Nemesis

Nemesis helps ambitious businesses clarify what they stand for, so they stand out with consistency as brands. 

Founded in 2020 in Brussels, Nemesis is a branding firm whose purpose is to transform businesses into brands (with clients both in B2C and B2B). 

We believe branding is best done when really understanding how to align business, humans and experience.
From transformative discussions and radical immersion, we find what makes our clients unique and articulate their purpose in an actionable brand strategy. 
We then build a visual identity that they will be proud to champion.

Visit nemesis.studio for more

Chief Executive Officer

Anomaly

Co-Founder

la base

Our basic apparels are our medium, our reason to speak and to connect. It’s a pretext to go beyond clothing, to inspire everyone to reclaim, embrace, affirm their uniqueness.

Co-founder

Stanley/Stella

Developped the Brand positioning of a new fashion Retail Brand around sustainable core values.

Brand Communication Officer

- Developed a technical environment of Printing for Retail activities (selection of technical alternatives, selection of suppliers and interface for IT aspects);

- Created the Music DNA for Stanley and Stella brand via an actions plan for the business Music.

- Put in place the actions plan related to social networks in line with the communication strategy defined by the Company;

Social Media & Music Communication Officer at Stanley & Stella

Aroe

Aroe was an apparel brand for universities, a music label & a party concept in Louvain-la-neuve !
We launched this company during our studies to learn & experiment !

Founder & CEO

TBWA BELGIUM

Junior Account Executive in Public Relations at PRIDE/TBWA

Junior Account Executive

☖ CEO NEMESIS - Helping brands find clarity.

We’re not your typical branding agency and we never mean to be. We are at the intersection between agency and team members.

We believe in branding done differently. It's about aligning, inspiring, and federating people around a shared vision, not just slapping on a new logo.

We work side-by-side with our clients to unlock the power of their brand. We dig deep to unearth purpose and make it visible.

☗ Hiring strategists, designers, and copywriters, all of whom have one thing in common: designing in a meaningful way. 

✺ Working in radical immersion from our client's habitat

✎ Always eager to connect in a more informal way at sydney@nemesis.studio

Sydney Funck

Last week I talked about our collaboration with Jennifer Debatisse.
Beyond the sparring sessions and the intense conversations to truly understand what drives her, we also supported her in shaping and elevating her personal brand.

Jennifer has a lot lined up for the future.
She was already at the top of her game, in my opinion, but she’s aiming even higher, even further.

And trust me… she will get there.

Helping brands find clarity as CEO of Nemesis

Lately, I kind of feel like Miss Belgium.
I just won the Entrepreneurs Inspirants award… and since then it’s been a whirlwind: TV shows, radio interviews, press articles, and invitations to share my vision across every corner of Belgium.

At this point, all I’m missing is the sash and a smile-training coach.

But jokes aside, this visibility matters.
Not for the ego, but for the mission: pushing a new way of building companies, a new way of leading, a new way of doing the work without the bullshit.

And if it takes a Miss Belgium tour to spread that message, then… let’s go.

🔥 It’s almost the weekend.

But here’s a better question:
Are you just as excited on Monday morning?

If you work for a leader brand, you are.

Because great brands don’t drain energy
they create it.

When purpose is clear and culture is alive,
every day feels like momentum.

#branding #leadership #culture

🧢 Make Branding Great Again.
(Yes, hats available on our website 😉)

Somewhere along the way, branding lost its edge.
It became about colors, slogans, and vibes.

We’re here to bring back what matters,
clarity, conviction, and courage.

Because branding isn’t decoration.
It’s direction.

So yeah, wear the hat.
But more importantly, stand for something.

#branding #strategy #culture

Evangelism is one of my main jobs as a CEO.

I have to preach, internally and externally.
Not in a loud way, but in a clear way.

I have to convince, align, and re-align.
Employees, partners, clients, the market.

Because if I’m not the first to fully believe in our vision, why should anyone else?

Leadership is evangelism.
Vision is a message.
And my job is to make it impossible to ignore.

New work: A Priori 🎧

We all carry biases... small, quiet assumptions about who people are and what their lives say.
A priori, the new podcast by Belgian journalist Catarina Letor, takes those assumptions, gives them a voice… and then dismantles them.

From people in poverty labelled as “lazy”, to migrants navigating daily discrimination, the podcast turns walls into bridges, one honest conversation at a time.

At Nemesis, we teamed up with Catarina, producer Oana Mija, and Anomaly Studio to bring A priori to life from zero to full identity:
naming, visual system, art direction, podcast design, motion... the whole stack.

What started as a passion project grew into a full production.
Built to spark necessary conversations.
Built to shift perspectives.
Built to move things forward.

Here’s a first look 🎧👇

#branding #podcast #design

Helping brands find clarity.
That’s the job.

Cut through the noise, remove the fluff, and get to the essence:
Who are you? What do you stand for? Where are you going?

Most brands don’t need more noise.
They need direction.
They need alignment.
They need clarity.

That’s what we build.

I deeply believe that entrepreneurship is one of the most powerful ways to discover who you are and to push beyond who you were.

So when Geoffroy Josquin and Malek Farhat reached out to refresh the image of Entrepreneurs inspirants, we didn’t hesitate for a second.

Mission fully aligned.
Values fully shared.
And a project that genuinely matters for the next generation of builders.

More to come.

💭 People don’t buy what you do. They buy why you do it.

It’s cliché for a reason because most companies still don’t get it.

They keep selling features, processes, credentials.
Nobody cares.

Your “what” gets you noticed.
Your “why” makes you remembered.

The “why” is what people align with
the belief, the conviction, the tension you’re trying to solve in the world.

If your team doesn’t feel it,
your audience never will.

Start there.
Build everything else around it.

Because clarity of purpose isn’t marketing
it’s magnetism.

#branding #leadership #strategy

A Priori 🎧  New Work

We all carry biases.
This podcast says them out loud, then breaks them apart.

Created with journalist Catarina Letor, producer Oana Mija, and Anomaly Studio, A priori gives the mic to people too often spoken about instead of spoken with.

At Nemesis, we built the full identity: naming, visuals, art direction, podcast design, motion.
A project made to shift perspectives, not decorate them.

First look below 👇

#branding #podcast #design

Over the past few months, we’ve worked on something a little different: supporting someone in developing their personal branding.

And not just anyone.
Jennifer Debatisse.

A pure strategy expert.
An expert in finding the right words.
An expert at shaping positioning… for others.

And throughout this collaboration, we realised how much we share the same values, the same vision, the same drive to go deep and do things right.

Working with Jennifer was inspiring, challenging, and energising... the kind of collaboration that pushes you to raise your own bar.

Without a doubt, one of my best encounters of 2025.

Thank you for your trust, Jennifer. 🙌✨

This trimester has been loaded with new work... 
the kind that stretches you, excites you, and reminds you why you do what you do.

A quick look at what’s been cooking:

akka.app → Building active income
Enky | Furniture Solutions → The future of furniture
Momoamo → Unique places to build unforgettable togetherness
Hockey Namur → Where heritage meets the future of hockey
EightySeven (ex-PropTech Lab) → Connecting the people building the world
A Priori → A new kind of podcast to break biases
Qlyr → Making life’s big decisions feel smaller
Anomaly → For every story worth sharing

Grateful for the trust. Fired up for what’s next.

More soon. 🚀

Knowing what to say is step 1.
Sharing it with the world is step 2.

At Nemesis, we help founders and brands find clarity, the real essence of who they are, what they stand for, and where they’re going.
But once that clarity exists… it needs a voice.
It needs a stage.
It needs distribution.

That’s where Anomaly comes in.

With Nemesis, you understand your vision.
With Anomaly, you express it, through sharp, intentional, beautifully crafted video.

Clarity → Expression.
Message → Impact.
Vision → Visibility.

If you want the full chain, from knowing what to say to actually saying it loudly and clearly, talk to us.

It’s that moment of the year again, the one I look forward to the most.

The moment where Johan, Yaël and I take a few days abroad to disconnect from the day-to-day, zoom out, and reflect on the past year… and the future of Nemesis.

This time, we’re in the incredible city of Istanbul.
A place full of contrast, history, and energy, the perfect backdrop to challenge our assumptions and rethink what’s next.

An offsite to reflect on 2025, align on our 2026 ambitions, and make sure Nemesis keeps growing with clarity and intention.

Identity is strategy made visible.
Identity is the interface of your strategy.

It reveals what’s already clear internally.
It’s the visible part of the iceberg → the outcome, not the starting point.

Because a strong identity isn’t decoration.
It’s the expression of choices, clarity, and intention.

Get the strategy right, and the identity becomes obvious.
Get the strategy wrong, and no identity will save it.

Simple as that.

🏎️ Your brand idea should be like an Abarth.
Small. Lightweight. Built with purpose.

Too many brands overengineer their story, adding layers, buzzwords, and noise until they slow themselves down.

A great brand isn’t heavy.
It’s tight, clear, and fast.

It knows exactly what it stands for and doesn’t try to be anything else.

Because in branding, just like in cars,
performance comes from focus, not size.

#branding #strategy #focus

💬 Sales cure everything.

No sales. No money.
No money. No company.

Branding doesn’t fix that, it amplifies what already works.

The best founders were their first salespeople.
They sold the idea with passion and clarity.

When they step back, the message often breaks
nine people, nine pitches, zero alignment.

That’s when branding matters most:
to reignite the founder’s drive and make everyone tell one story again.

Sales build the engine.
Branding keeps it running straight.

#branding #sales #leadership

Managing a brand is not about doing more.
It’s about doing the right things in the right order.

Diagnosis → Strategy → Tactics
33.3% each.
None optional. None replaceable.

Most brands rush straight to tactics — campaigns, content, redesigns — hoping execution will fix the fundamentals.

But without a solid diagnosis, your strategy is guesswork.
Without a clear strategy, your tactics are noise.

Diagnosis gives you clarity.
Strategy gives you direction.
Tactics give you momentum.

In that order. Always.

Get the sequence right, and the brand becomes easy to manage.
Get it wrong, and you’re fighting your own shadow.

Customers will never love a company until your employees love it first.

Most brands obsess over the outside:
growth, acquisition, reputation, “love”.

But the truth is simple  and uncomfortable:
you can’t build external love on internal frustration.

If your team isn’t proud of the work,
if they don’t believe in the mission,
if they don’t feel the pulse of the company…
your customers will feel it instantly.

Brand love starts at the source.
Inside the walls.
Inside the culture.
Inside the people who carry the company every day.

Fix the inside, and the outside follows.
Always.

Branding starts long before the visuals.
It starts with internal clarity.

If you’re not clear, as a founder or as a team, on what you stand for, why you’re doing it, and how it shapes the day-to-day… there’s zero chance you’ll ever show up consistently in the market.


When everyone inside the company understands the same idea, that idea finally has a chance to make it all the way to your audience.

No alignment, no consistency.
No consistency, no brand.

Wiggli

Wiggli is your go-to Total Talent SaaS solution, designed to make recruitment a breeze. We’re all about bringing modern, easy-to-use features to your hiring process, so you can focus on what really matters: building a great team. Whether you're hiring full-time employees, managing freelancers, or coordinating with vendors, Wiggli has you covered. It's the smarter way to attract, engage, and retain the best talent out there, giving your business the edge it needs to thrive.

Co-founder & CEO

Gentis

Co-founder & Executive Chairman

As the Group CEO of Gentis.com and Wiggli.io, my career is a narrative of strategic innovation and transformative leadership in the talent acquisition domain. At Gentis.com, we redefine talent solutions, offering nuanced strategies that empower businesses to harness their full potential. My leadership is grounded in a deep understanding of the industry's complexities, driving Gentis to pioneer approaches that anticipate and meet evolving market needs.

In parallel, my role at Wiggli.io complements and amplifies this mission. Wiggli.io stands at the forefront of total talent acquisition, where we leverage cutting-edge technology to streamline and enhance the recruitment process. As Head of Product, I ensure that Wiggli.io not only addresses current market demands but also anticipates future trends, setting new benchmarks for efficiency and effectiveness in talent acquisition.

My dual leadership roles are characterized by a commitment to excellence and a direct approach to problem-solving. By steering both Gentis.com and Wiggli.io, I champion strategies that integrate technology and human insight, fostering environments where innovation thrives and where our clients achieve unparalleled success in talent acquisition.

This journey reflects a dedication to reimagining how businesses connect with talent.

Co-founder & Group CEO- Head of Strategy

Managing the day to day business of the company, by managing the ICT, Engineering, Construction, Energy&Natural Resources and life Sciences divisions, Permanent, "Temp to Perm" and project sourcing. Responsible for the vision, strategy and global expansion of the company.

Managing the day to day business of the company, by managing the ICT, Engineering, Construction, Oil&Gas and life Sciences divisions, Permanent, "Temp to Perm" and project sourcing. Responsible for the vision and strategy of the company.

Gentis is a Belgian recruitment company headquartered in Brussels and providing permanent as well as freelance staffing solutions worldwide in multiple sectors. Each of our sectors is serviced by a dedicated team of specialist recruiters, with accumulated experience of decades in recruitment.

Thanks to close collaboration with the major players in each industry and our high profile among experienced professionals in our target sectors,  Gentis has grown rapidly and is now  capable of meeting the multiple needs in IT, Engineering, as well as the Oil & Gas and Pharmaceutical Sectors.

Whether  you are seeking a new opportunity or  whether you need to recruit the best person to fill a need within your company, at Gentis our daily practice is to carry out  all activities to provide you the highest quality solution in the fastest timescale.

To assure this successful solution for our clients and candidates, we deploy a  wide range of candidate-acquisition tools : headhunting, job boards, databases - including our own -, social network search tools, as well as dedicated researchers specialized by sector and profession.

In addition, through the many years of practice of our recruiters and headhunters, Gentis has developed a constantly expanding  worldwide network of sector professionals and client companies which we use to match requirements of our candidates and clients.

Keys to Success 

* Having a pool of attractive clients 

* A network of highly qualified candidates 

* Close personal relationship with both clients and candidates 

* Managing our activities and communication in a transparent and efficient manner 

* Being constantly aware of the opportunities and trends in the market 

* Results oriented attitude

Co-founder & Partner

Huxley

I am leading the IT contracts team which is specialised in Senior Appointments, SAP, Development and Infrastructure profiles. Recruited, trained and grew the team, managing over 120K£ WGP for a total yearly turnover of more than 20M£.

Manager Contracts division Belgium

We help companies recruit and retain the best talent, increase employer brand-recognition, and face business challenges easily with the best people on their side.

Farid is Co-founder & Executive Chairman of Gentis Talent solutions, which includes Gentis Recruitment, Gentis consulting, Wiggli, Gentis Resourcing, Gentis Talent Academy and Gentis Advisory. 

Farid is also the Co-founder & CEO of Wiggli, a digital platform that combines employer branding, talent intelligence, candidate insight, supplier management and process improvement to deliver local and global talent faster and with better results. 

Gentis Talent Solutions is a global talent consultancy firm that is changing the way organisations recruit and manage talent. The company's data-driven approach to talent acquisition has changed the way clients think about finding top talent. 

Today, Wiggli is one of the fastest growing companies in the talent industry and offers a full range of Tech, search, on-demand talent, consulting and advisory solutions in Europe, North-America, the Middle East and Africa.

Farid El Machaoud

€415K → €130K. Same team. Better hires. Faster closes.
That's what happened when one of our enterprise clients stopped duct-taping their recruiting stack together.

They were hiring like it's 2015 ; seven tools, fourteen logins, one burnt-out team.

But the real shift wasn't the savings.
It was what happened when recruiters stopped being data-entry operators and became talent strategists again.

The future of recruiting isn't "more tools" or "more AI".
It's one intelligent system that actually thinks like a recruiter : unified sourcing, smart engagement, real-time pipelines. All under one roof.

This isn't optimization. This is the new operating model for talent.

The companies figuring it out now aren't just saving money.
They're closing the talent you're still trying to find.

Chairman | CEO & Founder | Entrepreneur | TA & HR tech | helping companies recruit and retain talent, increase employer brand-recognition, and face business challenges with the best people on their side

"But your competitor gives me more profiles."
I hear this a lot.

My answer: open their tool. Go to page 3.
They scroll. They pause.
"Wait… these don't match at all."
Now you see the problem.

Page 1? Solid. 
Page 2? Maybe. 
Page 3? You're wasting time.

That's not volume. That's noise disguised as results.

Recruiters don't need 1,000 profiles to scroll through.
They need 50 that match 90-100% of their requirements.

That's what we built at Wiggli.
Type: "Senior DevOps engineer in Amsterdam with fintech experience."
The AI understands context. Ranks by skill fit AND likelihood to engage.

No haystack. Just a shortlist.
Screening time? Down 60%.

Volume is a vanity metric.
Precision closes roles.

Stop scrolling. Start hiring.
p.s: the search still came with more than 1000 candidates :)

Recruiters are the most undervalued asset in hiring.
Here's proof.

Last week, one of our customers needed to scale a team of Rust Engineers across Europe.

If you know the market, you know this is brutal. The community is small, tight-knit, and allergic to generic outreach.

So instead of chasing candidates one by one… They surprised me by telling me they chased the person who already had their trust.

The play:
→ They used Wiggli Intelligence to spot market trends. 
→ They checked: "Who is currently hiring the most Rust Engineers?" 
→ They found a company aggressively scaling in that niche.

Then they made their move.
They hired that company's Lead Recruiter 😯

In one hire, they got: 
✓ A subject matter expert who speaks the language. 
✓ An instant, pre-vetted pipeline of warm relationships. 
✓ Months of ramp-up time; gone.

Because great recruiters don't just fill roles. They own networks that took years to build.

That's not a cost center. That's a competitive advantage.

Steal this play the next time you need to ramp a niche team fast.

taplio

The Battle

Sydney Funck

Farid El Machaoud

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Performance ScoreSydney Funck's LinkedIn Performance

Performance ScoreFarid El Machaoud's LinkedIn Performance

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taplio

The Battle

Sydney Funck

Farid El Machaoud

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sydney Funck's LinkedIn Performance

Performance ScoreFarid El Machaoud's LinkedIn Performance

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Performance ScoreSydney Funck's LinkedIn Performance