Tara Horstmeyer

Happy Words

I believe you were made to lead, not exhaustively create LinkedIn content.

ABOUT HAPPY WORDS ⬇️
Hi! I'm Tara. 

After a 20+ year career as an award-winning editor, writer + leader, my career evolved to building Happy Words: A writing, consulting + training team that supports executives around the country.

As The OG LinkedIn Ghostwriter, I've trained and influenced many of the best in the best in the business. I’ve also been featured in Business Insider, Vox and Morning Brew as a LinkedIn Ghostwriting industry expert and have spoken at events + workshops while appearing on dozens of podcasts.

This truly sets me apart as I can both appreciate + serve busy executives who desire to impact others through their LinkedIn presence.

Executives—like you.

WE GET IT—BECAUSE WE GET *YOU* ⬇️

We know firsthand the weight of leadership duties and professional ambition leaders carry daily.

In fact, my unique background in people leadership + professional writing has firmly cemented me and my Happy Words team's reputation as the obvious choice for world-class executives and their teams.

You can't afford to leave your professional reputation or company’s brand to chance with just any Ghostwriter or service.

You genuinely need trusted social strategists AND experienced media experts to guide you.

Experts—like us!

Bottom line:

You were made to lead, not exhaustively create a LinkedIn presence.

We're here to help you expand your influence, grow your presence and stand out as the authoritative thought leader you ARE.

LET'S CHAT. HERE TO SERVE YOU ⬇️
You could be (and, let's face it, *should be*) the talk of LinkedIn.

Serving individuals, founders, execs, teams + companies:

1. CONTENT: LinkedIn Post Strategy + Ghostwriting
2. WORKSHOPS: LinkedIn Mastery Workshop + Workbook

Founder

Gravy

Worked with the Channel Partnerships team to scale Gravy’s client relationships program by helping establish new relationships while optimizing existing one-to-many channel partnerships.

Director of Partner Success

Tested and proved Gravy’s inbound and outbound strategies through non-conventional SDR methods, including pioneering voice and video, resulting in new clients + MRR.

Built scalable Sales Development program from scratch, including proving prospecting methodology, testing messaging, strategies and approaches, resulting in new clients, referral partners and a new stream of predictable revenue.

Helped implement SalesLoft in Q1 2020, including writing and testing all cadences, snippets and more. 

Ultimately recruited, hired, trained, onboarded and led new SDRs to build out our SDR team, helping 3 out of 5 break previous quota records within their first 60 days of onboarding.

SDR / SDR Growth Manager

Provided Gravy's overall content direction by producing and repurposing original content, including client communications, lead magnets, blogs and webinar + email marketing campaigns. 

Built and launched "The Outsider" newsletter, which is quickly becoming a pillar piece of communication for clients and subscribers.

Awarded Gravy’s highest honor in August 2019: Gravy MVP.

Content Manager

Assisted the sales manager and project managed all sales-related activities, including prospecting, discovery, referrals, maintaining CRM updates, email campaigns and led sales enablement activities.

Inside Sales Specialist

RevGenius

www.revgenius.com/mag

- Laid foundational framework that helped establish scaleable systems and processes.
- Assessed all inbound authors before approving to submit for RevGenius Magazine. 
- Assigned deadlines and brainstorms article topics while maintaining pipeline of content and authors so magazine has articles well in advance of publish date. 
- Recruited new authors for RevGenius Magazine as needed, and strategized additional ways to expand magazine’s engagement and reach through promotion, video use, etc.

Founding Managing Editor: RevGenius Mag

North Point Community Church

Recruited, trained, developed and led more than 225 volunteers as a director in the United States' second-largest student ministry setting.

Directed leaders and coaches through regular one-on-ones, relationship building, pastoring and helping to navigate any situation that would affect the small group. Developed leaders through trainings, weekly communication and meetings run one-on-one and in large groups.

Supported ministry as a whole through assisting with events, camps, trainings, leader meetings, written communication and resourcing volunteer leaders to help students pursue and discover a faith of their own.

Developed, curated and wrote the Transit small group leadership training manual used across campuses and at partner churches across the globe.

Groups Director

Naylor Association Solutions (Naylor, LLC)

Worked with association clients to plan, vision cast and produce all materials for print, online and event publications, including monthly magazines, newsletters, directories and additional resources as needed. 

Liaison between clients and sales to produce content and annual editorial calendar both favorable for members and to promote advertising revenue. 

Collaborated with clients to create broad-scale vision for publications as well as fine-tune the details needed to execute established vision. 

Produced original editorial content, served as copy editor, chose appropriate art, wrote design worksheets and detailed plans to ensure production and design team maintained integrity and clients’ expectations in their print, online and trade show presences. 

Managed all relationships via consistent email and phone communication. 

Developed, encouraged and enforced tight deadline schedules for clients and production throughout the planning and publication process. 

Worked closely with production, design and shipping to ensure clients’ expectation of excellence in both overall experience and product results was exceeded.

Maintained a workload of approximately 50 projects per year.

Awarded 2008 Editor of the Year, a highly coveted award spanning the U.S. and Canadian staff.

Editor

The Gainesville Sun

Reviewed articles for grammar, punctuation, flow, AP style and accuracy.

Wrote headlines and subheads. Produced breakout boxes as needed.

Selected appropriate stories and art to fill selected internal sections, capture readers’ interest and encourage advertising support.

Copy Editor

Sun Sentinel Media Group

Reviewed articles for grammar, punctuation, flow, AP style and accuracy. 

Wrote headlines, subhead and summary decks. 

Collaborated with reporters to clear up any ambiguities.

Copy Desk Summer Intern

Simplifying LinkedIn | Individual + team training you need to succeed on LinkedIn | Executive Ghostwriting | Content Coaching | Hands-on Workshops

"One person posts, and I now know them. Multiple people post, and I now know their company..." - MJ Peters. (Powerful, huh?)

Execs: I believe you were made to lead—NOT exhaustively create LinkedIn content.

Yet:
> Figuring out how to engage + leverage the power of LinkedIn.
> Finding a TRUSTED Executive LinkedIn Thought Leadership team that understand business.
> One that also offers content strategy, company LinkedIn training and high-level, strategic writing execution...

...can feel like another full-time job.

I'm here to remove this burden.

HI! I'M TARA ⬇️

The Original LinkedIn Ghostwriter + Founder of Happy Words. 

My 20+ year career as an award-winning editor, writer + leader gives me a unique understanding of not only what it takes to leverage content in a digital world...

But also what it takes to work with impactful leaders—in the REAL world.

After scaling to 30K+ followers + driving well more than 6-figures of revenue solely from my LinkedIn as THE Original AND highly sought-after LinkedIn Ghostwriter...

My career evolved to building Happy Words: A writing, consulting + training team that supports executives like you.

I’ve since been featured in Business Insider, Vox and Morning Brew as a LinkedIn Ghostwriting industry expert and have spoken at events + workshops while appearing on dozens of podcasts.

This truly sets me apart as I can both appreciate + serve busy executives who desire to impact others through their LinkedIn presence.

Executives—like you.

Bottom line:

You were made to lead, not exhaustively create a LinkedIn presence.

I'm here to help you expand your influence, grow your presence and stand out as the authoritative thought leader you ARE.

LET'S CHAT. HERE TO SERVE YOU ⬇️
Serving individuals, founders, execs, teams + companies:

1. CONTENT: LinkedIn Post Strategy + Ghostwriting
2. WORKSHOPS: LinkedIn Mastery Workshop + Workbook

---

So, that's a little bit about who I am, what I built (for years) and how I've served countless leaders (like you!) on LinkedIn.

I am ALWAYS up for a chat in the DMs. So...

Drop me a note.
Say hi.

DMs always open.
Cheering for you!

- T

Executive LinkedIn + Leadership Trainer

I help executives, companies and teams build their LinkedIn reputation at scale.

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Leading is a full-time job.
Exhaustively figuring out LinkedIn shouldn't be.

No matter if you are looking to build your executive personal brand on LinkedIn, bring visibility and opportunity to you, your company or team or create an employee advocacy program, I can help you achieve it all.

You were created to lead — not spend your time writing for LinkedIn.

Let’s work together to bring YOU, your business, your team and your company to those who need it the most.

🔥 Expand your influence. Grow your reputation. Ignite your opportunities.🔥

3 WAYS I CAN HELP YOU ⬇️

1. LinkedIn GHOSTWRITING:
Writing WITH you + AS you is what I'm known for.
DM or email for information, packages and availability.

2. LinkedIn 1:1 + Corporate TRAINING:
From corporate workshops to 1:1 consulting + employee coaching, I've worked with the best to leverage LinkedIn.

Shoot me a DM to design your session now.

3. LinkedIn Brand CONSULTING + COACHING:
Whether you are looking for an all-encompassing LinkedIn strategy that works or need a professional editor's eyes on your (or your team’s) posts, I'm your guide to help you along the way. 

Shoot me a DM to discuss a Coaching or Consulting plan or visit me here:

tara@happywordssell.com
www.happywordssell.com

Belron® 

Accountable for change management, business readiness & adoption across the Technology & Transformation (T&T) portfolio. Member of T&T Senior Leadership Team.

Head of Global Change & Readiness

Emerge Management Consulting

Delivering real business results using a human-centered approach. Current projects include:
• Global Change Lead across multiple transformation programmes for an international vehicle glass replacement & repair organisation
• Transformation Lead for a large public sector department. Using a data-driven approach to define the change strategy, service model and channel shift approach
• Defining the growth & marketing strategy for multiple SMEs to enhance their brand and generate additional revenue

Director

Accenture

My focus was on major customer experience and business transformation programmes with core roles including:

• Customer Experience Transformation & Cost Reduction Programme - Mobilised a data-driven operational desk function using predictive analytics and machine learning to proactively resolve customer issues and identify £Xm efficiency savings. Established the PMO function, delivering agile governance and commercial management across 120+ resources
• Customer Service Strategy – led the assessment of a global £Xbn contact centre contract, covering multiple customer channels, segments and countries
• GDPR Business Readiness & Change - led all business critical change and readiness activities to drive data compliant behaviour ahead of the imminent EU GDPR deadline

Strategy & Consulting Manager (Comms & Media)

My focus was on major B2B transformation programmes and core roles included:

• B2B Digital Agile Transformation - managed the customer experience team in a digital transformation programme, defining the overall customer experience framework and strategy 
• B2B Sales Transformation (Pegasystems) - led the agile delivery and global rollout of Pegasystems platform across 1000 users. Responsible for managing a team of 30+ resources to deliver all onboarding, support, training and comms. 
• Digital Strategy Design (B2B) - designed the overall customer experience and capability roadmap
• eCommerce International Deployment - led all European market onboarding, readiness and engagement for an eCommerce deployment
• B2B Sales Transformation (Salesforce.com) - designed the overall sales and governance requirements for a global Salesforce.com deployment

Management Consultant (Comms, Media & Technology)

My focus was on a B2B Global Sales Transformation programme (award winning international Salesforce.com deployment) and my core responsibilities spanned the end-to-end delivery lifecycle.

I managed end user training, change, comms and operational readiness activities across multiple releases, ~24 markets and ~20,000 users. I developed a multi-tiered global support model and ticketing tool spanning ~60 agents & led deployment go live activities.

Consulting Analyst (Comms, Media & Technology)

Accepted within a cohort of ~20 interns, my core responsibilities included: market analysis, global pipeline support, process definition and programme risk management

Internship

I Help Transform Businesses with Real Consulting

I spent my entire career as a Management Consultant at a leading global consulting firm. During this time, I helped to successfully transform some of the world's best companies. I led award winning transformations & delivered multi-million pound savings for global leaders including Vodafone, Telefonica, Openreach, BT and Canon.

During 2020 when COVID struck, I decided to take a leap of faith in myself and become an independent consultant. I haven't looked back since.

I now help to transform small, medium and large businesses using my breadth of cross industry expertise alongside my human & wellbeing centred approach.

For large businesses, I deliver the following:
• Business, Digital and Agile Transformation
• Business Change Management & Readiness 
• Programme and Project Management
• Customer Experience and Capability Design
• Data Driven Consulting, Analytics & Insights

For small & medium businesses, I deliver the following:
• Defining a winning business strategy
• Growing sales, marketing & engagement
• Enhancing brand and social media presence
• Improving operational processes & identifying cost reduction opportunities
• Business coaching & mentorship

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Some feedback extracts I received during my career - from client, managers & team members

"Shiv’s an excellent person to work with, a hard worker who is able to switch from task to task seamlessly. He is personable and data focussed and has that rare skillset of knowing the detail yet being a truly innovative and strategic thinker"

"Shiv is an absolutely joy to work with. He has the rare ability of being able to drive tangible client results in a truly human way - an example we should all strive to follow"

"Shiv is calm under pressure which is key in managing teams especially when work needs to be produced under tight deadlines and when there are problems that need to be quickly escalated and solved"

"Shiv has been an exemplary leader and coach - he has had a major contribution to my learning, growth and success. He always has been and continues to be a very forward thinking and innovative leader"

"It’s rare to come across talent like Shiv. I was particularly impressed by Shiv’s ability to handle even the toughest of projects effortlessly and deliver high quality results every time"

"Shiv has such a strong reputation for making a positive impact for his clients and for our business. He's is always a safe and trusted pair of hands, and can always work to help solve some of our client's most challenging endeavours"

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Shiv Singh

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