Global Risk Operations 

January 2024 to November 2024
- Helped 6 students get admission to their school of choice in Europe and the US for the MiM and MBA program.
- Helped 2 B2B clients, and 1 B2C client build their brand value, increasing following by 3x on Instagram and 1.7x for LinkedIn, and boost revenue on average by 1.4X

September 2023 to December 2023
- 4 month Career Break

A little bit of this & that

Ingenico

I help develop innovative business models for new products in Crypto, Low-Code No-Code, Instant & Biometric Payments, and Autonomous Retail space. 

My day-to-day activities involve conducting extensive market research and competitor analysis, identifying strategic partners, and creating go-to-market solutions. 

I also develop & execute marketing campaigns across videos, blogs, and webinars for new product launches & external communication. 

I also cold-call and email potential partners globally to forge highly effective synergies between disruptive innovation projects.

Innovation & Marketing Operations

Transformation Factory

As a Marketing and Communications Intern working closely with the CEO, I worked on growing the customer base through a custom marketing plan and boosted LinkedIn page visits by 300% with targeted content. To further enhance the customer experience and onboard more clients, I reinvented our website for international clients by optimizing it for SEO and removing any slow JSS scripts.

Marketing and Branding Intern

Deloitte Consulting

• $10 Million SAP Implementation for German Automotive clients for their new SAP System across multiple European and APAClocations, ensuring successful project delivery and adherence to budgetary constraints

• Deployed wide-scale consolidations of legacy ERP systems into a single ERP based on SAP S/4HANA

• Optimized EWM & SCM business processes by 20% by automation in modules by mapping new solutions to their business goals

• Trained 70+ new hires on SAP S/4HANA and received the Best Team award at on-site training simulations at DeloitteUniversity, demonstrating expertise in training and knowledge transfer

Business Technology Analyst

The Souled Store Pvt. Ltd.

• Designed various merchandise including but not limited to T-Shirts, Posters, Mugs, Fridge Magnets, etc

Freelance Graphic Designer

Hardluck

♦ Designed various products such as T-shirts, Hoodies, Posters et cetera for different student bodies at MIT Manipal

Creative Head

Webloom Solutions

♦ Designed UI/UX for Android application of LEUK, an in house project
♦ Designed Flyers, Posters, Banners for Clients and Student Body Clubs of MIT, Manipal
♦ Designed Merchandise for The Loom Store

Graphic Designer

Arif is a seasoned professional with a proven track record in the Innovation, Marketing, Operations, and Consulting domains at Ingenico and Deloitte.

With a career dedicated to the tech industry, Arif has navigated corporate and startup landscapes across India and France, contributing significantly to advancing technology-driven initiatives. 

Beyond his professional endeavours, Arif has also coached 100+ students, freshers and young professionals on choosing and applying to their dream study abroad programs or making career transitions from one industry to another.

Here on LinkedIn, Arif regularly shares insights and lessons on Marketing, Storytelling, Growth Mindset, and how you can make a great life for yourself.

Outside work, he finds solace in fiction, through the pages of a gripping novel or as he works on his crime thriller masterpiece. 

When not immersed in books, Arif enjoys indulging his culinary creativity in the kitchen, whipping up delicious cuisines to delight his palate.

Cheers 🙌

Syed Arif Ahmad

L'Oréal

Category Management for Garnier, European markets at the Global HQ.

• Analysed consumer insights for 5 product lines leveraging AI, impacting €1B, to influence the 3-year brand strategy
• Coordinated with 15+ markets to support product launches, gaining 4% incremental market share
• Streamlined monthly performance reporting for the brand category, reducing time by 80% to 1 day
• Developed 2 interactive Excel models now used division-wide for market share tracking

Assistant Brand Manager

tech2impact

Worked directly with CEO and Founder on business strategy. Also worked as Investor Relations Associate and Research Analyst previously.

• Led a company-wide strategy revamp, flagging 15+ growth opportunities with an 18-member team
• Generated 500+ leads in 1 month, onboarded and introduced offerings to select early-stage VCs and Angels 
• Developed and proposed a new business model for a self-sustaining educational community

Strategy Associate

Saint-Gobain

Researched for #1 growth lever of the company at the Global HQ.

• Informed group-level competitive analysis of 10+ competitor companies, directly influencing 5-year company strategy
• Researched and profiled key competitors, for a €4B business unit, providing financial, operational, and sustainability metrics aiding 200+ managers worldwide in decision-making
• Restructured the global market intelligence document repository with 500+ resources, saving ~400 manager hours weekly

Strategy & Market Intelligence Analyst

DEI brand strategy for YSL Beauty as part of the Leadership & Diversity Chair at ESSEC.

Conducted a comparative analysis of the French and Chinese markets regarding culture and brand perception, leading to recommendations for product imagery, descriptions, and positioning. Pitched to senior management.

Student Consultant

Impact Consulting

• Secured follow-on engagements, delivering two additional 3-month projects after initial outstanding performance
• Crafted the value proposition for a niche educational product in collaboration with a 5-member team and client CEO
• Conducted 3-month primary research (interviews and survey) to recommend pricing and target audience

Consultant

Infosys

Led design thinking sessions for a 7-member team and completed flagship training in Python and SQL.

Systems Engineer

The Tata Power Company Limited - Strategic Engineering Division (Tata Power SED)

The only student to intern under the Head of Department in 2019 as part of a college project. Studied the intricacies of system control units for classified military equipment.

Intern

NTPC Limited

Studied solar PV power generation on field and line diagrams. Assessed on-site health of solar panels and power plants.

TERI - The Energy and Resources Institute

Learned and carried out various testing procedures related to lighting and batteries; also used an integrating sphere.

Hello! I am a business student and engineer with a budding interest in strategy and market research.

My friends and colleagues would tell you that I'm a curious person who loves learning, and this led me to work with two Fortune Global 500 companies (L'Oréal and Saint-Gobain) in Paris and volunteer at a startup accelerator (tech2impact) in Vienna while balancing my academic pursuits at ESSEC. 

During these experiences, I developed my skills in market research, analytics and strategy while interacting with and learning from people across all levels in the respective industries. 

Outside work, my innate curiosity constantly drives me to seek interesting experiences, learn languages and discover cultures. I enjoy being active with friends (swimming, cycling, hiking, etc.) and investing in emerging markets.

So far, it has been a rich journey, and it seems like it has only begun. 

Reach me at Anupam.Gope@essec.edu

taplio

The Battle

Syed Arif Ahmad

Anupam Gope

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