Het opschalen van je SaaS-business is al uitdagend genoeg, dus laten we het niet onnodig complex maken. De drie uitdagingen die je vast herkent:

1️⃣ Cashflow met meer ups en downs dan een rollercoaster.
2️⃣ Winstmarges zo voorspelbaar als Nederlands zomerweer.
3️⃣ Beslissingen die je op basis van gevoel moet nemen, omdat je twijfelt over de cijfers.

Het resultaat? Financiële onduidelijkheid die je groei belemmert en meer kopzorgen dan cash oplevert.

Generieke adviezen, fancy tools en complexe templates vind je wel via Google. Die lossen het onderliggende probleem alleen niet op. Bij ScalingSaaS zorgen we voor directe inzichten met een plan dat zich al talloze keren bewezen heeft bij 40+ softwarebedrijven (€100K-10M omzet per jaar en 10-50 medewerkers). Simpel en schaalbaar.

Onze done-for-you aanpak in 4 stappen:
1️⃣ Intro sessie (30min): bespreken van jouw uitdagingen, huidige situatie & bepalen of er een match is.
2️⃣ Deep dive (4 weken): concrete quick-wins die direct leiden tot meer inzicht, omzet en winst.
3️⃣ Fundament neerzetten (3 maanden): P&L (actuals & forecasting) + Cashflow forecasting + SaaS metrics + Processen op scherp.
4️⃣ Terugkerende sessies (tweewekelijks): grip krijgen én houden op je cijfers en forecast. Zo houdt jouw team inzicht, ritme en focus.

Voor meer info ga je naar www.scalingsaas.nl of via Website bezoeken-knop bovenaan deze pagina.

Klinkt goed? Plan direct jouw intro sessie. 👋

Andere vraag? Stuur me dan een DM. 📥

Op LinkedIn deel ik tips, tools en ervaringen. Connect of volg me als je dat interessant vindt. 🔔

Sverre van der Wal

TalkToTheo

Builder

Fractional CMO & Growth Consultant

uman

Head of Marketing

Marked

After a few years working as online marketeer in different industries and being active as online marketing freelancer (side business) I decided to take the leap and focus myself on my own business. 

♦ Online marketing strategy development 
♦ Optimizing and monitoring campaigns in Google AdWords
♦ Conversion optimization
♦ Performing SEO optimisations to boost online visibility. 
♦ Performing keyword researches for specific industries
♦ Visualise data in presentations & keynotes. 
♦ Analyse data from Google Analytics and formulate suggestions for optimizations. 
♦ Google Tag Manager & Google Analytics for conversion tracking & data analysis.
♦ Set up highly effective social media campaigns on LinkedIn, Facebook & Twitter. 

✉ Feel free to send me a message. I love networking!

Founder & Head of Growth (exited may 2024)

Birdhouse

Birdhouse Partner - Go to Market & Growth Strategy

Freelance growth marketer

Authority BVBA

Freelance Paid Advertising Specialist

GBL Studio

GBL Studio is a full service marketing agency where online marketing takes on an increasingly important role. For many B2C & B2B customers from various industries (construction, retail, food, etc.) I do the following:

♦ Google Adwords - Search, Display & Remarketing campaigns
♦ SEO Optimisation
♦ Linkbuilding 
♦ Content Marketing
♦ Social Media Management 
♦ Social Media Advertising + Remarketing
♦ CMS Management - Drupal & Wordpress
♦ Copywriting - Website content, Ad copy, SEO Copy
♦ Conversion Optimization for websites & webshops
♦ Comprehensive analyzes and reports 
♦ Marketing Automation
♦ Wireframing
♦ Email Marketing 

Tools & Systems used: Mailchimp - Flexmail - Ahrefs - AWR - Screaming Frog - Sharpspring - MockFlow - Google Analytics - Hotjar - Adwords Editor - SeoQuake - Google Tag Manager - Google Data Studio - Drupal - Wordpress 

Clients I'm working for: Tui - Oxygen Fitness - LVD Group - CBS Beton - Sociaalste School - Benedict Huysentruyt - Westlease - Deiso - Promarket/Publibon - Alpha Works - ABC Labels - Rijschool Merelbeke - Hyboma - Semperfi-Devos - Van Den Bossche Interieur - Vandatax - Gelis - MR Group

Online Marketeer

XMarketing

Online marketing freelancer (Sidejob)

♦ Optimise and monitor campaigns in Google AdWords, and track KPIs in Google Analytics. 
♦ Perform SEO optimisations (MOZ tool) to boost online visibility. 
♦ Perform keyword research in Google Keyword Planner. 
♦ Visualise data in presentations & keynotes. 
♦ Interprete data from Google Analytics and formulate suggestions for optimisations. 
♦ Implement Google Tag Manager & Google Analytics for conversion tracking & data analysis.
♦ Set up highly effective social media campaigns on LinkedIn, Facebook & Twitter.

Freelance Online Marketeer (Sidejob)

Glorious Cars

♦ Car photography
♦ Social media management
♦ Content management
♦ Google analytics analysis for optimisation
♦ Google Adwords campaigns
♦ Event organisation
♦ Partnership deals
♦ Emailmarketing
♦ Influencer marketing
♦ Website optimisation (SEO)
♦ Social Advertising

Digital Marketeer

Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

Before you write your 2026 marketing plan, read this.

Another 50-page strategy deck won't help you
if your team can't execute it.

The #1 reason marketing plans fail isn't a lack of ideas.
It's a lack of connection to daily work.

If you want 2026 to be different,
you need to build the bridge between your plan and your team's priorities.

Here's the 5-step framework to make that happen:
1. Objectives: From vague goals to 3-5 key results.
2. Timeline: From annual pressure to weekly sprints.
3. Actions: From a long to-do list to 2-3 daily priorities.
4. Ownership: From group confusion to individual accountability.
5. Accountability: From monthly check-ins to a consistent daily rhythm.

Please don't start 2026 with another plan that is going to collect dust.

Start it with a system for execution.

What's your biggest goal for your marketing team in 2026?

I help early stage startups gain traction through smart marketing and GTM engineering | Fractional CMO

You're drowning in intent data.

But you're still guessing who to call first.

Here's why:

You treat a pricing page visit the same as a past champion joining a competitor.
They're not the same.

One is worth 2 points. 
The other is worth 12.

The best GTM teams use lead scoring to prioritize:
🔥 10+ points = Drop everything 
⚡ 7-9 points = High priority
 💎 4-6 points = Nurture sequence 
🤖 1-3 points = AI handles it

Example of a 12-point lead:
- Past user joins new company (5 pts)
- They're hiring engineers (3 pts)
- Recent funding round (3 pts)
- Pricing page visit (2 pts)

That's not a warm lead. 
That's a layup.
Dunk it. 🏀 

Stop chasing every signal equally.

Full framework in the carousel 👇

Which signal combo works best for you?

taplio

The Battle

Sverre van der Wal

Xan Mannekens

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The Battle

Sverre van der Wal

Xan Mannekens

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