Tarik Yayla

As a B2B SaaS founder or marketer, you may be familiar with this:

- Your website isn't generating enough leads and demos
- Your team can't make website changes independently
- The design is no longer up to date
- Your website copy confuses visitors instead of explaining your product
- Your product is not differentiable from competitors

Maybe you know all 5 points, maybe just one.

Why is this important?

The market has changed fundamentally.

More and more SaaS companies are fighting for attention.

Features are becoming increasingly interchangeable.

Before it comes to demos, most decision makers create their shortlist based on the website.

This means that it has never been easier to lose out than it is now.

What happens in the worst-case scenario due to a bad website?

- Your competition ends up on the shortlist of decision-makers
- Your team wastes time with inefficient processes
- Your CAC increases due to a poor website
- Potential customers don't understand your added value
- Your market position is deteriorating daily

You need:

- A website that automatically generates qualified leads
- A team that can make website changes independently - without expensive agencies
- A crystal-clear positioning that communicates your added value in seconds
- Messaging that really understands your target audience
- A differentiation strategy that establishes you as a category leader

All of this is possible. And it doesn't take magic.

It just needs the right strategy. The right process. And the right know-how.

I turn average B2B SaaS websites into high-performing websites.

How? With a proven strategy:

- Crystal clear positioning & messaging that differentiates you from the competition
- Conversion-optimized website design that delights your target audience
- Webflow implementation that makes your team independent

With over 50+ website relaunches and as an ex-CMO (0 to €1.5m ARR), I know that a great B2B SaaS website is no accident.

In the past, we have supported clients like Perspective Funnels, epilot, Taxfix, LeadTable and many more and led them to success.

And no, we don't make standard websites.

What we deliver instead:

Conversion-optimized websites with a proven strategy-first approach that help B2B SaaS founders & marketers scale.

The choice is simple: 

A - Business as usual 
B - Transform your website into a high-performing website

Make your decision.

Geschäftsführer

Your rebrand just cost you 6 months of market momentum.

I've watched a lot of B2B SaaS companies freeze everything – website launches, messaging updates, product announcements – waiting for a brand book.

6 months, zero momentum, all for a "logo".

What nobody wants to admit:

Most rebrands aren't strategic decisions. 
They're expensive excuses to avoid shipping.

Last quarter, a client wanted to launch their new site.

Positioning was sharp. Messaging was done. Site was built in Webflow.

But their brand agency said: "Wait 2 months for final brand guidelines."

We didn't wait.

We launched with a component-based architecture – design tokens, variable-driven styling, modular system.

When the final brand came through 2 months later?

We swapped the entire visual identity in one afternoon.

Colors, typography, spacing – all controlled by variables. 
No page rebuilds. No broken layouts. No drama.

That's the insight most companies miss:

Your brand and your execution are NOT the same thing.

Here's how to decouple them:

→ Build with design tokens and variables 

Your site shouldn't care what logo or colors you use. Components work with ANY visual identity.

→ Ship messaging first, visuals second 

Clear positioning beats perfect gradients. Your buyers care whether you solve their problem, not whether your brand book is finished.

→ Define "good enough" for launch 

Decent branding + live site > perfect brand + 6 months in staging.

The companies that win ship while refining.

They launch with solid messaging and "good enough" design, then iterate the visual identity without rebuilding.

The companies that lose wait for perfection.

They optimize in Figma while their market moves without them.

What brand agencies won't tell you:

They LOVE 6-month projects. 
Design teams LOVE endless iterations. 
Committees LOVE having "strategic reasons" to delay.

Nobody wants to admit you're optimizing the wrong thing.

Your brand gets validated in the market, not in design reviews.

So be honest:

What's the real reason you're waiting – the brand book, or the fear of shipping?

High-performing Webflow Websites for B2B SaaS that convert visitors into customers

Marc Eric Wallner ✌️

Recogni

Senior Director Marketing & Branding

metahead

metahead is the world’s first enterprise-grade, Git-based metarepo.

Powered by a fast, deterministic, bi-directional git filtering algorithm, metahead helps dev teams engineer and scale software faster and more flexibly than ever before by creating a single-source-of-truth repository.

- No more disconnected code. 
- No more manual code synchronization.  
- No more downstream code breaks. 
  
Designed to combine the best of monorepos and multirepos, metahead empowers organizations to build software sustainably, at scale, and with high velocity.

Co-Founder

Studio Wallner

In a world where facts alone don't matter, it's the narratives that shape our perception. A good narrative drives growth. It makes all the difference between success or downfall, no matter if you are a startup or established company. 

Hi, I am Marc. Since 2020, I work with top decision-makers from B2B SMEs to find their narrative and align everything with this narrative.

Selected clients: esr_labs (acquired by Accenture), QAware, Hyperbowl, mantro, philoneos, treetrust, doctra, neograph, xelper.

Founder

mantro GmbH

Hired to lead all marketing and communication activities in the mantro ecosystem and a member of the commercial senior leadership team with the mandate to take an important step forward in the brand’s journey as we supercharge the Erfindergeist of German companies.

Chief Marketing Officer // mantro group

mantro product studio GmbH

As a marketing and narrative advisor to the senior leadership team of mps, mantro’s flagship studio for company and digital product building, I advised and directed the management team to tell their company’s narrative and story and help the marketing and branding team to establish their own brand in a crowded marketplace. 

- Lead brand strategy, brand development, and all communication in the account-based marketing 
- Advised various mantro product studio clients in matters of branding, marketing, and communication
- Spearheaded the development of  an award-winning brand identity (German Design Award, German Brand Award)
- Developed award-winning brand identities for mantro product studio client TreeTrust

Fractional Chief Marketing Officer

Kape Skateboards

As interim CMO and creative director, I led all marketing and branding activities in its early stages.

- Developed the kape strategic narrative and aligned all marketing activities along the narrative
- Responsible for the relaunch of the entire corporate identity across all channels (web, print, social)
- Created the go to market strategy for the grassroots product launch in Europe

Interim Chief Marketing Officer

ESR Labs GmbH

As Head of Business Development and Marketing at esr_labs, one of the world’s leading embedded software companies, I was responsible for building a world-class developer/employer brand, growing existing business, and identifying new revenue streams. 

Reporting directly to the CEO and CTO of esr_labs to take esr_labs from a German embedded software company to a world-class software company, home to some of the best developers.

- Led the organizational shift from traditional marketing to narrative brand planning
- Spearheaded all creative development, brand plan, and media strategy for esr labs and its initiatives such as esrlabs.ai
- Pioneered the introduction of video marketing (YouTube Tech Video Style) to explain esr_labs’s products and services to audiences, resulting in a 70% increase in win rate
- Owned the exploration of various verticals to bring esr_labs’ capabilities to new markets
- Managed start-up collaborations and investments

Head of Marketing and New Business Development

noclip.gg

I started this non-profit initiative to help parents explore the world of videogames. I held talks and workshops for parents to learn about the vast world of video games. I helped parents to understand both the potential of video games and how to successfully introduce videogames into their kids’ lives.

Netbeast

As business and marketing advisory I worked directly with the founding team to shape both narrative and marketing strategy. 

- Helped transition netbeast from a development platform for IoT devices to a smartphone app:

- Lead marketing and narrative strategy
- Advised on stakeholder communication

Business and Marketing Advisor

Parkpocket GmbH

As Head of Product at Parkpocket, a leading big data company for parking data, I was responsible for the integrity, quality, and enrichment of all parking data.

Head of Product

My name is Marc. 

I am a B2B marketer with a default to strategic narratives. 

My work tells the story of innovation and growth in high-tech B2B industries. 

———————————

Bonus information 🔮

Amateur photographer and filmmaker; gaming enthusiast; old-skool skateboarder, what-ifer; jack-of-all-trades and master of some. 

To know more about what makes me tick – read my personal user manual in the featured section.

¯\_(ツ)_/¯

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