, Instagram, and X.

My areas of expertise:

- LinkedIn Growth & Personal Branding: Helping leaders stand out with a strong online presence
- Ghostwriting for Founders: Turning your ideas into impactful thought-leadership content
- Influencer Marketing, Fintech & Digital PR: Building credibility through the right collaborations
- Content Strategy & Execution: Creating platform-ready content that drives engagement
- Audience Building: Growing a loyal community that converts

I am building TweenMind Brandcast Studio- Influencer Marketing Partner, a creative and strategic agency for early-stage and scaling brands.

If you’re ready to grow with clarity, consistency, and a bold digital presence - let’s talk.

📧 Email: radhikajethlia@gmail.com or radhika@tweenmindbrandcaststudio.com

💬 DM to collaborate or explore how I can support your brand’s growth.

Radhika Jethlia Bhutra

Your LinkedIn Performance is the Ultimate SEO Scoreboard - Not Google 

Most people think SEO is just about keywords and algorithms. 

Truth? LinkedIn shows the real score -  and it’s all about YOU.

Grateful to anchors - Influencer Marketing Platform  for my 2025 LinkedIn Unwrapped! 

Here’s what my 2025 numbers taught me -  so you can learn too & implement it:

🔹 1,554,609 Reach → 
Content alignment: Your audience is already searching for this.

🔹 61,643 Engagements →
High dwell time:  Your content matters.

🔹 17,193 Comments →
 Engagement signals are LinkedIn’s strongest SEO.

🔹 208,920 Characters Written → Authenticity wins every time.

🔹 August Peak Month → Seasonal demand drives visibility.

🔹 Tuesdays Rule →
 Timing matters: Find your hidden window.

🔹 Visual Posts Perform Best →
 Clear content beats noise.

🔹 9-Day Streak → 
Consistency with strategy > extreme posting.

💡Takeaway: Treat LinkedIn like a search engine - your content stops floating and starts ranking.

PS. Using LinkedIn as a creator or chasing opportunities?

This is your sign: start today, keep it simple, and post with purpose 🚀.

Building viral authority for Founders & CEOs of AI, MarTech & FinTech brands🔥 | 140+ Global Brand Partnerships | Founder @TweenMind Brandcast Studio

Unwrapped 2025

Is your DREAM stuck in draft mode while life keeps hitting ‘publish’?”

We all plan.
We all dream.
But only a few actually execute.

Because turning dreams into reality needs a D.R.E.A.M : Discipline, Routine. Education, Action, Mentality.

Not motivation.
Not luck.
Just the small, unglamorous choices we make every single day.

If life feels stuck, your dream isn’t the problem - your daily habits are.

Upgrade your habits.
Upgrade your life.
Your dream is waiting for the version of you who finally shows up.

I didn’t expect a Glassware brand to call out human behaviour this boldly.

But the moment I watched Glasafe ’s NOT FOR YOU campaign, it hit a nerve - the kind that makes you stop scrolling and think, “Yep… this is exactly what we see every single day.”

Because we all know “that one person.”

- The one who litters from the car window.
- Who treats a red light like a polite suggestion.
- Who behaves as if public spaces come with personal housekeeping.

I’ve grown up seeing this -  in schools where desks became drawing boards, in markets where queues were “optional,” even at airports where people travel the world yet forget basic manners the moment they land.

So when a brand finally said, “Our products aren’t for people like that… they’re for the elevated few who actually behave right,” it didn’t feel like a campaign.

It felt like the truth.
Unfiltered. Uncomplicated. Refreshingly honest.

Because good habits aren’t small.
They’re the loudest signal of who we are when nobody’s watching.

And a brand choosing to stand with the people who respect spaces, rules, and others?
That isn’t just marketing -  that’s a statement.

A necessary one.
Long overdue.

Glasafe 
#NotForYou

I turn AI, FinTech & MarTech products into market-leading brands for Founders & CEOs | 140+ Brand Partnerships | Founder, TweenMind Brandcast Studio

The internet is finally calling out what’s inside hair oils-and consumers aren’t ignoring it anymore.

Most of the market is still dominated by mineral-oil–based formulas, and now big FMCG brands are rushing to highlight “vegetable oils,” adding more confusion than clarity.

No wonder people are returning to kitchen hacks-they trust what they can see.

But Soulflower Co Ltd has always been different.

Why Soulflower Co Ltd Stands Apart

🌿 100% Natural Ingredients

❌ No Mineral Oils, No Preservatives, No Fillers

🧴 Real, cold-pressed oils-never diluted

🌱 Nature-first for over two decades


While others are changing formulas to match trends, Soulflower Co Ltd never had to.

Because purity isn’t a claim for us-
it’s our foundation.

Your strongest TTP ?

Sell once = transaction.
Sell twice = trust.
Sell through them = brand.

Every founder knows this, but few execute it.

Simple math💫
Hard execution 💯

As a marketer, I love campaigns that don’t scream “marketing.”
This one didn’t. It just… hit.

Because turning Rahul Dua, a self-proclaimed matcha hater, into a matcha lover is more than a collab - it’s insight-driven storytelling.

TrueBasics didn’t follow the matcha trend.
They analysed it.

Matcha = tier-1, aesthetic, Pinterest-core
Rahul Dua = chaos, comedy, zero filter

Put them together?
You get a campaign that feels real, scroll-stopping, and extremely share-worthy.

This is what happens when brands understand culture, not just consumers.

TrueBasics Matcha Protein didn’t just taste good - it converted a hater on camera.

That’s the kind of marketing you study, not just watch.

Some people check their daily horoscopes.
Some people create the future.
If you’re the second kind - InstaAstro is hiring 🌙✨

We’re looking for:

🔮 Ad Creative Associate + 2 years
⭐ Social Branding Associate + 2 years
🚀 Product Growth +  2 years
🎥 Video Content Creator +   1 year
💼 Business Development Executive + 2 years

If your creativity aligns even when the planets don’t - 
Dm Vipul Raj  or Email your CV to vipul@instaastro.in

#hiring #opportunities

I love tools that remove friction.

And Replit just removed the biggest friction in building an online product - payments.

This week, I took a simple idea and turned it into a revenue-ready app… without touching a single technical setting.

- No API keys.
- No dashboards.
- No payment coding.
- Just pure building.

Replit’s new Stripe Payment integration feels like a superpower.

You describe what you want, and the platform sets up the entire payment layer automatically - subscription logic, checkout flow, customer data, sandbox testing… all done in seconds.

This completely shifts how fast you can ship.

Because now, anyone can create something sellable:
✅ Paid AI tools
✅ Subscription products
✅ Digital product shops
✅ Premium feature unlocks
✅ Micro-SaaS ideas
✅ Niche workflow tools

All without slowing down for integrations or setup.

And with Connectors inside Replit, you can plug in tools like Dropbox by just logging in - no extra accounts or configs needed.

Idea → app → monetization now happens in one smooth flow.
Not later.
Not “when things are ready.”

PS. Start building and monetizing your app today → https://replit.com

Design didn’t evolve -  it hired AI as its newest teammate.

AI tools were good for inspiration… but terrible for workflow.

Too many tabs, too many models, too much fixing.

Now Lovart AI steps in - not as another generator, but as a real Design Agent.

One infinite canvas for images, videos, 3D, and edits.

Multiple AI models in one place, so you choose the best style for every step.

Outputs you can actually refine: layers, masks, editable text, PSD exports.

Beginner-friendly, yet powerful enough for pros.
And most importantly - creatives that don’t look AI-ish.

With 1M+ creators already using it, this isn’t hype.
It’s the new workflow for modern marketers.

Explore here: https://tryit.cc/p4gDYct

OpenAI trains on data.
ChaatGPT trains on chutney, masala, and pure Indian jugaad.

One serves answers.
The other serves cravings.

AI solves problems.
ChaatGPT solves hunger.

And in India?
Cravings always win 😂🔥

Peak Indian creativity at play.

#creativemarketing

Find your WHY… and you’ll always find your WAY🚀.

Most people chase goals, but very few pause to understand the reason behind them.

Your WHY is the GPS of your life, career, growth, relationship, & every decision you make.

When you know what drives you, your decisions become clearer, your actions become stronger, and your growth becomes intentional - not accidental.

In branding, content, business or life -  clarity wins.

Your WHY gives you energy on bad days, discipline on busy days, and direction on confusing days.

You don’t need perfect resources.
You need a powerful reason.

So today, pause. Reflect. Ask yourself:
“Why am I really doing this?”

Because once you find your WHY…
Your WAY stops feeling difficult -  and starts feeling possible.

~ Radhika Jethlia Bhutra | TweenMind Brandcast Studio- Influencer Marketing Partner

The jersey launch felt like someone pressed the “World Cup excitement” button early.

The moment the players walked out with it, every fan watching already imagined lifting the trophy with the team.

adidas just gave cricket fans a new reason to daydream again.

Christmas in Indian offices isn’t cosy. It’s chaotic, suspicious and absolutely hilarious - and Zouk captured it perfectly.

Their new film “Let Your Secrets Out” follows Meera, who gets a Zouk bag as her Secret Santa gift and instantly switches into full detective mode.

Interrogating colleagues, analysing clues, stalking people near the printer - she turns the entire office into a mini investigation zone.

And honestly… we’ve all been Meera at least once.
Secret Santa does that to us.

Because the truth is simple:
Secret Santa isn’t really about the gift.
It’s about the hunt, the theories, the confident guesses, and the chaos we create in our own heads.

That’s why this film works - it feels real, funny and exactly like every Secret Santa day we’ve lived through.

Go watch it.

It might just remind you of your own Sherlock moment this season. 🎄😄

taplio

The Battle

🌈Surabhi Banerjee

Radhika Jethlia Bhutra

Followers

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Performance ScoreRadhika Jethlia Bhutra's LinkedIn Performance

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taplio

The Battle

🌈Surabhi Banerjee

Radhika Jethlia Bhutra

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Radhika Jethlia Bhutra's LinkedIn Performance

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Performance ScoreRadhika Jethlia Bhutra's LinkedIn Performance