Susanne Ekström

I Coach CEOs to Build Winning Companies Where People 💜 to Work (SME:s) | +$30M Client Profit Generated | Top Ranked Management & Leadership Creator Globally (#1 in Sweden) | Serial Entrepreneur

💡 Are you enthusiastic about waking up in the morning to be the master strategist of your company, or are you dreading another day spent fighting fires and not getting anything significant done?

👋 Hey! I'm Susanne, a CEO Coach, entrepreneur, #1 international bestselling author, and the founder of BeASmarterLeader and SEE Management.

𝐌𝐲 𝐌𝐢𝐬𝐬𝐢𝐨𝐧: To guide CEOs like you in reaching the top of your game.
I specialize in turning your big business dreams into reality, making your company richer, your team happier, and your business more robust.
And if you're up for it, we'll boost your bottom line by $499k in 99 days.


𝐇𝐨𝐰 𝐈 𝐆𝐨𝐭 𝐇𝐞𝐫𝐞: Back in 2001, life was amazing. I co-owned a big Swedish dot.com company and started our Netherlands office. I invested my heart, time, and money into it. But then, everything fell apart when the company went bankrupt. I lost everything, and it was devastating—going from a dream job to no job at all.


𝐖𝐡𝐚𝐭 𝐖𝐞𝐧𝐭 𝐖𝐫𝐨𝐧𝐠: We made these 4 epic failures!
⛔ We didn't delegate effectively
⛔ We weren't ready for massive growth
⛔ We didn't have streamlined processes in place
⛔ We, the C-Suite, stopped listening to our people


𝐖𝐡𝐚𝐭 𝐈 𝐋𝐞𝐚𝐫𝐧𝐞𝐝: Combining 20+ years in management consulting, over a decade in leadership, and hard-earned lessons from my dot.com collapse led me to develop a foolproof system to help CEOs like you:
✅ Boost your profits
✅ Keep your best people
✅ 'Buy back' +8 hours a week
✅ Build a scalable business model for growth


Great leaders aren't born; they're made.
True transformation can be challenging, so I've designed my system to help you save time, reach your potential, and become a top-notch CEO. 


𝐖𝐡𝐚𝐭 𝐈 𝐎𝐟𝐟𝐞𝐫: Strategies to:
⭐ 'Buy back' your time so you can lead, not be 'all-over the place'
⭐ Create a CEO role that you'll absolutely LOVE having
⭐ Create space for innovation & big-picture planning
⭐ Create trust, structure, and sustainable growth
⭐ Build a winning, scalable company culture



𝐌𝐲 𝐅𝐨𝐜𝐮𝐬: CEOs of SME companies on the U.S. East Coast, Canada, and Europe.
But why is this Swedish lady targeting the U.S. and Canada?
The mindset around the importance and value of a coach differs in the US and Canada from the rest of the world. I also love to speak English.
𝘚𝘔𝘌 = 𝘚𝘮𝘢𝘭𝘭 𝘢𝘯𝘥 𝘔𝘦𝘥𝘪𝘶𝘮-𝘴𝘪𝘻𝘦𝘥 𝘌𝘯𝘵𝘦𝘳𝘱𝘳𝘪𝘴𝘦


𝐍𝐞𝐱𝐭 𝐒𝐭𝐞𝐩: Book a 15-minute Opportunity Call today!
👉 https://calendly.com/susanne-ekstrom/15mincall

Susanne Ekström
📞 +46 70 205 40 44
✉ susanne@beasmarterleader.com
🌐 www.beasmarterleader.com

Founder & CEO | BeaSmarterLeader

🔥 We help CEOs and Owners of Companies with $5-20 Million in Revenue, Strategically Work ON the Business Instead of Being Stuck IN it.

BeaSmarterLeader is 100% dedicated to helping CEOs and Owners across dynamic industries scale business operations and obtain unparalleled marketplace advantages to unlock transformative, growth-driven futures.

As the Founder & CEO, I work confidently with you while providing all of the dynamic tools and coaching methodologies required to take your business to the next level with The CEO Profit System!

Ultimately, I’m here to help enable the conditions for your peak performance, and you'll drive your business forward in ways previously unimagined. Sign up today to double your profits and cut your daily workload by 50% in less than 4 weeks!

👉 www.beasmarterleader.com/ceopsli (With a Large Discount)

If your people stopped telling you the truth tomorrow, how long would it take before you noticed?

Most CEOs wouldn’t know until it was too late.
And by then, trust, energy, and ideas would already be gone.

According to Gallup, only 3 in 10 employees strongly agree their opinions count at work.

This costs billions every year in lost engagement, missed opportunities, and slow decision-making.

The real question isn’t 𝘪𝘧 your people talk to you.
It’s 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺’𝘳𝘦 𝘯𝘰𝘵 𝘴𝘢𝘺𝘪𝘯𝘨 𝘢𝘯𝘺𝘮𝘰𝘳𝘦.

So... when you put on your clothes in the morning, put on your large ears too. 😉 

Because if you don’t, you’ll miss:
💢 The frustrations that drain motivation
💢 The bottlenecks your dashboards never show
💢 The small ideas that could become your next breakthrough

Why do so many CEOs stop listening?

Usually it’s:
↳ A lack of time
↳ A lack of focus

Another reason is, sadly:
↳ A lack of interest (and/or courage) 

Make time.
Create space.
Ask questions that matter.

Then, truly, listen to the answers.
💢 See the problem areas 
💢 Document what you see & hear 
💢 Thank your people for their input 
💢 Do something about it (if prioritized) 
💢 Leave feedback about what's happening 

Leadership isn’t about having all the answers.
It’s about hearing the truth early enough to act on it.

PS. Use your large ears, but don't be all ears... 💜
Always listen with purpose.

Order My Latest Leadership Book In My Featured Section 💫

Jeremy Prasetyo

TRUSTBYTES (Techstars Web3 '25)

Smart Treasury for Internet Capital Markets (ICM)

TRUSTBYTES turns behavioural analytics into capital efficiency for wallet-based businesses.
‍
☑ Capture opportunities
☑ Comply effortlessly
☑ Command your crypto treasury operations

We believe that internet/institutional capital markets (ICM) should be proactive, not reactive.
‍
In 24/7 crypto markets, your treasury, compliance and operation teams can't be awake around the clock fighting fires.
While traditional finance sleeps, crypto never does.
Why losing money on idle capital, failing compliance checks, and burning out their teams with manual processes, when there is a different way?
‍
The cost of inaction is measured in Billions per month.

We replace static rules with intelligent, dynamic policies.

Instead of threshold-based systems that trigger alerts at 3:11 AM, we use predictive intelligence to:

☑ Anticipate liquidity needs before they become urgent
☑ Automatically rebalance wallets during the most optimal time windows
☑ Maintain compliance ratios proactively, not reactively
☑ Transform your existing wallet infrastructure into a smart, learning system 

TRUSTBYTES works 24/7 so your team doesn't have to.

CEO & Co-Founder

QUIP - Quantum Technologies at Fraunhofer ITWM

Mentor

Keynote Speaker to National and International Audiences

Jeremy is able to tailor short talks, long presentations or workshops for any specific audience whether the focus is to inspire to perform and outperform, break patterns to innovate, empower leadership, increase sales or overall business. As a high-performance trainer, he presents his ideas extracted from interviews and individual coachings with industry icons, world champions and thought leaders of multiple disciplines with eye-opening facts, humor and easy-to-follow, practical concepts and applications that any audience member can immediately apply and achieve results.

Personal and Professional Performance Specialist

Diverse Organizations, incl. NobleProg, Innolea, Letuja, DOSB, DTV, ADTV, Masai, etc.

Trainings and Workshops on Artificial Intelligence, Business Applications, Cybersecurity, Leadership, Communication, Sales & Marketing

Independent Trainer

AI Strategy Consulting 

Innolea Institute

Mentor for post-graduate studies “Certified AI Consultant”

LETUJA GmbH

Linkfluence - a Meltwater company

AI-enabled consumer intelligence for global brands

+ Enterprise AI SaaS solution used by 200+ global brands for Trend Detection, Consumer Tribes segmentation/profiling or Brand Equity tracking in Real-time.
Key customers include Nike, Danone, General Mills, Estée Lauder, Kering, LVMH, Porsche, Toyota,...

+ Built and managed a team of professionals including Key Account Management, Business Development, Marketing, and Demand Generation to successfully meet and exceed sales targets and corporate goals

+ Designed and owned a strategic plan to grow the account portfolio and acquire new logos aligned with the company’s vision and roadmap

+ Collaborated with product, insights, and solution teams to improve customer experience
Developed and implemented a comprehensive demand generation strategy including Account-Based-Marketing, resulting in acquiring new global enterprise organizations

+ Conducted market research and developed a comprehensive competitive intelligence strategy to fuel repositioning with a new Go-To-Market

Vice President of Sales and Marketing

Blockpool

Business advisory for Blockchain Startups

European Blockchain Expert

E-Learning Startup

Our company is a next-generation ecosystem made up of a leading education platform for people in AI, Blockchain and Cryptocurrency, combined with a powerful marketing platform with a comprehensive set of tools for independent business owners.
The ecosystem is continuously expanding, subsuming new technologies, products and services in order to offer a one-stop space for those dedicated to learning and growing.

Jeremy's philosophy of education and self-empowerment is woven into the fabric of the company. As CEO and co-founder, Jeremy was taking the start-up from a compelling idea to a truly global company. Serving over 32,000 entrepreneurs, and powered by Blockchain and AI technology, it is enabling a new generation of learners and independent business owners within a single ecosystem of EdTech Platform and integrated Apps.

CEO and Co-Founder

World Champion turned Cyberpreneur | Building an AI SaaS company to $1M ARR and sharing my insights along the way | Co-Founder & CEO, TRUSTBYTES

While everyone's talking about AI, the Agentic Web and Web3,
few understand how to turn them into competitive advantage, 
even fewer into institutional advantage.
That's where I come in.

I'm a former World Champion turned Tech Founder and Emerging Technology Strategist who decodes tomorrow's tech for today's leaders. 
Through my unique ability to break down complex technologies into actionable strategies, I help organizations transform uncertainty into opportunity.

As CEO of TRUSTBYTES and an internationally recognized keynote speaker, I bridge the gap between cutting-edge innovation and real-world implementation. 

My expertise spans:

→ Emerging Tech Translation
- Transforming AI and blockchain complexities into clear strategic advantages
- Converting technological uncertainty into market-leading opportunities
- Building innovation flywheels that compound over time

→ Leadership Acceleration
- Mentoring the next generation of tech-savvy leaders
- Guiding institutional transformation with practical frameworks
- Creating bridges between legacy systems and emerging technologies

→ Strategic Innovation
- Designing AI-driven business flywheels that scale
- Developing institutional-grade technology strategies
- Engineering frameworks for sustainable growth

Through high-impact keynotes, executive mentorship, and hands-on leadership, I empower decision-makers to turn technological complexity into market dominance. 

My approach merges deep technical insight with battle-tested business acumen, helping organizations thrive in rapid change.

Tech moves fast.
Markets move faster.
But institutional transformation?
That's where most leaders get stuck.
I'm here to change the game.

Follow me for actionable insights on emerging tech, leadership, and exponential growth. 

Let's build tomorrow's advantages today.

FIGHTING CYBERCRIME LIKE IT'S 2030
Find more bugs in less time while saving up to 80% of cybersecurity resources.

HOW IT WORKS
TRUSTBYTES secures exponential technologies like Web 3.0, AI or Quantum TECH with its advanced AI that delivers unparalleled accuracy. By deploying self-learning AI agent swarms that adapt to evolving threats we protect systems with superior vulnerability detection and mitigation.

THE PROBLEM
$8 Trillion in Damages
Cybercrime Damages did cost the world $8 trillion USD in 2023.
Until now, global cybercrime costs grew by 15 percent each year.
But this number will grow exponentially, as hackers start using AI or even Quantum TECH.

Threat to Humanity
Warren Buffett calls cybercrime the biggest problem facing humanity - a threat exceeding nuclear weapons.
The answer lies in fighting fire with fire through AI counterforce.
TRUSTBYTES is that enabler for CISOs - an advanced AI system augmenting human experts to proactively remediate cyber threats before damage occurs.

OUR SOLUTION - SECURING EXPONENTIAL TECHNOLOGIES

➝ Web 3.0 - Smart Contract Auditing Suite

➝ Securing AI Systems

➝ Securing the Quantum TECH era


For more details visit: trustbytes.io

Nobody's betting on you - until you make it impossible not to.⤵


1/
➠ You don’t get funded. You get noticed.

➝ Markkula wasn’t hunting startups.
➝ Jobs hounded his way into a meeting.
↳ 150 calls to Valentine forced the door open.

➝ Most founders wait to be discovered.
➝ The bold demand to be seen.
↳ Obsession always beats talent waiting quietly.

➝ Investors chase proof of belief.
➝ Hustle is the first product.
↳ Persistence is louder than pitch decks.


2/
➠ The garage wasn’t a liability. It was proof.

➝ They had traction - six stores already.
➝ Apple II wasn’t vaporware.
↳ Launch was close enough to taste.

➝ Resource-starved but progress-rich.
➝ Not built to impress.
↳ Built to ship.

➝ The myth: start perfect.
➝ The truth: start moving.
↳ Results raise eyebrows, not resumes.


3/
➠ Markkula didn’t just invest - he calculated.

➝ $90K seed at $300K valuation = serious skin.
➝ Asked for a $250K credit line.
↳ 10% interest. Paid post-revenue.

➝ Investors protect upside.
➝ Smart money isn’t charity.
↳ Terms matter as much as dollars.

➝ Founders focused on “enough.”
➝ Markkula focused on “what’s next.”
↳ He knew scale eats capital.


4/
➠ The pitch didn’t win the day. The look did.

➝ “I’ve seen that look. I had it myself.”
➝ Markkula bet on the fire.
↳ No spreadsheet for conviction.

➝ Investors sense belief.
➝ They smell desperation.
↳ Vision makes you unforgettable.


5/
➠ Build something that makes “no” look stupid.

➝ No one believed in Apple.
➝ Until one man saw the future.
↳ Then everyone saw it.

➝ Don’t just get in the room.
➝ Make the room remember you.
↳ That’s how legends are built.


Think it through...

▶ What if they never made those 150 calls?
▶ What if the garage was enough?
▶ What if no one said yes?


That's the mindset you have to have.
That's the mindset we as founders are adopting at TRUSTBYTES (Techstars '25).

Let's go! 🚀 


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World Champion turned Entrepreneur | Follow me for emerging tech, leadership and growth topics | Co-Founder & CEO, TRUSTBYTES (Techstars '25)

Unpopular opinion:
Work should fit into Life - not consume it.
⤵

You’ve been sold a lie.
"Work harder. Hustle longer. Sacrifice now."

But here’s the truth:
You don’t get a trophy for burning out.

Work is a tool - not your identity.
It belongs inside your life, not wrapped around it.

 
1/
➠ When Work Becomes Life

When work takes over, life gets boxed in.
➝ Rest feels wrong
↳ You see it as lazy

➝ Loved ones feel intrusive
↳ You call it "distractions"

➝ Joy gets postponed
↳ Always chasing the next win

You’re not fulfilled.
You’re just drained.


2/
➠ When Life Is Bigger Than Work

Now flip it.
Make life the frame. Let work sit inside it.

➝ You still care about work
↳ But not at life’s expense

➝ You rest, recharge
↳ And show up sharper

➝ You celebrate wins
↳ With people who matter

You’re no longer sacrificing.
You’re thriving with clarity.


3/
➠ Why This Matters More Than Ever

Everything changes fast.
Your title isn’t forever. Your wellbeing should be.

➝ Careers shift
↳ Roles vanish

➝ Companies change
↳ Titles fade

➝ Health, peace, love
↳ That’s the real legacy

Invest in what actually lasts.


4/
➠ Two Simple Power Moves

Don't overthink balance.
Build it into your daily routine.

➝ Guard your "Life anchors"
↳ Treat them as sacred meetings

➝ Create a daily work stop
↳ Define your off switch

Discipline in boundaries
creates freedom in life.


Final Thought:
Work is part of your life.
Not the point of your life.

If your life is a circle,
Make sure work isn’t the whole thing.

▶ What if burnout is self-inflicted?
▶ What if rest is the cheat code?
▶ What if “balance” isn’t soft, but strategic?

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Growth happens in the space between who you are
and the person you were meant to be.
 ⤵

Before anything else, here’s the angle most people miss:

You’re not competing with the world.
You’re competing with the next version of you.

And that competitor never gets tired...

That’s why the chase matters more than the milestone.

That's what Matthew McConaughey knew well an led to more than "just" an Oscar win:


1/
➠ The future self that never stops moving

 ➝ Your hero stays ten years ahead
 ↳ Always further
 ↳ Always better
 ↳ Always out of reach

We start here because this is the foundation: the future version of you isn’t a trophy. It’s a target that refuses to stand still.


2/
➠ Time reshapes who you want to become

 ➝ Growth shifts your definition of “ideal”
 ↳ New standards
 ↳ New clarity
 ↳ New goals

And as time moves, so do you.
Your definition of “better” evolves because you evolve.


3/
➠ Self-reflection keeps you honest

 ➝ Checking progress reveals the truth
 ↳ What’s working
 ↳ What’s missing
 ↳ What’s next

This is where the internal audit comes in.
No sugar-coating. 
No excuses. 
Just a clear view of where you stand.


4/
➠ The unattainable target is the useful one

 ➝ You’re not meant to catch your hero
 ↳ It stretches you
 ↳ It humbles you
 ↳ It disciplines you

The point isn’t arrival.
The point is pursuit.
The chase creates the growth.


5/
➠ Who you chase shapes who you become

 ➝ Aim at a version worth becoming
 ↳ More aligned
 ↳ More intentional
 ↳ More fulfilled

Because in the end, the future you becomes the architect of your present decisions.
And that’s where real transformation happens.


The standards of your future self
slowly become the standards of your current life.

If the person you were meant to be is still ahead of you,
what does that demand from you today?


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8 Small Shifts That Will Solve 80% Of Your Problems
⤵


Sometimes, we look for big solutions when it’s the small tweaks that unlock the biggest doors.


These shifts aren’t radical. 
They’re practical. 
And that’s why they work.


Let’s break them down - one shift at a time:


1/
➠ Assume People Have Good Intentions
➝ You can’t read minds
↳ So stop acting like you can

➝ Bad assumptions drain peace
↳ Good ones open connection

➝ Choose belief over suspicion
↳ It hurts less


2/
➠ Avoid Using Negative Words
➝ “I can’t” is mental trash
↳ Stop repeating failure

➝ Language programs mindset
↳ Every word counts

➝ Talk trash - live trash
↳ You’re better than that


3/
➠ Celebrate More Frequently
➝ Wins deserve space
↳ Big or small

➝ Acknowledge before you rush
↳ Growth needs pause

➝ Clap for yourself
↳ Even quietly


4/
➠ Decide You Must Achieve Your Goals
➝ “I’ll try” gives you a backdoor
↳ Close it

➝ Use “I must” instead
↳ Power lives there

➝ Remove wriggle space
↳ Clarity follows


5/
➠ Define “Failure” as “Failing to Take Action”
➝ No action = real failure
↳ Movement matters

➝ You control effort
↳ Not outcome

➝ Stop fearing results
↳ Start moving


6/
➠ Don’t Waste Energy on Hate
➝ Hate is self-harm
↳ Drains your life

➝ Fix it or drop it
↳ No middle

➝ Forgive. Forget. Move.
↳ Heal faster


7/
➠ Don’t Take Yourself So Seriously
➝ Laugh at yourself
↳ Or others will

➝ Humor builds influence
↳ People follow lightness

➝ Lighten up
↳ Power lives here


8/
➠ Don’t Try to Win Every Argument
➝ Not every battle is worth it
↳ Let some go

➝ “Winning” is ego
↳ Choose strategy

➝ Ask what’s next
↳ Then lead


Big shifts start small.
Start here. Start now.


▶ What shift have you avoided the longest?
▶ What would change if you only applied one?
▶ What would happen if you applied all eight?


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Source and credits: @goodmindsquotes on IG

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