Tasleem Ahmad Fateh

My featured section has the solution to all your LinkedIn woes! | Founder at LinkedIn Creator's Club | Your favourite creators are already in. Are you?

I'm the LinkedIn Coach your parents warned you about.

Founder

Hosting a Community of Creator's where we uncover the latest and greatest in personal branding strategies! With a vision to uncover the best ways to establish your authority online and monetise your personal brand!

Congratulations LinkedIn Purity Police 👏 
YOU’VE DONE IT!

Nobody sounds like AI anymore.
Now we all sound like assholes instead.

Because apparently the new LinkedIn sport is “spot the  AI copy”:

“That’s an em dash. AI.”
“That’s a listicle. AI.”
“That sentence flowed too well. AI.”

Bro…

Sometimes a good writer is just a good writer.

You’re not morally superior because you didn’t use ChatGPT.

It doesn’t make you Stephen King.
It doesn’t even make you Budget King.

Here’s what actually matters in writing:

Make people feel something.
Make them think something.
Make them do something.

(Yeah I just used the rule of three, suck it.)

Good writing isn’t “human” or “AI.”

Good writing is whatever lands.

Judge the post by the impact.

Not by whether it includes an em dash.

OK?

Posting on LinkedIn is already hard as it is. 

So what if Tom used a little tool? 

Don't pick on Tom. 

Anyway…

I’m about to use an em dash AND a listicle in my next post.

Arrest me.

K thanks bye.

I supply words to the rich and busy. Part Owner of the “MEME team” and responsible for bringing fun back to LinkedIn, one meme at a time.

"I love you but..."
(This is sentence #1)

"I love you but I'm married"
(This is sentence #2)

Whenever i get hit on in the DMs I use sentence #2 as my reply.

It instantly ends the conversation.

Now imagine if I replied with the first sentence instead...

The person on the other end would start thinking:

He loves me but maybe he's gay
He loves me but maybe he's not gay
He loves me but maybe he's unsure
He loves me but may he's into rabbits more...

Basically sentence #1 will give them 500 times more incentive to try and FIND more information.

Sentence 2 will simply end the conversation...

The same applies to your hooks On LinkedIn.

Don't write a hook that ends the conversation.

Write a hook that wants them to read MORE. 

Si? 

Thanks for coming to my Teddy talk.

I've done UNSPEAKABLE THINGS for clients...

For example:

None of this was in the contract, but I did it anyway:

1) Find them a boyfriend. (It didn't work)
2) Fire people on their behalf.
3) Counsel them through a divorce.
4) Help them move money overseas (50k)
5) Pick their outfit for a keynote (yes, seriously)
6) Plan their wedding.

What’s the weirdest thing you’ve done for a client…

or had a client ask you to do?

I need to know I’m not alone 😅

Also tell me.

Did I do the right thing or should I have stuck by the agreement only? 

(No wrong answers, I'm genuinely curious)

Rookie Storytelling on LinkedIn: 

1. My partner cheated and I learnt about the attention economy
2. I used to be broke now I'm rich. (Buy my course to learn how)
3. I burned dinner and understood the value of multitasking.
4. I got lost hiking and discovered my career path.
5. My dog died and taught me writing. 

These stories might get you reactions. 
But they won't get you sales. 

Instead,

Expert Storytelling on LinkedIn: 

1. Your origin story (whotf are you and why are you here?) 
2. Your transformation story (How did you become good?) 
3. Your reflective story (What did you learn?) 
4. Your purpose story (Why are you doing this?) 
5. Your client story (How did you help someone else?) 

You can tell these using Ash's 6P framework. 

Protagonist: Who is this story about?
Present: Where does this story start? 
Problem: What was the challenge they faced?
Pit: What was the lowest point for them?
Progress: How did they get out of the pit?
Power: How did they regain their power? 

(Save this for whenever you decide to actually do it)

Whether you are looking for a job or looking for a client. 

These 5 stories will help you establish authority.

Now tell me, 

Why did you learn about B2B sales from marrying your partner? 😂👇

Roman Pikalenko 🇺🇦🦩

Turning Impact Leaders into Authority Figures Through Powerful Stories | Ghostwriting LinkedIn & Educational Email Courses ✍️📚

Climate tech founders are building world-changing solutions.But most of them are invisible online.Meanwhile, fossil fuel lobbyists have near-infinite marketing budgets. Greenwashers dominate the conversation. Climate deniers spread misinformation to millions.The people actually solving the problem? They're too busy building to talk about it.That's where I come in.As a climate tech ghostwriter, I build LinkedIn thought leadership for Series A+ climate tech CEOs and founders — helping them take control of the narrative and build visibility that compounds.Here's how it works:→ 6-12 month projects built on weekly or bi-weekly interviews→ I extract your expertise and turn it into content that sounds like you→ Full strategy, content planning, and profile optimization included→ Continuous improvement baked in (that's what Kaizen means)I'm not an agency with 47 writers and a sales team. I'm a solo operator with a limited client roster, which means you work directly with me — every interview, every post, every edit.Results my clients have seen:→ Inbound leads and investor connection requests→ Podcast invitations and speaking opportunities→ Top talent reaching out directly→ Measurable traffic to demos, books, and qualification surveysI've worked with 20+ climate leaders across 4 continents, including 3 LinkedIn Top Voices and a Forbes 30 Under 30 founder. Collectively, my clients have raised $200M+.I've ghostwritten 1,000+ posts and have been running Kaizen for almost 3 years.If you're looking to take control of your narrative and start building your visibility, DM me "climate" and I'm happy to talk more.

Growth Marketer

~ Running company social media marketing operations
~ Running paid ad campaigns on social and Google Ads
~ Inbound and content marketing

Sooo I got featured in SUCCESS Magazine last week 👀

Proper 'pinch me' moment. First-ever feature in a magazine for me.

3 years ago, I was struggling to find a single ghostwriting client.

Now I'm being quoted as a LinkedIn expert alongside career writers who've been featured in Forbes, HubSpot, and the BBC.

The article is about LinkedIn coffee chats — something I've done 100+ of since the pandemic.

A lot of it has helped me gain confidence, build great connections, and meet amazing people. Some ended up as clients.

And it's crazy, it's led me to this.

Link to the full article: https://lnkd.in/dC_MXy2j

And a huge thanks to Kayla Ihrig 🌴 for interviewing me!

Roman Pikalenko 🇺🇦🍉

I turn $10M+ Series A climate tech founders & execs into LinkedIn thought leaders to attract capital & talent | Helped 3x LinkedIn Top Voices & 10+ climate tech founders | Obsessed with solar right now ☀️

Small life update: I'm thinking of going back to study.

It sounds a bit overwhelming.

I'm running a full-time business. Working 6 days a week. And building a new vertical.

But I now have the resources and opportunity to pursue one of my oldest dreams—give it a go at STEM.

Here's the thing:

I sucked at science in middle and high school.

Just completely terrible at it.

But at 27, I'm genuinely curious about it for the first time.

I know how to learn now. And I actually want to understand the science behind the climate work I've been writing about for years.

Helsinki has two great unis for it:

→ University of Helsinki
→ Aalto University

The problem is:

My current degree is a BBA in International Business, so I'd need a new Bachelor's.

And I'm not 100% on the direction yet, but I want it to be climate-focused eventually.

Likely will start with Open University to figure out which path makes sense.

What I'm curious about:

Is there anyone who's done full-time work and full-time studying?

What advice would you give yourself before starting this?

I'd love to hear what worked, what didn't, and what you wish you'd known going in.

—

PS. Working in STEM will also make me a better ghostwriter for climate founders. Understanding the science side of things can only help, right?

I'm speaking at Climate Drift on February 9.

And I'm starting with the thing most people get dead wrong:

Metrics.

Someone tells you to "post consistently" and "build thought leadership."

You start posting.

You check likes. You check impressions. You check follower count.

But none of that tells you if it's actually working.

The thing most coaches, courses, and gurus won't tell you:

→ Follower count means nothing if no one's buying
→ Likes don't pay your bills
→ Impressions are out of your control

The metric that matters most? Revenue.

Full stop.

Then you work backwards:

What's your actual goal in the next 6 months? Speaking gigs? Partnerships? Investor intros?

That becomes your North Star metric.

Not likes. Not engagement rate. Your goal.

Then—and only then—do you reverse engineer which social metrics actually correlate to that goal.

On LinkedIn specifically:

→ Likes correlate to topic quality
→ Comments show if people care enough to engage
→ Reposts signal shareability
→ Profile views show if you're attracting the right people

You can't optimize for all of them. You have to pick one.

—

This is what I'll be covering in the first week of Climate Drift's Thought Leadership for Humans program.

It's a 60-minute Q&A on February 9 where I'll walk the cohort through:

• How to tie your content to revenue (or your real goal)
• The hierarchy of social metrics that actually matter
• Platform-specific metrics worth tracking
• How to pick ONE metric and optimize around it

I'll be building a live Notion guide during the session that participants can use after.

If you're in climate and you've been stuck posting without a real strategy—or avoiding posting altogether because you don't know what success looks like—this might be for you.

Katie Gilbert is running an incredible 6-week program to help climate leaders finally build a sustainable thought leadership practice.

And I'm honored to kick it off on Day 1.

Applications close today.

Apply here: https://tally.so/r/68eJDJ 

Tag someone in climate who needs to hear this.

—

PS. Big thanks to Katie Gilbert, Marco Morawec, and Climate Drift for having me. Can't wait to meet the participants.

"The ignorance of how important and efficient LinkedIn is pissing me off."

— Cornelius Schmahl, who helped climate techs raise over $1bn in funding.

This came from a comment exchange last week.

Cornelius works with exits and fundraising at the highest level.

And he's frustrated.

Because founders keep making the same mistake:

They post AFTER fundraising.

Or worse. They ignore LinkedIn entirely until they're desperate for investor intros.

That's backwards.

When you wait, you're stuck with the "normal" rejection rate. 200 asks. 1 yes. And everyone tells you that's just how it is.

But it doesn't have to be that way.

Two of my clients right now:

→ One in sustainable materials
→ One in deep tech

Both are getting investor inbounds every single month.

All because we’ve been building their visibility for the past 2 years (largely before they needed money).

If you scramble last-minute for intros = desperation.
If you build visibility proactively = credibility.

Investors can smell the difference.

If you're fundraising in the next 6-12 months:

1/ Pick a posting frequency that feels comfortable (once/week or every two weeks)

2/ Pick 3 content styles to rotate:

→ Founder journey
→ Industry commentary
→ Problem-solving content

3/ Publish and stay present.

Everything else is optimization.

You don't need a perfect strategy.
You need to start before you're desperate.

Tag a founder who needs to see this.

Weird confession: 3 weeks ago, my gf left to travel in SEA and I miss her a LOT.

Here's what I've been doing to not go insane:

This is the first time we've been apart this long.

Two months total. Just me, the apartment, and two cats who have no idea why Linda isn't here.

I'm not gonna pretend it's easy.


But I've found a few things that help.

1 - Focusing on the cats.

We have two. Hugo (4yo) and Calypso.

Calypso is the kitten. She's my resident spawn of evil..

I've been playing with them more. Teaching them to brush their teeth, which is horrendous but necessary.

Keeping Calypso from knocking things down, eating the wrong things, and chewing on wires.

It's like raising a toddler that will never grow up.

2 - Setting appointments with my friends.

My social life used to just happen. Now I have to be strategic about it.

I schedule time with friends the way I schedule client calls.

It avoids loneliness. And honestly, it's a great excuse to catch up properly.

3 - Being stricter with my routine.

Last year, I doubled down on discipline. Even hired a fitness coach over a month ago.

Now, I’m reading more. Preparing my morning routine the night before. Documenting everything. Reflecting in a journal every day.

Structure helps me stay present and focus on the ‘next thing’.

4 - Focusing on my business more.

I technically have more control over my day now.

So I've been squeezing work into different parts of the week. Working almost every day.

I love what I do, so it’s not a big change.

And staying busy beats sitting around feeling miserable.

—

I know I'm not the only one who misses their partner when they travel.

Especially if you run your own biz and your schedules don't always line up.

So I'm curious.

What do you do when your partner is away for a long time?

What's your coping mechanism?

Do you bury yourself in work, or do you take the opposite approach?

My client Maria works in construction scheduling.

Her prospects say: "We'll bring you in once we sort out our delays."

But that's backwards.

If she joins at the start? 10 hours to set up a system that prevents $1m/day delays.

If she joins later for damage control? 100 hours to untangle the mess.

—

Climate founders do the same thing:

"We'll invest in LinkedIn after we raise our Series A."

But by then, you've already:

- Pitched investors who googled you and found... nothing
- Missed warm intros because no one knew what you're building
- Spent 12+ months in fundraising mode with zero visibility

Your LinkedIn IS part of the raise.

Investors check you before the call. They want to see thought leadership. Industry credibility. That you can tell a story.

If you wait until after, you're starting from scratch.

—

If you're raising in the next 6-12 months:

→ Share your vision, not just product updates 
→ Post 3-5x/week minimum (investors need to see you're active) 
→ Build relationships with people in your target investor's network

Start before you need it, not after. 

PS — I wrote two newsletter deep-dives on this exact topic:

→ The 3 questions investors actually care about (and what content answers them)
→ Why Series B conversations don't start on LinkedIn (but are influenced by it)

Comment "RAISE" and I'll send you the links.

≈30% of climate tech prospects tell me the same thing:

"We want to try ghostwriting in-house before outsourcing."

Easier said than done.

Their exec or founder needs to be on LinkedIn.

But has zero time to write.

Hiring a ghostwriter feels expensive ($5-10k/month) or culturally off.

So marketing gets told: "figure it out."

The problem?

Marketing teams at Series A climate startups (usually 1-3 people) don't have ghostwriting training.

They can write blog posts. Press releases. Website copy.

But exec LinkedIn? That's a completely different skill.

You need to:

→ Sound like the founder (not like marketing)

→ Extract ideas without making it a homework for the CEO/exec

→ Write posts that drive business outcomes, not likes

Most marketing teams are left guessing.

So I'm thinking of running a workshop to teach climate marketing teams how to do this in-house.

One high-quality post per week so your exec/CEO/founder has a consistent presence.

Something you can execute with the existing internal resources.

Before I build this, I want to understand if it's actually useful.

Two questions for climate marketing teams:

1 - Have you ever considered building in-house ghostwriting expertise?

2 - If yes—what's your BIGGEST blocker right now?

Drop a comment or DM me.

I want to know what would make this a no-brainer vs. just another workshop nobody rewatches.

I've ghostwritten for the same climate tech CEO for 20+ months. Last week, he told me my questions had become useless.

He was right.

For the first 12-14 months, every weekly call produced gold. I'd ask about customer stories, product updates, market reactions — and he'd give me frameworks, contrarian takes, and insights I couldn't find anywhere else.

350+ posts later, I noticed a change.

His answers started getting shorter. Fewer details. I'd ask about a new customer and he'd say "it's the same story, you can make it up.”

I kept pushing. Better questions. Different angles.

It didn't help.

Then last week, he said it directly: "Your questions don't uncover more depth. They feel repetitive."

And he was right. I’ve hit the ceiling with my question bank and was going out of my way to be ‘creative’ and uncover ‘novel’ angles.

That wasn’t working.

So now we're rebuilding the system:

→ I double down on research. Industry data, policy shifts, market examples.

→ I draft the angles and bring them as finished concepts instead of questions.

→ His role shifts from answering questions to correcting my framing.

→ The calls go from weekly to bi-weekly. Shorter. More focused.

I'm betting his corrections and disagreements will produce better content than my questions in the last 1-2 months did.

We're testing it now. I don't know if it'll work yet.

But it got me thinking:

The best ghostwriting relationships aren't static. The system that works at month 3 might break at month 15.

If it does, it’s a signal that your content partner has absorbed enough context to operate differently.

And that’s ok.

—

PS. If you're talking to a ghostwriter, ask them for examples of how their process has evolved when working with clients for over a year. This will give you a good idea whether they are someone who can adapt to you or if they are too rigid.

Last year, Vinay Hiremath, Founder of Loom sold the company for $975M and is now 'bored' and doesn't know 'what to do' with his life.

I have a few suggestions:

1/ Become a climate tech investor.

I know quite a few breakthrough tech companies that need scaling, whose mission is deeply personal to me, and who can create a large-scale impact.

If Robert Downey Jr, Leonardo Di Caprio, Rihana can do it — so can you, Vinay.

2/ Train the next generation of tech founders.

You made it! Woo. But most people haven't.

Start a coaching program, mentor folks, or build your reputation online through helpful content.

3/ Start a new company.

And make its purpose solving one of the many urgent climate issues.

Anything around safe water access, alternative proteins, sustainable materials, reforestation - options are plenty.

4/ Donate. A lot.

A ton of great NGOs out there struggling even harder than climate tech startups.

Don't know who to support? Go after proven organisations like The Ocean Cleanup.

5/ Revitalize a local community.

Tons of people around the world live in conditions not suitable for 2025. Help fix that, maybe?

—

And if none of it sounds interesting, I also accept donations. I'm confident sending about $20m my way will take some stress off of you.

Up to you 🤷‍♂️

—

What would you do with $975 million spare?

If you write 5 posts per week.

That's 260 posts a year.

Assume you "give" 80%, and "ask" 20%.

→ That's 52 "asks" a year.
→ If 10% convert to a call.
→ That's 5 clients.

Let's say your deal size is $20,000.

And yet, you might’ve thought 1x/month would be enough.

I get it. You're busy running a climate tech company.

"Once per month" feels manageable. Realistic.

But at the same time I hear you say:

"I want to generate revenue through LinkedIn."
"I want inbound speaking opportunities."
"I want to attract top talent."

If you want LinkedIn to work, you have to give it something to work with.

5x per week. Minimum.

—

Because the alternatives are:

If posting 1x/month = 12 posts/year

- 2 asks per year
- 0 clients
- $0/year

If posting 1x/week = 52 posts/year

- 10 asks per year
- 1 client
- $20,000/year

—

If you're ready to take LinkedIn seriously, click "visit my website" at the top to join 430+ climate leaders, and I'll send you my Founder Visibility Playbook:

→ 6-day email course on LinkedIn visibility
→ The Founder Visibility Funnel framework
→ How to post 5x/week without burning out

Post largely inspired by my buddy, Jacob Pegs

Earlier on Monday, I woke up tired. Again.

After some self-reflection, I realised I'm a workaholic. And it's kicking my ass.

It's cut into my personal life, my health, and my future goals.

→ I've become more irritable (because I'm always working)
→ I've become obsessed with sleep optimization (because I wake up tired)
→ I've become afraid of actually committing to big goals like studying (because I'm overworked)

Not exactly peak decision-making state.

My coaches, Loz & Baz, helped me figure it out.

So I'm doing something that might sound trivial to most, yet kinda crazy to me:

→ I want to start working only 5d/week. At least for a couple of months.

I'm fast approaching a 3-year anniversary of my business, and for as long as I can remember, I've worked 6-7 days per week.

It's caught up with me.

No bueno.

My plan:

→ Keep all calls to Mon & Fri only
→ Have strict lunch & dinner breaks
→ Work on writing efficiency for clients

And learn how to do nothing for 1 day a week 🫠

Anyone else working 6-7 days a week and pretending it's fine?

PS. A friend of mine once told me I need to get out and touch grass more. Guess it's time lol

PPS. Photo of me in Japan when I wasn't a workaholic (felt good).

Aaron Nichols has generated 1.5M+ LinkedIn impressions in the solar industry using 4 storytelling rules. 

I took his framework and made it 10x easier to apply (with AI's help): 

Quick context: 

Aaron is a marketer at Exact Solar who built his entire audience by doing what most companies refuse to do... 

Leading with story instead of stats. 

His 4 rules are designed to help you: 

- Open posts with stories people actually feel (not data dumps) 
- Speak to what your audience already cares about 
- Simplify your message so a 14-year-old could get it 
- Sound like a real human, not a corporate press release 

His framework was great. 

But there was one problem: 

Aaron shared the "what" but not a system to apply it consistently. 

So I took his rules and built: 

- A pre-publish checklist to audit any post against all 4 rules 
- And a copy-paste AI prompt that scores your draft and tells you exactly what to fix 

Want to give it a try? 

Like this post 
Comment "story" 

I'll send it to your DMs. 

PS - The AI prompt alone is worth grabbing. Paste any draft in and it returns a scored audit with specific rewrite suggestions. Takes 30 seconds.

Aaron Nichols' 4 Rules of Storytelling Framework

This former SpaceX intern and MythBusters contestant just raised $35M to sell sunlight at night.

Meet Ben Nowack, Founder & CEO of Reflect Orbital, and his team.

Ben, 29, from Cape Cod, spent his childhood obsessed with energy.

He explored damming oceans. Flattening mountains with gravity batteries. Latching onto the moon with a cable.

Every idea too big. Too impossible.

Until he found one that wasn't.

Ben started documenting his DIY engineering projects on YouTube at 17.

Built underwater robots. Launched weather balloons. Tested rocket engines.

His channel "BenNBuilds" became his portfolio.

That's how co-founder Tristan found him. High schooler watching YouTube videos of a guy building space experiments in his garage.

At 21, Ben interned at SpaceX. Twice. Production engineering, then propulsion on Crew Dragon.

Then competed on MythBusters: The Search on Science Channel.

All before turning 25.

In 2021, he founded Reflect Orbital to solve one ambitious challenge:

"Solar is unstoppable. Everyone's installing panels everywhere. But sunlight turns off. It's called nighttime."

His solution? Place mirrors in orbit to reflect sunlight onto Earth after dark.

The technology:

Constellation of satellites with 18m x 18m reflective surfaces. Each can project a 5km-wide spot of light anywhere in the world after sunset.

Target customers: Solar farms needing 24/7 generation. Construction sites. Industrial facilities. Disaster zones.

They use lightweight polyester film instead of heavy materials.

Cost dropped to 1/90th of conventional orbital reflector models.

Making space-based sunlight economically viable for the first time.

The traction so far:

→ $35.2M raised (Sequoia's first space investment since SpaceX in 2020)

→ 260,000+ organizations requesting collaboration

→ $1.25M US Air Force contract (May 2025)

→ First satellite EARENDEL-1 launching April 2026

→ Vision: 4,000 mirror satellites by 2030

Ben's not building this because it's clever.

He's building it because solar has one fatal flaw. It stops working half the day.

"Sunlight is Earth's most universal resource. My mission is to let it transcend night, and shine wherever it's needed most."

—

What "impossible" climate ideas are you following?

#ClimateFounderMondays

"Our proprietary bio-based polymer formulation provides a functionally equivalent alternative to petroleum-based packaging substrates." 
Vs. 
"We make packaging from farm waste instead of oil. It's just as strong." 

Same company. Same technology. Same facts. 

But only one version gets read on LinkedIn. 

If you're a climate tech founder posting technical content that gets 12 likes from your team and zero engagement from investors, customers, or talent... 

The problem isn't your ideas. It's your language. 

I built a free guide that teaches you how to simplify any LinkedIn draft using 5 Hemingway rules specifically adapted for climate tech writing. 

It includes:

→ 5 rules with climate-specific examples (kill adverbs, active voice, short sentences, plain language, one idea per sentence). 

→ 5 full before & after rewrites across solar, water tech, sustainable packaging, energy efficiency, and alt proteins. 

→ A jargon-to-plain-language swap table you can reference anytime. 

→ A copy-paste AI prompt that takes your draft and returns a simplified version with a change log for every edit. 

The AI prompt is the real gem. It scores your draft on complexity, flags the exact sentences dragging it down, rewrites the whole thing, and explains every change. 

Want it? 
Like this post 
Comment "hemingway" 

Send me a connection request so I can DM you

I'll send the link ASAP. 

PS - Unlike the free Hemingway app, the AI prompt inside actually suggests edits and ranks your drafts in a more iterative way so you don't have to pay for Hemingway AI Pro.

One thing I love about my business?

I was sick for almost a week.

Instead of panicking to get a sick leave, asking my clients if they’re okay with me taking a few days break, or scrambling with what I do with work…

…I just took a damn week off.

(well, most of it)

Turned on my Playstation.
Binged LOTR and Transformers.
Ordered in soup and ramen daily.
Drank abhorrent amounts of tea.
And slept for 9-10h a day.

If I wasn’t sick, you’d say I was on a vacation.

And I can only do it because of how I’ve built my business around my life, not my life around my business.

Content has been produced in advance (always is).
Clients have been notified of me being sick.
And I can afford ordering in when I need it.

Now, I’m back.
Clients are still happy.
And I’m feel fresh like a cucumber.

Good times.

My solar client said something the other day that stuck with me.

We were talking about solar installation and maintenance.

He said: "Anyone can install a panel. But are you gonna be there when something breaks?"

He made a point about offering ongoing O&M services as a source of revenue.

And you know what?

It's the exact same thing I have to explain with AI and content.

Anyone can open ChatGPT and write a LinkedIn post.

Cool. You got a post. Maybe it's even good.

But what happens when:

→ Your engagement drops for 3 weeks straight?
→ A post accidentally misrepresents your tech?
→ Your messaging needs to pivot mid-fundraise?
→ Your content attracts the wrong audience?
→ You run out of things to say by week 4?

ChatGPT won't diagnose that. It won't jump on a call with you. It won't adjust your strategy based on what the data is telling us.

That's what a premium ghostwriter is for.

The true value of a ghostwriter isn't the writing.

It's the maintenance and ongoing consulting.

The weekly calls. The pattern recognition. The "hey, this angle isn't landing — let's try this instead."

It's someone who knows your voice, your audience, and your goals well enough to course-correct before things go sideways.

AI will only amplify the mistakes you make along the way.

—

If your LinkedIn content feels like it's collecting dust, send me a DM.

I offer free 45-min LinkedIn funnel audits for anyone in the climate space.

Your competitors' founders are posting 3x a week.
Yours hasn't posted in 3 months.

I've watched this play out with dozens of Series A marketing teams.

The CEO says "I don't see the ROI."

And you're trying to convince them otherwise.

When talking to the CEO, remind them of these 3 risks:

Risk 1: Your sales cycles stay at 12-18 months when they could be 6-12.

Founder visibility builds trust before the first call. When prospects already follow your CEO, they walk in saying "we've been watching you for months."

Risk 2: Competitors own the narrative while you stay invisible.

When buyers search for solutions in your space, they'll find your competitor's CEO. They'll see their takes, their frameworks, their POV.

Risk 3: You waste 90% of your organic reach by relying on the company page.

Personal profiles get 10x the visibility of company pages. Every post your CEO doesn't write is reach you're leaving on the table.

So what do you actually say to a CEO who "doesn't see the ROI"?

Stop positioning LinkedIn as social media. Reframe it as:

→ Series B prep (you need 12-18 months to build momentum)
→ Talent magnet (top candidates look at founders before applying)
→ PR strategy (journalists scan LinkedIn to decide who to cover)
→ Sales enablement (gives buyers the proof they need to convince their boss)
→ AI search optimization (the better your content is, the more likely it shows on AI searches)

And it's especially true if you're in climate tech.

—

What are some other risks you see from NOT building your visibility online?

Aaron Korsh struggled as a writer's assistant for 8 years.

Then he created the most-streamed show in Netflix history:

Suits was watched for 57.7 billion minutes in 2023. Beat The Office's record.

I'm on season 7, binging like my life depends on it.

As a writer, I had to figure out why I couldn't stop.

—

Before Suits, Korsh was grinding in Hollywood for 8 years.

No formal training in hour-long dramas. But he had a Wall Street background—even worked for a guy named Harvey.

He wrote Suits as a spec script. Mike Ross was based on himself: good memory, smoked weed, felt like a fraud.

Korsh built a system that makes it impossible to stop watching.

—

Here are the 5 techniques:

—

1/ Cliffhangers and Open Loops

Every episode ends on unresolved jeopardy. A new secret. A win that becomes a bigger threat.

The cliffhanger flips something from earlier in the episode. It's earned, not random.

→ Don't tie up every loose end. Leave one question unanswered.

—

2/ Layered A/B Plots

Two plotlines per episode: case of the week + firm politics or personal drama.

They converge emotionally in the final act. Legal stakes mirror personal stakes.

→ Layer your content. Weave in a personal angle that mirrors your main point.

—

3/ Fast Dialogue Rhythm

Korsh came from comedy. That's why Suits feels different.

Fast, sharp dialogue. Banter. Status games.

Even office scenes have forward motion.

→ Cut the fluff. Make every line move the story forward.

—

4/ The "No Reset Button" Rule

Korsh's philosophy: "If something scares the sh*t out of me and I think it's right, we do it."

Season 1 finale: Trevor tells Jessica about Mike's secret. Terrifying. But no take-backs.

→ Make bold choices. Take a stance that scares you. Don't walk it back.

—

5/ Dramatic Irony

The audience knows secrets the characters don't.

Mike's fraud. A betrayal in motion. A threat coming.

We're watching the clock tick, waiting for the bomb.

→ Let your audience in on the "secret" early. Make them insiders.

—

Korsh built Suits on one principle:

Take bold risks. Layer your stories. Never let them look away.

57.7 billion minutes watched. Most-streamed show ever.

Great storytelling isn't about complexity.

It's about structure that hooks, depth that resonates, and consequences that stick.

—

As a writer, I'm obsessed with studying craft like this.

Whether it's Kendrick Lamar's precision or Aaron Korsh's addictive storytelling.

It's how I help climate tech founders build visibility on LinkedIn.

—

Want my complete playbook for founder visibility?

DM me "SUITS" and I'll send you:

→ 6-day email course on LinkedIn visibility
→ The Founder Visibility Funnel framework
→ How to be seen as a category leader

Make sure we’re connected so I can message you.

"The country that's first to fusion powers the global economy for generations."

— Bob Mumgaard, CEO of Commonwealth Fusion Systems.

As I explore STEM opportunities, I couldn't stop researching fusion energy and Bob's work.

Here's why this matters (and how it's connected to the climate crisis):

Bob Mumgaard wasn't always a fusion CEO.

He was a Nebraska kid who met his future COO on day one of Math 106 at University of Nebraska-Lincoln.

They became roommates.

Years later, Bob went to MIT for his PhD in plasma physics. His buddy Steve Renter got an MBA at Harvard and worked as a drilling engineer at BP.

For years, they had a standing meeting:

Every Thursday night at the Muddy Charles pub in Boston.

Bob talked fusion. Steve talked startups.

By 2018, those beer meetings became Commonwealth Fusion Systems (CFS).

By 2026, they've raised almost $3 billion.

Their core idea:

Traditional fusion reactors are massive and take decades to build.

Bob's team at MIT figured out how to make them dramatically smaller using high-temperature superconducting (HTS) magnets.

In 2021, they built and tested the most powerful fusion magnet ever created on Earth.

10 tons. 8 feet tall. 165 miles of superconducting tape.

That magnet proved the physics works.

Now they're building SPARC — a compact tokamak in Massachusetts designed to produce net fusion energy by 2027.

If SPARC works, it’ll change the entire industry.

—

Why this matters for climate:

Solar and wind are great. But they're intermittent.

The world needs clean, 24/7 baseload power that doesn't depend on whether the sun is shining or the wind is blowing.

Fusion is that solution:

→ Unlimited fuel (hydrogen from seawater)
→ Zero carbon emissions
→ No radioactive waste
→ 24/7 power, rain or shine

Google signed a 200 MW power purchase agreement with CFS. The largest corporate fusion energy deal in history.

Eni signed a $1B+ deal.

And if SPARC hits its target in 2027, Virginia gets the world's first commercial fusion power plant (ARC) in the early 2030s.

400 MW. Enough for 150,000 homes.

And they’re not the only ones.

China has invested $6.5B+ in fusion since 2023.

The race is on. And it's closer than most people think.

What makes Bob's story stand out to me:

He didn't wait for governments or universities to move slowly.

He took decades of MIT fusion research, commercialized it, and convinced Google, Bill Gates, and NVIDIA to bet billions on his vision.

From Thursday night pub meetings to building the sun on Earth.

That's the kind of audacious climate tech thinking we need more of.

—

What "impossible" climate ideas are you following?

And whose work shall I feature next Monday?

#ClimateFounderMondays

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