Nemesis

Nemesis helps ambitious businesses clarify what they stand for, so they stand out with consistency as brands. 

Founded in 2020 in Brussels, Nemesis is a branding firm whose purpose is to transform businesses into brands (with clients both in B2C and B2B). 

We believe branding is best done when really understanding how to align business, humans and experience.
From transformative discussions and radical immersion, we find what makes our clients unique and articulate their purpose in an actionable brand strategy. 
We then build a visual identity that they will be proud to champion.

Visit nemesis.studio for more

Chief Executive Officer

Anomaly

Co-Founder

la base

Our basic apparels are our medium, our reason to speak and to connect. It’s a pretext to go beyond clothing, to inspire everyone to reclaim, embrace, affirm their uniqueness.

Co-founder

Stanley/Stella

Developped the Brand positioning of a new fashion Retail Brand around sustainable core values.

Brand Communication Officer

- Developed a technical environment of Printing for Retail activities (selection of technical alternatives, selection of suppliers and interface for IT aspects);

- Created the Music DNA for Stanley and Stella brand via an actions plan for the business Music.

- Put in place the actions plan related to social networks in line with the communication strategy defined by the Company;

Social Media & Music Communication Officer at Stanley & Stella

Aroe

Aroe was an apparel brand for universities, a music label & a party concept in Louvain-la-neuve !
We launched this company during our studies to learn & experiment !

Founder & CEO

TBWA BELGIUM

Junior Account Executive in Public Relations at PRIDE/TBWA

Junior Account Executive

☖ CEO NEMESIS - Helping brands find clarity.

We’re not your typical branding agency and we never mean to be. We are at the intersection between agency and team members.

We believe in branding done differently. It's about aligning, inspiring, and federating people around a shared vision, not just slapping on a new logo.

We work side-by-side with our clients to unlock the power of their brand. We dig deep to unearth purpose and make it visible.

☗ Hiring strategists, designers, and copywriters, all of whom have one thing in common: designing in a meaningful way. 

✺ Working in radical immersion from our client's habitat

✎ Always eager to connect in a more informal way at sydney@nemesis.studio

Sydney Funck

Last week I talked about our collaboration with Jennifer Debatisse.
Beyond the sparring sessions and the intense conversations to truly understand what drives her, we also supported her in shaping and elevating her personal brand.

Jennifer has a lot lined up for the future.
She was already at the top of her game, in my opinion, but she’s aiming even higher, even further.

And trust me… she will get there.

Helping brands find clarity as CEO of Nemesis

Lately, I kind of feel like Miss Belgium.
I just won the Entrepreneurs Inspirants award… and since then it’s been a whirlwind: TV shows, radio interviews, press articles, and invitations to share my vision across every corner of Belgium.

At this point, all I’m missing is the sash and a smile-training coach.

But jokes aside, this visibility matters.
Not for the ego, but for the mission: pushing a new way of building companies, a new way of leading, a new way of doing the work without the bullshit.

And if it takes a Miss Belgium tour to spread that message, then… let’s go.

🔥 It’s almost the weekend.

But here’s a better question:
Are you just as excited on Monday morning?

If you work for a leader brand, you are.

Because great brands don’t drain energy
they create it.

When purpose is clear and culture is alive,
every day feels like momentum.

#branding #leadership #culture

🧢 Make Branding Great Again.
(Yes, hats available on our website 😉)

Somewhere along the way, branding lost its edge.
It became about colors, slogans, and vibes.

We’re here to bring back what matters,
clarity, conviction, and courage.

Because branding isn’t decoration.
It’s direction.

So yeah, wear the hat.
But more importantly, stand for something.

#branding #strategy #culture

Evangelism is one of my main jobs as a CEO.

I have to preach, internally and externally.
Not in a loud way, but in a clear way.

I have to convince, align, and re-align.
Employees, partners, clients, the market.

Because if I’m not the first to fully believe in our vision, why should anyone else?

Leadership is evangelism.
Vision is a message.
And my job is to make it impossible to ignore.

New work: A Priori 🎧

We all carry biases... small, quiet assumptions about who people are and what their lives say.
A priori, the new podcast by Belgian journalist Catarina Letor, takes those assumptions, gives them a voice… and then dismantles them.

From people in poverty labelled as “lazy”, to migrants navigating daily discrimination, the podcast turns walls into bridges, one honest conversation at a time.

At Nemesis, we teamed up with Catarina, producer Oana Mija, and Anomaly Studio to bring A priori to life from zero to full identity:
naming, visual system, art direction, podcast design, motion... the whole stack.

What started as a passion project grew into a full production.
Built to spark necessary conversations.
Built to shift perspectives.
Built to move things forward.

Here’s a first look 🎧👇

#branding #podcast #design

Helping brands find clarity.
That’s the job.

Cut through the noise, remove the fluff, and get to the essence:
Who are you? What do you stand for? Where are you going?

Most brands don’t need more noise.
They need direction.
They need alignment.
They need clarity.

That’s what we build.

I deeply believe that entrepreneurship is one of the most powerful ways to discover who you are and to push beyond who you were.

So when Geoffroy Josquin and Malek Farhat reached out to refresh the image of Entrepreneurs inspirants, we didn’t hesitate for a second.

Mission fully aligned.
Values fully shared.
And a project that genuinely matters for the next generation of builders.

More to come.

💭 People don’t buy what you do. They buy why you do it.

It’s cliché for a reason because most companies still don’t get it.

They keep selling features, processes, credentials.
Nobody cares.

Your “what” gets you noticed.
Your “why” makes you remembered.

The “why” is what people align with
the belief, the conviction, the tension you’re trying to solve in the world.

If your team doesn’t feel it,
your audience never will.

Start there.
Build everything else around it.

Because clarity of purpose isn’t marketing
it’s magnetism.

#branding #leadership #strategy

A Priori 🎧  New Work

We all carry biases.
This podcast says them out loud, then breaks them apart.

Created with journalist Catarina Letor, producer Oana Mija, and Anomaly Studio, A priori gives the mic to people too often spoken about instead of spoken with.

At Nemesis, we built the full identity: naming, visuals, art direction, podcast design, motion.
A project made to shift perspectives, not decorate them.

First look below 👇

#branding #podcast #design

Over the past few months, we’ve worked on something a little different: supporting someone in developing their personal branding.

And not just anyone.
Jennifer Debatisse.

A pure strategy expert.
An expert in finding the right words.
An expert at shaping positioning… for others.

And throughout this collaboration, we realised how much we share the same values, the same vision, the same drive to go deep and do things right.

Working with Jennifer was inspiring, challenging, and energising... the kind of collaboration that pushes you to raise your own bar.

Without a doubt, one of my best encounters of 2025.

Thank you for your trust, Jennifer. 🙌✨

This trimester has been loaded with new work... 
the kind that stretches you, excites you, and reminds you why you do what you do.

A quick look at what’s been cooking:

akka.app → Building active income
Enky | Furniture Solutions → The future of furniture
Momoamo → Unique places to build unforgettable togetherness
Hockey Namur → Where heritage meets the future of hockey
EightySeven (ex-PropTech Lab) → Connecting the people building the world
A Priori → A new kind of podcast to break biases
Qlyr → Making life’s big decisions feel smaller
Anomaly → For every story worth sharing

Grateful for the trust. Fired up for what’s next.

More soon. 🚀

Knowing what to say is step 1.
Sharing it with the world is step 2.

At Nemesis, we help founders and brands find clarity, the real essence of who they are, what they stand for, and where they’re going.
But once that clarity exists… it needs a voice.
It needs a stage.
It needs distribution.

That’s where Anomaly comes in.

With Nemesis, you understand your vision.
With Anomaly, you express it, through sharp, intentional, beautifully crafted video.

Clarity → Expression.
Message → Impact.
Vision → Visibility.

If you want the full chain, from knowing what to say to actually saying it loudly and clearly, talk to us.

It’s that moment of the year again, the one I look forward to the most.

The moment where Johan, Yaël and I take a few days abroad to disconnect from the day-to-day, zoom out, and reflect on the past year… and the future of Nemesis.

This time, we’re in the incredible city of Istanbul.
A place full of contrast, history, and energy, the perfect backdrop to challenge our assumptions and rethink what’s next.

An offsite to reflect on 2025, align on our 2026 ambitions, and make sure Nemesis keeps growing with clarity and intention.

Identity is strategy made visible.
Identity is the interface of your strategy.

It reveals what’s already clear internally.
It’s the visible part of the iceberg → the outcome, not the starting point.

Because a strong identity isn’t decoration.
It’s the expression of choices, clarity, and intention.

Get the strategy right, and the identity becomes obvious.
Get the strategy wrong, and no identity will save it.

Simple as that.

🏎️ Your brand idea should be like an Abarth.
Small. Lightweight. Built with purpose.

Too many brands overengineer their story, adding layers, buzzwords, and noise until they slow themselves down.

A great brand isn’t heavy.
It’s tight, clear, and fast.

It knows exactly what it stands for and doesn’t try to be anything else.

Because in branding, just like in cars,
performance comes from focus, not size.

#branding #strategy #focus

💬 Sales cure everything.

No sales. No money.
No money. No company.

Branding doesn’t fix that, it amplifies what already works.

The best founders were their first salespeople.
They sold the idea with passion and clarity.

When they step back, the message often breaks
nine people, nine pitches, zero alignment.

That’s when branding matters most:
to reignite the founder’s drive and make everyone tell one story again.

Sales build the engine.
Branding keeps it running straight.

#branding #sales #leadership

Managing a brand is not about doing more.
It’s about doing the right things in the right order.

Diagnosis → Strategy → Tactics
33.3% each.
None optional. None replaceable.

Most brands rush straight to tactics — campaigns, content, redesigns — hoping execution will fix the fundamentals.

But without a solid diagnosis, your strategy is guesswork.
Without a clear strategy, your tactics are noise.

Diagnosis gives you clarity.
Strategy gives you direction.
Tactics give you momentum.

In that order. Always.

Get the sequence right, and the brand becomes easy to manage.
Get it wrong, and you’re fighting your own shadow.

Customers will never love a company until your employees love it first.

Most brands obsess over the outside:
growth, acquisition, reputation, “love”.

But the truth is simple  and uncomfortable:
you can’t build external love on internal frustration.

If your team isn’t proud of the work,
if they don’t believe in the mission,
if they don’t feel the pulse of the company…
your customers will feel it instantly.

Brand love starts at the source.
Inside the walls.
Inside the culture.
Inside the people who carry the company every day.

Fix the inside, and the outside follows.
Always.

Branding starts long before the visuals.
It starts with internal clarity.

If you’re not clear, as a founder or as a team, on what you stand for, why you’re doing it, and how it shapes the day-to-day… there’s zero chance you’ll ever show up consistently in the market.


When everyone inside the company understands the same idea, that idea finally has a chance to make it all the way to your audience.

No alignment, no consistency.
No consistency, no brand.

EazyClick

Making affordable & stunning websites for small businesses.

Coordination of external projects
- Oversee ongoing projects with clients and ensuring effective communication between internal and external teams to meet project expectations and deadlines.
- Explore customer needs and translate them into concrete deliverables for internal teams, checking feasibility with technical teams.
- Organize and supervise the progress of projects by holding regular customer and team meetings.
- Collaborate with technical teams to define task estimates and ensure they are on track during the project.
- Adapt time estimates and budgets as necessary.

Project Manager

Caracal Agency

Coordination of external projects
- Oversee ongoing projects with clients and ensuring effective communication between internal and external teams to meet project expectations and deadlines.
- Explore customer needs and translate them into concrete deliverables for internal teams, checking feasibility with technical teams.
- Organize and supervise the progress of projects by holding regular customer and team meetings.
- Collaborate with technical teams to define task estimates and ensure they are on track during the project.
- Adapt time estimates and budgets as necessary.

Internal project coordination
- Work with marketing teams to identify and effectively address Carcal Agency prospects.
- Meet and explore collaboration opportunities with prospects.
- Represent Caracal Agency at conferences and events and share expertise with target
target industries.
- Collaborate with internal teams on agency strategy.

outsight.studio

Contributed to the development of Outsight Studio UX Research Lab incl. identifying and applying for funding
Developed research methodologies to be applied within the lab in order to gather relevant data and report to client.
Conducted User Research activities
Definition, selection and creation of design methodologies in collaboration with the Design Department;
Organising design events for FoF Community

Usability Lab Project Coordinator & Designer

- UX Research
- UX Design (wireframing, prototyping)
- UI Design
- Digital Marketing : content creation, copywriting, visual assets

User Experience Researcher

Skillsfactory

Attending Skillsfactory practical training in Data-Driven Marketing. This traineeship aims to boosting my digital marketing skills and put them directly into practice in a corporate environment, while enriching my professional experience. 
This is a first step towards gaining a better understanding of online users behaviour and needs before further specialising in UX Design.

Data-driven Digital Marketing Trainee

LouRIM

• R&D project coordination in collaboration with VO LAB, a creative initiative of VO Group and Sirris ;
• Research activities on design thinking and creative problem solving techniques & tools, creativity and artificial intelligence (AI as a creativity enabler) and individual creative profiles ;
• Conducting qualitative research (observations, self-confrontation interviews) to collect data related to participants behaviour during creative sessions.
• Literature review on Creativity, Design Thinking, Teams Creativity, Organisational Psychology in Creativity and AI.
• Presenting preliminary research results during International Conferences (CIFEPME and ISPIM).

R&D Project Coordinator - Creativity & Artificial Intelligence

Cullen International

• Good understanding of digital markets & trends, digital policies and leading ICT players in Europe, Sub-Sahara African Region and several countries in APAC.
• Organising meetings with official representatives from ICT Ministries and leading Tech companies.
• Attending and speaking during conferences related to the communications sector (e.g. : ITU, Mobile360)

Business Development Specialist - APAC

hub.brussels 

• Coordinating the Region of Brussels public policy for ICT entrepreneurship with a focus on AI, Blockchain, Immersive Technologies: Nexttech.brussels
• Promote Brussels-based Digital Opportunities towards SMEs and citizens
• Representing Brussels during federal working groups and meetings on new EU Policies (Artificial Intelligence Strategy, DEP, ePrivacy)
• Prospecting International Opportunities for ICT SMEs, mostly Tech Fairs such as AfricaCom (Cape Town), VivaTech (Paris), The Next Web (Amsterdam)

Digital Entrepreneurship Policy Coordinator

I'm that bridge that passionately connects the dots between leaders and creative teams, ensuring we reach our targets.

I'm a digital project enthusiast with over 5 years diving into innovative projects, business growth, and creative design thinking. I've had the chance to team up with leading groups like VO Group, hub.brussels, UCLouvain, Cullen International, and Outsight Studio. 

I truly enjoy amplifying awesome projects by mixing tech know-how, methodologies, key metrics, and a sprinkle of creativity.

I truly value open conversations, keeping both business and human goals front and center. Having navigated various projects, I can understand challenges from all angles.

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Sydney Funck

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The Battle

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Ioana Voicu

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sydney Funck's LinkedIn Performance

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