👋🏽  Hi, my name is Surendar Kumar

I Tell Businesses How To Swim In Digital Ocean
✔️ Growth Hack Marketer
✔️ Digital Marketing Consultant
✔️ Paid Search Analyst

I am a Google certificated digital marketing strategist who takes a data-led approach to design multi-channel online marketing campaigns for top brands and advertisers. Through my journey in digital marketing, I have been able to learn and develop a deep understanding of Search Engine marketing, display, retargeting, social media marketing, landing page optimization, programmatic advertising, and project management.

Currently, I am working as an independent freelancer for some US brands where I look after the company's ROI on the digital space.

Over a span of 5+ years, I have worked with a number of local and international clients belonging to FMCGs, Insurance, Retail, Manufacturing and Investment sectors. 

My specialities include Display, Search and Video advertising along with Social Media (Facebook, Instagram, Twitter and Snapchat) and trafficking platforms such as DoubleClick Bid Manager (DBM), Xaxis Programmatic and Eskimi DSP. Besides this, I have also worked on multiple tools like Google Analytics/Firebase (website/app analysis), DCM/Sizmek (campaign management) SocialTools (social listening) and DMP usage/integration (mainly Oracle BlueKai). I am also adept at SEO and SEM integration alongside deploying an e-commerce strategy. To add, I am trained and well-versed in offline media planning and buying strategies as well (both ATL and BTL). 

I am available at my cell number (Pakistan : +92-336-2020105), (UAE:+971-58-262-4296) and email surendar.themarketer@gmail.com for any business-related query. 

https://surendarkumar.com/

Surendar Kumar

FITELLECT

Well-Being Coach

7 Figures Ecommerce

Your Marketing meets 7 Figure Performance

Head of Sales

The Mural Factory 

Sales Director

ICI Pakistan Limited

- Successfully launched ‘Shades’ Masterbatches business (first ever greenfield project of ICI Pakistan)
- Market mapping to the core with all possible categories of the customers in plastic manufacturing industry.
- Bringing distributors on board for southern market and negotiating trade agreements with them.
- Reputable customers served (Including Dollar Industries, Unilever, RB, Engro Fertilizers, Coke and Pepsi among others) directly or via their designated packaging suppliers. 
- Managing credit with consistent follow ups in place to ensure credit limits are complied with.
- Managing team of Area Sales Managers and Distribution Sales Force to optimize business with present and potential opportunities. 
- Ensuring sufficient technical knowledge is imparted to the sales team in order to develop an edge in commercial negotiations.
- Have successfully managed to get into import substitution for certain products, i.e. BoPP Materbatches and Fiber Masterbatches.

Regional Sales Manager

Nestlé Professional

- More than 100% OG of solutions and services business with optimal assets’ utilization, contributing to overall 11.75% OG of overall business portfolio in 2017 against last year.
- Success stories include Nestle Docello Dessert range induction at United King and 1L Milkpack Cream at United Catering and other reputed caterers.
- Success in solutions business has resulted with the asset placement at reputable and worthy accounts including Hardees Karachi, Bahria Town Head Office, Coldstone (Venus), Careem Head Office, and Meezan House Head Office among others.
- Secured “ASM of the month” recognition for September 2017 for exceeding monthly targets.
- Ensured optimal servicing of HELT channel customers with Fruitavitals and Nesfruita brands and ensured asset visibility accordingly on POCs with merchandising support from distribution sales team.
- Roped in decent accounts for Nestle Butter, Yogurt and Raita working in collaboration with the Chilled Dairy division.
- Ensured compliance on GWP (Good Warehouse Practices) and NCE principles, enabling excellence in daily operations at distribution.
- Revamped volume based accounts that had been dormant for a year or two with the present and new products and services offered.

Senior Area Sales Manager

Matco Foods Limited

- Have managed export sales of MATCO FOODs’ flagship basmati rice brands - FALAK, AMBER & BAHAR across Asia, Africa and Australia.
- Have managed distribution channels across the regions mentioned above with customers, i.e. importers, distributors, and wholesalers based locally in respective countries. 
- Have traveled to Oman, Qatar, Bahrain, Maldives, Srilanka, Dubai, Djibouti and South Africa to monitor and develop business.
- Have developed and retained business with new and existing customers and have met and exceeded the sales targets quarterly and yearly.
- Have participated in exhibitions GULF FOODS DUBAI 2014, GULF FOODS DUBAI 2015 & GULF FOODS DUBAI 2016 representing MATCO FOODs.
- Have conducted BTL activities in liaison with the marketing team in Oman, with distributor’s sales staff to promote FALAK EXTREME & FALAK AROMATIQUE brands.
- Have prepared post-visit and competitive intelligence reports for the higher management and have also suggested strategies and tactics accordingly.
- Take pride in having opened new accounts (Importers and Distributors) for AMBER brand in Ethiopia and BAHAR brand in South Africa.
- Have also been successful to revive FALAK brand in Kuwait by following up consistently with a wholesaler who had been dormant for last 3 years.
- Have taken care of pricing mechanism and have developed different trade and consumer promotion offers to attract larger volumes’ order from distributors.
- Have forecasted and budgeted the quarterly and yearly targets with reference to present business performance and requirements of strategic management.
- Have successfully collaborated with the team members to optimize the internal organizational operations, supervising them daily and weekly to ensure proper coordination and follow up with production, packaging and supply chain departments.
- Have worked as de-facto Export Head in absence of GM Export Sales and reported overall sales scenario to the higher management periodically.

Export Sales Manager

AstroFilms (Ismail Industries Limited)

- Management of sales processes for external customers and key accounts and taking care of outstanding payments and their collection.
- Developing and retaining focus on consistency and betterment of business to business (B2B) relationships.
- Launched much awaited product, BOPET films, successfully in second quarter of FY 2012-13.

Assistant Manager Sales

Shan Foods

I worked with Sales department in order to come up with a wholesome document regarding the modus operandi of the department in order to assess loopholes and make amendments

6 week internship

Standard Chartered Bank

Mobilink

I worked with the credit and collection team in Finance dept. and assisted them in sales vetting process of post paid connections

3 month internship

Fitness Coach for Workaholics | Writer | Entrepreneur | Sales Professional

I'm a business graduate, a seasoned sales professional, and a certified Well-Being Coach who is always ready to serve the clients in the best of their interests.

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Surendar Kumar

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