Global Risk Operations 

January 2024 to November 2024
- Helped 6 students get admission to their school of choice in Europe and the US for the MiM and MBA program.
- Helped 2 B2B clients, and 1 B2C client build their brand value, increasing following by 3x on Instagram and 1.7x for LinkedIn, and boost revenue on average by 1.4X

September 2023 to December 2023
- 4 month Career Break

A little bit of this & that

Ingenico

I help develop innovative business models for new products in Crypto, Low-Code No-Code, Instant & Biometric Payments, and Autonomous Retail space. 

My day-to-day activities involve conducting extensive market research and competitor analysis, identifying strategic partners, and creating go-to-market solutions. 

I also develop & execute marketing campaigns across videos, blogs, and webinars for new product launches & external communication. 

I also cold-call and email potential partners globally to forge highly effective synergies between disruptive innovation projects.

Innovation & Marketing Operations

Transformation Factory

As a Marketing and Communications Intern working closely with the CEO, I worked on growing the customer base through a custom marketing plan and boosted LinkedIn page visits by 300% with targeted content. To further enhance the customer experience and onboard more clients, I reinvented our website for international clients by optimizing it for SEO and removing any slow JSS scripts.

Marketing and Branding Intern

Deloitte Consulting

• $10 Million SAP Implementation for German Automotive clients for their new SAP System across multiple European and APAClocations, ensuring successful project delivery and adherence to budgetary constraints

• Deployed wide-scale consolidations of legacy ERP systems into a single ERP based on SAP S/4HANA

• Optimized EWM & SCM business processes by 20% by automation in modules by mapping new solutions to their business goals

• Trained 70+ new hires on SAP S/4HANA and received the Best Team award at on-site training simulations at DeloitteUniversity, demonstrating expertise in training and knowledge transfer

Business Technology Analyst

The Souled Store Pvt. Ltd.

• Designed various merchandise including but not limited to T-Shirts, Posters, Mugs, Fridge Magnets, etc

Freelance Graphic Designer

Hardluck

♦ Designed various products such as T-shirts, Hoodies, Posters et cetera for different student bodies at MIT Manipal

Creative Head

Webloom Solutions

♦ Designed UI/UX for Android application of LEUK, an in house project
♦ Designed Flyers, Posters, Banners for Clients and Student Body Clubs of MIT, Manipal
♦ Designed Merchandise for The Loom Store

Graphic Designer

Arif is a seasoned professional with a proven track record in the Innovation, Marketing, Operations, and Consulting domains at Ingenico and Deloitte.

With a career dedicated to the tech industry, Arif has navigated corporate and startup landscapes across India and France, contributing significantly to advancing technology-driven initiatives. 

Beyond his professional endeavours, Arif has also coached 100+ students, freshers and young professionals on choosing and applying to their dream study abroad programs or making career transitions from one industry to another.

Here on LinkedIn, Arif regularly shares insights and lessons on Marketing, Storytelling, Growth Mindset, and how you can make a great life for yourself.

Outside work, he finds solace in fiction, through the pages of a gripping novel or as he works on his crime thriller masterpiece. 

When not immersed in books, Arif enjoys indulging his culinary creativity in the kitchen, whipping up delicious cuisines to delight his palate.

Cheers 🙌

Syed Arif Ahmad

Accenture

Leading a team of 6 within the Accenture Strategic Business Analytics Chair at ESSEC
• Analyzing a 40-million record database using R, Excel, Dataiku, and SQL, to deliver actionable
insights
• Enhancing Optic2000's marketing strategies to improve customer loyalty and boost revenue by 1.5%

External Strategy Consultant

Los Andes Café

Business Case 5-month Mission for a French StartUp in Paris.

Cafe Los Andes is a French startup based in Paris that sells high-quality specialty coffee.
The challenge for the business was to achieve brand positioning, improve distribution channels, and strengthen customer engagement.
Objectives achieved:
•	Partnered with CEO to optimize operations, driving strategic initiatives with data-driven insights.
•	Led a team of 3 in executing a comprehensive market study, projecting 35% increase in market penetration.
•	Executed effective brand positioning, elevating brand visibility and credibility by 25%.
•	Formulated strategic marketing plan with team, aiming for 15% boost in revenue growth in 2024.

Brand Strategy Consultant

Wisdom Tree

• Developed proof of concept and strategy for new product for educational market translating into a potential revenue of over INR 32M
• Closed 10+ deals and managed accounts by researching new partnership opportunities and due diligence, adding INR 30M+ in revenue
• Worked directly with the Co-Founder and provided support in various areas of business operations
• Built a complete business plan for the company for the new company they are incubating.
• Responsible for creating and implementing strategies to help the company achieve its goals
• Responsible for conducting in-depth market research, competitive analysis, developing partnerships & collaborations with potential clients and managing relationships with key stakeholders

Founder's Office - Business Development Analyst

Atlassian

• Spearheaded the implementation of an email authentication method to protect our customers from phishers & spammers
• Worked closely with cross-functional teams across engineering, design and marketing.
• Collaborated with international teams across Australia and USA
• Developed and executed product roadmaps, prioritizing features based on customer value and business impact
• Implemented a new algorithm to create clean comments on the JSM issues which had success rate of 97%, significantly improving customer experience 
• Managed product lifecycle from conception to launch and formulated product launch strategies, ensuring timely delivery and quality standards
• Worked on daily operations tasks and solving customer queries related to our component and created KPI dashboards for system insights and to monitor system health
• Won 2 prices in ShipIT-54 Hackathon and filed for 2 patents along with 3 other members for our innovation

Product Development Analyst

Adobe

• Worked in Oz Team under Adobe Creative Cloud Ecosystem
• Researched and worked on Predictive Scaling in AWS
• Leveraged the power of AWS and Regression Window Model to develop an automated system for pre-scaling of the worker’s queue
• Improved the efficiency of the overall production system and eliminated the need of manually running scaling algorithms

Product Intern 

Ayushi Gupta is a strategic thinker adept at translating complex data into actionable insights. She is also actively seeking apprenticeship opportunities from September 2024 to gain hands-on experience and contribute to the success of innovative companies. 

With a background in Information Technology from Indira Gandhi Delhi Technical University for Women and experience at Accenture, Atlassian, and Adobe, she excels in team leadership, data analysis, and operational efficiency. Throughout her professional, Ayushi has showcased her strategic planning, revenue generation and partnership management skills. Fluent in English and Hindi, with improving French skills, she brings adaptability and creativity to her work.

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