Senior Engineering Leader for Final Mile Services and E&T Development Program

I built a successful career in engineering and leadership.

On paper, it checked every box. Strong income. Respect. Stability.

Stability can become a cage when the money is good, but the question of purpose won’t go away.

That’s why I help engineering leaders make a purpose-led next move in their careers.

I bring 30 years of experience leading teams, navigating complexity, and making high-stakes decisions. Now I apply that same clarity and structure to the decision you can’t ignore forever, what you want your next season of impact to be.

My 3-Step Process

1) Purpose Clarity - We translate what matters most into plain language, so you can stop spinning and start choosing.

2) Next Move Focus - We narrow your options to the few paths that actually fit you, your strengths, values, and desired impact.

3) Execution Plan - We build a practical plan you can run while still employed, so your next move is intentional, not impulsive.

If you're a leader who knows you're made for more impact, I’ll help you get clear on your purpose in 90 days or less.

DM me “PURPOSE” and I’ll send you the first step.

Tarek Taha

My wife and I got married at 22.

We lived in a 1 bedroom apartment with worn out furniture and brown shag carpet near campus.

We didn't have much because we were both in grad school.

But we were committed to building a great life together.

And sacrificing to make things work.

34 years later, we are living a life we never could have imagined.

Who you choose to marry is the single most important decision you will ever make.

It's more important than your:

- Job title
- Car you drive
- Vacations you take
- How you compare to your neighbors

Or really anything else when building your life or career.

You want someone who believes in you and who you believe in.

Someone willing to go through the highs and the lows.

And who you can enjoy life and dream with.

Choose your spouse wisely.
--
I created this tool to help high achievers realign their life/career with who they actually are: https://lnkd.in/ghmvDS_b

Engineering Leader-turned-Leadership Coach | I help Engineering leaders lead on purpose WITHOUT burning out | DM me “PURPOSE” to join my mastermind

18 years ago, my boss called me into his office.

He was the best boss I ever had.

I told him I'd received an offer from another company and was considering taking it.

He said, "How much are they paying you?"

I told him it was 40% more than my current compensation.

Instead of getting mad, he said he would support whatever decision I made.

I shared how this job would allow me to achieve my financial goals more quickly.

Even though he would be sad to lose me, he knew I needed to do what was best for my family.

It's your job to advocate for yourself and do what's right for you.

Sometimes you have to take emotions out of it.

By the way, I decided to stay and am so glad I did.

My boss and I are still friends today!

Do what's best for you and your family.

Don't settle.
--
I write about authentic leadership every Sunday: https://lnkd.in/g-rc8hvd

Engineering Leader-turned-Leadership Coach | I help Engineering Leaders lead high-performing teams WITHOUT killing culture | DM me “PURPOSE” to join my mastermind

My friend's entire department was eliminated while she was on maternity leave with her first child.

Her company gave their reasons for why this was necessary.

She lost sleep and was stressed out while trying to learn how to be a mom.

Thankfully she found a new job just as her leave was ending.

People think they have to be loyal to companies.

You don't.

Your company is not your family.

They will go on without you the moment you leave.

Make sure your family comes first.

Most hiring managers don't know how to hire great talent.


The worst one I witnessed would force rank resumes based on GPA.

Then he would ask for proof of their ACT score to break ties.

There was no assessment of the candidate's ability to:

- Collaborate with the existing team
- Solve real business problems
- Think on their feet

This resulted in hires that were intelligent on paper but couldn't translate it into real company value.

The best test takers may be your worst employees.

Some of the best I hired had lower GPA's but worked 3 jobs to pay for their degrees.

Hire for potential not for a score on a scoreboard.

Engineering Leader turned Leadership Coach | I help engineering leaders live on purpose, not on autopilot | DM me “PURPOSE” to join my mastermind

My boss told me it could take 10 years to make Director.

That was the moment I decided I wasn’t waiting around for someone else to validate my potential.

The very next day, I made it my job to find a role that challenged me, stretched my skills, and actually leveraged my talents.

Here’s the truth: we only get one life. Why waste years hoping the system will reward your loyalty?

Companies exist to serve investors. That’s not wrong, but it means you have to serve yourself too.

The great news? I landed a great role at a company that I stayed at for 21 years. 

I had the joy of leading a rotational program that helped 130 engineers launch their careers.

There are no bonus points for staying where you’ve stopped growing.

You have permission to move on.

♻️ Repost if you know someone who needs to hear this message.
🔔 Follow Tarek Taha for more.
—
Here is a free tool I built to determine how authentically you are living your life: https://lnkd.in/ghmvDS_b

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TAP plug

https://open.substack.com/pub/tareksblog/p/when-life-strips-away-your-control?r=2kw56y&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Helping multi six-figure earners make a purpose-led next move without quitting first | Sr Engineering Leader | DM me “NEXT” to setup a call

I went to Kuwait against my will my junior year of highschool.

My dad was a professor and decided he would take a sabbatical there.

I was resentful and missed my friends.

The first few weeks of school were very hard.

But I slowly began to connect with people from all over the world.

Sweden. Jordan. Syria. The Netherlands. France.

We got to travel all over Europe.

We visited our family in Egypt and even did a cruise on the Nile river.

That year helped shape who I am today.

I think of the countries we visited.

I think of the wonderful people I met who taught me so much.

There were so many moments when I wanted desperately to return home.

But I'm glad I didn't stay home.

What childhood difficulty helped shape who you are today?
—
Realign your life with who you really are: https://lnkd.in/ghmvDS_b

I had coffee with my daughter every Saturday for 10 years.


We'd sit at the same table.

She would order the vanilla latte.

I would have black coffee.

The time you spend with your kids matters more than your:

- Job title
- The respect of your peers
- Business model
- Growth strategy

Or pretty much anything else you build in your life.

There is no shortcut to impacting your children's lives.

I never regret one moment I spent with her.

Spend the early years with your kids intentionally.

The days are long, but the years are short.

Make them count.

--
Join a mastermind with leaders who want to live on purpose: https://lnkd.in/gYz5MgeY

High performers stay stuck longer than everyone else.

Not because they lack courage.
But because they overthink their options.

I saw this clearly the day I was asked to build yet another presentation for a senior leader.

It was my job.
It was the “right” thing to do.
And I knew it would have zero measurable impact.

That’s when it hit me.

I wasn’t being strategic.
I was avoiding a move I already knew I needed to make.

High performers don’t get stuck from lack of information.
They get stuck waiting for certainty while putting their purpose on the shelf.

Security feels responsible.
Comfort feels earned.
Logic feels safe.

Clarity doesn’t come from more thinking.

It comes from taking the next right action that’s aligned with who you are.
And that doesn’t always mean quitting your job.

Sometimes it just means getting honest about the decisions you’re avoiding.

Engineering Leader-turned-Entrepreneur + Leadership Coach | DM me “NEXT” to discover your purpose

My friend just put in his 2-week notice.

His manager:

- Publicly called him out in meetings in front of his peers.
- Regularly sent late night texts with random to do's in the middle of the night.
- Demoted him recently while saying "You're doing a great job" for months

He had been losing sleep for months because of his job.

But specifically because of his boss.

Even though he doesn't have a job lined up, he decided his mental health was worth protecting.

People quit jobs for all kinds of reasons.

But the most common reason people pick if they're being honest is because of bad bosses.

Engineering Leader-turned-Entrepreneur + Leadership Coach | DM me “PURPOSE” to join my mastermind

I sent my first newsletter to 5 friends.

That was back in 2023.

I had ideas to share, but I was afraid of what others would think.

I had shared my ideas with my peers at work, but never with the world.

I began adding readers and gaining confidence as positive comments would come in.

I now have 836 people reading my newsletter.

That number would get my attention if I were speaking to them in person.

Last week, I got a note from a reader who told me she started writing because of my posts.

What a gift to know that I helped someone else begin their journey.

I believe everyone reading this was born on purpose and for a great purpose.

The best advice I can give you is just to start.

Only then will the way forward reveal itself to you.

I wrote more in today's newsletter: https://lnkd.in/gMYJSpCC

Me before life-saving surgery:


I will do everything I can to climb the corporate ladder.

Me after surgery:

I will do everything I can to live out my purpose.

We can always get more money

But we can't get more time

Prioritize what matters.

👉 Authentic purpose mastermind starts soon. DM me "PURPOSE" for more

Most people let others set their own ceiling.

I did too.

Then I stopped waiting for permission.

Started reading books by people like John Maxwell and Mel Robbins. 
Mentors decades ahead I'd never meet.

Specifically:
• Blocked 90 minutes every morning for reading
• Took notes in a simple Google Doc
• Applied one idea per week to my actual work

Six months in, others asked where the new ideas were coming from.

I wasn't smarter. I just had different inputs than everyone else in the room.

Here's what actually works:
1. Pick one skill gap holding you back right now
2. Find the best book or course on it
3. Study 30-60 minutes daily before your inbox owns you
4. Test one thing from it this week

That's it.

No one can limit you when you refuse to stop learning.

Control your inputs, control your ceiling.

♻️ Repost if you know someone who needs to hear this message.
🔔 Follow Tarek Taha for more.

Engineering Leader-turned-Entrepreneur + Leadership Coach + Substack writer | DM me “NEXT” to discover your purpose

The only people who matter are the ones who will carry your coffin.


Yet people sacrifice SO much for status that means absolutely nothing.

Your teammates you're too scared to leave?
They'll forget your name in a month.

That toxic friend you keep texting?
They won't even come to your funeral.

Your company that "feels like family"?
You are only a line on a P&L.

Meanwhile...

Your parents are waiting for a call.
Your real friends don't know if you're alive or dead.
You worked late (again) instead of connecting with your kids.

We overfocus on relationships that don't matter.

And underfocus on the ones that do.

Stop pretending.

Call your mom and dad.
Talk to your real friends.
Leave the job that's sucking the life from you.

The people who will carry your coffin deserve your best.

Everyone else can wait.

Your clock IS ticking

Every Sunday, I share practical lessons on how to live on purpose. 

👉  https://www.tareks.blog

Thanks Noah Little for the inspiration.

Most college graduates: It's not fair that a company won't give me a job after I paid 1000's of dollars for my college degree.

Smart college graduates: I have a side hustle to diversify my income, learn valuable business skills, and support myself while I look for a job.

You have more control than you think.

You just have to think differently.

Accountability for your future is your responsibility alone.

I was the last one to realize the promotion I had waited two years for was never coming.

I used to think hard work spoke for itself.

Nope.

Progress didn’t come from being patient.
It didn't come from staying silent.
It didn’t come from hoping someone noticed.

It came from realizing one thing.

My manager was not thinking about my career.
They were thinking about their own challenges.

That’s when things started to change.

Your career won't move forward on effort alone.

It moves forward when you finally take ownership.

Ownership looks like:
Not waiting for a tap on the shoulder.
Asking for what you want.
Asking what needs to change to get it.
Walking away if it’s not on the table.

Your career isn’t your manager’s responsibility.
It’s yours.

If you’re feeling stuck right now…
Stop waiting.
Get in motion.

That’s when things finally shifted for me.

♻️ Repost if you know someone who needs to hear this message.
🔔 Follow Tarek Taha  for more.

I failed the Professional Engineering exam. Twice.


I spent hours preparing.

Relearning concepts I hadn't thought about in years.

Passing this test would have opened new doors for me.

Instead, I failed and I pivoted.

I took a job with a logistics company.

I built a successful 30-year career.

My employers didn't give a rip about P.E. certification.

If you're dealing with rejection right now:
↳ A test you didn't pass
↳ A job you didn't get
↳ A promotion that went to someone else
↳ A career path that didn't work out

It might feel like the end.

But that rejection is just redirection.

It's never too late to become who you were always meant to be.

♻️ Repost to remind someone who needs this
🔔 Follow Tarek Taha for more

THIS is why I write transparent LinkedIn posts.


It can be a bit scary to put yourself out there.

- I don't write perfectly
- I don't always get everything right
- I don't know all the answers

But I share my ideas in my own way so others might be inspired to do the same.

My advice for anyone doubting why they should post about themselves and their career journey:

You don't have to change the entire world to have a lasting impact.

If you change the world for one person

It is worth it.

Your legacy matters.

Thanks Matt Barker for the inspiration.

I spent three years preparing for a move I could’ve made sooner.

Those years weren’t wasted.

They were filled with personal growth, conferences, books, podcasts, and long walks where I tried to think my way into clarity.

That’s the responsible thing to do, right?

In reality, it was familiar.
Planning was the method I used my entire career.

Corporate life rewards certainty, data, and proof.

Purpose doesn’t work that way.
You find it by getting in motion.

At some point, I realized:
• I wasn’t uncommitted
 • I wasn’t unqualified
 • I wasn’t lacking information

I was applying the corporate rulebook to a major life decision.

Nothing external changed.

The only difference was deciding to stop waiting for certainty that will never arrive.

Corporate rewards following the rules.
Purpose responds to action.

👉 If you’re in that “not ready” loop, DM me NEXT and I’ll help you take the first step, without quitting first.

I used to think leadership started once you had the glass office.

Titles.
Offices.
Recognition.

It isn’t.

Leadership is choosing to serve.

True leaders don’t stand on a mountaintop waiting to be recognized.
They reach back to pull others up with them.

Here’s what leading through service actually looks like:
1. Put people before position
 ↳ Your role is to elevate others
 ↳ Influence is earned, not granted

2. See the unseen
 ↳ Notice the quiet contributors
 ↳ Treat every voice as valuable

3. Lead with empathy
 ↳ Assume unseen battles
 ↳ Respond with patience, not judgment

4. Model sacrifice
 ↳ Own mistakes when things break
 ↳ Give credit when things work

5. Teach by example
 ↳ Show the standard
 ↳ Let actions lead

6. Build trust through humility
 ↳ Admit mistakes
 ↳ Invite feedback

7. Serve first
 ↳ Put the team before ego
 ↳ Lead beside people, not above them

Serving others isn’t a strategy.

It’s your responsibility.

I don’t know how to rest.

A few days into my first week without a corporate job, my wife pointed this out.

After leaving a 30-year corporate career, my calendar was empty, but my mind wasn’t.

Coffee done. Workout done. Journaling done.

Then I caught myself building a to-do list that didn’t exist.

Because when I’m not checking boxes, I feel less valuable.

Maybe you can relate.

There will never be enough boxes to check.

So I’m asking a new question.

What if I optimized for peace instead of productivity?

Get the free Authentic Life Audit when you join my newsletter: https://lnkd.in/gipJQXPP

Helping multi six-figure earners make a purpose-led next move without quitting first | Sr Engineering Leader | Former JB Hunt | DM me “NEXT” to setup a call

Tobi Oluwole

Founder & CEO, Magnate Ventures, Founder’s Blueprint Accelerator | Growth Advisor, Speaker & Investor

With over 330M+ impressions, & 375,000 LinkedIn followers and over $35M in revenue generated for clients, I created a blueprint that drives leads, closes sales, and creates freedom for entrepreneurs. 

In 2019: I was working in tech sales struggling to hit my quota
In 2020: I started creating LinkedIn content, testing what works.
In 2024: I’m helping founders, leaders, and entrepreneurs grow their audiences and businesses by turning their thoughts into LinkedIn content that turns followers into customers. 

I’ve coached and worked with 100+ founders & entrepreneurs helping them craft stories, grow their following, and build profitable lifestyle businesses—all using the data that helped me make my first $1 million using LinkedIn.

Here’s how I can help you:

1. Subscribe to my newsletter - tobioluwole.com

2. Check out my free webinar on how to build high-ticket offers: https://www.tobioluwole.com/replay-signup-page

3. Apply to the next cohort of my 8-week accelerator, The Founder's Blueprint: https://foundersblueprint.ai 

Not ready yet? No problem. Stick around! I share actionable tips on entrepreneurship, leadership, & personal growth

100,000+ people are waiting for you to tell your story. 

Start writing on LinkedIn today.

📩 For sponsorships or partnerships: tobi@tobioluwole.com

Founder

Founder & Coach providing actionable advice on how to earn more and live happier.

I'll never forget the first real mentor I had.

He referred me for a role that I had no idea about.

Every chance he got, he would nominate me for opportunities.

So as soon as I became I lead, I took the same approach.

Because that's what great leaders do:

Try to get you into rooms you don't know exist.

Founder @ Magnate Ventures & The Founder’s Blueprint | Angel Investor & Speaker

I came to Canada against my will in 2010. 

My dad wanted me to continue my education here but I wanted to study in the UK. 

For the first week, I was resentful then I slowly fell in love with the country.

But things were not always smooth. 

There was a year when I crashed on friends' couches because I didn't have a place to stay. 

Most of my side hustles were started because I absolutely needed the money to live! 

But in 2020, I landed a role at Shopify on my 7th attempt and that was the start of my new life. 

2 months later, my wife and I bought a pre-construction house. 

1 year after that we moved into our new home. 

In 2022, I became a Canadian Citizen.

Then in 2023, we sold our first home and bought this second one that will be our family home. 

My businesses was making more monthly than I used to make annually in my first job when I left corporate.

Today, I get to take care of my family and travel the world with my wife. 

There were so many moments when I felt like I wanted to move back to Nigeria.

And many days when I thought entrepreneurship would never work for me.

But I'm glad I didn't. 

Never give up on your dreams.

Last year, Mark Zuckerberg just paid someone $1.5 BILLION to join Meta.

Then Meta announced that they're laying off 600 people. 

The person Mark hired is Andrew Tulloch, Co-Founders of Thinking Machines Lab. 

Andrew's startup is already worth $12 billion even though they haven't released a product yet. 

And the 600 people getting laid off will receive 16 weeks severance. 

There's a something so unbelievable about this whole story. 

But it just reinforces what I've always believed: 

Companies will always do what is best for them first. 

So it's your responsibility to do what is best for you too. 

Build something you own.

I recently met a young lady who: 

→ Quit her job at 23
→ Bought a traditional business 
→ Grew it to over $1 million in revenue

All before she turned 25. 

Now she spends her days working for herself, spending time with her family and travelling more often. 

I can't imagine what the next 30 years will look like for her. 

You can't add days to your life. 

But you can add life to your days.

I fired one of the best employees I've ever had. 

Because I figured out how great of an entrepreneur he actually was. 

I got a cold message from Tosin Togbe on LinkedIn back in 2022. 

He was living in Nigeria but looking to land roles with companies in North America. 

We stayed connected and in 2024, I decided to hire him into our sales team. 

This guy learned insanely quick & crushed it in sales which wasn't surprising! 

But what was even more incredible was how much he was learning behind the scenes in his own time. 

I was paying him pretty well but I realized that I was holding him back. 

So I gave him a big bonus, fired him and told him to build his business. 

We stayed close friends and kept chatting every month. 

My theory was that he could likely out earn whatever we could pay him.

→ He studied all my LinkedIn frameworks and now has 15,000+ followers
→ Learned how to productize his knowledge & build high-ticket offers
→ Learned how to negotiate brand deals now makes 4-figures/month
→ Learned how to delegate and hired his brother to run his brand

Last month, I got to meet Tosin for the first time while I was in Lagos & he gave me an update.

→ He got married & gets to travel almost monthly with his wife
→ His solo business generating 9x what I was paying him
→ He's building a home for his parents in Nigeria
→ Bought land & built his own home too 

What a journey! 

Proud of you Tosin Togbe!

It's insane how quickly entrepreneurship can change your life.

I spent the last 6 days in Dubai at the 1 Billion Followers Summit

And I can't believe what I just experienced. 

30,000+ attendees, 400+ Speakers and so many unbelievable lessons.

As I gave the closing keynote on one of the stages, all I could think was: 

I can't believe how much posting daily on LinkedIn alone has changed my life.

And the quality of relationships that it has produced. 

If you're on the fence about doing something big in 2026... 

I encourage you to just start with something small and keep going for the next 3-5 years. 

It just might change your life.

Last year, I spoke to a guy who quit his $130k job to be an entrepreneur. 

I told him this was a terrible idea. 

He said he had found a business online that would make him rich. 

The truth is that he was probably right. 

But the problem was that he had never even tried to run a business before. 

So he spent a few months "working on the branding". 

And then hired someone to "help shape the go-to-market strategy."

6 months later, we caught up for coffee and I asked: 

"How many potential customers have you spoken to?"

He said, "Oh we're not ready to launch yet so none."

At that point, I knew this idea wasn't going to make it off his laptop. 

And it never did. 

He ran out of money, and his wife made him get another job. 

I've seen this so many times. 

You don't have to quit your full-time job to start building your own business. 

Use your evenings and weekends, post content online and find a problem people want help solving. 

"Go big or go home" is how so many people end up back at home. 

Start small and move quick.

My incredible business track-record

1st business: Failed
2nd business: Failed
3rd business: Failed 
4th business: Failed
5th business: Failed 
6th business: Failed
7th business: Failed
8th business: Failed
9th business: Failed
10th business: $500k
11th business: $3 million
12 business: Launching

You can’t lose if you don’t quit

Before I became a tech sales rep, I had no idea that job existed. 

Before I joined Shopify as a Customer Success Manager, I had never heard of that job title. 

Before I started my career bootcamp in 2019, I only had 4 years of work experience. 

We helped 30 people land jobs & I had never even worked in recruiting. 

Before I went viral on LinkedIn in 2020, I didn’t know “content creation” was a thing. 

Now I run a 7-figure company that’s powered by LinkedIn. 

And our systems have helped founders generate over $21M in revenue in the last 3 years. 

Stop telling yourself that you need to be qualified enough to do things. 

Growth comes from doing things you are not qualified to do yet.

My COO, Callie, is one of the greatest blessings that I got as a Founder. 

She loves everything I hate about building my business. 

And because of her, we've been able to double our business every year. 

All my founder friends ask me every year how I found her.

And how I knew she would be an amazing co-founder.

There were 9 specific things Callie did (and still does) that made her perfect for this role. 

1. She translates rough ideas into clear systems. 

2. She executes first then asks questions second. 

3. She has very high integrity in every single area of her life. 

4. She went from being a waitress to becoming a CPO at a startup.

5. She believes that what's best for the business is the best decision. 

6. She constantly realigns me and the company with our core values.

7. She's always looking for solutions to problems I haven't even found yet. 

8. She gets more done in 4 hours than most people can do in 3 or 4 full days. 

9. In her free time, she's always taking some course or learning something new.

Six months into working together, she officially became my Co-Founder.

Today, she's also one of my closest friends. 

Your ability to attract people smarter than you is key to building a great business. 

When you find these people, take really good care of them.

My LinkedIn impressions after 6 years of posting: 

Year 1: 4 million views
Year 2: 11 million views
Year 3: 79 million views
Year 4: 52 million views
Year 5: 136 million views
Year 6: 49 million views

330 million eyes have seen my content 

Just because I posted it. 

Stop overthinking. 

Just make the first post. 

Consistency always compounds.

"Networking" is highly overrated. 

Genuine friendships are greatly underrated. 

If you go into every conversation trying to get something out of it

You end up missing the entire point of what life is about. 

→ Creating memories with people
→ Growing and developing together
→ Being able to let your guard down
→ Sharing good and bad days as they come. 

Relationships are what make life so worthwhile. 

Transactions, deals & business born out of those relationships last longer.

A founder I worked with for 8 weeks just hired a wealth manager. 

Before we worked together, his side hustle made less than $25k in a year. 

In November 2025, that same business earned $90,000 in one month. 

So this founder did what I wish I did years ago. 

They hired someone to manage their money. 

The biggest mistake I see from entrepreneurs is that they try to figure everything out on their own. 

→ How to build better offers
→ How to hire the right people 
→ How to scale with paid marketing
→ How to manage their money as it grows

I made this mistake & lost a ton of time and money thinking I was smarter than I was. 

If you want to go to the next level in your business

Just hire people that have been to that level before.

Stanley (Your Content Coach) is giving away $100,000 USD! 

To cover your living expenses and rent for an entire year so you can go all in on your dream.

When I started creating I was terrified what people would think so I hesitated for 5 months! 

But I did it anyways and have been posting for over 1,600 days straight.

That decision changed my entire life. 

Then I was terrified to quit my job in 2023 to become a a full-time entrepreneur. 

Because I went from having a 6-figure tech salary to being fully responsible for myself!

Now my tiny side hustle has become a 7-figure company that allows me to live anywhere in the world with my wife. 

If your salary and rent were covered for a year, what would you create?

2026 is your opportunity to build a totally new life: 

Here's what you need to do to enter the Dare To Dream competition: 

1. Sign up for Stanley (free)
2. Post a video (2 mins or less) on your public Instagram or TikTok sharing your story, your dream, and how you plan to bring it to life using #standaretodream26 and tag Stan on LinkedIn
3. Complete the Typeform after signing up

All details here: : https://lnkd.in/grC5PP-p

You will never feel fully ready to do anything because "ready" is not an emotion.

What's your dream? 

#StanPartner #DareToDream

I spoke to a founder that "got lucky" last year. 

She spent 15 years working insanely hard as a recruiter.  

Then one day decided to just build her own recruiting company. 

In her first year, the business made $150k in revenue. 

One of her clients was so impressed with the quality of her candidates that he introduced her to a friend. 

That friends was the head of a startup that had raised over $100 million and was ready to expand quickly. 

She helped them hire hundreds of extremely talented people across the world. 

So in only her second year in business she hit $5 million in revenue. 

This year, they'll do over $15 million. 

I asked her what made her so successful and she started laughing. 

Then said "I guess I got lucky"

What people consider as luck is usually just years of hard work behind the scenes. 

The harder your work, the luckier you will get.

In 2019, I used to charge $150 for a resume review.

To me, that was a lot of money - not only to spend, but also to charge.

I sucked as an entrepreneur for many years no matter how hard I worked

It seemed like I just could never generate enough money to take care of myself & my family.

That's all I actually wanted - to be completely self sufficient. 

But I didn't know what I didn't know.

Eventually, I found the Hormozi videos. The Russell Brunson breakdowns. 

The endless "how to create an offer" content.

It didn't click right away.

But by 2021, I finally figured it out. 

So I broke down exactly what finally worked for me.

The 8 steps we now use (and teach) to build high-ticket offers that actually sell.

I recorded the entire framework in ​a 20-minute video​: https://lnkd.in/giP_gq3X

None of this is theory. 

The 8 P's:
→ Problem (and why you must start here)
→ Persona (who you solve it for matters more than what you solve)
→ Prototype (all the ways you could solve this)
→ Package (making it feel premium)
→ Positioning (your unique mechanism)
→ Pricing (why it must be high)
→ Payment plans (the structure most people mess up)
→ Promotion (where 90% of people fail)

Here's the truth: you can nail the first 7 steps and still struggle to make any money online.

Because step 8 is where you actually generate real revenue.

If you've been sitting on expertise but can't figure out how to turn it into revenue, this will change that.

Link is in the comments

My longest standing meeting has been running for 4 years. 

With Sefunmi Osinaike!

We both launched our career businesses around the same time. 

Our businesses have completely evolved but we still have a monthly meeting where we talk through our biggest challenges.

And also get to share our biggest wins when they happen. 

While I was living in Paris, Sefunmi flew in & came to lunch straight from the airport so we could have lunch together. 

He was on the verge of a massive life decision and it felt more appropriate to have the conversation in person. 

One of the best parts about being a builder is meeting people who are smarter than you AND who make you feel safe. 

Surround yourself with those people and you will win in the long-term.

One of the best things about living in Paris was meeting Ariel Renous

We met on LinkedIn and decided to go for lunch. 

On our second meeting he asked me to teach a class on Personal Branding for his company Augment.org

My first thought was "I'm not sure if he's being serious"

My second thought was "This guy must really believe in me"

Well I said "Yes" and a few weeks later, I spent 6 hours with the Augment team recording. 

That one project has led to:

→ New relationships with some awesome entrepreneurs
→ Millions of dollars in revenue for both our companies
→ Tons of credibility & countless opportunities for me 

But most importantly, an incredible friendship with one of the most generous humans I've ever met in Ariel. 

Every time we meet for lunch I leave with so many lessons and a ton of wisdom!

I'm 100% sure this guy is going to build a once in a generation company with Augment.org

And can't wait to witness it. 

Play long-term games with long-term people.

I am so glad I left my corporate job at 28 years old. 

Because entrepreneurship just isn't that risky anymore.

If you wanted to start a business 30 years ago, you would need:
→ $50,000+ in startup capital for inventory, office space, and equipment 
→ Physical storefronts with long-term lease commitments 
→ Business loans with your house as collateral 
→ Expensive advertising in newspapers, TV, or radio 
→ Employees from day one just to operate

Today, all you need is:
→ A little bit of courage
→ A laptop/phone and internet connection 
→ $0 to start (free social media, free tools) 

The barrier to entry has completely collapsed.

The real risk now isn't starting, it's staying stuck in a job that caps your potential while watching others build the life you want.

Stanley (Your Content Coach) gets this.

That's why they're removing the last excuse: money.

Their Dare To Dream campaign is going to change lives. 

One person will receive $100,000 to fund their entire 2026 

And 5 more people get $10,000 each

Everyone who enters also receives:
→ Lifetime Stan Pro Access 
→ Featured across Stan's marketing campaigns
→ Coaching from successful creators and entrepreneurs 

If you’ve been on the fence about building your own thing, this is your opportunity

1. Sign up for Stanley (free)
2. Post a video (under 2 minutes) on Instagram or TikTok sharing your story, dream, and plan using #standaretodream26 and tag Stan on LinkedIn
3. Complete the Typeform after signing up

Full details here: https://lnkd.in/grC5PP-p

What’s your dream?

#StanPartner #DareToDream

It took me 11 years of constant effort to make my first $50k online. 

Then another 3 full years of grinding (while working a full-time job) to make my first $1 million. 

Then in 2024, we hit a million in revenue in 12 months. 

They say your first million is the hardest to make. 

And it's very true. 

But here's what happens once you hit it: 

1. Your self-belief reaches a point of no return 

No matter how good or bad things get after this milestone you will always have one thought at the back of your head: 

"I did it once. I can do it again." 

Your ceiling becomes your new floor. 

2. You realize how often you are wrong

The best athletes in the world miss 70% or more of their shots. 

The same applies to entrepreneurs. 

Sometimes your best ideas won't even come from your brain and you learn to accept that. 

3. You want to share everything you're learning

At least this was true for me. Because of how long it took me to figure it out. 

My goal automatically shifted to helping great entrepreneurs figure it out in less time than it took me. 

It gave me more fulfillment than I ever imagined. 

Next week, I'm hosting a private workshop next Tuesday for 100 founders. 

To pull back the curtain on what it actually took to scale our business. 

Reserve one of the seats here: https://lnkd.in/g3BS6wGr

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The Battle

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Tobi Oluwole

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tarek Taha's LinkedIn Performance

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