Tara Horstmeyer

Simplifying LinkedIn | Individual + team training you need to succeed on LinkedIn | Executive Ghostwriting | Content Coaching | Hands-on Workshops

"One person posts, and I now know them. Multiple people post, and I now know their company..." - MJ Peters. (Powerful, huh?)

Execs: I believe you were made to lead—NOT exhaustively create LinkedIn content.

Yet:
> Figuring out how to engage + leverage the power of LinkedIn.
> Finding a TRUSTED Executive LinkedIn Thought Leadership team that understand business.
> One that also offers content strategy, company LinkedIn training and high-level, strategic writing execution...

...can feel like another full-time job.

I'm here to remove this burden.

HI! I'M TARA ⬇️

The Original LinkedIn Ghostwriter + Founder of Happy Words. 

My 20+ year career as an award-winning editor, writer + leader gives me a unique understanding of not only what it takes to leverage content in a digital world...

But also what it takes to work with impactful leaders—in the REAL world.

After scaling to 30K+ followers + driving well more than 6-figures of revenue solely from my LinkedIn as THE Original AND highly sought-after LinkedIn Ghostwriter...

My career evolved to building Happy Words: A writing, consulting + training team that supports executives like you.

I’ve since been featured in Business Insider, Vox and Morning Brew as a LinkedIn Ghostwriting industry expert and have spoken at events + workshops while appearing on dozens of podcasts.

This truly sets me apart as I can both appreciate + serve busy executives who desire to impact others through their LinkedIn presence.

Executives—like you.

Bottom line:

You were made to lead, not exhaustively create a LinkedIn presence.

I'm here to help you expand your influence, grow your presence and stand out as the authoritative thought leader you ARE.

LET'S CHAT. HERE TO SERVE YOU ⬇️
Serving individuals, founders, execs, teams + companies:

1. CONTENT: LinkedIn Post Strategy + Ghostwriting
2. WORKSHOPS: LinkedIn Mastery Workshop + Workbook

---

So, that's a little bit about who I am, what I built (for years) and how I've served countless leaders (like you!) on LinkedIn.

I am ALWAYS up for a chat in the DMs. So...

Drop me a note.
Say hi.

DMs always open.
Cheering for you!

- T

Executive LinkedIn + Leadership Trainer

I help executives, companies and teams build their LinkedIn reputation at scale.

------

Leading is a full-time job.
Exhaustively figuring out LinkedIn shouldn't be.

No matter if you are looking to build your executive personal brand on LinkedIn, bring visibility and opportunity to you, your company or team or create an employee advocacy program, I can help you achieve it all.

You were created to lead — not spend your time writing for LinkedIn.

Let’s work together to bring YOU, your business, your team and your company to those who need it the most.

🔥 Expand your influence. Grow your reputation. Ignite your opportunities.🔥

3 WAYS I CAN HELP YOU ⬇️

1. LinkedIn GHOSTWRITING:
Writing WITH you + AS you is what I'm known for.
DM or email for information, packages and availability.

2. LinkedIn 1:1 + Corporate TRAINING:
From corporate workshops to 1:1 consulting + employee coaching, I've worked with the best to leverage LinkedIn.

Shoot me a DM to design your session now.

3. LinkedIn Brand CONSULTING + COACHING:
Whether you are looking for an all-encompassing LinkedIn strategy that works or need a professional editor's eyes on your (or your team’s) posts, I'm your guide to help you along the way. 

Shoot me a DM to discuss a Coaching or Consulting plan or visit me here:

tara@happywordssell.com
www.happywordssell.com

Repeatable Client Acquisition & Fulfillment | Our mastermind community helps you convert online income into a real business | Book a call or DM to apply

I'm an operator documenting what I've learned building revenue engines over the past decade.

CEO @ MSP Sales Partners. Managing Partner @ Repeatable Revenue. Former PE-backed CEO. Former Managing Director at the U.S. Chamber of Commerce. Spent six years building sales systems for Robin Robins (TMT, sold to PE). Built revenue engines for 100+ service businesses.

I write about what I've learned: how sales systems actually scale, the difference between activity and productivity, why hard choices matter more than hard hours, building a business without burning out.

This isn't guru content. It's lessons from the work... what I got wrong, what finally clicked, patterns I see across businesses, frameworks that actually held up under pressure.

I write for three types of people: Strategists thinking about exits and scale. business owners stuck at a plateau trying to break through. Thinkers who want to build intentional lives, not just businesses.

If you're one of those (or all 3), follow along.

Ray J. Green

"I do have to tell you, Ray, there is a small chance of sudden death."

My cardiologist. 

About a year-and-half-ago following a chance diagnosis of hypertrophic cardiomyopathy (HCM). 

I initially reacted the way you'd expect. 

"WTF am I supposed to do with that?!?!"

And, "Why in the hell is this happening to me?"

After all, I do 2 hours of cardio a day. 

In fact, my last echocardiogram shows I have 'athlete's heart.' My heart has literally grown because I've exercised it so much--in a good way. 

So how do I end up with a heart condition? 

But I had it wrong. This wasn't happening TO me. 
It was happening FOR me. 

That reframe changed how I look at this. Even with a couple ER visits in recent weeks. (Which ended up perfectly fine and just more awareness.) 

And it's reframed how I see every hardship in general. 

I break it all down in 10 min podcast here: https://lnkd.in/e3FKQD-m

CEO @ MSP Sales Partners | Man. Partner @ Repeatable Revenue | Ex-PE Backed CEO | Former U.S. Chamber Man. Director

No alternative text description for this image

6 years ago I started posting on LinkedIn because I actually enjoyed creating content. 

I also had a decent amount experience turning around sales teams & businesses using some unorthodox practices. 

So, I wrote about it. 

And wrote about leaving the C-Suite, moving my family to Cabo, and figuring out how to generate income from a Mexican beach. 

My wife and a couple friends were the only people who liked my posts. Sometimes not even them. 

But I actually enjoyed the process. And I wrote just about every day. It was easy. It was light. It was enjoyable. 

With just 3 or 4 likes per post (I don't have many friends), I even managed to get a couple clients from content. They saw a post, looked at my half-assed "optimized" profile, and hired me to give them advice. 

Shortly after that, creating content became a task. Something I had to do every day to be seen and known. To generate some business. 

Sit down. 
Think of something to write. 
Hammer out a post. 
Make it look pretty with descending lines. 
Post. 
Every day at the same time. 

It started to consume every morning. 

Then I learned that commenting on everyone else's posts helped my posts get more reach. So I'd block time every day to "engage" with people's content. A couple hours a day... on a slow day. 

Then I decided to start "batching" content, sitting down and hammering out 6 or 7 posts in one setting and scheduling them all out in advance. 

Then I started recycling content, taking old stuff, refreshing it, and adding it to a second publishing slot for the day. 

Before long, I was cranking out 21 posts a week and racking up who knows how many hours of commenting. 

For all intents and purposes, I was a machine. 

And that's before AI got added to the mix. 

But along the way, I stopped enjoying the process. 

I managed to systematize the joy out of writing. 

Content was forced. Engagement was forced. 

I wasn't sharing a viewpoint I felt strongly about. I wasn't enjoying the process. I was just "building an audience" and generating leads. 

And to some extent, that's perfectly fine. It's LinkedIn. We're all here to do business in one way or another. Myself included. We all gotta eat. 

But today I made a decision: I'm going to start spending more time doing things I genuinely love doing. And one of those things is writing for the sake of writing. 

Not for leads. Not to check a box. Not at a specific time. Not on a schedule. Not in conjunction with 7 hours of commenting on other people's posts. 

But for the joy of it. 

And hoping it adds value in one way or another to someone else here. Even if it's back to 3 or 4 likes per post. 

This post is the first stab at that. And I'm already enjoying this process a hell of a lot more. 

If you want to follow along, comment "WRITING" to receive my.... kidding. 

You'll never see another handraiser post like that from me again. But that's a post for anther day. Maybe tomorrow. But then again, maybe not. 

See you around.

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OCAS 2.0

It took me 40 months to break $40k/month as an independent consultant. If I started again, I'd do it in a fraction of the time. I created this course - and share it for FREE - to help others do exactly that: https://www.rayjgreen.com/digital-course

RJG Newsletter

Join my email list for practical advice on sales, strategy, and self-mastery from an operator, not a guru: https://rayjgreen.beehiiv.com 

Chief Executive Officer

Managing Partner

Writer & Podcaster 

Expert In Residence: Sales & Sales Management

When people say, “just stay consistent” or “it’s about volume,” what I hear is: work hard, cross your fingers, and hope you get lucky. 

Just read a post from a popular ghostwriter on how to go viral. His hack? Just have to keep posting. 

Over the weekend watched a YouTube video from a popular business guru on how to find the right growth strategy. Solution? You just have to keep trying new things until it works. 

But if you take this advice literally, and completely, you’re essentially saying “Just keep doing shit until you get lucky.”

And if you’re wired anything like me, that’s not going to fly. Not is it going to be sustainable. 

Volume does matter. Consistency does matter. 

But just like driving to the office everyday doesn’t train you to be an F1 race car driver, volume and consistency aren’t enough. 

It’s intentional volume. Combined with focused reflection and aggressive iteration. 

A critical mass of effort done on purpose. Then regularly reflected on to discern what’s working and what isn’t. And adjusting accordingly. 

Volume without intentionality and iteration is wasted energy. Or lottery ticket-type betting. 

And a good way to burn out.

I've spent the past year with founders running $50M-$200M businesses. And founders stuck at $2-5M.

The difference? A few simple beliefs that seem true—but aren't.

Here’s some context. 

We finally took our Cabo kids to see real snow. And something interesting happened.

After snowboarding, skiing, and generally enjoying the mountains, we had an unexpected delay in Salt Lake City. We had to post up for a couple of days and find some low-key entertainment.

So we found some fun things around the city, like the Museum of Illusions. A place where what you see is simply not real. Your brain is just playing tricks on you. If you didn't know what was really going on, you'd swear one thing is true—that simply isn't.

And it got me thinking: What else do we believe that isn't true?

The more I thought about it, the more I realized this may be the $100M or $200M question.

Because I've spent a lot of time this past year with founders of $50M, $100M, and $200M businesses that are continuing to grow.

And I've spent time with a lot of founders of $2-5M businesses who are stuck there.

The biggest difference between them? A few simple, but insanely leveraged beliefs they have about business.

Things that $2-5M founders would SWEAR are true, but aren't. And I only know it because I talk to these founders who simply don't share that belief.

They're illusions.

I recorded a 10-min podcast breaking down what some of these beliefs are and why they're so impactful.

Tune in here: https://lnkd.in/eafTjXri

The thing you're most certain about in your business is probably the exact thing keeping you capped.

Just took my kids to a Museum of Illusions in Utah. Your brain swears things are true that aren't—by design.

Same thing happens in business. 

I've spent a lot of time this past year with founders of $200M businesses. And founders of $2M businesses. 

Biggest difference between them? 

A few simple beliefs. 

I break down what this looks like in a 10 min podcast. 

Tune in to listen here: https://lnkd.in/eCpt5-i7

My inner critic is a loud SOB.

Good workout? 
You could've gone harder. 

Eating okay? 
Could be cleaner. 

Time with your kids? 
Could be more present. 

Productive at work? 
Could've done more.

It never stops.

I used to fight it. Try to quiet it. Tell myself that I should be easier on myself, like everyone says you should.

And you know what happened?

It made things worse.

Because then I had the critic AND a voice criticizing the critic. 

Layering noise on top of noise.

So I stopped fighting.

I realized my inner critic is a feature. Not a bug.

That voice... the one constantly pushing me... is what I credit for jumping literal generations for my family.

Growing up with divorce. Absent father. Broken homes. In a foster home at one point. Not a lot of money. Or formal education. And layers of other challenges. 

Today? Happily married. Two healthy boys who know nothing of that instability. MBA from a top school. Living in Cabo. Traveling the world.

That tough critic that pushed me said "This is not for you. You can do better. You will do better."

And I did.

Here's the nuance though.

I've learned to allow the critic to push my actions. My habits. My standards.

Without allowing it to define my worth.

I can accept that my actions will never be "enough" while also knowing that I am enough as a person.

And that's a big effing difference.

One keeps you sharp. 

The other keeps you whole.

Dropped a podcast expanding on this a bit if you're interested: https://lnkd.in/eAm7GyPn

Most salespeople treat discovery like a podcast interview.

"Tell me about your business. How many users? What's your current setup? Walk me through your IT history."

Like you're only there to gather information and collect facts.

And I promise you it's costing you deals. 

Something that's helped the hundreds of consultative sellers I've coached: 

Discovery isn't information gathering.
It's the first step of a strategic close. 

Run a bad discovery and the rest of the process is going to pay the price. 

Example for IT companies:

Bad discovery: "How many servers do you have?"

Good discovery: "How is IT accelerating your growth or holding it back right now?"

One gets you data. The other gets you business impact—the ammunition you need when you're actually trying to close the deal 3 weeks later.

The same thing happens in assessments.

Example for IT companies: 

You find cracked passwords. You find too many O365 admins. You document the vulnerabilities.

Then you present them like a checklist: "You have X problems."

But the MSPs who close? They explain why that matters: "You have cracked passwords on essential systems. Let me tell you what happened to a company last month when a disgruntled employee knew they were leaving…"

Every step in your process—from first call to final proposal—has one job: move the deal forward.

Not educate. Not inform. Not "let them think about it."

Move. The deal. Forward.

I shared a podcast on this, and why despite the stigma attached to it, it really is Always Be Closing. 

I explain why and how here: https://lnkd.in/e7SVFiVx

I wish there were more 'right' and 'wrong' calls in business. But what I've learned from 20 years of leading teams, divisions, and businesses? 

It's a lot more "good bet vs bad bet' and a lot less 'right decision vs wrong decision.' 

Regardless of whether you're running $500K business or a $500M business, when you're making high level decisions about where the business should go, you're operating with uncertainty. 

You may be 55% sure on some days. 90% sure on a good day. But that's the job description. 

The problem is, I see this crush a lot of founders. 

They go this direction. Then that direction, Start this project. Change to that project. Pick this priority. Then that priority. 

It's exhausting just to watch. 

Even more exhausting to do. I know from experience. 

I recorded a 10 min podcast for any founder or business leader that's felt overwhelmed by uncertainty. And anyone that's let that uncertainty lead to perpetual pivots and indecision. 

You can tun in here: https://lnkd.in/eVNUZDuY

One of the biggest challenges with digital marketing is remembering that the people in your feed aren’t the people buying your stuff. 

(Unless you sell products and services to online creators.) 

I’m guilty of forgetting this myself. 

I scroll here and see a bunch of people using AI in really cool, new ways. 

That gets baked into my head when creating a podcast or YouTube video on AI. 

Then I go to an event and talk to my actual customers and prospects and realize, they’re not using AI in their sales process in some of the simplest ways. 

But it’s not just with AI. It’s with all our messaging. 

We have what’s called “the curse of knowledge.” 

When we forget what it’s like to not know what we know so well. It’s a trap a lot of experts fall into. 

So, reminder (to myself as much as anyone) to spend a little more time creating for the people we want to listen. 

Not other creators.

Years ago I gave my wife terrible business advice.

Not because it didn't work.

But because it did.

She had a custom baby bedding business doing $25K/month on Etsy. Six-month waiting list. Countless 5-star reviews. People literally begging her to make "just one more."

She asked for my input.

I looked at all the indicators and told her what any business advisor would say: "It's time to scale."

She had some resistance. "Yeah, but I love sewing."

But she pushed on.

She hired people. Built systems. Went from spending her days doing what she loved—talking to customers, designing patterns, creating with her hands—to managing quality control and dealing with employee issues.

The advice worked. The business scaled.

And she fucking hated it.

Her initial resistance? That gut instinct she had?

Spot on.

She didn't want to build a business. She wanted to do the thing she loved and get paid well for it. Those are two completely different games.

My advice was biased by what I believed a business should be. Not what her business could be for her.

I see this happen quite a bit. And I'm more aware of it having gone through my wife's experience with her. 

I recorded a podcast breaking down: 

→ Why you should pick advisors carefully (even if you love them)
→ Why product-market pull doesn't mean you should scale
→ How to filter advice so you build the right thing (for you, not for them)

Listen in here: https://lnkd.in/eCtMPwpn

Anthropic is running a Super Bowl ad this Sunday going directly at OpenAI.

The target? Ads in ChatGPT.

OpenAI announced they’re going to start running ads inside the ChatGPT platform. And they promise the answers you get won’t be influenced by advertisers.

Ok.

Here’s the thing about ad-based platforms: they all eventually become shitty products.

The more dependent a company is on ads, the worse its product gets. Because the business model shifts from “build something good enough that people pay for it” to “keep people’s attention on a screen.”

Your attention becomes the currency. And that changes everything.

It’s why Facebook wants you down an 11-hour rabbit hole of garbage AI reels and fake news. It’s why cable news stopped reporting and started screaming.

To keep you glued to the screen.

ChatGPT bills itself as the place for answers that help you DO things. Learn to cook. Learn to work out.

But when ads enter the picture, it’s the first step toward becoming another product designed to keep you scrolling instead of doing.

Will it mislead you to sell stuff? Who knows.

But the second your attention is the product, credibility drops and the relationship with users changes entirely.

As Charlie Munger said: “Show me the incentive and I’ll show you the outcome.”

This campaign from Anthropic is a direct strike on the nerve people already have about AI — and it’s a smart one.

What do you think?

A simple commitment that will change your life: 

Intentionally do one hard thing a day. 

What's a hard conversation that you've been putting off? 

What's an action item you keep rescheduling for the next day? 

What's a commitment you keep breaking to yourself?

What's that thing you keep saying you should do but never get to?

Today, Nike it. Just do it. 

One thing. That’s all. 

Tomorrow run the same scan, and just go do one hard thing. 

Not only are you going to build resilience and fortitude, you'll see more progress in your life than you've ever seen before. 

Because real progress doesn't come from the busy work we use to avoid the hard things.

Our 4th graders were begging for cell phones. 

Parents made a pact: rewind the clock & meet 'em halfway. 

No smartphones... 

But they were genuinely thrilled to get these retro beauties instead. 📞✨

They saw the network exam. Nodded at every vulnerability. Agreed their IT was a complete train wreck. And still said a few thousand dollars a month was too expensive for IT services.

This happens all the time in discovery. You identify problems—real problems that could cost them 100x more if they don't fix them. Problems that are costing them productivity, security, and risk every single day.

They see it. They agree with it. They acknowledge it's all accurate.

And they still don't want to buy.

What gives?

Here's what's actually happening: You identified problems, but you didn't identify pain. And problems are facts. Pain is feeling.

If your prospect doesn't understand how those problems create pain for them—if they don't see how it manifests into symptoms they're actually experiencing—then it's not going to be a priority.

They're not going to be motivated to invest money or deal with the hassle of making changes.

I wrote an article breaking down the difference between problems and pain, why this distinction matters so much in sales, and the two exceptions where you can actually close a deal without pain.

It's a 5-minute read that'll help you understand why some deals stall even when the problems are obvious—and what to do about it.

You can read it here: https://lnkd.in/ewJCV3SF

You know why so many salespeople waste 10 minutes talking about the weather?

Because they think being liked is the same as being trusted.

It's not.

Here's how I think about it:

If I needed brain surgery, I wouldn't pick the surgeon who makes great small talk.

I'd pick the one who asked questions that prove they've seen my exact condition 50 times before.

Likability gets you in the door. Credibility gets you the deal.

(If you are selling anything of high importance.) 

But there's the psychological trap a lot of reps fall into:

Small talk feels safer. It's comfortable. It doesn't require you to demonstrate expertise or challenge assumptions or risk saying something that might make the prospect uncomfortable.

So you hide behind it.

You talk about dogs and football teams instead of asking the question that might make them think: "Wait, maybe our current IT setup isn't as solid as we thought."

Real rapport is built on confidence, not comfort. 

Confidence that you know their industry. That you've done your homework. That you're not afraid to respectfully push back when they tell you something that's not accurate.

I recorded a podcast breaking down: 

→ Why people confuse likability with trust (and how to fix it)
→ The preparation work that builds real credibility
→ How to show up as an expert, not an order taker

Listen to the whole thing here: https://lnkd.in/eDs2mfSZ

There's a name for what happens in a business when leaders have no spine. 

You know what I'm talking about. When the people responsible for making the tough calls... just don't. 

They ignore underperformance. 
Avoid difficult conversations. 
Procrastinate making hard decisions. 
Or just never make them at all. 

From a business standpoint, it's called 'management debt.' 

'Management debt' compounds just like financial debt. 

It destroys cultures. And it can stunt growth just as much as irresponsible financial debt can. 

I recorded a quick podcast breaking down: 

→ What management debt is (vs. real leadership)

→ The compounding impact it has on companies 

→ How to keep it from accumulating in yours 

Tune in here: https://lnkd.in/eT3aBrt2

We all have beliefs that aren’t true. Every single one of us. 

The question is: How much are those beliefs holding us (or our business) back? 

Last week we took our beach kids on a ski trip to Utah for a few days. 

(“Dad, is that real SNOW?!?!) 

We had an unexpected delay in Salt Lake City and stopped by the Museum of Illusions—which is basically an hour and a half of mind bending experiences. 

It’s display after display of, “How in the hell is that happening?” 

And what it comes down to is your brain creates shortcuts with limited data. It stitches information together in a way that makes sense… but isn’t true. 

Like this picture. 

The tops of both of these boxes are the same size. Hard to see. But they even give you a block to hold over it to confirm. 

It’s harmless in this controlled environment. 

But what if the tops of these boxes represented a critical belief you held about something of importance that was holding you back. 

You know, the belief that: 

— “This business just doesn’t have the potential.”

— “That idea will never work.”

— “I’ve got to have [money, experience, connections, etc]  before I can do that.”

— “I’m too [young, old] to do this.” 

— “That channel doesn’t work anymore.” 

And what if it was just completely… wrong? 

An illusion that was holding you back from a monumental shift and achieving what you wanted. 

I've spent a lot of time this past year with entrepreneurs who've built $50M, $100M, $200M businesses.

I've also spent a lot of time with entrepreneurs who are struggling to get there. 

And the biggest difference I see is their belief systems. 

Founders who struggle to get to the next level typically have a belief that’s holding them back. Something they know to be true… that simply isn’t.  

A common one being that they are more essential to day-to-day operations than they really are. 

The question I’m asking myself today: What am I dead certain is true… that isn’t?

How about you?

I'm on Facebook the other day and see an ad: "Every sales expert is telling you the same lie—you need to build rapport before you sell."

The pitch? Buy my $37 course to learn how to sell without rapport.

If you read on, you'll see this supposed sales expert was making a common mistake: 

Confusing rapport with small talk. 

Rapport = trust & credibility. 

Small talk = likability. 

Talking about the weather. The local football team. The family pictures on the desk.

That might make you likable. But it doesn't make you credible.

And if you're selling anything of real importance to someone, likability only goes so far.

Think of it this way: If you need brain surgery, are you going with the doctor you like most, or the one you trust to get the job done? 

I recorded a podcast breaking down the common misconception. 

In it, I break down:

→ Why small talk doesn't equal rapport (and what does)

→ How to establish credibility in the first 5 minutes

→ The questions that prove you're an expert, not just likable

→ Why rapport is an ongoing process, not a one-time event

Listen now: https://lnkd.in/eDs2mfSZ

We glorify the benefits of entrepreneurship like independence, ownership, optionality. 

But those are the very things that crush entrepreneurs once they get going. 

Having an infinite number of options. 
Virtually no certainty while making huge decisions. 
But owning the outcome entirely. 

It's the freedom people think they want. 

But it drives a lot of entrepreneurs crazy once they get it. 

They can't make decisions. And when they do, the immediately doubt themselves and change directions. 

Which basically makes only one thing certain: they won't move forward.

I watched an entrepreneur change their mind on lead gen strategies 8 times recently. 

And I recorded a 10 min podcast breaking down why this happens (from experience). And how we can flip the script on uncertainty. 

Listen in here: https://lnkd.in/eujidhhV

An MSP seller I'm coaching increased his close rate from 13% to 71% in 45 days. 

Same offer. Same source of leads. Same basic process. 

But we changed a few specific things in how they were running that process. 

And the numbers speak for themselves. 

I know it sounds a little too good to be true - which is why I wanted my client to share his experience directly.

I recorded a podcast breaking down both what they said changed, and what I've seen have the biggest impact.  

You can listen to it here: https://lnkd.in/ehqcNUSc

Drop any questions you have below and I'll do my best to answer them.

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The Battle

Tara Horstmeyer

Ray J. Green

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The Battle

Tara Horstmeyer

Ray J. Green

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ray J. Green's LinkedIn Performance

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