Tara LaFon Gooch, MBA

Best Branding Solutions, LLC.

We understand the challenges of building a strong online presence, gaining visibility, and building an impactful brand identity, which is why we offer a seamless integration of marketing and strategic branding services. As a growing 8(a) certified, woman-owned small business we are here to create an impact and help as many businesses as possible achieve incredible results.

We empower established entrepreneurs, authors, and speakers to achieve top 1% positioning in months, not years. 

We specialize in transforming 7-8 figure businesses through strategic branding that captivates audiences and elevates brand perception. Whether crafting a brand identity from scratch or rejuvenating an existing one, our meticulous strategies ensure a seamless process that enhances visibility, fosters connection, and drives long-term success.

𝗥𝗲𝗰𝗲𝗻𝘁 𝗖𝗹𝗶𝗲𝗻𝘁 𝗧𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹𝘀: 
“Tara's innovative approach to branding takes you beyond what you ever imagined was possible! After working on my speaking programs, marketing material, LinkedIn posts, and overall brand strategy I was able to increase my offering anywhere from 200-500%.”

-Edward E. Mosley, International Speaker & Executive Leadership Coach

Contact us today to embark on your journey to accelerated growth and long-term impact. Your audience is waiting – let's captivate them together!

𝘾𝙤𝙢𝙥𝙖𝙣𝙮 𝙈𝙞𝙨𝙨𝙞𝙤𝙣 𝙎𝙩𝙖𝙩𝙚𝙢𝙚𝙣𝙩:
"To expand potential by creating groundbreaking branding that sets our clients apart, inspires change, and creates impact within communities and individual lives."

𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐔𝐬:
www.BestBranding.Solutions
Hello@BestBranding.Solutions
(704) 438-0762

Chief Executive Officer

GRASP Confidence Podcast

In a landscape where self-doubt frequently impedes personal and professional advancement, GRASP Confidence stands as your guiding light, delivering priceless insights, actionable strategies, and authentic anecdotes to fortify your journey toward unshakeable confidence.

Imagine a platform where top-tier experts in psychology, communication, business growth, leadership, and personal development converge to share their wisdom. Every week, our captivating episodes equip you with the tools to surmount obstacles, seize opportunities, and exude confidence across every facet of your life.

Our commitment to personal development is underscored by weekly interviews with global thought leaders. These experts bring a wealth of knowledge, experience, and perspective, ensuring that each episode becomes a transformative experience. Picture gaining access to the minds of these trailblazers, absorbing their insights, and applying their strategies to your own life.

Our episodes are released bi-weekly, strategically geared to kickstart your empowerment journey with a dose of inspiration and transformation. Whether you're navigating challenges in your professional journey or seeking personal growth, our podcast provides the compass you need to navigate toward unwavering confidence.

Now, you may be wondering, what does GRASP stand for?

Gratitude 
Responsibility 
Action
Sight
Purpose

This 5-step method is aimed at transforming your life and empowering our listeners to dream BIGGER, live BETTER, and INSPIRE others. 

𝙎𝙝𝙤𝙬 𝙎𝙥𝙤𝙣𝙨𝙤𝙧:
GRASP Confidence Podcast is proudly sponsored by MELLANMÅL of Sweden, creators of RE:DO vegan protein bars. 🇸🇪 

Available on Spotify, Amazon/Audible, iHeart Radio, and Apple podcasts!

Podcast Host

Scared So What™ Ltd

We’ve created the world’s first bespoke Personal Change Model©—SCARED SO WHAT™. This pioneering model helps reduce stress, anxiety, and worry by teaching people to critically reflect on personal change—anytime, anywhere. People may accept, reject, or feel stuck in change. Most organizational models fail to include the individual in the change process.

SCARED focuses on feelings and guides informed decisions over assumptive ones. SO WHAT helps individuals create and execute their own action plans.

Together, they empower better reflection, decision-making, and reduced stress. In organizations, we recommend prioritizing individuals before launching any change plan. SCARED SO WHAT ensures they’re INCLUDED.

We go further—our model integrates Transformational Leadership to help leaders succeed daily, not just in change. We also offer executive 1:1 coaching.

SCARED SO WHAT is the missing link to successful personal and organizational change leadership.

Offering: Change Management Tech via our Personal Change PRO App, Instructor Certification, Online Courses, and full implementation support. Accredited by ITOL, CPD, and endorsed by The Oxford Review.

🌐 www.scaredsowhat.com

Sr. Partner

From Calling To Confidence

As the founder and retreat leader of From Calling to Confidence, I guide faith-driven women through a transformational journey of rest, realignment, and bold activation into their God-given purpose.

I curate an elevated, all-inclusive experience that blends spiritual depth with personal branding, visibility, and leadership development. Through intentional teaching, one-on-one guidance, and collaboration with guest speakers and facilitators, I help each woman gain clarity, confidence, and the tools to rise into her next level—with faith and authority.

From luxury accommodations and professional media coaching to powerful worship and healing moments, my role is to hold sacred space while equipping women to multiply their message, expand their influence, and walk boldly in their calling.

Retreat Leader & Visibility Strategist

TEDxSugar Creek Women

As a TEDx speaker coach and curator, I am honored to help thought leaders bring their ideas to life on one of the world’s most recognized stages. My role involves guiding speakers to refine their concepts, develop impactful narratives, and deliver presentations that captivate audiences while staying true to their unique voice.

I work closely with speakers to ensure their ideas are communicated clearly, authentically, and with maximum impact. By blending storytelling techniques with strategic coaching, I help individuals unlock their potential and deliver transformative talks that leave a lasting impression.

In addition to coaching, my responsibilities as a curator include identifying and selecting innovative, thought-provoking topics that align with the TEDx mission of spreading ideas worth sharing. This involves collaborating with teams to ensure every event showcases a diverse range of voices and perspectives that inspire, educate, and challenge the status quo.

With years of experience in leadership, branding, and storytelling, this role is a natural extension of my passion for empowering others to achieve their full potential. TEDx talks have the power to ignite change, and I am committed to helping speakers make their mark while contributing to meaningful conversations that shape the future.

Are you ready to step onto the TEDx stage and share your idea worth spreading? Learn more about our upcoming event at TEDxSugarCreekWomen. I look forward to seeing how your story can inspire change on a global level.

View our event page here:
https://www.tedxsugarcreekwomen.com

Speaker Coach & Curator

Talk Your Way To The Top Speaker Community

Are you ready to stop searching the internet for hours for conferences and events hiring speakers?

We developed a community to support speakers just like you who are ready to step on stage and be discovered.

𝙃𝙚𝙧𝙚’𝙨 𝙝𝙤𝙬 𝙬𝙚 𝙝𝙚𝙡𝙥 𝙨𝙥𝙚𝙖𝙠𝙚𝙧𝙨:
1.) Provide lists of open conferences and events looking to hire speakers. (No more searching)

2.) Provide podcast guest opportunities. (No more visibility challenges)

3.) Provide editable branding and marketing materials. (No more guessing)

4.) Provide deep dives into strategy and teach speakers the business of speaking. (No more speaking for free)

5.) Provide advanced TEDx and LinkedIn courses to expand your brand and thought leadership on a global scale. (No more issues with reach)

6.) Support from a community of like-minded people who are cheering you on every step of the way. (No more being alone in your journey)

From crafting compelling brand strategies to securing prestigious speaking engagements, our community is your ultimate partner in success. Our team of seasoned professionals is committed to refining your speeches, honing your pitch techniques, strategizing your brand for continued success, and demystifying the business of speaking.

With our comprehensive resources and personalized guidance, you'll not only increase your reach and visibility but also save valuable time with our AI-powered training and development tools. Join us and unlock your full potential as a speaker, making a lasting impact on every stage you grace.

Join us today and embark on a transformative journey to unleash your full potential as a dynamic and influential speaker under expert guidance and support!

Founder & Community Leader

C-Suite for Christ

Member, Speakers Bureau

How To GRASP Confidence & Own Your Power

You were born confident, we all were. No baby has ever been born thinking that it is unworthy or underserving of its parents’ attention. Babies cry and are confident in their abilities to have their needs met. As toddlers, we learn how to walk, eat, talk, and do things independently; all of which work to build confidence within us. A toddler when learning how to walk does not fall and then assume they are not good at it or that they are a failure, the young child thinks nothing of the sort. They simply get back up and keep going. Even though they are beginners they do not believe they are failing, and they remain confident that eventually, they will understand how to walk, run, and even jump.

Gradually through life’s obstacles, perceived failures, hardships, and traumas, our confidence begins to dissipate and diminish with time. Confidence can begin to seem elusive and untouchable for many people as they enter adulthood and proceed in their careers. Sadly, a lack of confidence holds many people back in life, preventing them from tapping into their fullest potential and becoming successful. Throughout our lives, we face barriers that all work to lessen our confidence and it can be difficult to overcome for many people, especially for those who have lived through trauma. If left unchecked these past pains and traumas can work to lessen our confidence and hold us back in our lives and careers.

Even though confidence can begin to lessen over the course of our lives, it is possible to regain it. Ultimately, while some individuals may be naturally more confident than others, confidence is a skill that can be cultivated and developed through intentional effort and practice. My sincere hope is that this book helps anyone who is struggling with confidence realize that life begins the moment you step into the confident person you were always meant to be.

‣ Available on Amazon, grab your copy today for a confident tomorrow!
https://www.amazon.com/author/taralafongooch

International Best-Selling Author

FOX Daily Post

As a Personal Development and Leadership Editor, I specialize in bringing leaders' stories to life across diverse industries. With a keen eye for impactful narratives and a passion for personal growth, I collaborate with leaders to articulate their journeys, insights, and strategies for success. Through compelling storytelling and thoughtful editing, I aim to inspire and empower audiences, fostering a culture of continuous improvement and leadership excellence. My role involves distilling complex ideas into accessible and engaging content, amplifying the voices of leaders, and providing valuable insights to readers seeking personal and professional development.

Personal Development & Leadership Editor

LionsHead Specialty Tire & Wheel, LLC

Managing annual revenue in excess of $20M while retaining and enhancing client and partner relationships was my top priority as a sales director. I led a distinguished career with repeated success in maximizing revenue in demanding corporate settings. I secured new business, and maintained current client relationships, ensuring collaboration to leverage organization’s bottom-line growth. As a seasoned sales director, I was highly instrumental in maximizing client satisfaction by delivering impeccable customer experience and providing leadership to coincide with core company values. Communication is one of my greatest strengths and it has helped me forge solid relationships with partners and build consensus across multiple organizational levels. 

Throughout my career, I managed customer communications and initiatives to improve customer service, satisfaction, and retention. My skill set of customer relationships and clearly understanding their needs and objectives, I facilitated exceptional levels of service and repeat business while extending strategic sales and marketing efforts to win new business. I am adept at coordinating both internal and external partners to ensure top-tier customer experience and satisfaction while maximizing efficiency, streamlining operations and increasing bottom line growth.

Sales Director- East Region

Regional Sales Manager

Award-Winning Keynote Speaker, TEDx Speaker, International Best-Selling Author | Elevating Businesses, Brands & Leadership Potential | 𝙍𝙚𝙖𝙙 𝙈𝙮 𝘼𝙗𝙤𝙪𝙩 𝙎𝙚𝙘𝙩𝙞𝙤𝙣

On a Mission to Help Thought Leaders Rise as Global Voices of Impact 🎤

In 2022, my life changed forever.
What once terrified me—speaking—became the spark that ignited my calling. That moment wasn’t just about finding my voice. It was about helping others discover theirs.

Today, I help thought leaders grow influential brands, land TEDx talks, and become global voices of transformation.

As a Forbes-featured entrepreneur, International TEDx Speaker, 2× Bestselling Author, Podcast Host, and Award-Winning Speaker, I’ve built a proven system to help speakers, consultants, and CEOs elevate their message and confidently lead movements that matter.

Whether you're launching a podcast, applying for TEDx, or building your authority in a crowded space, I bring both strategy and soul to your success.


What I Do:

• Help entrepreneurs + speakers become TEDx speakers

• Build magnetic brands that drive revenue to your business

• Land TV interviews and launch profitable podcasts

• Coach leaders using my GRASP™ Method (Gratitude, Responsibility, Action, Sight, Purpose)

• Host the globally ranked GRASP Confidence podcast


I believe confidence is a calling, not a personality trait and that leadership grounded in faith, strategy, and action can change the world.

From rural Maryland as the youngest child of five raised by a single mother to global stages, I’m proof that when you bet on yourself anything is possible.

My purpose is to help others rise in their God-given identity and pursue their callings with confidence. ❤️



𝘼𝙨 𝙖 𝙎𝙥𝙚𝙖𝙠𝙚𝙧 & 𝘾𝙤𝙣𝙨𝙪𝙡𝙩𝙖𝙣𝙩:
I deliver high-impact keynotes and workshops on leadership and personal growth, blending confidence with business strategies that create lasting transformation and success. 

𝘼𝙨 𝙖 𝙈𝙚𝙣𝙩𝙤𝙧 𝙩𝙤 𝙎𝙥𝙚𝙖𝙠𝙚𝙧𝙨:
I help thought leaders refine their messaging, position their brands for success, land TEDx talks, build global influence, and turn their stories into movements. My clients step onto world-class stages and lead businesses with clarity, purpose, and conviction.


Are you ready to elevate your impact, brand, leadership, and confidence? Let’s build something extraordinary together!


𝘙𝘦𝘢𝘤𝘩 𝘰𝘶𝘵 𝘧𝘰𝘳: 
🎙️ Podcasting
📈 Marketing & Branding Options
🎤 Speaking Engagements & Workshops
🌍 Join My Global Speaker Community!

‣ My Website: www.TaraLaFonGooch.com
‣ Company Website: www.BestBranding.Solutions

Author

Tara LaFon Gooch, MBA, CVP 🎤

Misfit Way

The Misfit Way: Weekly newsletter 🗞️ with 2200+ misfits,
Learning about the art and business of personal branding.

Why personal branding?

Because:

It showed me opportunities I didn't think possible.
It opened doors I thought were closed.
It took me through the paths less traveled.
It made me feel accepted for who I am.
It showed me my signal in a world full of noise.

And it's my responsibility to pass this knowledge back to the world.

To help someone like me, solve the problems I've solved,
And explore the freedom of being a misfit.

It's my duty to help a lost misfit find their way back home.

But most importantly,

To do it their way,
The Misfit Way.

And I know,
This a big hairy audacious goal.

But if I can have 2,211 misfits (and counting) to join me on this journey,
I can impact a million.

It might take a year, and it might take a decade. and it might take a lifetime.

But it is possible,
One misfit at a time.

On a journey to build a nation of misfits,
A home for the homesick,
And an escape from the sickness of home.

That's why I want to invite you to join the Misfit Way newsletter:
https://misfit-way.com/

A newsletter without the hustle, a conversation without the pain, and a community without the judgment.

Writer

My Nobel pursuit of being in the business of bettering others is through the Misfit Way™️.

An untraditional creative community that works at the intersection of personal branding, self-leadership, and coaching.

The Misfit Way is a place that has one mission,
To end loneliness for lost misfits.

The Misfit Way is the only place for misfits to feel heard, do what they love, be accepted for who they are, and live their purpose fully.

Even if that means facing limited beliefs, challenging perceptions, and getting outside your comfort zone.

Not just that,
The Misfit Way is the place for professional misfits who are looking to transition from best-kept secrets to no longer having to introduce themselves.

How you might ask?
By blurring the edges of:

- Business & Art
- Education & Action
- Connection & Creation

Through the lenses of:

- Personal Health & Brand Wealth
- Emotional Intelligence & Critical Thinking
- Community Practice & Self Leadership

The way we do things is through:
Art — Autonomy — Freedom — Permission — Spirit of Generosity — Privilege — Passion — Intuition — Meaning — Impact — Fun — Exploration — Play - Conscious Capitalism

I believe that every misfit deserves a home,
A home where every voice is heard —

If you want to be part of this movement,
Check out the community page below:

https://brandorchestrate.com/community

Community Conductor

Brand Orchestrate

Most public speakers want to speak to grow their brand, make money, or have influence.

I'm not going to say I'm any different because I'm not.

But what I do care about more than making money or fame is:

To speak to those lost misfits out there in the world.

The crazy ones,
The rebels,
The quiet ones,
The divergent thinkers,
The old souls,
The youth leaders,
The dreamers,
The unconditional givers,
The ones who play at the edges.

Because those people are my people.

Hell, those people are ME!

And I have a great sheer (burden) of responsibility to help myself feel less lonely.

By helping them find their voice,
By helping them find their misfit way,
By helping them change the world.

That's why I want to speak to that public.

Public Speaker

We help 5 & 6-figure solopreneurs build an executive world-class personal brand that enables them to:

- Go from a noun to an adjective, from “A” to “The”, and from a “Job Title” to “First & Last Name”

- Attract new clients with compelling copy that engages, converts, and documents their expertise

- Build a holistic personal branding business around who they are (be paid to be themselves)

- Stay relevant and top-of-mind

- Gain authority, credibility, and industry recognition

Our clients see, on average, a 20%+ increase in revenue using our strategies

Code Talk

Code Talk is a community where I used to teach IT enthusiasts and CS university students how to code and build web projects using front-end and back-end technologies.

Web Developer

Ghostwriting Premium Educational Email Courses for 5 and 6-figure Solopreneurs™ | Executive Personal Branding ➜ Gain Authority, Credibility, and Industry Recognition.

I am a professional misfit.

And this is a dialogue with myself to you.

This “about section” is the hardest thing for me to write.

It's not even close to writing a book or an e-book, I already did that.

When you write a book, you write with the reader in mind.

But what do you do when the reader is you?

This is more like writing a biography.

But who writes a biography about himself? Isn't that narcissistic?

Maybe.
But it's also therapeutic, it's a process of self-discovery.

However, therapy is such a sensitive process that should not be made public.

So who writes about himself OUT LOUD IN PUBLIC?

Someone who's very confident? I'm not. 

I'm still insecure about a lot of things.

I'm insecure about my social awkwardness.
I'm insecure about my loneliness.
I'm insecure about being a people pleaser.
I'm insecure about you not liking me.
I'm insecure about failing in business, like I failed in school.

But like they say,
To name something is for you to own it.

This exercise doesn't just help me overcome my insecurities,
It also helps put my strengths in juxtaposition and make a name for myself.

What I'm I good at?

- Email Crafting: Premium educational email courses.
- Personal Brand Ghostwriting: Credibility, authority, and industry-recognition for misfit executives.
- Misfit Community Branding: Orchestrating meaning, purpose, and soul into words, brands, and people.
- Public Speaking: Personal development & mental health.
- Teaching: Clarity, tough love, critical thinking, thought provocation, and mindset.
- Being fashionably late for meetings.

Because of this:

- I've built a community of professional misfits.
- I've hosted several online workshops.
- I've helped a client make $4k in the first 2 weeks of engagement.
- I interviewed people like Chris Do & Ron Baker.
- I've grown my LinkedIn to 10,000 followers and my newsletter to 1200+ readers.
- I've been featured in multiple podcasts.

Last words?

Now that I'm re-reading my “about section”,

It feels reassuring that I actually did something good to the world.

In a world of unknowns,
I just needed to discover myself and be discovered.

Like they say:
“People don’t hire the most skilled, they hire the most known”.

That's my story! Now it's time to write yours.

Help me help you be known with a capital K.

Don't shy away from saying Hi! Let's be friends!

(P.S. I'm an introvert, so you better reach out first).

Thank you for reading,
I will see you in traffic.

taplio

The Battle

Tara LaFon Gooch, MBA, CVP 🎤

Amine Hammou

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