LeadSquirrel

LeadSquirrel is a marketing agency dedicated to helping animal removal professionals get more out of "getting animals out."

Our proven system of advertising for animal removal and pest control companies allows us to confidently and consistently bring animal removal leads to businesses of all sizes.

Get our free Animal Removal Marketing Cheatsheet here: https://animalcontrolmarketing.com/cheatsheet-request-2/

President

Advantage Strategies

At Advantage Strategies, we help challenger brands seize market share through strategic search, social, and direct advertising. 

Helping you:
• Sell more & manage your store more efficiently with Shopify & WooCommerce Development
• Inspire your audience to become customers through compelling creative
• Reach in-market buyers with search and social advertising, media placement, and search engine optimization

www.ad-strat.com/our-offer-to-clients

Founder

Make & Model Marketing

Paid Search and Paid Social Media Marketing Specialist overseeing day-to-day marketing efforts for 20+ automotive dealerships.

Search Marketing Specialist

Morgan Media

Advertising agency project manager, coordinating web design, paid search, and paid social digital marketing.

Managing Partner

Natures Garden Candle & Soap Supplies

Oversee daily operations of company
Create digital content, including graphics, videos, and copy
Manage Wordpress-based Blog and Site Content
Develop and execute strategies for business growth
Maintain product inventory in multi-million dollar warehouse
Place purchase orders according to market trends and projected sales
Maintain business-to-business sales relationships
Implement Search Engine Optimization strategies to establish organic traffic
Analyze trends in client markets to provide accurate and current services
Utilize social media to engage current customers and establish new customers
Analyze facility operations to maximize efficiency
Speak with customers to resolve elevated service issues

Marketing Manager

At LeadSquirrel, we're leading the way in animal removal and pest control marketing. Grab your free copy of Customer Attractant, our 115-page digital marketing ebook written just for pest and wildlife operators: https://animalcontrolmarketing.com/free-book-offer/

I serve as President and CEO at LeadSquirrel, directing a team of professionals who excel at bringing animal control companies more business. LS was built on necessity. We crushed it for a pest control company, and then a second, and then a third, and then an animal removal company... and with a few of each under our belts (and incredible results for all of them), we feel we know what works.

AdStrat is my first baby... A powerhouse creative & strategy shop behind the explosive growth of challenger brands. I serve as strategy lead, consulting on projects to develop custom tailored marketing strategies for ambitious DTC brands.

"A strong will to exceed expectations leads to happy clients for us all every time. Unique marketing insights to cap off a fantastic work ethic is just the icing on the cake. Highly recommend!"
-Cody L., Requisite Design

"Advantage Strategies helped me out with launching a marketing campaign and developing my online store. No better consult around!"
-Zach H., DDA Customs

www.ad-strat.com

As a marketing and advertising consultant, I have helped facilitate over $30 million in e-commerce sales and more than $10 million in service-based business contracts. I have helped place products on shelves in big box retailers and launch product lines on Amazon, Walmart, and Jet.com.

www.ad-strat.com
www.instagram.com/tate_ax
www.facebook.com/advantagestrategies

Tate Morgan

NordicFeel Group

Pricing Manager

KICKS

Head of Business Planning & Pricing

Responsible for KICKS & Åhléns Beauty:

- Price position analysis and defining and optimizing the pricing strategies per category for KICKS.
- Steering of profitability through sales activities and campaign optimization
- Budgetting, planning and controlling of commercial KPIs.
- Business and Commercial scenario analysis
- Financial analysis of Business development projects
- Category management steering in cooperation with key commercial stakeholders
- 4 direct reports

Business and Commercial Controlling Manager

Henkel

Undertook the position of Beauty Care Retail and Laundry and Home Care KAM for:

- DVH (Coop) 
- Discounter Accounts (Rusta & ÖoB)

Participated in:
-Listings optimization and New Product Launches and Relaunches 
-Business development activities
-Campaign management planning and optimization

Key Account Manager

Occupied as Business Controller in the Beauty Care Business Unit for the Nordic cluster (Sweden, Finland, Denmark and Norway in Henkel Nordics HQ). 

Part of the Nordic Management team.

Responsible for:

-What-if and scenario-based profitability analysis
-Reporting, analysis and budgeting of the major P&L lines of the Beauty Care Business Unit. 
-Handling of the Rebates accounts of the Consumer Goods Division (Beauty Care Retail and Laundry and Home Care Business Units ) for the Nordic cluster.
-Business partnering with the major stakeholders in this division on all financial matters.

Business Controller

Occupied as Interim Business Controller in the Laundry and Home Care Business Unit in parallel to my regular position as Business Controller in Beauty Care Retail

Interim Business Controller

Occupied as Junior Business Controller in the Laundry and Home Care Business Unit for the Nordic cluster (Sweden, Finland, Denmark and Norway in Henkel Nordics HQ ). 

This role was part of the Nordic Management team.

Responsible for:

-Reporting, monitoring, analysis and budgeting of the major P&L lines of Laundry and Home Care Business Unit. 
-Monitoring, maintenance, analysis and optimization of the SG&A expenses of the Consumer Goods Division (Laundry and Home Care and Beauty Care Retail Business Units ) for the Nordic cluster.
-BI tools creation, optimization and maintenance from a Nordic perspective.
-Business partnering with all the major stakeholders of this Division on all financial matters.

Junior Business Controller

Participated in tasks and functions of Beauty Care and Laundry & Home Care divisions related to:

-Reporting procedures optimization
-Planning, Budgeting and Communication of the achievement
-Cost and profit Allocation and Month-End Closing 
-Analysis of deviation between planned and actual figures

Acquired experience with SAP, SQL and VBA.

Business Controlling Intern

Econometrica Accounting and Consulting Firm

Participated in this summer position for 6 years. 

The firm specializes in the financial and managerial consultation of SMEs of the healthcare sector.

-Received training in Financial statements, payroll, banking affairs, and general accounting issues. 
-Handled accounting procedures and constructed profitability analyses.
-Participated in Enterpreneurship Analysis projects and Investment Plans for SMEs in the area of Volos, Greece.

Associate Financial Consultant

Received training in Accounting, Financial and Taxation Issues, including debtors, creditors and lawyer circularization as well as bank reconciliation, vouching of expenses, sales and fixed assets.

Participated in the auditing procedures of companies listed in Athens Stock Exchange as well as the tax certification procedures of other companies.

Tax Department Intern

Problem-solver at heart, that strives to create value in the organization that I am working for by decomposing and solving complex issues. 

Interested in pricing and pricing-related challenges.

In the era of information, it is important to invest time to fully grasp the insights provided by data in order to make optimal judgment calls. Favorite epigram: "Without data, you are just another person with an opinion".

taplio

The Battle

Tate Morgan

Thanos Antoniou

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