Tara Horstmeyer

Happy Words

I believe you were made to lead, not exhaustively create LinkedIn content.

ABOUT HAPPY WORDS ⬇️
Hi! I'm Tara. 

After a 20+ year career as an award-winning editor, writer + leader, my career evolved to building Happy Words: A writing, consulting + training team that supports executives around the country.

As The OG LinkedIn Ghostwriter, I've trained and influenced many of the best in the best in the business. I’ve also been featured in Business Insider, Vox and Morning Brew as a LinkedIn Ghostwriting industry expert and have spoken at events + workshops while appearing on dozens of podcasts.

This truly sets me apart as I can both appreciate + serve busy executives who desire to impact others through their LinkedIn presence.

Executives—like you.

WE GET IT—BECAUSE WE GET *YOU* ⬇️

We know firsthand the weight of leadership duties and professional ambition leaders carry daily.

In fact, my unique background in people leadership + professional writing has firmly cemented me and my Happy Words team's reputation as the obvious choice for world-class executives and their teams.

You can't afford to leave your professional reputation or company’s brand to chance with just any Ghostwriter or service.

You genuinely need trusted social strategists AND experienced media experts to guide you.

Experts—like us!

Bottom line:

You were made to lead, not exhaustively create a LinkedIn presence.

We're here to help you expand your influence, grow your presence and stand out as the authoritative thought leader you ARE.

LET'S CHAT. HERE TO SERVE YOU ⬇️
You could be (and, let's face it, *should be*) the talk of LinkedIn.

Serving individuals, founders, execs, teams + companies:

1. CONTENT: LinkedIn Post Strategy + Ghostwriting
2. WORKSHOPS: LinkedIn Mastery Workshop + Workbook

Founder

Gravy

Worked with the Channel Partnerships team to scale Gravy’s client relationships program by helping establish new relationships while optimizing existing one-to-many channel partnerships.

Director of Partner Success

Tested and proved Gravy’s inbound and outbound strategies through non-conventional SDR methods, including pioneering voice and video, resulting in new clients + MRR.

Built scalable Sales Development program from scratch, including proving prospecting methodology, testing messaging, strategies and approaches, resulting in new clients, referral partners and a new stream of predictable revenue.

Helped implement SalesLoft in Q1 2020, including writing and testing all cadences, snippets and more. 

Ultimately recruited, hired, trained, onboarded and led new SDRs to build out our SDR team, helping 3 out of 5 break previous quota records within their first 60 days of onboarding.

SDR / SDR Growth Manager

Provided Gravy's overall content direction by producing and repurposing original content, including client communications, lead magnets, blogs and webinar + email marketing campaigns. 

Built and launched "The Outsider" newsletter, which is quickly becoming a pillar piece of communication for clients and subscribers.

Awarded Gravy’s highest honor in August 2019: Gravy MVP.

Content Manager

Assisted the sales manager and project managed all sales-related activities, including prospecting, discovery, referrals, maintaining CRM updates, email campaigns and led sales enablement activities.

Inside Sales Specialist

RevGenius

www.revgenius.com/mag

- Laid foundational framework that helped establish scaleable systems and processes.
- Assessed all inbound authors before approving to submit for RevGenius Magazine. 
- Assigned deadlines and brainstorms article topics while maintaining pipeline of content and authors so magazine has articles well in advance of publish date. 
- Recruited new authors for RevGenius Magazine as needed, and strategized additional ways to expand magazine’s engagement and reach through promotion, video use, etc.

Founding Managing Editor: RevGenius Mag

North Point Community Church

Recruited, trained, developed and led more than 225 volunteers as a director in the United States' second-largest student ministry setting.

Directed leaders and coaches through regular one-on-ones, relationship building, pastoring and helping to navigate any situation that would affect the small group. Developed leaders through trainings, weekly communication and meetings run one-on-one and in large groups.

Supported ministry as a whole through assisting with events, camps, trainings, leader meetings, written communication and resourcing volunteer leaders to help students pursue and discover a faith of their own.

Developed, curated and wrote the Transit small group leadership training manual used across campuses and at partner churches across the globe.

Groups Director

Naylor Association Solutions (Naylor, LLC)

Worked with association clients to plan, vision cast and produce all materials for print, online and event publications, including monthly magazines, newsletters, directories and additional resources as needed. 

Liaison between clients and sales to produce content and annual editorial calendar both favorable for members and to promote advertising revenue. 

Collaborated with clients to create broad-scale vision for publications as well as fine-tune the details needed to execute established vision. 

Produced original editorial content, served as copy editor, chose appropriate art, wrote design worksheets and detailed plans to ensure production and design team maintained integrity and clients’ expectations in their print, online and trade show presences. 

Managed all relationships via consistent email and phone communication. 

Developed, encouraged and enforced tight deadline schedules for clients and production throughout the planning and publication process. 

Worked closely with production, design and shipping to ensure clients’ expectation of excellence in both overall experience and product results was exceeded.

Maintained a workload of approximately 50 projects per year.

Awarded 2008 Editor of the Year, a highly coveted award spanning the U.S. and Canadian staff.

Editor

The Gainesville Sun

Reviewed articles for grammar, punctuation, flow, AP style and accuracy.

Wrote headlines and subheads. Produced breakout boxes as needed.

Selected appropriate stories and art to fill selected internal sections, capture readers’ interest and encourage advertising support.

Copy Editor

Sun Sentinel Media Group

Reviewed articles for grammar, punctuation, flow, AP style and accuracy. 

Wrote headlines, subhead and summary decks. 

Collaborated with reporters to clear up any ambiguities.

Copy Desk Summer Intern

Simplifying LinkedIn | Individual + team training you need to succeed on LinkedIn | Executive Ghostwriting | Content Coaching | Hands-on Workshops

"One person posts, and I now know them. Multiple people post, and I now know their company..." - MJ Peters. (Powerful, huh?)

Execs: I believe you were made to lead—NOT exhaustively create LinkedIn content.

Yet:
> Figuring out how to engage + leverage the power of LinkedIn.
> Finding a TRUSTED Executive LinkedIn Thought Leadership team that understand business.
> One that also offers content strategy, company LinkedIn training and high-level, strategic writing execution...

...can feel like another full-time job.

I'm here to remove this burden.

HI! I'M TARA ⬇️

The Original LinkedIn Ghostwriter + Founder of Happy Words. 

My 20+ year career as an award-winning editor, writer + leader gives me a unique understanding of not only what it takes to leverage content in a digital world...

But also what it takes to work with impactful leaders—in the REAL world.

After scaling to 30K+ followers + driving well more than 6-figures of revenue solely from my LinkedIn as THE Original AND highly sought-after LinkedIn Ghostwriter...

My career evolved to building Happy Words: A writing, consulting + training team that supports executives like you.

I’ve since been featured in Business Insider, Vox and Morning Brew as a LinkedIn Ghostwriting industry expert and have spoken at events + workshops while appearing on dozens of podcasts.

This truly sets me apart as I can both appreciate + serve busy executives who desire to impact others through their LinkedIn presence.

Executives—like you.

Bottom line:

You were made to lead, not exhaustively create a LinkedIn presence.

I'm here to help you expand your influence, grow your presence and stand out as the authoritative thought leader you ARE.

LET'S CHAT. HERE TO SERVE YOU ⬇️
Serving individuals, founders, execs, teams + companies:

1. CONTENT: LinkedIn Post Strategy + Ghostwriting
2. WORKSHOPS: LinkedIn Mastery Workshop + Workbook

---

So, that's a little bit about who I am, what I built (for years) and how I've served countless leaders (like you!) on LinkedIn.

I am ALWAYS up for a chat in the DMs. So...

Drop me a note.
Say hi.

DMs always open.
Cheering for you!

- T

Executive LinkedIn + Leadership Trainer

I help executives, companies and teams build their LinkedIn reputation at scale.

------

Leading is a full-time job.
Exhaustively figuring out LinkedIn shouldn't be.

No matter if you are looking to build your executive personal brand on LinkedIn, bring visibility and opportunity to you, your company or team or create an employee advocacy program, I can help you achieve it all.

You were created to lead — not spend your time writing for LinkedIn.

Let’s work together to bring YOU, your business, your team and your company to those who need it the most.

🔥 Expand your influence. Grow your reputation. Ignite your opportunities.🔥

3 WAYS I CAN HELP YOU ⬇️

1. LinkedIn GHOSTWRITING:
Writing WITH you + AS you is what I'm known for.
DM or email for information, packages and availability.

2. LinkedIn 1:1 + Corporate TRAINING:
From corporate workshops to 1:1 consulting + employee coaching, I've worked with the best to leverage LinkedIn.

Shoot me a DM to design your session now.

3. LinkedIn Brand CONSULTING + COACHING:
Whether you are looking for an all-encompassing LinkedIn strategy that works or need a professional editor's eyes on your (or your team’s) posts, I'm your guide to help you along the way. 

Shoot me a DM to discuss a Coaching or Consulting plan or visit me here:

tara@happywordssell.com
www.happywordssell.com

Tom Schaeffer

Thomas Schaeffer & Co.

𝗧𝗵𝗼𝗺𝗮𝘀 𝗦𝗰𝗵𝗮𝗲𝗳𝗲𝗿 & 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 is a boutique agency providing ghostwriting and content strategy for executives who want to amplify their voice, sharpen their positioning, and expand their influence.

We work with leaders at pivotal moments—whether building thought leadership, leading a transition, or shaping a second act beyond corporate. Our services combine high-level ghostwriting, content systems, and selective coaching to help executives turn experience into leverage and build a presence that creates real opportunities.

Executive to Entrepreneur

𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝘁𝗼 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿 is a coaching and content platform for midlife professionals ready to leave the corporate grind, clarify their next move, and build a business that fits their life. We offer 1:1 coaching, frameworks, and practical guidance for reinvention.

Float Left

Float Left Interactive was a pioneer in TV app development and the first company to build Roku apps for media brands.  For over 12 years, Float Left has enabled media brands to deliver and manage the next generation of TV experiences on every screen.

🏆 2022 Streaming Media 50
🏆 2021 Streaming Media 50
🏆 2017 Streaming Media 100
🏆 2016 CableFax -> Most Innovative People in Multiscreen
🏆 2015 Streaming Media 100

Co-Founder, CEO (acquired)

The Weiss Group, Inc.

Developed internal and external web applications in direct support of company’s marketing initiatives.

Senior Software Engineer

Teledata Inc.

Developed EPA compliance software, specifically targeted to address fuel tank leak detection.

Software Engineer

Bridgeway Benefit Technologies

Provided programmatic and logical fixes for technical problems on ISSI’s Benefit Fund Administration System.

Account Representative /  Programmer

Ghostwriter for Influential Executives and Entrepreneurs || Transforming Ideas into Influence Through High-Impact Writing || Former CEO, 2x Founder, 1x Exit

I’m a former CEO turned writer and coach. I help midlife professionals turn experience into leverage—through writing, clarity, and reinvention.

After scaling and selling a 7-figure software agency, I walked away from the startup grind to build a simpler, more intentional life.

Along the way, I discovered something powerful:
Most executives don’t need another job.
They need clarity—and a path that’s finally theirs.

Today, I work with high-achieving professionals in transition—those ready to move from corporate to consulting, from founder to writer, or from executive to entrepreneur.

Here’s how I help:

1. Executive Ghostwriting
For founders and CEOs who want thought leadership that drives inbound demand—without spending hours writing content. You bring the insight. I bring the structure, clarity, and voice that earns authority and attracts opportunity.

2. Executive to Entrepreneur Coaching
A 12-week 1:1 experience to help you reinvent your career, clarify your offer, build a simple content system, and land your first client.
It’s for professionals who are ready to turn experience into independence—building something of their own, on their own terms.

At the core of both is a simple idea:
Use your expertise to build leverage and freedom—because your next chapter should serve your life, not the other way around.

[Coaching: exectoentrepreneur.com]
[Substack: exectoentrepreneur.substack.com]
[About Me: thomasschaeffer.me]

taplio

The Battle

Tara Horstmeyer

Tom Schaeffer

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