PMM Camp

Founder

Klue

Advisor

Kajabi

VP Product Marketing & Lifecycle

Unbounce

Chief Strategy Officer

VP Strategic Growth & Product Marketing

Director of Product Marketing

Senior Product Marketing Manager

Product Marketing Alliance

Expert in Residence

FreshBooks

FreshBooks offers cloud accounting software (SaaS) for small businesses across the world.

Associate Director, Product Marketing

Yellow Pages / Pages Jaunes – Canada

Yellow Pages connects SMBs with the products and technology (SaaS) they need to run and grow their business.

Ideon Media

Ideon Media is a digital advertising and media boutique.

Managing Editor

Kidzworld Media

Kidzworld.com is an entertainment and social networking website for kids and teens with over 1.3 million unique visitors a month.

Web Content Manager & Writer

Postmedia Network Inc.

Postmedia is a Canadian media and publishing company.

Content Development Manager

VP Product Marketing at Kajabi | Building PMM Office Hours

Hi, I’m Tamara 👋🏻

I’ve built teams, launched products, and shaped strategy at the executive level (Chief Strategy Officer and 2X VP Product Marketing). Now, I'm a community builder.

I started PMM Camp because I kept hearing the same thing I’d felt for years: "I love product marketing, but I hate doing it alone." And that pain only got louder the more senior I became.

I’m not just a PMM leader — I’m a connector. With PMM Camp, I’ve built the space I wish I had: a place where sharp, generous product marketing leaders come together to share, support, and grow.

Because the best PMM leaders know: it’s not just about having the right tools or playbooks. It's about having the right people in your corner.

If that sounds like what you’ve been missing, here’s how we can stay connected:

✨ Join the community: PMM Camp is the only private space built exclusively for product marketing leaders. Inside, you’ll find expert-led events, 1:1 matching, small group sessions, and real support from people who get it.

✨ Subscribe to the newsletter: Stop second-guessing your strategy. Get the free newsletter helping 9,000+ PMMs drive results and earn trust across their org — one Sunday strategy session at a time.

✨ Grab the KPI Toolkit: If you’re struggling to prove the impact of your work, this is a good place to start. It’s our most popular resource — with templates, examples, and guidance to make your results impossible to ignore.

Visit www.pmmcamp.com to learn more.

Tamara Grominsky

Some PMMs get promoted without delivering impact.
Others deliver without getting promoted.

Who rises fastest in PMM often has very little connection to who’s doing the best work.

You can…

Deliver on time (or early).
Nail the largest launches.
Talk about what you accomplished.

But you still don’t get noticed.

Here’s why 👇🏻

You haven’t mastered the art of strategic visibility.

Strategic visibility is what will earn you trust, influence, and ultimately, a seat at the table.

What most PMMs don’t realize is that visibility isn’t about volume, it’s about framing.

Two PMMs can do the exact same work, but the one who gets noticed is the one who knows how to position it.

→ Good PMMs talk about what they did.
→ Better PMMs talk about what they solved.
→ The best PMMs talk about what they made possible.

They draw a straight line from their work to business outcomes, and they build simple, predictable rhythms for sharing results.

You can think about it like this:

→ TASK LEVEL

The PMMs who stay overlooked tend to communicate at the task level:

“We launched X.” “We shipped Y.”

It’s accurate, but it’s not particularly meaningful.

→ PROBLEM LEVEL

The PMMs who start getting traction shift to the problem level:

“Here’s what we unblocked.”
“Here’s what improved because of this work.”

People start to see the connection between PMM and progress.

→ POSSIBILITY LEVEL

The PMMs who become indispensable operate at the possibility level:

“Here’s what this made possible for customers.”
“Here’s how this moved the business forward.”

Now they’re not seen as executors, they’re seen as strategic drivers.

Language shapes perception. 

So if you’ve been feeling overlooked, start here:

1️⃣ Reframe your updates from what you did to what it unlocked.
2️⃣ Share results on a repeatable cadence (even the small ones).
3️⃣ Show how you moved the business forward, not just how you launched features.

That’s how the best PMMs get the praise (and promotion) they deserve.

✨ Product Marketing Leadership Coach | 2X VP PMM | I help PMMs build the habits that make them indispensable

If you’ve ever wished there was a PMM Camp for product managers — good news, there is now.
 
My friend Ramli John just launched the Product Leaders Lab, a private community for experienced product leaders who are exhausted from firefighting and want more space to think, lead, and stay ahead.
 
It’s built around small groups, honest conversations, and a continuous leadership practice — the same things PMM Camp members tell me make all the difference.
 
If you lead product, you should apply.  
If you’re a PMM, send this to your product counterpart. 

--

P.S. Ramli John ⭐️ I'm feeling a cross-over collab in the works for 2026...the ultimate PM/PMM leader workshop!

Founder @ Delight Path. 2x best-selling author. New book “Eureka” now available. Author of “Product-Led Onboarding” (+40K copies sold).

I've had the same conversation 30 times in the past few weeks. Different product leaders. Different companies. Same exhaustion...


Here's what I heard:

🔥 "I'm exhausted from constant firefighting."
🙅‍♂️ "I need to learn to say no with confidence."
😵 "AI is changing things so much. It's hard to catch up."
🤔 "I need more space for strategic thinking than being stuck in the weeds."

Product leaders are stuck firefighting when they want to be two steps ahead. 

AI's moving fast, expectations are moving faster, and we're supposed to have all the answers while coaching our team and keeping execs confident.

And when we finally pause? It's hard to find people who actually get what it's like to sit in our seat.

The truth is that we don't need another framework or AI playbook.

We need space to think, connect with peers who get it, and build our leadership practice.

That's why I'm excited to finally announce the Product Leaders Lab. 🧪

A private community I'm building for experienced product leaders (CPOs, VPs, Directors, Heads, Group PMs, etc.) who want to stay ahead and lead through change with confidence.

Inside the Lab, you'll get:

→ Cabin Crews: Small groups of 5-6 peers for honest conversations and accountability
→ Workshops & AMAs: Leadership topics like setting strategy, managing up, and leading through AI-driven change
→ Co-Labs: Bring a challenge, leave with clarity and support
→ The Leadership Library: Resources on defining success, influencing without authority, and building teams that scale

I'm also intentionally building for diversity. The industry is male-dominated, and I'm aiming for at least 50% of members to be women. There's real value in creating a more balanced space where different perspectives shape the conversation.

I'm opening 25 Founding Member spots right now.

Apply by November 25 to help shape the Lab.

✅ Apply now → https://lnkd.in/gHrG7AaB

I've already said yes to a handful of product leaders:

→ Betsy Shaak, VP of Product at Voxpopme
→ Luis Caceres, Product Director at Spotify
→ Brent Beatty, VP of Product at 7shifts
→ Michelle (Reiman) Wright, CPO at Kurtosys

Want to join them? That means only 21 spots left.

—

PS. Know a product leader who needs this? Tag them below. They'll thank you for it!

Sharing early is a PMM superpower, but who should you share with first? 

That’s where things get interesting.

When I’m shaping a new strategy, I think about socializing the ideas with three groups:

1️⃣ Collaborators — the folks I’m building alongside
2️⃣ Influencers — the ones who can greenlight (or block) the work
3️⃣ Enablers — the people who’ll be impacted down the line

Who is the first person you call? Vote and let’s compare notes.

When you’re working on a new strategy or idea, who do you usually loop in first?

The author can see how you vote. Learn more

Co-Founder at AssetMule & Video Marketing Consultant | Podcast Host at #StartupsUnedited & #TheGTMPack Show | Former Twitter, Early MoPub

- Been in this startup game for 24 years - still in therapy to find out why 🙃

- I'm a cross-functional entrepreneur 

- I'm a marketer, product manager, & sales leader

-I have PTSD from being a serial founder for too long, yet still addicted to the game

Specialties include: Podcasts, Mobile Advertising, CRM, Demand Generation, Salesforce.com, Cloud Computing, Social Media, Online Services, Public Speaking, Sales Training, Product Design, Sales, Lead Generation, and Marketing.

🎤 Jorge Soto

This Silicon Valley entrepreneur explains why today’s founders & CEOs need more than “grind harder” advice.

On this #StartupsUnedited episode from 2023, Justin Dorfman & I sat down with Mike Molinet 🦉 (Founder of Thena, Co-founder & former COO of Branch, LP at GTMfund), who delivers a masterclass on operating as a high-performing startup founder.

Here are the actionable takeaways you can implement today:

1. Build a Founder Operating System for Your Body
Mike’s energy turnaround came from three simple rules:
 • Zero alcohol (increases clarity + decision speed)
 • High-protein, low-carb meals (stable energy → stable leadership)
 • Daily movement (walk → cycle → swim → whatever keeps momentum)

Try this: 10 days clean eating + no alcohol + 10k steps/day.

You’ll feel the difference.

2. Reduce Inputs → Increase Output
Mike treats attention like runway:
 • No TikTok
 • No Instagram
 • No news
 • LinkedIn = create → post → close

Try this: Block 8–10am as “input-free.” Only create, decide, or execute.

3. Engineer Your Environment to Win by Default
Instead of relying on willpower, he redesigned his environment:
 • Removed his TV → default became reading & deep work
 • Night routine: no food 2 hours before bed, low lights, small melatonin
 • Meal-prepped 8 meals every Monday → eliminates decision fatigue

Try this: Remove one thing that pulls you into passive consumption.

4. The Real COO Playbook for Early-Stage Startups
Mike’s tactical COO responsibilities at Branch included:
 • Legal (MSAs, privacy policies)
 • Security & SOC2
 • HR, recruiting, payroll
 • Finance & accounting
 • Sales + CS leadership
 • International expansion set-up

Rule: Grab the unowned highest-impact task and run it to completion.

Try this: List every “unowned” mission-critical area. Assign owners by EOD.

5. The High-ROI Path for Joining a Seed Startup
If you want accelerated skill growth:
 • Seek roles where you own multiple functions
 • Optimize for breadth, not titles
 • Choose founders who ship fast and communicate clearly
 • Look for early customer usage → fastest learning loop

Try this: Ask founders: “What’s the highest-impact problem I’d own in the first 30 days?”

6. The Branch Scaling Principles (Use These Daily)
Speed: Make decisions at ~70% info — optimize for “done,” not “perfect.”

-Bias for Action: Ship, test, iterate. Planning ≠ progress.
-Grit: Stay consistent when results lag.
-Micro Urgency: Respond fast, follow-up fast, move deals today.
-Macro Patience: Great companies take 7–10 years.

Try this: Pick one area to apply micro urgency today (e.g., inbound >5 min response).

This episode is a blueprint for developing into a more resilient, high-performing founder.

🔔 Watch the full episode of #StartupsUnedited with Mike: https://lnkd.in/ehk7Va7z

And follow Mike - his posts are mini playbooks for scaling with speed, discipline, and clarity.

#ceos #coo #leadership #vcs

Jorge Soto

Co-Founder of FollowUp | Fractional GTM Co-Founder for Startups & VCs | Host of #TheGTMPack & #StartupsUnedited | Former Twitter, Early MoPub

In a world where “AI-native” is the buzzword of the week, Paul Yacoubian was shipping the real thing years ago.

On this #StartupsUnedited episode from 2021, I sat down with Paul, Founder of Copy.ai (recently acquired by Fullcast), former VC, and angel investor - back when GPT-3 was still “that crazy Twitter demo” and not the default layer in everyone’s product roadmap.

A few things CEOs and founders will appreciate:

1️⃣ He treated GPT-2/GPT-3 like a wave, not a toy
Paul and his cofounder Chris didn’t over-romanticize the idea. They ran multiple tiny side projects, watched the demos, and asked one simple question:

“Is there a commercially viable product here?”

Copy.ai was the 4th MVP - not the first.

2️⃣ Distribution > product perfection
Most “nights & weekends” founders don’t have a product problem, they have a distribution problem.

Paul leaned all-in on one channel: Twitter.

Built an audience before the product
Launched on Twitter, rode the algorithm
Turned 2,000 free signups in 48 hours into real MRR

Recruited and hired from the same channel
He didn’t chase “every GTM motion” - he dominated one.

3️⃣ Traction first, then quit your job
The way he decided to leave VC and go all-in is super tactical:

-Know your conversion rate
-Know your organic signup velocity
-Know whether it’s venture-backable or lifestyle

He literally used his own angel investing scorecard on himself. No romantic “burn the boats” story -> just numbers.

4️⃣ Product-led, but not vibes-led
Copy.ai didn’t start with a grand PLG thesis.

They shipped something small, slapped on Stripe, and only later asked:
“Is this enough to sustain a company, or do we layer in sales?”

PLG was an outcome of fast iteration and audience, not a brand positioning exercise.

5️⃣ Team > idea (especially in the LLM era)
We got into the founder psychology too - cofounder trust, low ego, knowing your weaknesses, managing anxiety. 

In a world where AI lets you ship faster than ever, your real moat is still:
-Who you build with
-How you handle stress
-How you show up for each other over years, not launches

If you’re a CEO or founder trying to navigate the post-LLM world — when to jump, how to bet on a platform shift, and how to use content + PLG as your first GTM engine — this conversation is a masterclass.

🎧 Watch/listen to the full episode with Paul Yacoubian on #StartupsUnedited
 👉 https://lnkd.in/ewEN7cm8

If you’re building something in #AI or #PLG right now, tell me below:

What’s the one channel you’re willing to absolutely dominate this year? 👇

#startups #ceo #founders #sales

Open video: EP 75: How Copy.ai Hit $60K MRR in 5 Months with GPT-3 & Twitter PLG | Paul Yacoubian on AI Startups on youtube.com

EP 75: How Copy.ai Hit $60K MRR in 5 Months with GPT-3 & Twitter PLG | Paul Yacoubian on AI Startups

I just read a fantastic piece from the Skaled Consulting folks led by my boy Jake Dunlap, on what a day in the life of an AI-enabled B2B SaaS seller (2026) can look like - and it’s one of the clearest, most actionable breakdowns I’ve seen.

The big takeaway Skaled nails: AI amplifies the seller. It clears the runway so reps can spend more time on what matters most - customer conversations, crisp follow-ups, and strong next steps.

A few highlights the Skaled team shares:
	•	AI-enabled GTM teams can save ~11–12 hours/week by automating repetitive work
	•	Sellers often have limited “pure selling time,” which makes workflow leverage incredibly valuable
	•	GenAI can handle a meaningful share of knowledge-work tasks, creating space for higher-quality selling moments

And the way Skaled maps the workflow is super practical:
✅ Pre-call prep becomes fast, consistent, and personalized
✅ Outbound becomes sharper with better angles and context
✅ Post-call follow-up becomes immediate, structured, and tailored by persona
✅ Pipeline + priorities become clearer with AI-assisted organization and next-best actions

If you lead sales or RevOps, this is worth the read - the Skaled team did an awesome job turning “AI in sales” into an operating model you can actually apply.

👉 Read the full article from Skaled here:

https://lnkd.in/eytTMYTJ

#B2BSales #SalesLeadership #RevOps #GTM #AIinSales #SaaS

Open article: A Day in the Life of an AI-Powered SaaS Seller in 2026 by skaled.com

A Day in the Life of an AI-Powered SaaS Seller in 2026

We all know the “agentic revolution” has exploded over the last ~3 years.

ChatGPT, Claude, and LLMs have made a new reality possible - and tomorrow’s going to be even weirder (and exciting).

But here’s what I haven’t seen yet:

A GTM org (Sales + Marketing + CS) where the majority of workflows are actually run by agents in a coordinated, scalable way.

What I have seen:
	•	impressive agent workflows… in silos
	•	“agent for SDRs” over here
	•	“agent for marketing ops” over there
	•	“agent for CS” somewhere else

And the irony is painful…

For years we screamed that alignment matters:

Sales ↔ Marketing ↔ CS ↔ RevOps ↔ Product

Now we’re accidentally rebuilding the same mess as agentic-powered silos.

So the real question isn’t “how many tasks can agents do?”

It’s: how do we align humans + agents + agent-to-agent communication across the GTM system so it’s coherent, measurable, and operable?

Because companies don’t have 12 months to:
	•	pick 10 vendors
	•	duct-tape workflows together
	•	and hope nothing breaks at scale

The human worker is still the default “glue” - and we need an operating model that makes that glue intentional, not accidental.

So I’m looking for proof in the wild:

Who has actually mastered cross-functional, agent-driven GTM operations?

Not demos. Not pilots. Not one-off automations.

Real alignment. Real scale.

👇 Tag a team or operator you’ve seen doing this well (or DM me introductions).

#GTM #RevOps #AI #Agents #Sales #Marketing #CustomerSuccess

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🎤 Jorge Soto

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The Battle

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🎤 Jorge Soto

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tamara Grominsky's LinkedIn Performance

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