PMM Camp

Founder

Klue

Advisor

Kajabi

VP Product Marketing & Lifecycle

Unbounce

Chief Strategy Officer

VP Strategic Growth & Product Marketing

Director of Product Marketing

Senior Product Marketing Manager

Product Marketing Alliance

Expert in Residence

FreshBooks

FreshBooks offers cloud accounting software (SaaS) for small businesses across the world.

Associate Director, Product Marketing

Yellow Pages / Pages Jaunes – Canada

Yellow Pages connects SMBs with the products and technology (SaaS) they need to run and grow their business.

Ideon Media

Ideon Media is a digital advertising and media boutique.

Managing Editor

Kidzworld Media

Kidzworld.com is an entertainment and social networking website for kids and teens with over 1.3 million unique visitors a month.

Web Content Manager & Writer

Postmedia Network Inc.

Postmedia is a Canadian media and publishing company.

Content Development Manager

VP Product Marketing at Kajabi | Building PMM Office Hours

Hi, I’m Tamara 👋🏻

I’ve built teams, launched products, and shaped strategy at the executive level (Chief Strategy Officer and 2X VP Product Marketing). Now, I'm a community builder.

I started PMM Camp because I kept hearing the same thing I’d felt for years: "I love product marketing, but I hate doing it alone." And that pain only got louder the more senior I became.

I’m not just a PMM leader — I’m a connector. With PMM Camp, I’ve built the space I wish I had: a place where sharp, generous product marketing leaders come together to share, support, and grow.

Because the best PMM leaders know: it’s not just about having the right tools or playbooks. It's about having the right people in your corner.

If that sounds like what you’ve been missing, here’s how we can stay connected:

✨ Join the community: PMM Camp is the only private space built exclusively for product marketing leaders. Inside, you’ll find expert-led events, 1:1 matching, small group sessions, and real support from people who get it.

✨ Subscribe to the newsletter: Stop second-guessing your strategy. Get the free newsletter helping 9,000+ PMMs drive results and earn trust across their org — one Sunday strategy session at a time.

✨ Grab the KPI Toolkit: If you’re struggling to prove the impact of your work, this is a good place to start. It’s our most popular resource — with templates, examples, and guidance to make your results impossible to ignore.

Visit www.pmmcamp.com to learn more.

Tamara Grominsky

Some PMMs get promoted without delivering impact.
Others deliver without getting promoted.

Who rises fastest in PMM often has very little connection to who’s doing the best work.

You can…

Deliver on time (or early).
Nail the largest launches.
Talk about what you accomplished.

But you still don’t get noticed.

Here’s why 👇🏻

You haven’t mastered the art of strategic visibility.

Strategic visibility is what will earn you trust, influence, and ultimately, a seat at the table.

What most PMMs don’t realize is that visibility isn’t about volume, it’s about framing.

Two PMMs can do the exact same work, but the one who gets noticed is the one who knows how to position it.

→ Good PMMs talk about what they did.
→ Better PMMs talk about what they solved.
→ The best PMMs talk about what they made possible.

They draw a straight line from their work to business outcomes, and they build simple, predictable rhythms for sharing results.

You can think about it like this:

→ TASK LEVEL

The PMMs who stay overlooked tend to communicate at the task level:

“We launched X.” “We shipped Y.”

It’s accurate, but it’s not particularly meaningful.

→ PROBLEM LEVEL

The PMMs who start getting traction shift to the problem level:

“Here’s what we unblocked.”
“Here’s what improved because of this work.”

People start to see the connection between PMM and progress.

→ POSSIBILITY LEVEL

The PMMs who become indispensable operate at the possibility level:

“Here’s what this made possible for customers.”
“Here’s how this moved the business forward.”

Now they’re not seen as executors, they’re seen as strategic drivers.

Language shapes perception. 

So if you’ve been feeling overlooked, start here:

1️⃣ Reframe your updates from what you did to what it unlocked.
2️⃣ Share results on a repeatable cadence (even the small ones).
3️⃣ Show how you moved the business forward, not just how you launched features.

That’s how the best PMMs get the praise (and promotion) they deserve.

✨ Product Marketing Leadership Coach | 2X VP PMM | I help PMMs build the habits that make them indispensable

If you’ve ever wished there was a PMM Camp for product managers — good news, there is now.
 
My friend Ramli John just launched the Product Leaders Lab, a private community for experienced product leaders who are exhausted from firefighting and want more space to think, lead, and stay ahead.
 
It’s built around small groups, honest conversations, and a continuous leadership practice — the same things PMM Camp members tell me make all the difference.
 
If you lead product, you should apply.  
If you’re a PMM, send this to your product counterpart. 

--

P.S. Ramli John ⭐️ I'm feeling a cross-over collab in the works for 2026...the ultimate PM/PMM leader workshop!

Founder @ Delight Path. 2x best-selling author. New book “Eureka” now available. Author of “Product-Led Onboarding” (+40K copies sold).

I've had the same conversation 30 times in the past few weeks. Different product leaders. Different companies. Same exhaustion...


Here's what I heard:

🔥 "I'm exhausted from constant firefighting."
🙅‍♂️ "I need to learn to say no with confidence."
😵 "AI is changing things so much. It's hard to catch up."
🤔 "I need more space for strategic thinking than being stuck in the weeds."

Product leaders are stuck firefighting when they want to be two steps ahead. 

AI's moving fast, expectations are moving faster, and we're supposed to have all the answers while coaching our team and keeping execs confident.

And when we finally pause? It's hard to find people who actually get what it's like to sit in our seat.

The truth is that we don't need another framework or AI playbook.

We need space to think, connect with peers who get it, and build our leadership practice.

That's why I'm excited to finally announce the Product Leaders Lab. 🧪

A private community I'm building for experienced product leaders (CPOs, VPs, Directors, Heads, Group PMs, etc.) who want to stay ahead and lead through change with confidence.

Inside the Lab, you'll get:

→ Cabin Crews: Small groups of 5-6 peers for honest conversations and accountability
→ Workshops & AMAs: Leadership topics like setting strategy, managing up, and leading through AI-driven change
→ Co-Labs: Bring a challenge, leave with clarity and support
→ The Leadership Library: Resources on defining success, influencing without authority, and building teams that scale

I'm also intentionally building for diversity. The industry is male-dominated, and I'm aiming for at least 50% of members to be women. There's real value in creating a more balanced space where different perspectives shape the conversation.

I'm opening 25 Founding Member spots right now.

Apply by November 25 to help shape the Lab.

✅ Apply now → https://lnkd.in/gHrG7AaB

I've already said yes to a handful of product leaders:

→ Betsy Shaak, VP of Product at Voxpopme
→ Luis Caceres, Product Director at Spotify
→ Brent Beatty, VP of Product at 7shifts
→ Michelle (Reiman) Wright, CPO at Kurtosys

Want to join them? That means only 21 spots left.

—

PS. Know a product leader who needs this? Tag them below. They'll thank you for it!

Sharing early is a PMM superpower, but who should you share with first? 

That’s where things get interesting.

When I’m shaping a new strategy, I think about socializing the ideas with three groups:

1️⃣ Collaborators — the folks I’m building alongside
2️⃣ Influencers — the ones who can greenlight (or block) the work
3️⃣ Enablers — the people who’ll be impacted down the line

Who is the first person you call? Vote and let’s compare notes.

When you’re working on a new strategy or idea, who do you usually loop in first?

The author can see how you vote. Learn more

Classy

Principal Product Marketing Manager

Lead Product Marketing Manager

Ambassador

Podcast Host - Product Marketing Life

Holy Shift

Holy Shift is a podcast for ex-pastors and ministry leaders navigating life and work after leaving ministry

Creator

Dataro

Dataro uses AI and machine learning models to offer fundraising predictions for nonprofits.

I joined as the founding PMM with goals to: 
• Own and drive GTM strategy, messaging, and positioning for our machine learning & GPT products as we expand into the US Market. 
• Execute product launches and product-centric campaigns, laying the foundations of the GTM process.
• Build the product marketing function out from the ground up.

Product Marketing Manager

Oncue

I came on as the founding PMM at Oncue, a Series-A startup serving moving company owners with an industry-specific CRM and white label booking service. 

I focused on: 
•Naming, re-positioning, and driving GTM for our core service offering, shifting our company position to move upmarket. 
•Determining and driving team-wide alignment on Oncue's ICP
•Overseeing and executing product and feature launches, building the foundations of our GTM process. 
•Driving a change in pricing strategy, increasing average customer MRR by 150%
•Building out sales enablement, re-building the demo experience and equipping the team to handle newfound objections as we moved up market.
•Building a new Product Newsletter to showcase product features and value to customers and prospects. 
•Shifting our service offering into the foreground of Oncue's marketing.

All of which resulted in our highest MRR quarter ever as a company and a 67% increase in customer LTV.

Subsplash

•Functioning as the voice of our customer within the marketing and product teams, working to keep a current pulse on customer sentiment, problems, and needs utilizing interviews and customer data. 
•Crafting timely go-to-market strategies for current and forthcoming products and features.
•Creating and owning positioning and messaging for our core product suite and smaller products on the Subsplash Platform, with an eye to both our current audience and future audiences in other industries.
•Functioning as the liaison between Marketing, Sales, Product, RevOps, and our customers, synthesizing observations and needs from each and reflecting them in product go-to-markets and product roadmaps. 
•Creating internal and customer facing assets across multiple mediums (slide decks, written docs, etc.) and channels (email, web, blogs, social, webinars).
•Partnering with our sales and customer success teams, enabling them to drive greater sales and upgrades

Ramsey Solutions

• Overseeing end-to-end workflow and execution for B2B, B2C, and Product Marketing teams made up of designers, writers, developers, and marketers, suggesting and collaborating with the teams on potential improvements.
• Anticipating and identifying project needs and blockers in order to execute on marketing priorities.
• Managing and creating visibility of team work utilizing Jira in order to scope and phase projects and to set team member and stakeholder expectations.
• Driving communication across all teams working on deliverables, aligning to business and customer needs
• Scheduling and running all necessary meetings to execute on projects on time.
• Coaching the team in agile practices to deliver the best solutions to our customers quickly and efficiently.
• Owning metrics and cadences for team delivery, efficiency, and workflow, including daily stand-ups, weekly ideations, weekly commitments, and bi-weekly retros.

Digital Project Manager

Bridgetown Church

• Creating and overseeing a pathway for recruiting, onboarding, training, developing, and ongoing support of 130+ group leaders and 20+ leadership coaches.
• Regular teaching and instruction responsibilities, including writing and teaching of curriculum, facilitating leader trainings (10-70 people), and teaching for large gatherings (400-600 people).
• Mentoring and coaching of leaders and coaches, balancing care for them as individuals and addressing the immediate challenges and crises in their areas of leadership.
• Creating, executing, and continually refining a tri-annual training for new volunteers,
• Functioning as a content writer, contributor, and editor for online curriculum site
(practicingtheway.org)
• Providing oversight for and executing the integration of 300-500 individuals into geographically-based
small groups each year
• Managing consistent communication to all volunteer group leaders regarding upcoming events, curriculum, and other non-profit happenings

Director of Communities

Apple

• Creating energy and excitement around Apple products and providing individualized customer solutions in a fast-paced, people-centered environment.
• Working in collaboration with the Apple Business team to support the ongoing needs business clients
• Assisting customers by advising, selling, and setting-up their devices, troubleshooting customer difficulties
as needed

Apple Retail Specialist

Lead Product Marketing Manager at Classy/GoFundMe | 🎙️ Host of Product Marketing Life podcast

Hey there, I'm Collin. I'm a Product Marketing Manager based in the greater Nashville area.

Collin Mayjack

a little late, but a few months back I hit a big career milestone.

I got my first cease and desist 🥰 

I made some (100% true) statements about a competitor on a product page, and it made them feel big mad feelings. 

so they said we need to take them down or we'll be put in timeout. 

we confirmed the accuracy of the claims, stood our ground, and that copy is still on the page. 

anyway, just wanted to celebrate this moment with my network. couldn't have done it without you. ❤️

Gong Wrapped

This might be an unpopular PMM opinion (but it shouldn’t be): 

If you’re a product marketer, you should pitch regularly.

Pitch to a prospect.
Pitch to someone in a new market.
Pitch to a customer you want to upgrade or adopt a new feature.

It’s very easy to write messaging in a vacuum and get lost in the sauce.

Nothing will give you better, more clarifying feedback on your messaging than: 

1. Being the person to actually deliver that messaging, and
2. Watching a prospect or customer respond to that messaging in real time.

I’m not saying you need to be proficient at sales… but I am saying you should:
- be capable of pitching your product
- get first hand experience pitching to real customers and prospects
- and test your messaging in the context of a call.

A bonus is that it will keep your messaging from devolving into word salad. 

Prospects and customers aren’t going to resonate with “unlocking” , “supercharging” or whatever fluffy word we find ourselves reaching for… and a pitch will let you know that.

Since joining Sybill I've gotten the chance to pitch our product to a handful or prospects, and I've fired off countless loom demos. It's humbling, but crazy clarifying on what resonates and what doesn’t. 

Happy pitching 😎 ✌️

Yesterday was my first time reporting on marketing at the Sybill all hands (or any all hands for that matter)

Despite feeling a bit like a fraud, here's some cool stuff I got to share:

1. October was our highest traffic month ever. Up 51% from September (our second highest)

2. It was also our highest sign-up month ever, up 24% from September's record high. 

3. Pipeline? You guessed it. Highest ever. Massively influenced by our Manual Grind campaign (and 🫧 Olivia Wainhouse kicking ass at outbound)

And those numbers are cool. 

But my favorite thing to share came down to a not-totally-measurable sense that Sybill's brand awareness and mind share are growing. 

People are starting to know who we are and what we do, which is WHY the numbers are the way they are. 

We're just getting started. 💙

Marketing Update

Jargon makes me cry 😭 











Thanks, Mojo PMM  💜😈

No alternative text description for this image

Last week we updated our pricing page at Sybill. Here’s the before, after, and what I changed. 👇 

The biggest problem with the old page is that it didn’t pass the glance test. 

You couldn’t skim and immediately know 1) what makes the plans different, and 2) which plan is for you. 

Here’s how I tried fixing that:

1. Hinting at plan types in the hero.

Instead of a value prop, I tried to make it crystal clear that you can sign up for Sybill on your own (PLG) or with a team. 

2. Clear, simple plan descriptions

I made sure the sub copy for every plan highlighted what made that plan different (e.g. with the Business plan, it’s now clear that you get CRM integration and customization)

I also trimmed down the # of check marks for simplicity. 

3. Ditching the very, very long feature table. 

Nobody likes endless check boxes.

So I added two new sections titled “What you get with every plan” and “What you get on the Business plan and above.” The feature tiles are way easier to skim than the mega table.

4. Adding a section on using Sybill to replace or alongside an existing call recorder. 

Sales teams have a tight grip on their call recorders, so communicating how we can replace or work with those tools is important. 

5. Added a section on different seat types. 

6. Finally, I added a Storylane demo to help all those nervous prospects along. 

I don’t see a lot of demos on pricing pages, but my thinking is that if someone is reading this far down a pricing page, they’re invested and might take the tour. 

An interactive demo might be that last nudge they need before they trial or book a demo. 

And that’s it! There are some other changes in there, but I’ll save those for the hyper-observant nerds. Let me know what you think!

#storylanepartner

Brand partnership • Product Marketing @ Sybill

A normal sized bag of coffee is never enough. 

5lbs might do though.

Catch me spending $9 on a pour over of peach co-ferment before commenting to get your PDF.

It's no secret that Sybill competes with Gong.

We see a lot of customers who rip out Gong and replace it with Sybill. But we also see customers who want to layer Sybill over Gong. 

Which is why I built a Sybill + Gong page explaining:
- How orgs use Sybill and Gong together
- The Gong Gap (problems with using Gong alone)
- What you get when you lay Sybill over Gong.

Here's some of my thinking:

1. Answer the how in the hero.

How do customers use them together? TLDR: Keep Gong for recording and forecasting. Layer on Sybill for instant answers across all your calls and deals

2. Show both paths

I intentionally showed logos of customers who ripped + replaced Gong AND customers who layered Sybill over Gong. 

3. Show the Gong gap

I created a section laying out the problems with using Gong, namely: 
 -  Gong can't query across calls (they promise this is coming, but there's a difference between Sybill doing this for a year and Gong being fresh to the game)
- Gong is built for leaders, not reps day-to-day work
- Gong is a complex, bloated platform promising 100 disconnected agents. 

4. Build a usage grid

Instead of a feature war, the page shows where Gong stops and where Sybill begins in a usage grid. (E.g. Use Gong for aggregate forecasting, but use Sybill for spotting risks in an active deal)

5. Center it on Sybill's ability to answer questions

I added a section called "Questions Sybill answers that Gong can't". Gong is great at building dashboards, but it struggles answering straight forward questions like "What's happening in my top 10 deals?" or "Which competitors are coming up?" (shy of building one squillion alerts)

Sybill answers these questions in plain english. 

6. Prove it

The page features a video running the same query in Gong vs. running it Sybill, and the outputs speak for themselves. 

Give it a peep below or at the link in the comments.

Sybill + Gong

gave the Sybill LinkedIn page a little refresh. ✨

taplio

The Battle

Tamara Grominsky

Collin Mayjack

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taplio

The Battle

Tamara Grominsky

Collin Mayjack

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