Self Employed

Helping B2B SaaS brands build authority and generate product sign-ups/demos using content fueled by original research. 

Book a discovery call today at: https://savvycal.com/tanaazkhan/strategydiscovery

B2B SaaS Content Strategist & Writer

Flagsmith

In this role, I'm responsible for helping Flagsmith's marketing team create long-form content like case studies, competitor comparisons, and interview-based blog posts.

Freelance Content Writer

Tebra

In this role, I was responsible for helping Tebra's content team execute their strategy by creating long-form guides, e-books, and research reports.

Exit Five

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

Member

RevGenius

Fiverr

Freelance  Content Writer

Omniscient Digital

Helped them write long-form content for their portfolio of B2B SaaS brands in the AI, HR, Translation, and Productivity space.

Freelance Writer

Content Camel

Helped them create long-form articles around topics like Sales Enablement, Content Marketing, and Content Management.

Freelance Content Writer 

ContentLab.io - Technical Content Done Right

As part of their freelance writing team, I help clients scale their content marketing efforts by ghostwriting blog articles and other marketing collateral like whitepapers. Some of the topics include:
- ITSM/ ESM
- Digital Transformation
- Atlassian products
- Cloud
- Artificial Intelligence

I've also contributed to their official blog as a B2D writer covering topics like developer-focused marketing (B2D Marketing), technical writing, and more.

Freelance Technical Specialist & Author

Technology Networks

As a freelance contributor, I either pitch articles on science topics or write on assigned topics.

Freelance Science Journalist & Writer

Content Strategist & Writer | Helping B2B SaaS brands build a content engine that generates product sign-ups and demos through original research

As head of marketing at a B2B SaaS brand, you know your content isn’t yet achieving its full potential in support of your company’s marketing goals. 

Most prospects aren’t resonating with your brand for 3 reasons:

1. Your content isn’t telling your client how you solve their problem 
2. Your content isn’t creating or capturing demand for your product
3. Your content isn’t original - and doesn’t align with your brand 

If you’re looking to fix this and bring in more MQLs, I can help. 

After working together, my clients feel confident about using content to increase product sign-ups and improve deal velocity.

"Tanaaz brings a rare mix of strategic and tactical execution to her content work. We've been working with Tanaaz at Content Camel for months now—after an exhaustive search for the best writers and content creators—and her work really stands out.

• Tanaaz brings a really structured approach to the work and is always on time, and on point. It helps keep us on track on our side as well.
• Tanaaz brings creative suggestions and real insight to her work. We've helped refine our content briefs and workflow based on our collaboration
• Tanaaz executes beyond our expectations - does an awesome job sourcing industry expert input and expanding upon our briefs."

— Dave Shanley, Founder, Content Camel

I have 7+ years of writing experience—more than half of which was spent in the B2B SaaS space, writing and creating content that resonates with the target audience. 

That’s how more than 200 of my blog posts have ranked for their target keywords on Google's top 10 results in 2022/23.

If there is one thing I’ve learned through all my years as a content marketer, it’s that the real power of content is when your audience transforms from "We have no idea how this company can solve our problem" to "We know exactly how they can help me.” 

Strategic content makes your company visible, teaches buyers that you are the go-to resource on topics you’re an expert in, and clarifies that your product does what it says it does. 

Let’s work together and make this possible for your B2B SaaS company.

Here’s how I’ll get the job done: 

→ Research your ideal audience and ICP 
→ Establish internal alignment within your GTM team
→ Develop a channel-agnostic topic cluster strategy 
→ Set up a content production and distribution system
→ Create high-quality content based on original research (surveys, SME interviews)

Services: 

✅ Content strategy 
✅ Content writing
✅ Content management

Book a discovery call using the link in the featured section to learn more ☝️

Tanaaz Khan

One *very* practical marketer | Director of Marketing @MarkUp.io | Talks about marketing. Shocking.

Before I went rogue as a consultant, I was a 3x Director/Head of Marketing, building strong cross-functional marketing teams from square one. Now, companies bring me in to find their next growth lever, or... to clean up whatever the last person broke.

I help B2B SaaS businesses build strong marketing engines from scratch or resuscitate their existing efforts. Talk to me about solving stagnation, product-led marketing readiness, or goal misalignment. 

𝗠𝘆 𝘀𝘁𝗿𝗲𝗲𝘁 𝗰𝗿𝗲𝗱:

🟡 As the Product-led Marketing Director at MarkUp.io, a product-led SaaS by Ceros, we've reached 600k total users in less than two years with well over 40k monthly active users.

🟡 Previously, while serving as the Head of Marketing at Uscreen, I helped the company grow 1120% in under three years, landing it on the Inc.5000 in the top 500 in 2021. #humblebrag

Now, I'm back to consulting while I continue to build free and affordable resources to help small business owners, microentrepreneurs, and decision-makers build better, more effective, and sustainable marketing. 

Learn more at 𝘄𝘄𝘄.𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹-𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿.𝗰𝗼𝗺

*****

𝗙𝘂𝗻 𝗳𝗮𝗰𝘁𝘀:

▪️ I've worked with brands from every continent except Antarctica, and I'm not excluding that from happening in the future. 🐧 
▪️ I'm a big fan of building in public, four-day workweek, and remote work. 
▪️ On evenings and weekends, I'm usually online shooting aliens.
▪️ I'm a proud human to a grumpy rescue dog. 

*****
𝗢𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻, 𝗜 𝗽𝗼𝘀𝘁:

☑ SaaS & product-led marketing resources and tips
☑ Remote team management know-how
☑ Snarky memes.

taplio

The Battle

Tanaaz Khan

Tamara Ceman

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