Head of Social Media at Comerica Bank | Executive Media Advisor | Former TV Reporter

I am a communications leader with 15+ years of experience advising executives, brands, and institutions on how to communicate clearly, credibly, and effectively in high-stakes moments.

At Comerica Bank, I lead social media and content strategy across small business, commercial, and retail banking, as well as corporate philanthropy, financial literacy, and community engagement. I oversee a high-volume content operation, approximately 100 pieces of content per month and the production of live streaming events on LinkedIn and Facebook that bring the brand’s voice directly to audiences in real time.

Previously, I served as Vice President of Corporate Communications for Comerica’s California market, where I led media relations, executive speechwriting, crisis communications, and served as a spokesperson. 

In that role, I worked closely with senior leaders to prepare for interviews, public appearances, and moments where clarity, message discipline, and credibility mattered most.

Earlier in my career, I was a television reporter and anchor. That newsroom experience shaped how I approach executive communication today: with an understanding of how journalists think, what audiences listen for, and how quickly a message can succeed or fail under pressure.

Alongside my corporate role, I advise founders and senior leaders on executive media performance, visibility, and on-camera presence through my SmartPresence advisory practice. The focus is practical and risk-aware: helping leaders show up prepared, composed, and aligned with their organization’s goals when the stakes are high. 

This work blends traditional media preparation with modern tools, including AI-assisted video analysis, to accelerate insight and improvement.

I’m always open to thoughtful conversations with communications leaders, founders, and executives about storytelling, media readiness, and executive visibility.

Susan Siravo

Director of Sales, Dealerlogix, Text2Drive, ServiceLane eAdvisor, Rapid Recon. 20 years experience leading and developing people.

Proven Leader with 15+ years of distinguished performance in various leadership roles! Broad-based background encompasses an exceptional work ethic and commitment to organizational objectives within a highly competitive and rapidly changing marketplace. Successful P&L experience responsible for $60MM annually.

Recognized for decisive leadership and proven ability to face challenges head on and execute sound decisions, scale the business, and increase company growth and profitability. Excessive hiring, training, and mentorship skills. 5X Presidents Club Winner!

Successfully developed over 11 direct reports for career advancement. Evangelist for Salesforce Pipeline management, strategy and forecast accuracy.  Responsible for over 400 direct reports, budget creation and execution. 

My goal as a leader is to make a difference, provide great value and create a positive impact on the business, the people and the clients that will ensure sustained company growth and long term partnerships.

Specialties: 
Implement and maintain a positive culture
Challenger Sales Skills and Challenger Coaching 
Develop and implement processes and structures to align with company objectives
Industry Disruptor/effectively implement change
Salesforce/Pipeline Management
Vehicle inventory analysis/Trade in Process
Business Development/Market Analysis
Develop, test and launch new products
Recruit/Train/Mentor/Motivate/Coach
Employee Career Development
Online Marketing Solutions (SEO/SEM, Display,)
Excellent Presentation Skills
Relationship Building/Customer Service
Budgeting/Forecasting/P&L
Tracking Results, Reporting ROI

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Susan Siravo

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