Taavi Lindmaa ⚡

Growing personal & company brands on LinkedIn® | Building SEO Article Generator | Investor | Sharing content daily how we do it!

Hi! Great seeing you here.

We are helping sports centres marinas, car service and rental companies with automation and digitalisation. Find out more autlio.com 

Send me a message. I´m passionate about helping you take your business growth to the next level.


Here is a little about myself:

- From Estonia
- Born in a bank, grew up in an entrepreneurial family
- Worked in IT since 2006 in various roles, most notably as the 10th employee and 1st sales leader of Veriff (Valued at 1.5B) and Salv.
- User Experience Designer by profession, having built check-in kiosks, mobile, and web applications UI
- Transformed into Sales Leadership and now to LinkedIn Personal Branding Expert and Content Creator
- Built my first business over 16 years ago 
- Lived and worked in 6 countries: the US (New York), Sweden (Stockholm), Spain (Malaga), the UK (St. Helens), Germany (Furtwangen), and Estonia.

Founder

Free daily insights, strategies, and motivational content to help you grow your LinkedIn audience.

I turn brands into a look.
From banks and boutique hotels to tech start-ups and event agencies, I design merch and uniforms people want to wear.

People decide what they think of you in just 7 seconds - I make sure those seconds say professional, confident, memorable. My mum (famously hard to please) has worn one of my designs for two years straight - and that same style, comfort, and staying power go into every brand I work with.

I don’t just design clothes - I get to know your brand like it’s my own, so every piece feels natural, not forced. That’s how we go from “uniforms” to “this is us.” I’ve worked with hospitality, retail, finance, and tech, and yes… each one gets a completely different look, because style should never be copy-paste.

I’ve even won awards for my designs (which, honestly, look much better on your team than on a trophy shelf). Whether it’s standout event merch, everyday teamwear, or a full brand wardrobe, I create collections that get noticed, photographed, and remembered.

My superpowers:

x Translating your brand personality into wearable design
x Creating merch that gets noticed (and photographed)
x Making your team look like the dream team
x Balancing style, comfort, and function so people love wearing it

If you’re a marketing director, HR manager, or team lead and want your brand to stand out, get talked about, and be remembered - let’s make it happen.

Susanna Peters

Sa ei vaja paremat employer brandingu strateegiat. Sa vajad seda, et su inimesed päriselt usuksid sind.

Hiljuti kutsus Liina Hindremäe mind esinema The Magnet Employer Branding Awards Eesti, mis on employer brandingu teemaline üritus.

Seal kuulates ja ringi vaadates sain veelkord kinnitust ühele mõttele.
Employer branding ei ole see, mida sa ütled, vaid mida sinu inimesed päriselt kogevad ja edasi annavad.

Mind jäid eriti kõnetama mõned lähenemised:

*Rimi Eesti, kes ehitab teadlikult brändisaadikute süsteemi
*Tallink, kes paistab silma oma videote ja visuaalse sisuga
*PPA, kes julgeb teha asju teistmoodi, näiteks meemikonkursiga
*Pipedrive, kes loob töötajatele väärtust läbi läbimõeldud kingituste
*Bolt, kes on viinud oma tööandja brändi globaalsele tasemele ja hoidnud selle samal ajal inimlikuna
*KAPO, kes on suutnud väga selgelt ja eristuva tooniga kõnetada täiesti teistsugust sihtrühma

Erinevad taktikad, aga sama sisu.
Inimesed on päriselt fookuses. Ja siit tuli minu jaoks väga selge seos ka sellega, mida ma ise teen.

Liina kutsus mind esinema, sest SEB-s tehakse employer brandingu mõttes asju teistmoodi, ja mitte ainult sõnumites, vaid ka tegudes.

Koos Susann Kõomägi viisime SEB-s ellu ka custom made merch projekti nende töötajatele. Mitte lihtsalt logoga tooted vaid riided, mida inimesed päriselt tahavad kanda. Midagi, mis toetab nende identiteeti ja tekitab tunde, et nad on osa millestki.

Lõpuks on küsimus väga lihtne, kas sinu inimesed kannavad sinu brändi lihtsalt seljas või nad kannavad seda ka sisemiselt?

Kui vastus on teine, siis ei ole employer branding enam turundus, vaid hoopiski kultuur. Aitäh kutse eest, Liina. Väga vajalikud mõtted ja vestlused.

PS! Liina kannab SEB merchi kollektsiooni t-särki ning rohelisi sametpükse.

I create uniforms & merch that make brands and teams look great and showcase their identity everywhere.

Minu töö algab alati ühest loost.

Seekord oli see minu vanavanaema kleit, mille ta õmbles 1935. aastal. Üks ese, mis kandis endas tervet põlvkonda, perekonda, identiteeti.

Sellest ühest kleidist sündis kollektsioon „Mu..hõbevalged..juured" minu isiklik kollektsioon, mis esietendub Antoniuse moeetendusel 2026, ERMis.

Täpselt samamoodi töötan ma oma klientidega.

Iga koostöö algab küsimusega: mis on teie brändi lugu? Mida te tegelikult kannate ning mitte ainult riietel, vaid väärtustes, kultuuris, inimestes?

Sellest loost lähtudes loon tiimi- ja esindusriideid, mis ei ole lihtsalt (vormi)rõivad. Need on rõivad, milles teie brand ambassadorid tunnevad end oma brändi osana ja milles teised seda ka näevad.

Kui teie bränd otsib disainerit, kes võtab aluseks teie loo, mitte ainult teie logo, siis võta ühendust. 

Fotod: Kristina Egri-Kiss

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The Battle

Taavi Lindmaa ⚡

Susanna Peters

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taplio

The Battle

Taavi Lindmaa ⚡

Susanna Peters

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Susanna Peters's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSusanna Peters's LinkedIn Performance