Susan Walsh - The Classification Guru

The Classification Guru Ltd

I love improving the quality of procurement spend data, giving teams clarity so they can make better business decisions and cost savings.

Why not let me take the pain out of laborious data issues and make your life easier?

Whether it's a small or large data set, the accuracy can be improved by identifying classification errors, conflicts or gaps. I can provide a data verification service to efficiently find and correct these in a fraction of the time it would take you or a team member.

And a crucial part of having accurate data is also working with a comprehensive taxonomy, something that can be easily overlooked. I can provide a taxonomy development service to ensure you have all the vital areas covered for the greatest visibility - job done!

If you struggle with the time, resources or willingness to tackle your data, why not get in touch to see how I can make your life easier.

Founder/MD (Mistress of Data)

I love improving the quality of procurement spend data, giving teams clarity so they can make better business decisions and cost savings.

Why not let me take the pain out of laborious data issues and make your life easier?

Whether it's a small or large data set, the accuracy can be improved by identifying classification errors, conflicts or gaps.  I can provide a data verification service to efficiently find and correct these in a fraction of the time it would take you or a team member.

And a crucial part of having accurate data is also working with a comprehensive taxonomy, something that can be easily overlooked.  I can provide a taxonomy development service to ensure you have all the vital areas covered for the greatest visibility - job done!

If you struggle with the time, resources or willingness to tackle your data, why not get in touch to see how I can make your life easier.

Founder

Data Collaboration Alliance

I am a member of the Advisory Committee at the Data Collaboration Alliance, a nonprofit organization that’s dedicated to establishing CONTROL as the basis for meaningful Data Ownership and global Collaborative Intelligence. Our approach of eliminating data silos and copy-based data integration is similar to how societies already protect the value of their currency, identities, and intellectual property - and it works for data, too. My fellow advisors include the Executive Director of the Mozilla Foundation and the ex-CIO of Dropbox. I'm also a contributor to the Data Collaboration Community which offers open datasets, free tools, and free training in the data-centric skills of the future. Visit: https://www.datacollaboration.org/community

Advisory Committee / Instructor

Facet Publishing

Dirty data is a problem that costs businesses thousands, if not millions, every year. In organisations large and small across the globe you will hear talk of data quality issues. What you will rarely hear about is the consequences or how to fix it.

Between the Spreadsheets: Classifying and Fixing Dirty Data draws on classification expert Susan Walsh's decade of experience in data classification to present a fool-proof method for cleaning and classifying your data. The book covers everything from the very basics of data classification to normalisation, taxonomies and presents the author's proven COAT methodology, helping ensure an organisation's data is Consistent, Organised, Accurate and Trustworthy. A series of data horror stories outlines what can go wrong in managing data, and if it does, how it can be fixed.

After reading this book, regardless of your level of experience, not only will you be able to work with your data more efficiently, but you will also understand the impact the work you do with it has, and how it affects the rest of the organisation.

Written in an engaging and highly practical manner, Between the Spreadsheets gives readers of all levels a deep understanding of the dangers of dirty data and the confidence and skills to work more efficiently and effectively with it.

Author - Between the Spreadsheets

CONSTELLIA LIMITED

Connecting Professional Services Procurement people to the Consultancy Procurement Council

Membership Manager

Simfoni

+ Lead spend analytics project delivery across Europe & Middle East
+ Project Implementation​
+ Delivery of product demos
+ Development and delivery of training for Analytics team
+ Product development support
+ Spend analytics
+ Taxonomy development​

Senior Analytics Project Lead - Europe & Middle East

Highways England

Project Support Officer

Philips

Data Verification

+	Administration of product database
+	Working with cross functional teams to resolve issues
+	Develop and deliver training for business hubs to improve processes

Data Product Researcher

Coupa Software

+	Project managing multiple projects simultaneously ensuring all were delivered within time and on budget
+	Management of a team of 14 QA staff
+	Developed and implemented training plan and best practice documents
+	Recruit and train new staff
+	Ensuring consistent quality of work  produced by team

QA Manager

Spend360

+	QA, classification and review of data
+	Excellent attention to detail
+	Managing workload to tight deadlines

Data Services -QA

Fixer of dirty data ★ Spend data classification, supplier normalisation, and taxonomies ★ DataIQ100 x 2 ★DataIQ Data Champion 2022★ Author "Between the Spreadsheets" ★ Creator of COAT ★ TEDx - say NO to NO ★ DataVenger

Are you struggling to get reliable insights from your data?  Do you have duplicates, multiple versions of the same supplier or customer, and multiple date and address formats?  And is it saved in multiple different systems?

The Classification Guru can help.

If you’re in procurement, do you find it hard to see how much you are really spending with one supplier, and on what?  Have you got free text descriptions which mean you have multiple versions of the same item, often misspelt and not against the correct GL or categorisation? How can you make the best negotiations with your suppliers, the biggest cost savings, or manage your supplier list if you don’t have the correct information?

Or if you work in sales or marketing, is your CRM full of junk data, poorly formatted and even missing information, and maybe saved in multiple different systems?  Your team could be wasting time contacting redundant leads, or worse you could be sending out expensive print out to the same address twice, or addresses that don’t even exist.

We bring clarity and accuracy to data and help teams work more effectively and efficiently, finding cost savings through spend and time management, supporting better, more informed business decisions, delivering a strong ROI and delivering back to your organisation faster and more cost-effectively than using large consultancies or spend analytics providers.

While most people dread having to classify or cleanse data, my team and I love it! We are hugely passionate about providing clients with accurate and meaningful data, and because I have been doing this for a decade, I can do this much faster and more accurately than people who might look at their data infrequently.

We can help prevent costly mistakes from happening.

There are many solutions available to automate data classification, but these are never 100% accurate. I've developed a method that my team use to efficiently and accurately classify, cleanse and verify data to minimise the errors in the same amount of time.

When working with large volumes of data it's hard to spot these errors even if you know what you're looking for and especially in Excel, let alone if you don't. With my team and I’s knowledge, experience and tools we can do this for you, freeing up your internal resources.

Fix your dirty data now - www.theclassificationguru.com

Stirista

🔸 LBDigital audiences are are available in Stirista Audience Solutions. Always unique, accurate & scalable!
🔸 Infusing strategy into marketing campaigns with…data, technology, experience & attention.
🔸 Data & technology all under one roof saves brands time & money, making multichannel campaigns & retargeting a breeze.
🔸 Capabilities: 
     DSP specializing in premium CTV inventory; 
     ESP deliverable for large-volume 1st and 3rd party data sends; 
     CDP with lifecycle analysis proven to increase brand ROI; 
     Data for targeting, identity graphs, daily feeds, modeling, & measurement.

AVPS

LBDigital

📈 LBDigital and its "Third party data that doesn't suck 🥤" has been acquired by Stirista.
📈 LBDigital has been building better audiences for marketers with dynamic multi-channel data since 2005. 
📈 Our consultative approach and out-of-the-box solutions have powered successful campaigns for premier business and consumer brands.

President

📈Lead a data community that advances the myriad of opportunities and challenges that make data and responsible data practices the lifeblood of 1:1 business and consumer marketing, with a focus on earning consumer trust. 
📈Organized and participated in webinars and meetings, recruiting new members.

Co-Chair DMA Data Community

The Catamount Group

📈Started data and marketing sales division and grew it to $2,500,000 annual sales with 2 employees in 3 years, with direct responsibility for revenue generation and staff management.  
📈Penetrated corporate infrastructures to develop relationships with top-level media planners at premier advertising agencies and marketing companies, expanding market reach.

Vice President

Novus Marketing Group

📈Lead list sales teams for 10+ premiere publishing clients generating $14,000,000 annual revenues. 
📈Maintained primary client contact, spearheaded all outbound sales prospecting efforts and existing mailer relationships.

Senior Account Executive

Mal Dunn Associates

📈Managed data sales team and consistently exceeded the annual budget of $10,000,000.  
📈Built a strong industry network via sales visits, trade shows, industry events, and phone conversations.

"The road to success is paved with accurate data and domain knowledge."

Brands trust me for data-driven strategies that boost their acquisition and retention results. Between email activation, identity graphs, and digital marketing initiatives, I help brands navigate an ever-evolving marketing landscape and maximize performance across channels.

Three decades of activating data isn’t about staying still—it’s about constant evolution. What began with direct mail expanded into email, digital, social, display, mobile, audio, gaming, DOOH, and CTV. Staying ahead of these shifts has been key to navigating an ever-changing marketing landscape.

Through every evolution, one thing remains constant—data is power. Let’s connect and talk growth!

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The Battle

Susan Walsh - The Classification Guru

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