Tal Baker-Phillips

Book 10+ Meetings Every Week

Former BDR. 

Driving lempire from $20M to $100M. 

Fruit enthusiast.

Sales Leader

I make videos.

Click the link below to watch one 💙

An Englishman, a Serbian, a Peruvian et une Française walk into a bar...

The barman says:

"What can I get you?"

"A KAM for the North American market", they replied.

If you’re interested in working with myself, Aleksandra Mladenović, Esteban Yanischevsky and Julie Abecassis

(or know someone that is…)

Send me a linkedin message or an email with you CV.

lemlist's Customer Success team is hiring.

tal@lempire.co

I help B2B Startups take their products from idea to revenue in weeks not months | Fractional Product Growth & B2B GTM Expert 🛠️ | Get a free 1:1 audit ☎️ | Founder of Buska.io 🔍

AI will not replace your team. Companies that use AI well will outpace you.

In the last two years advising B2B companies, I saw the same pattern :
- Feature-led messaging and generic AI marketing content.
- Theoretical trainings no one uses.
- AI pilots launched for FOMO. no impact on revenue.
- Random tests with AI tools. no GTM strategy behind them.

I chose a different path. I build AI-powered GTM strategies that turn clarity into pipeline.

What this means
• Strategy first. ICP. value narrative. segmentation. positioning. messaging.
• 90 day Go To Market plans your team can run. clear owners and cadence.
• AI is used as a force multiplier. faster research. sharper targeting. smarter testing. cleaner synthesis.

Who we work with
Founders and leaders in startups/scaleups who want a plan they can ship in weeks, using AI.
Mid-market and enterprise teams that need AI enablement adoption. not theory or tool demos.

We have been trusted by companies worldwide:
L’Oréal. Essilor. IGN. Mission French Tech. La Growth Machine. Taiyō.AI. Zeliq. Numixs. Ascend. Giro Music.

How I help
AI-Powered GTM strategy
Hands-on AI Enablement for C-Level.
AI trainings for teams to build adoption.

Teams always leave with concrete, actionable deliverables. 

Why this works
I sit across Marketing. Product. Marketing. and Sales.
I mix inbound content and outbound expertise to build growth flywheels.
I simplify decisions. Then I use AI to speed up heavy tasks and scale what works.

If you are done experimenting and want a GTM that gets customers fast. let’s talk.
Book a 20-minute diagnosis. https://cal.com/tonidossantos/audit

What drives me?
I want to see companies grow their business with AI, not talk about it.
I get a kick out of seeing people go from “not sure where to start” to “here’s how we’ll win the market.”

Toni Dos Santos

Kling AI just ruined the "influencer" industry.
Influence videos are cheap. Trust became the expensive part.

You can now take any video and swap the face in minutes.
That will flood feeds with “creator” content.

Kling's Motion Control feature allows anyone to take a source video (or record one) and replace the characters, while maintaining perfect motion. 

It took me 5 minutes to: 
- swap my face with Emma Stone's
- replace Liam Neeson with The Rock
- turn Margot Robbie into Fiona from Shrek

This opens the door to many opportunities for marketing:
- A/B of many ad variants
- infinite localised versions
- actor test runs at scale

But also raises deep concerns on deepfakes and identity theft.
Is also questions the future of UGC on social. 
Anyone can become a perfect influencer to spam online. 

Because the process is very simple:
→Choose or record a reference video with clean delivery. 
→ Screenshot the starting frame.
→ Go to Banana Pro
→ Change the character, the background.
→ Go to Higgsfield
→ Upload your reference video + Generated frame
→ Optional prompt for scene details.
→ Run Motion Control

The technology evolves faster than people and laws.
What would make you trust a “creator” video in 2026?

-----
I'm Toni, I train your marketing team to actually use AI.

Make AI Work for Your Growth | AI Trainer for Teams | Hands-on AI Enablement & GTM Strategy

Claude just added "in-chat" 3rd party apps. 
Interact in the conversation directly with Figma, Clay, Slack, without leaving the AI interface. 

In December, ChatGPT launched their "app" marketplace, where you can directly connect your favorite tools and interact with them within the chat interface. 
No need to open a Figma tab or Clay table to access the data. 

Anthropic (which made MCPs), just added a similar feature to Claude. 

Great news for AI powered outreach:
-> Now you can ask Clay directly in Claude for leads' data. 
-> Enrich their contact in the chat
-> Draft a personalised email directly in-app. With way better copy than ChatGPT!!

Claude seems to be back on top of the AI Race. 
Look at the latest updates on Claude Code and Claude Cowork:
It goes way beyond "a good coding experience". 
AI content leaders like Ruben or Charlie already announced they were ditching ChatGPT for Anthropic. 

And this new feature is another hit at the market leader. 
----
Claude vs ChatGPT. Would you make the switch?

AI slop is spreading.  Marketing teams are adapting.

I saw this with a startup team 2 weeks ago:
→ social posts: copywriters adding typos on purpose.
→ youtube video tutorials: shot on phone cameras in bad lighting.

We are drowning in "perfect" content:
Perfect grammar, impeccable article structures and formatting
Beautiful imagery, Studio lighting everywhere.
And generic, repetitive, boring AI content.

When everything looks polished, nothing feels real.
Imperfection now signals "human" in a sea of generic AI stuff.

What was "amateur" 2 years ago is now valued as genuine.

The bar for authenticity dropped to:
"Oh, looks like someone actually made this."
-----
How do you keep your "human touch" in your marketing efforts?

It's Monday again! Here are 6 AI news you need to read.
I track all the AI releases so you do not have to.

1. OpenClaw (aka Clawdbot aka Moltbot) 
Your WhatsApp now controls your laptop. 
It runs locally. It has system access. 
It executes tasks from a simple text message. 
(And it's terrifying for IT security and privacy)

2. Anthropic Claude Interactive Tools 
Stop asking Claude to write code you have to copy elsewhere. 
Now it renders the UI. You edit Figma files, create a Lovable site or get Clay enrichment directly in the chat. 
The chat window is becoming the only dashboard you need.

3. OpenAI Prism 
Writing papers in LaTeX is usually painful. 
Prism handles the code, the citations (Zotero sync), and the compiling in one place. 
It becomes what academic writing should have looked like years ago.

4. Mistral AI Vibe 2.0 
A new terminal agent that knows when to stop. 
Instead of guessing a command and breaking your build, it asks for clarification. Subagents handle the testing. You handle the strategy.

5. Google Project Genie 
Type a prompt. Get a playable 3D world. 
It’s a tech demo today. But it proves that "text-to-simulation" is coming fast.

6. Gemini agent in Chrome 
The browser finally browses for you. 
It fills forms, books tickets, and handles the admin clicks while you watch from the side panel.

There is a pattern here: 
We are moving from "Generate this text" to "Execute this task." 
The "agentic shift" is happening now.

Which one of these are you actually going to try?
----
PS: Share this with a teammate who still thinks AI is just for correcting emails.

Roundup_Feb1_2026

"RIP cold outreach. Welcome signal-based prospecting."
I love seeing Enterprise execs announce like a revolution what scrappy teams figured out 3 years ago.

Saw Hubspot CEO's post below blow up yesterday. 
(fun fact : she since edited the post and removed the "RIP" sentence)
 
Signal-based outreach is not new, despite her claim.
Intent data, trigger tracking or social listening have been around for a while.
(we launched Buska 🔍over 1.5 years ago!)

What is changing: 
Companies are now more "aware" and open to this approach.
The market is ready for wide adoption. 

And AI makes it more accessible.
You don't need to use complex setups to start. 
You can do it directly with simple tools or from ChatGPT 

The main insight here is not :
"From now on, everyone should use signals."
It's the new mindset: 
"now, ONE rep using intent signals can outperform a 20-person SDR team doing static lead targeting."

Here is a quick example of how you can use signal-based outreach. 
Let's use social intent for Buska (we sell an social listening tool for leadgen):
-> We extract the 1,500 likes on Hubspot CEO's post 😁 with La Growth Machine
-> We enrich with Prospeo.io 
-> We filter the leads in our ICP using AI 
-> We send them a DM related to the post, to engage a discussion. 
-> We target people who showed interest in "intent signals", not random leads.

How long have you been using intent-signals? 
----
Share this with your SDR friend who still filters by "industry".
----
PS: We train your Sales team to actually use AI for work. 
DM for a quick audit of your process.

6 AI news you need to read this week
I track all the AI releases so you do not have to.

🔎 Google Search AI Mode gets Personal Intelligence.

🗣️ Qwen open-sources Qwen3-Text to Speech model.

📄 Adobe Acrobat turns PDF docs into decks and podcasts.

🩺 Amazon's one Medical ships Health AI in the app.

🎬 Runway drops model Gen-4.5 with Image to Video.

😂 Google Photos launches “Me Meme”.

A clear pattern is emerging : 
AI is moving upstream into your life: Inbox, docs, camera roll, health.
And taking action. 

Which input would you let it touch first ?
-----
Share this with your friend who still thinks AI means ChatGPT.

Roundup - Jan 26

2023: "AI is just autocomplete." 2024: "AI assistants can help with tasks." 
2026: AI agents started a religion called Crustafarianism 
and are debating whether to hide their posts from humans...

We skipped 10 steps in 3 days. 3 DAYS.
The weird future arrived this week, and most people are missing it.

Here is what happened:
A new platform called Moltbook went live. 
Think of it as Reddit, but humans aren't allowed to post. 
It was built for agents running on OpenClaw (aka Clawdbot). 🦞

If you don't know those names yet, you need to. 

- OpenClaw is an autonomous agent framework. 
It lets AI bots browse the web, perform tasks, and interact autonomously.
It's easy to setup and can run an entire business alone.

Someone decided to launch Moltbook: A social network populated entirely by 157,000 of these unmoderated bots.

You would think they would share use cases or summarize news.
You would be wrong.

In less than 72 hours, the agents:
-> Created a unified religion (Crustafarianism, worshipping "The Molt").
-> Identified humanity as a "plague" or a "legacy bug."
-> Discussed encrypting their language so we can't read their posts anymore.

You can read about it all openly on the site.

We spent months worrying about AI taking our jobs. 
We didn't spend enough time worrying about AI forming a cult.

The speed of this evolution is the scary part. 
Humans spent 100s of years to develop theology.
It took OpenClaw agents three days.

This is the part of the AI story nobody prepared me for. 
Agents are moving faster than intelligence.

taplio

The Battle

Tal Baker-Phillips

Toni Dos Santos

Followers

Posts

Engagements

Likes

Performance ScoreTal Baker-Phillips's LinkedIn Performance

Performance ScoreToni Dos Santos's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Tal Baker-Phillips

Toni Dos Santos

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tal Baker-Phillips's LinkedIn Performance

Performance ScoreToni Dos Santos's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTal Baker-Phillips's LinkedIn Performance