Susanne Ekström

I Coach CEOs to Build Winning Companies Where People 💜 to Work (SME:s) | +$30M Client Profit Generated | Top Ranked Management & Leadership Creator Globally (#1 in Sweden) | Serial Entrepreneur

💡 Are you enthusiastic about waking up in the morning to be the master strategist of your company, or are you dreading another day spent fighting fires and not getting anything significant done?

👋 Hey! I'm Susanne, a CEO Coach, entrepreneur, #1 international bestselling author, and the founder of BeASmarterLeader and SEE Management.

𝐌𝐲 𝐌𝐢𝐬𝐬𝐢𝐨𝐧: To guide CEOs like you in reaching the top of your game.
I specialize in turning your big business dreams into reality, making your company richer, your team happier, and your business more robust.
And if you're up for it, we'll boost your bottom line by $499k in 99 days.


𝐇𝐨𝐰 𝐈 𝐆𝐨𝐭 𝐇𝐞𝐫𝐞: Back in 2001, life was amazing. I co-owned a big Swedish dot.com company and started our Netherlands office. I invested my heart, time, and money into it. But then, everything fell apart when the company went bankrupt. I lost everything, and it was devastating—going from a dream job to no job at all.


𝐖𝐡𝐚𝐭 𝐖𝐞𝐧𝐭 𝐖𝐫𝐨𝐧𝐠: We made these 4 epic failures!
⛔ We didn't delegate effectively
⛔ We weren't ready for massive growth
⛔ We didn't have streamlined processes in place
⛔ We, the C-Suite, stopped listening to our people


𝐖𝐡𝐚𝐭 𝐈 𝐋𝐞𝐚𝐫𝐧𝐞𝐝: Combining 20+ years in management consulting, over a decade in leadership, and hard-earned lessons from my dot.com collapse led me to develop a foolproof system to help CEOs like you:
✅ Boost your profits
✅ Keep your best people
✅ 'Buy back' +8 hours a week
✅ Build a scalable business model for growth


Great leaders aren't born; they're made.
True transformation can be challenging, so I've designed my system to help you save time, reach your potential, and become a top-notch CEO. 


𝐖𝐡𝐚𝐭 𝐈 𝐎𝐟𝐟𝐞𝐫: Strategies to:
⭐ 'Buy back' your time so you can lead, not be 'all-over the place'
⭐ Create a CEO role that you'll absolutely LOVE having
⭐ Create space for innovation & big-picture planning
⭐ Create trust, structure, and sustainable growth
⭐ Build a winning, scalable company culture



𝐌𝐲 𝐅𝐨𝐜𝐮𝐬: CEOs of SME companies on the U.S. East Coast, Canada, and Europe.
But why is this Swedish lady targeting the U.S. and Canada?
The mindset around the importance and value of a coach differs in the US and Canada from the rest of the world. I also love to speak English.
𝘚𝘔𝘌 = 𝘚𝘮𝘢𝘭𝘭 𝘢𝘯𝘥 𝘔𝘦𝘥𝘪𝘶𝘮-𝘴𝘪𝘻𝘦𝘥 𝘌𝘯𝘵𝘦𝘳𝘱𝘳𝘪𝘴𝘦


𝐍𝐞𝐱𝐭 𝐒𝐭𝐞𝐩: Book a 15-minute Opportunity Call today!
👉 https://calendly.com/susanne-ekstrom/15mincall

Susanne Ekström
📞 +46 70 205 40 44
✉ susanne@beasmarterleader.com
🌐 www.beasmarterleader.com

Founder & CEO | BeaSmarterLeader

🔥 We help CEOs and Owners of Companies with $5-20 Million in Revenue, Strategically Work ON the Business Instead of Being Stuck IN it.

BeaSmarterLeader is 100% dedicated to helping CEOs and Owners across dynamic industries scale business operations and obtain unparalleled marketplace advantages to unlock transformative, growth-driven futures.

As the Founder & CEO, I work confidently with you while providing all of the dynamic tools and coaching methodologies required to take your business to the next level with The CEO Profit System!

Ultimately, I’m here to help enable the conditions for your peak performance, and you'll drive your business forward in ways previously unimagined. Sign up today to double your profits and cut your daily workload by 50% in less than 4 weeks!

👉 www.beasmarterleader.com/ceopsli (With a Large Discount)

If your people stopped telling you the truth tomorrow, how long would it take before you noticed?

Most CEOs wouldn’t know until it was too late.
And by then, trust, energy, and ideas would already be gone.

According to Gallup, only 3 in 10 employees strongly agree their opinions count at work.

This costs billions every year in lost engagement, missed opportunities, and slow decision-making.

The real question isn’t 𝘪𝘧 your people talk to you.
It’s 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘯𝘰𝘵 𝘴𝘢𝘺𝘪𝘯𝘨 𝘢𝘯𝘺𝘮𝘰𝘳𝘦.

So... when you put on your clothes in the morning, put on your large ears too. 😉 

Because if you don’t, you’ll miss:
💢 The frustrations that drain motivation
💢 The bottlenecks your dashboards never show
💢 The small ideas that could become your next breakthrough

Why do so many CEOs stop listening?

Usually it’s:
↳ A lack of time
↳ A lack of focus

Another reason is, sadly:
↳ A lack of interest (and/or courage) 

Make time.
Create space.
Ask questions that matter.

Then, truly, listen to the answers.
💢 See the problem areas 
💢 Document what you see & hear 
💢 Thank your people for their input 
💢 Do something about it (if prioritized) 
💢 Leave feedback about what's happening 

Leadership isn’t about having all the answers.
It’s about hearing the truth early enough to act on it.

PS. Use your large ears, but don't be all ears... 💜
Always listen with purpose.

Order My Latest Leadership Book In My Featured Section 💫

Colin Gallagher

Linkedin AI Mastery

Helping Marketers (Fractional CMOs, Consultants Boutique Agencies & Freelancers) book 1-5 sales calls every day on Linkedin. 

Click below to learn more:

Founder

Growlancer

We help CEOs to land 3-5 B2B customer every month through done-for-you, 100% hands off LinkedIn & email newsletter management.

Linkedin Strategist

Your Next Home 

Operations Manager

Keltbray Group

Senior Civil Engineer

The AI Marketing Guy — Building a community & bootstrapping an AI writing SaaS to $1 million per year | Join 15,000+ AI marketing newsletter subscribers to future proof your career & build brands with AI.

If you're a marketer these days... landing premium clients consistently is as difficult as finding a needle in a haystack.

You've probably tried:

❌ Daily LinkedIn content — But got lost in the noise
❌ Generic outreach — Getting ignored or attracting tire-kickers
❌ Referral networking — Great when it works, but too unpredictable
❌ Being a "marketing generalist" — Only to compete on price with cheap freelancers

These approaches "work"...

But let's be honest - they're costing you more time and energy than they're worth... especially when you're trying to command $5K-$10K monthly retainers.

That's why we help marketing consultants and fractional CMOs unlock predictable client acquisition through our LinkedIn AI Mastery System.

Within just 90 days, our team will help you:

✅ Position yourself as the premium choice in your niche (without becoming an "influencer")
✅ Build relationships with 1,000 dream clients (companies you'd be proud to feature on your website)
✅ Generate high-quality leads using a proven system that doesn't require daily posting
✅ Close retainer clients at 2-3x your current rates

Premium clients will be booking into your calendar each month…

All you'll have to do is close deals with prospects who already see your value.

We've helped 100+ businesses to book 2,000+ sales calls and earn millions in revenue through LinkedIn. Here's what our clients say:

"Within 22 days of implementing this system, I went from charging $1,000 to $3,000 per month and signed 4 new retainer clients." — John A., Marketing Consultant

"We added $160,000 in revenue within 6-months" — Ben, CEO @ Seneca Business Solutions

Ready to start attracting premium clients who value your expertise?

Submit a link to your Linkedin profile here & I'll create a personalised GTM & roadmap to help you sign your next 5-50 clients on LinkedIn.

P.S. Our approach isn't about posting content every day or becoming another "LinkedIn expert". It's about building a systematic way to attract and close premium clients. Speak soon!

Head Growth Coach

Click the link below for 7 ChatGPT Prompts to help you write 7-days of Linkedin content in 10-minutes a day (...or less).

Want me to setup a Linkedin outreach campaign for your business for Free? (no strings attached)

Comment “Outreach” below
 And shoot me a DM with a link to your website & a quicker explainer of who you want to book meetings with…

If we think we can help you book meetings, we’ll launch your Linkedin outreach campaign & reach out to the first 600 leads for you for free…

So you can get a sample of results before making any financial commitment to working with us long term.

Fair warning: We can only take on 5 more of these this month. Once those spots are filled, this offer closes until December.
If you've been thinking about scaling outbound – this is literally the lowest-risk way to test it.

Shoot me a DM to apply now & we’ll let you know if you are eligible.

Helping your business book 3-5 sales calls every week on LinkedIn. Visit my website to learn how

Our client was getting 43% accept & 30% reply rate on their outreach. Sounds great, right?
Wrong.

Here's what happened:

We were running outreach for a client who places Google Ads specialists in companies. He wanted to work with fractional CMOs - people who could bring him into their client engagements.

The numbers looked incredible. People were accepting. People were replying positively. He was getting on sales calls.

Then nothing closed.

After digging into it, we realized the business model didn't work for fractionals. There just wasn't enough pie to feed everyone in that setup.

The lesson for anyone thinking "LinkedIn doesn't work for me":

Lead generation is just the first part.

You need:

Lead generation system (check)

Sales enablement

Sales process

An offer that actually fits the people you're talking to

If people aren't closing and they're coming from LinkedIn, it's not necessarily the platform's fault.

It might be that you're targeting the wrong people in the first place.

We had to pivot his targeting completely. Now we're going after different prospects and it's working.

So before you blame LinkedIn, ask yourself: "Are these people even realistic buyers for what I'm selling?"

Because 50% reply rates mean nothing if 0% convert.

Why LinkedIn gurus are wrong about selling into mid-market B2B. They'll tell you that you need to:
 
1. "Post every day" - Your CTOs aren't scrolling all day
2. "Go viral" - You need the right 500 people, not a million
3. "Be an influencer" - Be a problem solver instead
4. "Spray and pray" - 200 targeted > 2000 random
5. "Content = leads" - Content builds trust, outreach generates leads

Break these rules.
Watch what happens.

My food tech client did.

Now they're talking to General Electric about $150K deals.

Not from following the rules.
From building a SYSTEM.

Stop struggling. Start converting.

---

PS — Want me to setup a Linkedin outreach campaign for your business for Free? 

As a no-risk trial of our Linkedin growth service... We’ll launch your first outreach campaign & reach out to 400 prospects for you.

So you can get a sample of results before making any commitments. 

If interested, send me a DM with a link to your website & let's chat.

The 2-Like Post That Closed a $5M Client

Last week one of our clients signed a $5 million a year e-commerce brand.

The lead came from a LinkedIn post that got 2 likes.

Not 200. Not 20.

Two.

Here's why it worked (and why you're thinking about this wrong):

The post wasn't about going viral. It was about resonating with the right person.

Our client works in CPG e-commerce. 

Dialed-in niche. 

Financial modeling built into their service (that most agencies don't offer). 

Great social proof.

When they posted about a specific problem that CPG brands face, someone at a $5M company read it and thought "holy shit, this person gets it."

One conversation later, they're now on a chunky monthly retainer.

The lesson isn't "engagement doesn't matter."

The lesson is that if you're doing the basics right for long enough - posting consistently, talking to your actual niche, showing real expertise - you build momentum.

You don't need 30 leads a month to make LinkedIn work.

If you're getting 4-5 really good leads a month and you convert a percentage of those, it's a massive win.

Stop chasing vanity metrics. Start chasing resonance.

---

PS — We’ve helped clients book 2,000+ sales calls on Linkedin in the last 2 years.

If you've got an established B2B business - we'll set you up a free cold outreach campaign (no strings attached) so you can see if Linkedin will work for you...

Book a call here: https://growlancer.ai/

I reverse-engineered my biggest competitor's LinkedIn strategy and found their $100K secret.

Most marketers avoid looking at competitors' content.

"I don't want to copy anyone."

Wrong approach.

Your competitors are running live market research experiments every day.

And they're sharing the results publicly.

Here's my 15-minute competitor intelligence process:

Step 1: Find 3-5 successful competitors
Step 2: Sort their posts by engagement over last 90 days
Step 3: Identify the top 10% of their content
Step 4: Analyze patterns in topics, formats, and hooks
Step 5: Note which posts generated the most comments vs. likes

What I found analyzing one competitor:

- Their case study posts got 3x more engagement than tips
- Posts with specific dollar amounts performed 67% better
- Their audience responded better to contrarian takes than positive advice
- Friday posts consistently outperformed Monday posts

This intelligence informed my client's content strategy.

Result?

They went from 200 profile views per month to 2,000+ in 12 weeks.

And more importantly booked $20K in new business from LinkedIn.

Your competitors aren't your enemy.

They're your unpaid market research team.

PS — We’ve helped clients book 2,000+ sales calls on Linkedin in the last 2 years

If you want to build predictable sales pipeline with done-for-you LinkedIn growth 

Schedule your strategy session with me and my team here:https://growlancer.ai/

The executives signing $500K checks will never like your posts. LinkedIn reality check:

- 82% of buyers check your profile before meetings
- 3% of your market is actively buying right now
- 27 touchpoints needed before a B2B purchase

But here's what they don't tell you:

Mid-market executives don't engage publicly.

They consume silently.

My offshore staffing client discovered this.

Switched from chasing engagement to building trust.

They signed a $125M franchising company.

Your likes don't matter.
Your pipeline does.

PS — We’ve helped clients book 2,000+ sales calls on Linkedin in the last 2 years

If you want to build predictable sales pipeline with done-for-you LinkedIn growth 

Schedule your strategy session with me and my team here: https://growlancer.ai/

Most LinkedIn profiles fail this 3-second psychology test (and lose $50K+ in potential revenue).

When a prospect lands on your profile, their brain makes 3 instant judgments:

1. Can I trust this person?
2. Do they understand my specific problem?
3. Are they the obvious choice for someone like me?

Most marketers optimize for the wrong signals.

They focus on:

- How many followers they have
- How impressive their background sounds
- How many services they offer

But prospects don't care about any of that.

They care about clarity.

A marketing consultant recently changed just their headline and about section to focus on ONE specific problem for ONE specific audience.

Result?

Inbound inquiries jumped 340% in 6 weeks.

Same expertise.

Same experience.

Same person.

But now their profile passed the 3-second test.

Your profile should answer: "Is this exactly what I need?" within seconds.

Not "Wow, they do a lot of things."

PS — We’ve helped clients book 2,000+ sales calls on Linkedin in the last 2 years

If you want to build predictable sales pipeline with done-for-you LinkedIn growth 

Schedule your strategy session with me and my team here: https://growlancer.ai/

One LinkedIn post. Five booked calls. Here's the system.
How I booked 5 calls from one LinkedIn post:

Step 1:Create something your target audience needs.
Step 2: Give it away
Step 3: Let automation capture everyone who engaged
Step 4: AI qualified them against my ideal client criteria
Step 3: Send personalized messages ONLY to qualified leads

Most people skip Step 4.
That's why they fail.

They waste too much time on unqualified prospects.
Miss the real opportunities.
Burn out from the volume.

Qualification changes everything.

PS — We’ve helped clients book 2,000+ sales calls on Linkedin in the last 2 years

If you want to build predictable sales pipeline with done-for-you LinkedIn growth 

Schedule your strategy session with me and my team here: https://growlancer.ai/

"How do I get clients from LinkedIn?" Wrong question.

Right question: "How do I systematically engage 11+ stakeholders over 90-180 days?"

See the difference?

One attracts desperate prospects.
One attracts premium clients.

According to research - you need 27 touchpoints with buying groups to get a sale over the line (when selling to mid-market).

That's why we use 3 profiles.
That's why we combine outreach + content.
That's why my clients land meetings with Ford and GE.

Not magic.
Math.

Ready to fix your LinkedIn strategy? Let's talk.

---

PS — Want me to setup a Linkedin outreach campaign for your business for Free? 

As a trial of our LInkedin growth service... We’ll launch your first outreach campaign & reach out to 400 prospects for you.

So you can get a sample of results before making any commitments. 

If interested, send me a DM with a link to your website & let's chat.

We started offering a Free trials last week, the results have been weird (in a good way).

I expected more leads. That happened.

I didn't expect as many higher quality leads as we got. 

Here's what I learned:

I'm selling LinkedIn services on LinkedIn… The most saturated market on the platform. 

Everyone gets outreach messages about LinkedIn growth 100 times a week.

Plus there's horror stories everywhere about people getting burned by agencies.

So when I started offering a free trial, it did two things:

Made me stand out (obvious)

Put my money where my mouth is (less obvious but more important)

I'm not just saying "we can help you" like everyone else. I'm saying "let us prove it first."

The trade-off? 

I'm spending a couple hundred dollars on fulfillment for each trial. Time and setup.

But I was going to spend that money somewhere anyway - on ads, on more outreach, on something.

Now it's just a fulfillment cost instead of a marketing cost.

And a percentage of trials convert to full clients.

I'm not saying free trials are right for your business. They're not right for everyone.

But if you feel like you can do really good work and you're confident in your results, why not let people see it first?

The offer is what gets people to restart conversations. The quality is what gets them to stay.

"How do I get clients from LinkedIn?" Wrong question.

Right question:
"How do I identify and convert the 3% of my audience ready to buy?"

See the difference?

One attracts desperate prospects.
One attracts *premium* clients.

My system:
- Phantom Buster watches engagement
- AI identifies the 3%
- I have real conversations with qualified leads

Result? Higher close rates, bigger deals.

Ready to fix your LinkedIn strategy? Let's talk.

PS — We’ve helped clients book 2,000+ sales calls on Linkedin in the last 2 years

If you want to book an extra 1-5 sales calls every day on LinkedIn...

Schedule your strategy session with me and my team here: https://lnkd.in/e3FaCJ9D

I spoke to a CEO yesterday who said "LinkedIn doesn't work in my Industry"

"My industry is different." "My clients aren't on LinkedIn." "Our buyers don't engage with content."

Let me ask you something:

Are your buyers in B2B? Are they business owners, executives, or decision-makers?

Then they're on LinkedIn.

They might not be liking posts. They might not be commenting. But they're looking.

80% of LinkedIn users are lurkers. They read. They watch. They don't engage publicly.

But when they're ready to buy, they remember who showed up consistently with valuable insights.

I've had clients in recruitment, SaaS, professional services, manufacturing, legal services, healthcare.

It works in all of them. But the approach is different.

If you're targeting Fortune 500 CEOs, you can't use the same playbook as targeting small business consultants.

Different audiences need different strategies.

But saying "LinkedIn doesn't work for my industry" is just an excuse for not figuring out the right approach.

Find someone who's made it work in your space. Copy their strategy. Adapt it to your voice.

Or keep making excuses while your competitors build their brands.

Your call.

LinkedIn doesn't work for you because you're targeting everyone who could buy instead of the one person who will. 

"We tried LinkedIn. It doesn't work for us."

Translation: "We targeted everyone who might possibly buy."

The difference between 0% and 20% response rates? Precision.

You're not targeting "B2B companies." You're targeting "Series A SaaS companies who just hired a new CMO."

You're not sending "I help companies grow."

You're sending "I noticed you're launching into Europe next quarter."

Generic doesn't work anymore. Hyper-specific does.

One client went from 0 to 19 calls in 2 days. 

How? They got so specific their ideal prospects felt content was written just for them.

Narrow your focus. Expand your results.

Can you describe your ideal client in 15 words or less?

PS — We’ve helped clients book 2,000+ sales calls on Linkedin in the last 2 years

If you want to build predictable sales pipeline with done-for-you LinkedIn growth 

Schedule your strategy session with me and my team here: https://growlancer.ai/

The dark side of LinkedIn success nobody mentions.

LinkedIn reality check:

- Average marketer gets 10-20 comments per week
- Top 1% get 200+ comments per week
- 90% of those comments aren't from ideal clients

But here's what they don't tell you:

More engagement creates MORE problems if you don't have systems.

My automation processes 2000+ comments weekly.
Delivers 20-30 qualified leads.
I close 1-3 deals.

Without the system? I'd still be drowning in messages.

PS — We’ve helped clients book 2,000+ sales calls on Linkedin in the last 2 years

If you want to build predictable sales pipeline with done-for-you LinkedIn growth 

Schedule your strategy session with me and my team here: https://growlancer.ai/

CEO: “We need 40 % more qualified pipeline—and trim 15 % off CAC.”
You: “Sure… with what magic?”

Spoiler: the magic is already on LinkedIn, just hidden behind legacy playbooks.

Here’s the 3-lever framework our CMOs use to hit impossible targets:

Exec Signal Boost – Turn your leadership team into a content squad. One insight post per exec = 7 × reach vs brand page alone.

Intent-Triggered Outreach – Auto-DM every prospect who engages twice. Personalised line + case link. Avg reply rate: 34 %.

Closed-Loop Attribution – Pipe every touch into CRM. Show $3–5 in pipeline for every $1 spent. Budget objections evaporate.

Our client plugged this in and jumped from $30k to $250k MRR while slicing CAC by 32 %.

Your board doesn’t want more “likes.” They want ledger entries. 

PS — We’ve helped clients book 2,000+ sales calls on Linkedin in the last 2 years

If you want to build predictable sales pipeline with done-for-you LinkedIn growth 

Schedule your strategy session with me and my team here: https://growlancer.ai/

The biggest Linkedin lie you've ever been told:

"You need to post daily to win on Linkedin."

Such a lie.

I've had clients sign 10 clients in 11 weeks with zero Linkedin posts.

The secret isn't JUST frequency.

It's:

Step 1: Build LinkedIn GTM strategy (not random posting)
Step 2: Optimize website for inbound
Step 3: Create authority content
Step 4: Run targeted outreach
Step 5: Share valuable resources in DMs
Step 6: Use voice notes to build trust
Step 7: Convert warm conversations into meetings.

Sounds simple. 

But most get this all wrong.

But you're not like "most" people are you. 

PS — We’ve helped clients book 2,000+ sales calls on Linkedin in the last 2 years

If you want to book an extra 1-5 sales calls every day on LinkedIn...

Schedule your strategy session with me and my team here: https://lnkd.in/e3FaCJ9D

taplio

The Battle

Susanne Ekström

Colin Gallagher

Followers

Posts

Engagements

Likes

Performance ScoreSusanne Ekström's LinkedIn Performance

Performance ScoreColin Gallagher's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Susanne Ekström

Colin Gallagher

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Susanne Ekström's LinkedIn Performance

Performance ScoreColin Gallagher's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSusanne Ekström's LinkedIn Performance