Susanne Ekström

I Coach CEOs to Build Winning Companies Where People 💜 to Work (SME:s) | +$30M Client Profit Generated | Top Ranked Management & Leadership Creator Globally (#1 in Sweden) | Serial Entrepreneur

💡 Are you enthusiastic about waking up in the morning to be the master strategist of your company, or are you dreading another day spent fighting fires and not getting anything significant done?

👋 Hey! I'm Susanne, a CEO Coach, entrepreneur, #1 international bestselling author, and the founder of BeASmarterLeader and SEE Management.

𝐌𝐲 𝐌𝐢𝐬𝐬𝐢𝐨𝐧: To guide CEOs like you in reaching the top of your game.
I specialize in turning your big business dreams into reality, making your company richer, your team happier, and your business more robust.
And if you're up for it, we'll boost your bottom line by $499k in 99 days.


𝐇𝐨𝐰 𝐈 𝐆𝐨𝐭 𝐇𝐞𝐫𝐞: Back in 2001, life was amazing. I co-owned a big Swedish dot.com company and started our Netherlands office. I invested my heart, time, and money into it. But then, everything fell apart when the company went bankrupt. I lost everything, and it was devastating—going from a dream job to no job at all.


𝐖𝐡𝐚𝐭 𝐖𝐞𝐧𝐭 𝐖𝐫𝐨𝐧𝐠: We made these 4 epic failures!
⛔ We didn't delegate effectively
⛔ We weren't ready for massive growth
⛔ We didn't have streamlined processes in place
⛔ We, the C-Suite, stopped listening to our people


𝐖𝐡𝐚𝐭 𝐈 𝐋𝐞𝐚𝐫𝐧𝐞𝐝: Combining 20+ years in management consulting, over a decade in leadership, and hard-earned lessons from my dot.com collapse led me to develop a foolproof system to help CEOs like you:
✅ Boost your profits
✅ Keep your best people
✅ 'Buy back' +8 hours a week
✅ Build a scalable business model for growth


Great leaders aren't born; they're made.
True transformation can be challenging, so I've designed my system to help you save time, reach your potential, and become a top-notch CEO. 


𝐖𝐡𝐚𝐭 𝐈 𝐎𝐟𝐟𝐞𝐫: Strategies to:
⭐ 'Buy back' your time so you can lead, not be 'all-over the place'
⭐ Create a CEO role that you'll absolutely LOVE having
⭐ Create space for innovation & big-picture planning
⭐ Create trust, structure, and sustainable growth
⭐ Build a winning, scalable company culture



𝐌𝐲 𝐅𝐨𝐜𝐮𝐬: CEOs of SME companies on the U.S. East Coast, Canada, and Europe.
But why is this Swedish lady targeting the U.S. and Canada?
The mindset around the importance and value of a coach differs in the US and Canada from the rest of the world. I also love to speak English.
𝘚𝘔𝘌 = 𝘚𝘮𝘢𝘭𝘭 𝘢𝘯𝘥 𝘔𝘦𝘥𝘪𝘶𝘮-𝘴𝘪𝘻𝘦𝘥 𝘌𝘯𝘵𝘦𝘳𝘱𝘳𝘪𝘴𝘦


𝐍𝐞𝐱𝐭 𝐒𝐭𝐞𝐩: Book a 15-minute Opportunity Call today!
👉 https://calendly.com/susanne-ekstrom/15mincall

Susanne Ekström
📞 +46 70 205 40 44
✉ susanne@beasmarterleader.com
🌐 www.beasmarterleader.com

Founder & CEO | BeaSmarterLeader

🔥 We help CEOs and Owners of Companies with $5-20 Million in Revenue, Strategically Work ON the Business Instead of Being Stuck IN it.

BeaSmarterLeader is 100% dedicated to helping CEOs and Owners across dynamic industries scale business operations and obtain unparalleled marketplace advantages to unlock transformative, growth-driven futures.

As the Founder & CEO, I work confidently with you while providing all of the dynamic tools and coaching methodologies required to take your business to the next level with The CEO Profit System!

Ultimately, I’m here to help enable the conditions for your peak performance, and you'll drive your business forward in ways previously unimagined. Sign up today to double your profits and cut your daily workload by 50% in less than 4 weeks!

👉 www.beasmarterleader.com/ceopsli (With a Large Discount)

Ever hired someone brilliant… but “a little odd”?
🤔 Maybe they avoided small talk.
🤔 Could never sit completely still.
🤔 Had problems with eye contact.
🤔 Laser-focused on obscure details.
🤔 Struggled with time management.
🤔 Or asked questions no one else dared to ask.

You might have chalked it up to personality.
But what if it was neurodiversity?

Yesterday, I shared a personal post about my son and me, both navigating life with ADHD and autism in different ways. Today, I want to discuss what that looks like in your company.

Because here’s the truth:
You already have neurodivergent people on your team.
- Some have been diagnosed.
- Most haven’t.
- And many won't dare to tell you even if they have been diagnosed.

If you don’t know how to lead them, you’re leaving potential (and revenue) on the table.

CEOs ask me, “How do I support these folks without lowering the bar?”
That's the wrong question.

The right one is: "How do I design a culture that brings out the best in every kind of brain?"

Especially when one of those brains might be… your own. 💜 

Because many of the founders and execs I coach have ADHD or autism themselves, and they’ve spent decades compensating, masking, or white-knuckling through systems that were never built for them.

Tomorrow, I’ll share about how to leverage neurodiversity as a leader, without burning out or losing control.

𝗕𝘂𝘁 𝘁𝗼𝗱𝗮𝘆, 𝘀𝘁𝗮𝗿𝘁 𝗵𝗲𝗿𝗲 - look around your team.
- Who’s been labeled “difficult,” “intense,” or “disorganized”?
- What might change if you saw them through the lens of neurodiversity?
- And most importantly, do you know what it means to be neurodivergent?

This is personal for me. As a mom. As a founder. 
Because when we get this right, everyone wins.


👉 Anything you'd add?

PS. I'll add the link to yesterday's post in the comments.

I Coach CEOs to Build Winning Companies Where People Love to Work (SMEs) | +$30M Client Profit Generated in the Last 5 Years | #1 International Best-Selling Author | Serial Entrepreneur

How do you know if someone on your team might be neurodivergent?
Short answer: You often don’t.
Longer answer: You notice patterns. And you lead accordingly.

Because not everyone will tell you they have ADHD or autism.
Some don’t even know themselves.
But their behavior might whisper it.
If you’re listening.

As a mom to a son with ADHD and autism, and in my work with founders and teams, I’ve learned to watch for two kinds of signs:

𝗖𝗼𝗴𝗻𝗶𝘁𝗶𝘃𝗲 𝗮𝗻𝗱 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗣𝗮𝘁𝘁𝗲𝗿𝗻𝘀
- Asks unexpected questions that challenge assumptions
- Hyper-focused one moment, totally distracted the next
- Struggles with transitions or shifting between tasks
- Strategic brilliance, but forgetful with logistics
- Comes across as blunt, intense, or “too much”
- Thrives with structure… or resists it entirely
- Sensitive to noise, light, or smells

𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗮𝗻𝗱 𝗦𝗲𝗻𝘀𝗼𝗿𝘆 𝗖𝘂𝗲𝘀
- Avoids or resists eye contact
- Constantly fidgeting or can’t sit still
- Forgets next steps unless written or visual
- Looks disengaged, but later recalls everything
- Tunes out during long explanations or detailed talks
- Needs headphones, sunglasses, or quiet spaces to focus
- Paces while thinking or prefers movement to concentrate

These aren’t flaws.
They’re flags that someone might need something different to thrive.

Not lower expectations, but more transparent communication, better scaffolding, or more autonomy.

You don’t need a formal diagnosis to support someone’s best work.
You just need to notice how they work best, and meet them there.

That’s not therapy.
That’s leadership. 💜 


👉 Anything you'd add?


PS. This is my 4th and last post on neurodivergence, for now.
I'll add the links to my previous posts in the comments.

If your company can’t run 30 days without you, you don’t own a business.
You 𝙖𝙧𝙚 the business.

I was sitting with a CEO who was exhausted.
He told me, “𝘐 𝘸𝘰𝘳𝘬𝘦𝘥 𝘵𝘰𝘰 𝘮𝘢𝘯𝘺 𝘩𝘰𝘶𝘳𝘴 𝘵𝘩𝘪𝘴 𝘸𝘦𝘦𝘬. 𝘐 𝘬𝘯𝘰𝘸 𝘐 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘢𝘣𝘰𝘶𝘵 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺, 𝘣𝘶𝘵 𝘐 𝘴𝘱𝘦𝘯𝘵 𝘮𝘰𝘴𝘵 𝘰𝘧 𝘮𝘺 𝘵𝘪𝘮𝘦 𝘴𝘰𝘭𝘷𝘪𝘯𝘨 𝘰𝘵𝘩𝘦𝘳 𝘱𝘦𝘰𝘱𝘭𝘦’𝘴 𝘱𝘳𝘰𝘣𝘭𝘦𝘮𝘴. 𝘐𝘧 𝘐 𝘥𝘪𝘴𝘢𝘱𝘱𝘦𝘢𝘳 𝘧𝘰𝘳 𝘵𝘸𝘰 𝘸𝘦𝘦𝘬𝘴, 𝘵𝘩𝘪𝘴 𝘱𝘭𝘢𝘤𝘦 𝘴𝘵𝘢𝘭𝘭𝘴.”

That’s the reality for many CEOs.
The business runs, but only because they’re pushing every lever.
It feels responsible. It feels necessary.
But it’s also the ceiling on growth.

Here’s what I see again and again:
❌ Culture depends on their mood that week.
❌ Decisions get stuck waiting for their approval.
❌ The CEO’s calendar is owned by everyone but them.
❌ They delegate activity, not ownership, so work bounces back.

And then the shift happens.

When the CEO reclaims their time, everything changes:
✅ They spend hours painting the bigger picture instead of chasing details.
✅ Their leadership team starts owning results, not just tasks.
✅ Culture becomes the engine, not the weight.
✅ The company scales beyond them. Finally.

That’s when leadership becomes lighter.
That’s when growth feels possible again.

If your company had to run for 30 days without you, what would break first?
If you don’t like your answer to that question, send me a DM.
We’ll discuss how to make the change. 💜 
 
 
👉 Anything you'd add?

From pitch black to a life worth living in 2,5 months.
How I helped my son turn his life around.

I’m a single mother of two sons, and one of them has autism and ADHD.

Little over 2,5 years ago, he had been home for 4 years, 24*7.
❌ Not going out at all
❌ Not attending school
❌ Not having any IRL friends
❌ Not doing ANYTHING with his life

So, about 30 months ago, I started transforming our relationship completely.

This led him to move to a specialized boarding school and ‘restarting’ his life!

From being 4 years behind in school when he started, he’s now on track to graduate from high school in 3 months' time (only 1 year behind).

If you are a parent of a child or children with autism and/or ADHD, and you’re:
😢 Feeling you’re failing your kid
😢 Feeling love and affinity is lost
😢 Feeling like everything is hopeless
😢 Feeling like there’s nothing more you can do

I GET YOU! 💜
This is how I felt for many years.

HOW COULD I MAKE THIS POSSIBLE?
I attended a course, and while I was participating, it hit me hard.

〰I want to FIX my son!
〰Because this is NOT the life I was supposed to have.
〰AND I’m the reason we’re stuck!

Even if we have a great relationship, something needs to change.

I need to shift the way I speak to him and the way I listen to him.

I also realize – I can love him for everything he is and also for everything he isn’t.

For me, my kids are the most important thing in my life.

Seeing one of them not ‘participating in life’ has been totally devastating.

But now, I see a future for him. 💜

This video shares one of the questions I got when I spoke at the LeadHERship Unveiled, a 3-day virtual summit, about my journey as a person, a CEO coach, and a mother.

PS. If you know a parent like this, please tag them in a comment.

PPS. The link to my whole speech is here: https://lnkd.in/eyNk_WeQ



👉 Anything you'd add?

In 5 words or less, what advice would you give a CEO who's always busy and never has time?

If you're a CEO with ADHD or autism, you're not wired for business-as-usual.
You're wired for vision, velocity, and out-of-the-box thinking.

You can’t lead the way everyone else does, and you don’t have to.

You’ve probably been told to be more organized, more consistent, more emotionally neutral, more… something.

As a mother to a son with ADHD and autism, and also in my coaching work with neurodivergent founders, I’ve seen:

💫 Pattern recognition that’s lightning-fast
💫 Brains that leap to insights no one else sees
💫 Creative thinking that breaks through walls others never question

You’re not “too much.” You’re exactly enough when you stop trying to lead like someone else.

The key isn’t to mask or muscle through.
It’s to design a business that matches your brain. 💜 

It’s about building systems around your strengths and delegating tasks around your struggles.
- Hire great people who love the details
- Set check-ins so nothing relies on memory
- Shape your role around what energizes you

This isn’t about doing less.
It’s about doing what only you can do.
And building the right team to do the rest.

Neurodivergent leadership isn’t a liability. It’s a competitive edge.
But only if you stop fighting yourself...
and start building systems that fit.


👉 Anything you'd add?

PS. This is my 3rd post on neurodivergence. I'll add the link to my previous posts in the comments.

PPS. This is how my son explains what his ADHD/autism brain sounds like:
https://lnkd.in/e3JxK3VP (video credit to connorcallec, it's not my son)

The Day I Earned My Place -- with a Kebab Pizza!!
When I was new at a management consulting firm, I was invited to join a colleague at a client site.

As soon as I arrived, the CEO told me:
“We have a special tradition for new consultants, haha, you’ll see.”

At lunchtime, he took me to a pizzeria and said,
“This is your challenge. No other consultant has ever finished this.”

He ordered me the "House Special” - a kebab pizza loaded with sauce, fries, and extra everything.

I thought, "This is my moment," so I ate the whole thing.

He looked at me and said, “Wow. Not even I have finished it. I always leave the crust!”

And then he said, “I’m in love. Shall we go home and share 2 kilos of tenderloin?”

That afternoon, as we walked around the office, he kept telling people:
“She ate the whole pizza. She ate the 𝙒𝙃𝙊𝙇𝙀 pizza.”

Looking back, it was more than just a funny memory; it was also a test of my resilience.

Here’s what I learned about leadership from that pizza challenge.

- 𝗣𝗲𝗼𝗽𝗹𝗲 𝘄𝗮𝘁𝗰𝗵 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗳𝗮𝗰𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀
It wasn’t about the pizza. It was about showing up, saying yes, and giving something your best shot - even when it’s uncomfortable, unusual, or hard. 

- 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗯𝘂𝗶𝗹𝗱𝘀 𝗿𝗲𝘀𝗽𝗲𝗰𝘁
Had I refused or given up halfway, the outcome might have been different. Often, people respect the effort even more than the result, but in this case, finishing was what mattered.

- 𝗘𝘃𝗲𝗿𝘆 𝘁𝗲𝗮𝗺 𝗵𝗮𝘀 𝗶𝘁𝘀 𝗼𝘄𝗻 “𝘁𝗲𝘀𝘁𝘀”
Whether it’s the first big client meeting, a difficult decision, or (yes) a giant pizza, teams test how you show up under pressure. Leaders remember that and help others succeed in those moments.

- 𝗛𝘂𝗺𝗼𝗿 𝗮𝗻𝗱 𝗵𝗲𝗮𝗿𝘁 𝗺𝗮𝘁𝘁𝗲𝗿
Yes, we laughed. But I also felt accepted. Leaders create moments that people remember. Those moments often mix challenge, kindness, and fun.

Sometimes leadership starts with a pizza. 💜 


👉 Anything you'd add?

Uncomfortable conversations - how do you deal with them?

Are you approaching them head-on, delaying them, or sticking your head in the sand and hoping they will solve themselves somehow?

This is what I'll be talking about in today's episode of 'Uncomfortable Conversations' on e360tv.

Hi all - time for a poll!
What do you say about this one? :)

If you could travel back in time and relive your life, would you choose the same career/life?

The author can see how you vote. Learn more

The #1 Done-For-You LinkedIn Growth System for Execs & Visionaries | We Don’t Just Advise, We Execute | Clients Gained 1M+ Followers in 2024 & 6-7 Figure Deals with Nike, NASA, US Army & More | Book Your Strategy Call 👇

Fractional LinkedIn GTM team for B2B SaaS and consulting

I’m Jordan - husband, 5x dog dad, and the behind the scenes GTM guy for founders and execs.

Some cool things I've done with awesome people:

🥇 Scaled an org to 200 plus employees  
🥇 Built and scaled brands to 7 and 8 figures  
🥇 Helped drive an 8 figure franchise exit  
🥇 Led growth for 40 plus award winning brands  
🥇 Helped clients add 2M plus followers and raise capital  
🥇 Managed and monetized 6, 7 and 8 figure audiences  
🥇 Helped a local business win 85 plus awards, most in their state  

The pattern I see over and over:

They're often very good at what they do.. The product or service is strong.

But:
- Positioning is fuzzy  
- LinkedIn presence doesn’t match their real value  
- AEs, founders and execs are basically invisible in the places buyers actually make up their mind  
- There's no simple, repeatable LinkedIn GTM funnel that reliably creates qualified conversations

That’s what we fix.

We work best with B2B SaaS and consulting companies in the roughly 1 to 10M range where:
- Deals are mid to high ACV  
- There is a sales team or founder led sales  
- LinkedIn should be a core GTM channel but right now it's a posting treadmill or nonexistent

What we do:

1. Clarify positioning and offers  
Who you actually serve, what problem you own, and what you should stop doing so your message finally lands.

2. Architect your LinkedIn GTM engine  
Profiles, narrative and a simple LinkedIn funnel that connects founders, execs and reps to the right accounts and buyers.

3. Run it with a fractional team  
My trained team becomes your LinkedIn GTM team - content, account management, distribution, and inbox systems that turn attention into pipeline without turning anyone into a full-time creator at a fraction of traditional workforce labor.

Clients have said things like:

“In a few months we added 40,000 followers, millions of impressions, and we’re already halfway through our $500K pre‑seed raise.” - Oli, Prescribe Health

“Thanks to the offer stack we built, I’m closing $20K deals and went from 0 to 8K followers in just a few months.” - XK, Master Coach

I'm not interested in vanity metrics. The work is about aligning who you are, what you say and how you show up, so LinkedIn becomes a predictable pipeline input, not a random bonus.

If you're a B2B SaaS or consulting founder and you know your LinkedIn positioning, presence or pipeline is underperforming, the next step is simple:

Book a LinkedIn GTM Audit now.

https://brainapes.com/strategy

Media inquiry?
Email: jordan@brainapes.com

Jordan Murphy 🧠🦍

That's how the best teams win.

↓

Watch how they move the table.

No fancy equipment. No perfect plan. Just a team that figured it out in real time.

Each person plays their part. Lays down. Takes the weight. Gets back up. Runs to the front. Does it again.

Nobody's sitting out. Nobody's waiting for instructions. Everyone's moving.

↓

That's how the best work gets done.

Not with perfect resources.

Not with endless planning.

With a team that innovates with what they've got and keeps the momentum going.

↓

Most teams wait for the perfect conditions.

The right budget. The right tools. The right timing.

But the teams that actually win?

They lay down. Take the weight. Get back up. Keep moving.

↓

Here's what makes this work:

→ Everyone knows their role

→ Nobody's too important to do the work

→ The momentum matters more than individual comfort

→ Trust that the next person will be there

→ Speed comes from repetition, not perfection

↓

That's not just teamwork.

That's how you build something real.

↓

The best businesses aren't built by people waiting for perfect conditions.

They're built by teams that figure it out, take the weight, and keep the momentum going.

↓

You don't need the fanciest tools.

You don't need the biggest budget.

You need people who show up, do their part, and trust the process.

↓

That's how great work gets done.

シ

📹 mlhsstudentcouncil

💾 Save ♻️ Share 🔔 Follow 📣 Engage

↓

💬 What's the scrappiest thing your team ever pulled off?

Jordan Murphy

Fractional LinkedIn GTM team for B2B SaaS & Consultants 🥇

Timing is everything. So is knowing when to launch.

Watch how he sets it up, controls it, then launches at the perfect moment.

That's how visibility works.

↓

Most founders treat LinkedIn like they're juggling live fireworks.

Posting randomly.

Hoping something explodes.

No control. No timing. No strategy.

↓

But the leaders who actually win?

They set the fuse early.
They control the narrative.
They build trust over time.

And when the moment is right.. they launch.

↓

Typical mistakes:

They think visibility is about posting more.

It's not.

It's about being present consistently so when your ideal client's timing hits, you're the one they call.

↓

You can't control when they're ready to buy.

But you can control whether you're holding their attention when that moment comes.

↓

Right now, your ideal clients are watching someone.

Reading their content.
Seeing their values.
Building trust.

Deciding who they'll reach out to when they're ready.

↓

The question is: Is that person you?

↓

We build LinkedIn visibility systems that keep you top-of-mind:

→ Positioning that makes you memorable
→ Content that builds trust over time
→ Consistent presence without the grind
→ Systems that launch at the right moment

↓

You set the strategy. We handle the execution.

And when your ideal client's timing hits? You're the obvious choice.

↓

I have 3 spots opening in the next 2 weeks.

If you're ready to stop juggling and start launching, book a strategy call.

Link in my featured section or DM me "LAUNCH" and let’s chat on your goals.

↓

You can't control their timing. But you can control whether they're thinking about you when it comes.

That means invisibility is a revenue problem.

Let’s fix it together.

シ

📹 ttam1kk

💾 Save ♻️ Share 🔔 Follow 📣 Engage

↓

💬 Are you juggling or launching?

I used to think I had to be involved in everything.

Turns out, I was the bottleneck.

↓

Watch how he masters each level, then finds the rhythm and lets the horse run.

That's the shift.

↓

Early in my career, I believed my hands-on involvement was what made things work.

I'd built the systems. I understood the nuances. I had the relationships.

My perspective felt imperative to every decision.

And for a while, it was.

↓

But as we scaled, something shifted.

The business needed different expertise than what got us here.

Growth required specialists who could go deeper than I ever could in areas outside my core.

↓

I had a choice:

Stay involved in everything and cap our growth at my capacity.

Or bring in experts and let them own their domains completely.

↓

I chose the second.

Not because I wasn't capable.

Because they were better.

↓

Here's what I learned:

My x-factor wasn't being good at everything.

It was knowing when to hand something to someone whose x-factor was that exact thing.

↓

When I brought in the right people and actually let them lead:

The work got sharper (because it was their zone of genius).

My time freed up to focus on what only I could do.

The team moved faster (because they weren't waiting on me).

We scaled past what I could have built alone.

↓

Looking back, the real skill wasn't execution.

It was knowing when my involvement shifted from essential to limiting.

↓

Your hands-on experience got you here.

But the next level requires you to step back and let experts own what they do best.

That's not stepping away from leadership.

That's what leadership looks like at scale.

シ

📹 yss.dee

💾 Save ♻️ Share 🔔 Follow 📣 Engage

↓

💬 What's one area where bringing in an expert unlocked growth for you?

They launched him 3x farther than he could go alone.

Each person syncs up. They move as one. The energy compounds.

Then they send one person flying.

That's the power of leverage.

But it only works if they send you in the right direction.

↓

I see this mistake constantly with founders building visibility on LinkedIn.

They automate everything.

Scheduling tools. AI content. Auto-DMs. Engagement pods.

Momentum builds fast. Metrics climb.

But they're being launched in the wrong direction.

↓

The wrong automation:

→ Auto-posting generic content
→ Mass DM sequences without control
→ AI posts that sound like everyone else
→ Engagement pods for vanity not distribution

Your ideal clients scroll past. Your content blends in. Your outreach gets ignored.

↓

The right automation:

→ Systems that capture your actual voice
→ Outbound personalized based on real signals
→ Content positioned to build trust over time
→ Engagement with the right people

Now you're top-of-mind when their timing hits.

↓

I worked with a founder posting 5x per week using AI tools.

Decent engagement. Growing followers.

But zero pipeline. Zero deals.

Why?

The automation launched him in the wrong direction.

Generic content. No positioning. Just activity.

↓

We rebuilt his system:

→ Captured his actual thinking
→ Positioned content to build specific beliefs
→ Automated distribution, not thinking
→ Built outbound around real signals

Within 90 days: pipeline moving. Deals closing.

Same time invested. Different direction.

↓

Most people automate the thinking.

The strategy. The positioning. The voice.

↓

The right approach:

Automate the execution. Not the strategy.
Automate the distribution. Not the thinking.
Automate the reach. Not the relationship.

↓

That swing only works because everyone moves in sync toward a clear direction.

Your visibility system is the same.

↓

You need:

→ Clear direction
→ Synchronized effort
→ Compounding momentum
→ Strategic launch

Automation amplifies all of that.
But only if the direction is right first.

↓

Most founders automate before they have clarity.

They build momentum before they know where they're going.

Everyone wants to Claude it to death lol

↓

The founders who win?

Direction first. Then automation. Then momentum.

↓

Momentum is powerful.
Direction is everything.

Get both right, and you become unignorable.

シ

📹 abrhamdejene35
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↓

💬 What's one thing you automated that launched you in the wrong direction?

Most people wouldn't commit like that.  There’s good and then there’s scary good.
 Watch the commitment. The setup. The execution.

Most people would knock and run back to their room. He commits fully, waits in the shadows, and goes all in when the moment hits.

That's the difference between good and scary good. 😂

↓

I've worked with hundreds of founders over the years.

The good ones are competent. Reliable. They deliver what they promise.

But the scary good ones? They operate differently.

↓

Here's what I've noticed about people who reach "scary good" level:

1. They commit when others hesitate

Good founders test the waters. Scary good founders dive in fully, knowing they'll figure it out on the way down.

They don't half-commit to a strategy and wonder why it didn't work. They go all in, give it everything, and extract every lesson.

2. They're willing to be uncomfortable longer

Good founders optimize for comfort. Scary good founders optimize for growth, even when it's awkward, uncertain, or feels like too much.

That video? Most people wouldn't stand in a dark hallway waiting. Too uncomfortable. Too exposed.. that's where the magic happens.

3. They understand timing isn't just about speed

Scary good people know when to wait and when to move. They don't rush the setup. They don't miss the moment.

They build in the shadows, position strategically, then execute with precision when timing hits.

4. They study what works, then make it their own

Research shows that top performers in any field spend significantly more time studying patterns than average performers. They practice and they study what makes great work great.

Then they add their own twist. Their own intensity. Their own commitment level that makes people say "how did they do that?"

5. They're not afraid to be memorable

Good is forgettable. Scary good sticks with you.

The founders who break through aren't the ones playing it safe. They're the ones who show up with an intensity that makes you remember them long after the interaction ends.

↓

And the thing about being scary good:

It's the willingness to commit fully when others are holding back.

To stay uncomfortable longer than feels reasonable.

To wait for the right moment instead of forcing it.

To study obsessively and execute with precision.

To be so memorable that people can't stop talking about you.

↓

Most people settle for good because scary good feels like too much.

Too intense. Too committed. Too visible.
 That's why it works.

↓

The founders I work with who become unignorable on LinkedIn?

They don't post casually and hope for results.

They commit fully. They show up consistently. They position strategically. They execute with precision.

And they become scary good at holding attention in their ideal client's mind.

↓

Good gets you in the game.
Scary good makes you unforgettable.

シ  📹 iamtee254

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↓

💬 What's one area where you've gone from good to scary good?

"The question I ask every new client"

Before we build your visibility system.
Before we create a single piece of content.
Before we touch LinkedIn.

I ask one question:

↓

"What do your ideal clients need to know and believe about you, your product, your service, your values, your viewpoints to decide they want to work with you - without you telling them they should?"

↓

The answer reveals everything.

↓

Because here's what most founders get wrong:

They think content is about them.

Their expertise. Their offers. Their credentials.

But your audience doesn't care about you.

They care about whether you understand them.

↓

This question forces a shift:

From "What do I want to say?"

To "What do they need to believe?"

↓

Here's what I'm listening for:

Not features. Not benefits.

The underlying beliefs that make someone say "this person gets it."

The values that create alignment before the sales call.

The viewpoints that make them think "finally, someone who sees what I see."

↓

Because here's the truth:

People don't buy because you're qualified.

They buy because they believe you understand their world better than anyone else.

↓

When you can answer this question clearly:

→ Your content writes itself (you know exactly what to say)

→ Your positioning sharpens (you know what makes you different)

→ Your pipeline fills with the right people (they self-select before they reach out)

→ Your sales conversations get easier (they're already sold on the belief system)

↓

Most founders are creating content in a vacuum.

Posting what they think sounds smart.

Hoping something sticks.

↓

But the ones who break through know exactly what their audience needs to believe.

And they engineer every piece of content to build that belief system.

↓

So before we make you visible.

Before we fill your calendar.

Before we build your LinkedIn engine.

I need to know:

What do your ideal clients need to know and believe about you to decide they want to work with you.. without you telling them they should?

↓

Answer that, and everything else is just execution.

シ

📹 therealtarzann

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↓

💬 What's one belief your ideal clients need to have before they're ready to work with you?

A little over five years ago, we sold our house in Massachusetts and moved to Florida.

From the familiar to the unfamiliar. From home to a place that just felt right from the first visit.

These beach night skies still strike me with wonder every time.

↓

That change unlocked something I didn't expect.

Freedom to be me. Without the labels. Without the expectations. Without the constant reminders of who I used to be.

You don't realize how much your environment down-regulates you until you remove it.

It's why you feel so fired up on vacation. That spark to change, to be better, to finally do the thing. That's not the vacation talking. That's you without the weight.

↓

I joke with visitors all the time.

"Having fun?"

They smile. "Yes."

"What if you could stay on vacation? Trade a few hours a day to keep affording it, but when you're off, you're back in vacation mode. How does that sound?"

The aha moment hits every time.

↓

That's the vacation mindset. A lighter way to live.

Seeing beauty daily. Grounding with nature. Feeding squirrels at the beach. Living a lifestyle that actually fills your heart instead of drains it.

That's why we moved. For our slice of vacation land.

↓

But here's what I didn't see coming.

LinkedIn became the bridge that made this lifestyle sustainable.

The partnerships that fund it. The deals that sustain it. The friendships with talented, kind-hearted people who think like I do and live like I want to live.

Learning how to leverage LinkedIn to build real relationships didn't just grow my business. It gave me the freedom to live where I want, how I want.

↓

You don't have to move 1,200 miles.

But you can build the relationships that give you that same freedom.

LinkedIn makes it possible.

シ

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↓

💬 Where's your favorite place to vacation? And what would it take to live there?

Stop posturing. Start solving problems. 


(in your content..)

The wrong content is almost as bad as no content.

You gotta give people what they need.

When I help clients make their LinkedIn about prospects' wins, not their own credentials, inbound opportunities follow.

A fractional CMO came to me with solid credentials.

His LinkedIn highlighted his resume. Past roles. Companies he'd worked with. What services he offered.

CEOs weren't biting.

Zero inbound calls.

He was connecting with his prospects every day, posting daily, no attention.

Until we took over and repositioned everything around CEO problems.

Revenue plateaus. Marketing that doesn't convert. Teams that execute tactics without strategy. The gap between growth goals and actual pipeline in his specific industry.

His content stopped being about him.

Every post addressed a specific CEO challenge. Every framework showed a path forward. Every piece of content reflected their reality back to them.

CEOs started commenting, then messaging, then booking calls. Same targeting..

Same expertise. Same offer. Different focus.

We do this with every client. Position them in their prospects' world showing their impact through the storytelling of the achievement of their clients.

When decision makers see their problems in your content, they lean in. When they see your clients winning with those same problems, trust builds. 

When you do this consistently, inbound stops being random.

Do this to a boringly consistent level. That's the pattern that fills pipelines.

シ

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↓

💬 What’s your executive brand doing for your pipeline?

P.S. Feed the squirrels 🐿️😂

Your ideal clients already know who they want to work with.

They've been reading their content for months.

Watching how they think. What they value. How they show up.

By the time they're ready to buy, the decision is already made.

↓

The question isn't "How do I get them to find me?"

The question is "Am I holding attention in their mind when their timing hits?"

↓

Because here's what you can't control:

When the budget opens up.
When your ideal client needs you.
When they're finally ready to pull the trigger.

↓

But here's what you CAN control:

Whether you're the person they're thinking about when that moment comes.

↓

Right now, someone else is holding that attention.

They're showing up consistently.

Building trust through their content.

Demonstrating their values and how they think.

And when timing hits? They get the call.

↓

Not because their offer is better.

Because they were present when it mattered.

↓

If you're not showing up consistently in front of your ideal clients, you're not in consideration.

And if you're not in consideration, timing doesn't even matter.

They'll never think of you.

↓

We build LinkedIn visibility systems that keep you top-of-mind with your ideal buyers, partners, and talent:

→ Positioning that makes you memorable

→ Content that builds trust over time

→ Consistent presence that holds attention

→ Systems that run without you

↓

You don't create the content.
You don't manage the presence.
You don't chase the attention.

We build the engine that keeps you in their mind until their timing hits.

↓

I have 3 spots opening in the next 2 weeks.

If you're ready to be the person your ideal clients think of when they're ready to buy, book a strategy call.

Link in my featured section or DM me "TIMING" and I'll send it.

↓

You can't control their timing. But you can control whether they're thinking about you when it comes.

シ

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💬 Who's holding attention in your ideal client's mind right now.. you or your competitor?

Values are killing your sales.

Everyone preaches "lead with values." That's a lie.

Be your values.

Your customer cares if you fix their biggest pain, not your company credo.

You can seamlessly weave in your values while you demonstrate competency and proficiency.

I've watched founders spend months crafting mission statements while their pipeline stays empty. They think values differentiate them.. 

They don't move the needle as much as you’d think.

Here's what actually matters in positioning:

Can you solve the problem keeping them up at night?

Do you have proof you've done it before?

Can you explain it in terms they understand?

Your values might make you feel good. But they won't make your phone ring.

Especially if they don’t feel like you understand them.

The companies and consultants winning right now focus on one thing: demonstrating capability. They show results. They speak to specific pain points. They make the path from problem to solution crystal clear.

And I’m not saying values aren’t important and the pipeline you’re building is an important part of this strategy: buyers, partners and talent each need to see different things from you as a leader.

Values are especially important for your team culture and attracting top talent. 

Lead with outcomes for your customers.

Tell the stories of how you delivered outcomes that infuse your values, how you did it in the ways that matter to your buyers and you’re gaining ground.

But you’re actually only gaining ground if the right people see your content.

If you need more pipeline and visibility, we’ll help you make better content and get the right people to see it on LinkedIn consistently.

Hit my profile and book a LinkedIn GTM Audit.

We’ll map the constraints and run the system if you qualify.

シ

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↓

💬 What's one problem you solve that your ideal customer would pay to fix today?

P.S. What caffeine source is powering your Monday morning? haha

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Go from storyteller to growth architect.

I spent years thinking my story mattered.

The awards. The exits. The client wins.

Even the celebrity clients..

I'd lead with credentials, hoping people would care.

They didn't.

Because here's what I learned: your story doesn't grow your business.

Inviting customers into a story does.

Donald Miller nailed this. You're not the hero. Your customer is.

You're the guide who helps them win.

Most founders get this backwards. They position themselves as the main character.

But buyers don't want to hear about you. They want to see themselves winning.

When I shifted Brain Apes from "look what we built" to "here's how you become unignorable," everything changed.

The content resonated. The calls booked. The pipeline filled.

Because I stopped telling my story and started building theirs.

Here's the shift:

Stop leading with your credentials.
Start showing them their transformation.

Stop explaining your process.
Start painting their future state.

Stop talking about your wins.
Start mapping their path to victory.

The best positioning makes your customer the hero and you the trusted guide who knows the terrain.

That's not marketing. That's architecture.

You're not just creating content. You're designing a journey where they see themselves succeeding.

And when they can picture that win, they'll want you in their corner.

シ

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↓

💬 What story are you inviting your customers into?

Your LinkedIn isn't the problem.
Your offer isn't the problem.
Your expertise isn't the problem.

↓

The problem is simple:
Nobody knows you exist.

↓

Right now, your ideal clients are on LinkedIn.

Searching for solutions.

Reading posts.

Booking calls with people who solve their exact problem.

But they're not finding you.

↓

Not because you're not good enough.

Because you're invisible.

↓

And here's what invisibility costs you:

→ Deals going to competitors with worse offers

→ Partnerships you'll never know existed

→ Top talent joining companies that aren't as good as yours

→ Revenue you're leaving on the table every single month

↓

You can keep posting randomly and hoping something hits.

Or you can build a system that makes you unignorable.

↓

We build complete LinkedIn visibility engines for founders and execs who are done being invisible:

✓ Positioning that makes your ideal clients stop scrolling

✓ Content that attracts buyers, partners, and A-players

✓ Outbound that fills your pipeline predictably

✓ Systems that run without you

↓

We handle everything. You show up to close deals.

↓

I have 3 spots opening in the next 2 weeks.

If you're ready to stop being invisible, book a strategy call.

Link in my featured section or DM me "VISIBLE" and I'll send it.

↓

The cost of waiting another month? The deals you'll never know you lost.

シ

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💬 How many deals have you lost to competitors who are just more visible than you?

She was exactly where you might be right now.


$5M in revenue. Solid reputation in her industry. Proven track record.

But when I asked her who was thinking about her when opportunities came up, she went quiet.

"I don't know," she said. "Probably no one."

↓

Her ideal clients were on LinkedIn every day.

Reading posts. Building trust with people who showed up consistently.

Deciding, unconsciously, who they'd reach out to when their timing hit.

But she wasn't in that consideration set.

Because despite being great, she was invisible.

↓

Here's what we did:

Step 1: We captured her story

Not generic thought leadership. Her actual thinking, real experiences. The insights only she could share.

We interviewed her. Pulled out the frameworks she'd built over 15 years. The patterns she saw that others missed.

Step 2: We positioned every piece strategically

Each post wasn't just content. It was designed to build a specific belief in her ideal client's mind.

"She gets my world."

"She sees what I'm dealing with."

"She's the person I want to work with when I'm ready."

Step 3: We built the system to run without her

She didn't write posts, manage outreach or chase engagement.

We documented her expertise. We amplified her voice. We put her in front of her ideal clients consistently.

Step 4: We leveraged every conversation

Every call she took, we captured insights. Turned them into content. Used them to sharpen her positioning.

Her lived experience became the fuel for her visibility engine.

↓

Within 90 days:

Her content was reaching 50K+ people per month.

Her ideal clients were commenting, engaging, reaching out.

Her calendar filled with inbound conversations.

And when their timing hit, she was the person they called.

↓

She didn't change her offer.

She didn't work more hours.

She just became visible to the people who needed her most.

↓

Here's what she told me six months in:

"I didn't realize how much opportunity I was leaving on the table by being invisible. Now I'm the person my ideal clients think of first. That's changed everything."

↓

If you're reading this and thinking, "That sounds like me"..

$3M+ revenue. Proven expertise. Solid business.

But invisible to the people who matter most.

↓

You don't need to figure this out yourself, become a content creator or spend hours on LinkedIn every day.

You need someone to capture your story, position it strategically, and build a system that runs without you.

That's what we do.

↓

We document your expertise.
We leverage your experience.
We make you visible to your ideal clients.

And we handle everything so you can focus on closing deals and leading your business.

↓

I have 1 spot opening in the next 2 weeks.

Become the person your ideal clients think of first, hit my profile and book your strategy call, let's talk.

シ

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↓

💬 When your ideal clients think of your expertise, do they think of your name?

You know what needs to happen. So why isn't it happening?


Watch this.

26 eggs. All in the air at once. One wrong move and they all drop.

But he doesn't miss. He's done this enough times to know exactly when to move and exactly what to catch first.

That's not luck. That's reps.

You've got deals sitting in your pipeline right now.

Your tech stack is solid. Your ICP is dialed. Your messaging could work.

But here's the problem: no one's actually running the plays.

Your team is buried. Your marketing lead is juggling 47 things. LinkedIn sits there as the channel everyone agrees you should be using, but no one has bandwidth to actually execute.

So it becomes the thing you'll "get to next quarter."

Meanwhile, your competitors aren't waiting. They're in your prospect's feed. They're in the DMs. They're booking meetings while you're still trying to find time to post.

Here's what I know after building LinkedIn GTM systems for hundreds of B2B teams:

The strategy isn't the problem. Execution is.

You don't need another framework. You don't need another consultant to tell you what LinkedIn could do for you.

You need someone to actually run it. Every day. Integrated with your stack. Feeding your pipeline.

That's what we do.

We plug into your existing GTM motion as your fractional marketing team and run LinkedIn for you.

Not as a consultant who hands you a deck and disappears.

As the team that shows up every day, runs the plays, drives your visibility, and feeds your pipeline.

You keep doing what you do best - closing deals.

We make sure LinkedIn is feeding you the right ones.

On the audit call, we'll look at:

1. Where LinkedIn fits in your current GTM stack (and where it's leaking revenue right now)

2. The exact plays we'd run for your ICP (not theory - the actual sequences)

3. How our fractional team plugs in and executes without you adding headcount
Then if it makes sense, we run it for you.

If it doesn't, you walk away with a clear map of what to do.

If you've been sitting on LinkedIn as a "someday" channel..

If you know it should be working but no one on your team has the bandwidth to run it right..

If you're ready to turn it into a pipeline engine instead of a content experiment..

Book the audit call.

Link in comments. 5 spots this week.

Only taking 1 new client next week.

You've got the opportunities.

Let's catch them.

シ

📹 xrheaofficia1

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↓

💬 Do you still think LinkedIn is optional in your industry?

You're doing it again, aren't you?


Twelve tabs open. Calendar stacked. Mind already three meetings ahead.

You've built something real. Maybe you've scaled a team, launched a product, closed deals that mattered. You know how to execute.

But here's what I want to know:

When's the last time you fed the squirrel?

↓

Not metaphorically. I mean literally - when did you last do something with zero ROI, no strategic value, just because it made you smile?

For me, it was yesterday. A squirrel. An orange slice. A picnic table by the beach.

That little guy wanted citrus. And I made that my place to be.

Best part of my week.

↓

Here's what I've noticed working with founders like you:

The ones who build something that lasts - not just profitable, but meaningful - they all share something.

It's not that they work harder.

It's that they remember how to be human.

↓

You already know how to optimize.

You've dialed in your calendar. Your funnel. Your positioning.

But what about joy?

What about presence?

What about those random Tuesday afternoons where you do something completely illogical - and it fills you up anyway?

↓

You used to measure your days by what you accomplished.

Deals closed. Content shipped. Revenue scaled.

But somewhere along the way, you started wondering if there's a different metric.

What if the degree of a good day is measured by the summation of time spent smiling?

Not producing. Not optimizing. Not even growing.

Just... smiling.

↓

Let me tell you what I've learned building GTM systems for founders:

1. Presence isn't passive. It's a choice to be fully where you are - not rehearsing tomorrow or replaying yesterday.

2. Intention isn't hustle. It's knowing why you're doing what you're doing - and letting go of everything else.

3. Wholeness isn't earned. It's remembered. You're already complete. You just forgot.

↓

So truth is:

Your business needs strategy. I help with that. Pipeline, positioning, LinkedIn GTM - I take that work seriously.

But your life needs moments that make no sense on a spreadsheet.

The walk with no destination.
The conversation with no agenda.
The squirrel with the orange slice.

↓

If you're reading this right now - phone buzzing, mind racing, already thinking about the next thing...

Stop.

Just for a second.

Take a breath.
Relax your body.
And ask yourself:

When's the last time I smiled for no reason?
Now smile and keep remembering to smile.

↓

That's the work beneath the work.

You're going to build the business. I know you will.

But don't forget to feed the squirrels. 🐿️🍊

Because the founders who win long-term?

They're the ones who remember that success without presence is just a fancy treadmill.

And you didn't come this far to spend your life running in place.

シ

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↓

💬 What’s something you love to do?

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Susanne Ekström

Jordan Murphy 🧠🦍

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The Battle

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