Tara Horstmeyer

Simplifying LinkedIn | Individual + team training you need to succeed on LinkedIn | Executive Ghostwriting | Content Coaching | Hands-on Workshops

"One person posts, and I now know them. Multiple people post, and I now know their company..." - MJ Peters. (Powerful, huh?)

Execs: I believe you were made to lead—NOT exhaustively create LinkedIn content.

Yet:
> Figuring out how to engage + leverage the power of LinkedIn.
> Finding a TRUSTED Executive LinkedIn Thought Leadership team that understand business.
> One that also offers content strategy, company LinkedIn training and high-level, strategic writing execution...

...can feel like another full-time job.

I'm here to remove this burden.

HI! I'M TARA ⬇️

The Original LinkedIn Ghostwriter + Founder of Happy Words. 

My 20+ year career as an award-winning editor, writer + leader gives me a unique understanding of not only what it takes to leverage content in a digital world...

But also what it takes to work with impactful leaders—in the REAL world.

After scaling to 30K+ followers + driving well more than 6-figures of revenue solely from my LinkedIn as THE Original AND highly sought-after LinkedIn Ghostwriter...

My career evolved to building Happy Words: A writing, consulting + training team that supports executives like you.

I’ve since been featured in Business Insider, Vox and Morning Brew as a LinkedIn Ghostwriting industry expert and have spoken at events + workshops while appearing on dozens of podcasts.

This truly sets me apart as I can both appreciate + serve busy executives who desire to impact others through their LinkedIn presence.

Executives—like you.

Bottom line:

You were made to lead, not exhaustively create a LinkedIn presence.

I'm here to help you expand your influence, grow your presence and stand out as the authoritative thought leader you ARE.

LET'S CHAT. HERE TO SERVE YOU ⬇️
Serving individuals, founders, execs, teams + companies:

1. CONTENT: LinkedIn Post Strategy + Ghostwriting
2. WORKSHOPS: LinkedIn Mastery Workshop + Workbook

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So, that's a little bit about who I am, what I built (for years) and how I've served countless leaders (like you!) on LinkedIn.

I am ALWAYS up for a chat in the DMs. So...

Drop me a note.
Say hi.

DMs always open.
Cheering for you!

- T

Executive LinkedIn + Leadership Trainer

I help executives, companies and teams build their LinkedIn reputation at scale.

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Leading is a full-time job.
Exhaustively figuring out LinkedIn shouldn't be.

No matter if you are looking to build your executive personal brand on LinkedIn, bring visibility and opportunity to you, your company or team or create an employee advocacy program, I can help you achieve it all.

You were created to lead — not spend your time writing for LinkedIn.

Let’s work together to bring YOU, your business, your team and your company to those who need it the most.

🔥 Expand your influence. Grow your reputation. Ignite your opportunities.🔥

3 WAYS I CAN HELP YOU ⬇️

1. LinkedIn GHOSTWRITING:
Writing WITH you + AS you is what I'm known for.
DM or email for information, packages and availability.

2. LinkedIn 1:1 + Corporate TRAINING:
From corporate workshops to 1:1 consulting + employee coaching, I've worked with the best to leverage LinkedIn.

Shoot me a DM to design your session now.

3. LinkedIn Brand CONSULTING + COACHING:
Whether you are looking for an all-encompassing LinkedIn strategy that works or need a professional editor's eyes on your (or your team’s) posts, I'm your guide to help you along the way. 

Shoot me a DM to discuss a Coaching or Consulting plan or visit me here:

tara@happywordssell.com
www.happywordssell.com

Helping online founders overcome the trap of over-working + under-earning | 4 Day Work Week + Resource Optimization to help founders buy back time ⏰ and increase their revenue 💰 | Revenue Accelerator + Fractional COO

Your biggest breakthroughs aren’t strategy problems.
They’re identity problems.

I’ve created 3D identity coaching: the missing infrastructure between where you are and the impossible future calling you forward.

For 9 years, I’ve lived this work.
For 6 years, I’ve coached it: 3,500+ hours with founders, executives, and visionaries who knew strategy wasn’t the problem.

The problem was simpler.
And harder.

They were making future decisions from a past identity.

You can optimize your funnel.
You can hire the team.
You can work nights, weekends, longer, harder.

But if your identity hasn’t expanded to hold what you’re building, you’ll hit the same ceiling again.

Not because you’re broken.
Because you’re operating from an outdated operating system.

This is what changes when identity changes first:

$50K → $1.5M in three years.
W-2 employee → $2M business owner in under two.
Unstable revenue → $125K deals, repeatable.
$95K closed in one week after months of drought.

Not because they hustled harder.
Because they became the person for whom that growth was inevitable.

Here’s the truth most people won’t say:

It doesn’t matter where you started.
Your past doesn’t get a vote on your future.
You can change your stars.

But only if you’re willing to stop making decisions as who you’ve been and start choosing as who you’re becoming.

That gap?
That’s where I work.

I collapse time between the identity you’re holding and the one your future requires.

I help bold visionaries build empires that feel as good as they look…without burning out, without losing themselves, without wondering if they’re enough.

You don’t need another strategy.
You need to become the person your strategy was designed for.

I’m building The Possibility Investor:
A tech-enabled identity coaching platform where leaders upgrade self-trust, expand capacity, and become who their future demands.

This isn’t mindset.
This isn’t motivation.
This is identity infrastructure.

The operating system behind every 10x decision you’ll ever make.

If your future self has been whispering and you’re finally ready to listen:

Don’t take my word this works.
Come experience it for yourself in real time.

Give me three hours and we’ll change your future.

Join the Identity Activation Experience.
February 3rd, 2026 | 11am–2pm PT

DM me “identity” for founder pricing.

Cassie Shea ✨

My business turns 6 this month.
I’ve never sent an email to my list.
I have 1,087 people on it.

Every single one came from a real conversation.
A referral.
A moment of connection that mattered.

That’s how I’ve built this thing—1 person at a time.

And I’m proud of that.

Here’s what the last 6 years taught me:

1. Move toward the work, not the location.

My first client was Intelligent Change, a gratitude journal company in London. I moved there on a whim. Made some of my best friends. Lived 1 of the best years of my life. The work led. I followed.

2. Volume creates mastery.

3,500 hours of 1:1 coaching later, I understand how humans change. How identity becomes the lever. How we future-cast who we want to be, then reverse-engineer everything else. You can’t skip the reps.

3. Your offer will evolve 20 times. Let it.

My first offer was $500/day as a per diem Chief of Staff. Now I run a completely different business. The early versions weren’t wrong. They were necessary.

4. Teaching your work forces you to clarify it.
Last summer, I trained 12 coaches in my method through the Possibility Thinking Certification. Systematizing what I do opened up a world I didn’t know existed. If you can teach it, you actually know it.

5. Become your own best client.

I’ve invested over $100K in my own coaching. Some of it was a total miss (looking at you, $10K Facebook ads course I never used). Some of it returned 6x instantly. My best decision? Joining Dustin Riechmann 🔥’s 7-Figure Leap 3 years ago. That network changed everything.

6. The identity work comes first.

Strategy doesn’t fix an identity problem. I’ve watched this play out in every client I’ve ever worked with. The moment they step into who they’re becoming, everything else reorganizes around that. Including the business.

So here’s what’s next:

This year is about systems.

About stepping fully into my own identity as a guide.

About reaching the people I’ve been building this for.

And I’m starting with a birthday party.

On February 3rd, I’m hosting the Identity Activation Experience—live.

It’s the foundation of the work that’s moved mountains for my clients.

And for me.

We’re setting intention for who we’re becoming in 2026. 

Not from where we’ve been.
From where we’re going.

If you’re a prior client or we’ve worked together in any capacity:
I’d love to gift you a free seat. 
DM me “IDENTITY.”

If you’ve never experienced this work:
I’m offering a founder price. 
Same deal: DM me “IDENTITY.”

Link in the comments.

This is the work I feel called to bring into the world more and more.

If that lands, I’d love to see you there.

Cassie Shea

Identity Coach | Helping entrepreneurs design their legacy through identity-first transformation and coaching | Founder, Possibility Investor | Experiential Facilitator

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The Battle

Tara Horstmeyer

Cassie Shea ✨

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taplio

The Battle

Tara Horstmeyer

Cassie Shea ✨

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Cassie Shea ✨'s LinkedIn Performance

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Performance ScoreCassie Shea ✨'s LinkedIn Performance