Growth Ghost

Growth Ghost: the leading coaching program for aspiring freelancer writers, 9-to-5ers, and digital writers. Teaching writers how to land high paying clients, scale their online ghostwriting business, and build a life they no longer feel the need to escape from.

50+ students served. Multi 7 figures in revenue generated for students. 

https://www.growthghost.com/optin1736208224612

Partner

Ghostlii Inc

The leading ghostwriting agency for founders, coaches, and personal brands.
50+ clients served. 200,000,000+ total impressions. 7 figures of revenue generated through social media content.
https://ghostlii.com/

Co-Founder

Centre for Arts and Technology

College Instructor

College teacher turned ghostwriter | Scaling founders, coaches, and consultants to $100K+ /mo | Writing to build wealth and better self | 98,000 on Twitter (X)

Taylin John Simmonds

My first ghostwriting client made me rich. Not with the money they paid me. But with the mindset shift they created in me.

When I first started, I’d see other ghostwriters online landing clients and think:

"Good for them. But could that ever be me?"

I acted on blind faith that if they could do it, so could I.

(Some Tony Robbin's sh*t, you know?)

But for six months, nothing happened.

No clients.
No money.

No proof it would work for me.

It made it hard to keep going when the only evidence I had what that it was possible for someone else.

But then, I landed my first client!

$0.50 per follower, which came out to about $3,000 a month.

That small win radically shifted my mindset.

I was no longer acting on possibility.
I was acting on probability.

A week later, I signed another client.

Within a few months, I was making over $10K a month from ghostwriting.

Looking back, this shift wasn’t just financial.

it was psychological.

Because when you get your first “yes,” everything you once doubted about yourself disappears.

You realize this isn’t just possible for others.

It’s possible for you.

That’s the moment your life changes.

Not because of the money but because you're no longer held back by disbelief.

—Taylin

♻️ Repost. Follow Taylin John Simmonds for more on how to earn as an AI assisted ghostwriter without sacrificing income or your love of hard shell tacos.

College teacher turned AI assisted ghostwriter | Helping writers, creatives, and storytellers earn on the internet | 2 billion impressions | $4,000,000+ revenue generated | All in on Substack

In the last 60 days, I've gained 943 newsletter subs from organic content on Substack. No lead magnets. No trendjacking. Here's how I did it:

Most people on LinkedIn have no idea how f*cking incredible Substack is right now.

It's like LinkedIn 2023, only better because you attract subscribers instead of followers.

Imagine this:

You write a short social post—just like you would on LinkedIn—and it gets you 500 newsletter subscribers.

No lead magnet.
No DMs.
No funnels.

You write a newsletter that goes semi-viral, and it brings you new 80 subscribers, $1,000 in customer sales, and 2 podcast invites.

All from a newsletter that went viral on a social media timeline.

Then you launch a paid newsletter, where people happily pay you for your deepest work, and suddenly you’re earning $100 per day from content you’re already writing.

This isn’t theoretical.

Those are all real wins from my Substack.

I’m growing faster on Substack than I ever did on LinkedIn—just by repurposing my old content and adapting it to Substack’s culture.

My newsletters are going viral.

They’re attracting new clients, podcast invites, and collaborations every week.

My paid newsletter alone is on track to gross $4,000 this month.

This is insane.

If you’re a business owner, get on Substack.
If you’re a creator, get on Substack.
If you’re selling courses or digital products, get on Substack.

This platform is insane and it’s still early.

If you’re thinking about migrating, but aren't sure how Substack works, just comment "Substack" below.

I'll shoot over my free growth guide so you can make the most of Substack while it's easy.

Because once everyone figures it out, the easy growth window closes.

—Taylin

I didn’t start believing in myself because I had results. I started believing in myself because I ran out of reasons not to try.

Back in 2022, all I wanted was to make a living as a creative writer.

Not a novelist or a journalist.

Just someone who could write online and get paid for it (if it was even possible).

But everyone around me was saying the same thing:

"Writers don’t make real money."

Still, I kept seeing people on Twitter doing it, and a small part of me hoped that if they could pull it off, maybe I could too.

So I gave myself permission to write for one year straight.

After work.
On weekends.
After eight-hour days teaching college classes.

And I did all of that without earning a single dollar for 6 months.

No clients.
No validation.
Not even much traction on my posts.

Just a lot of self-doubt, 5-9 exhaustion, and the constant fear that I was wasting my time.

Then another ghostwriter referred me a client (thank god).

On the call, the client agreed to pay me fifty cents per follower.

When the Stripe invoice came through for $3,000, it pretty much broke my mind.
It was more than I made in a month as a teacher.

And that moment was all it took...

I finally had proof this path could work (for me).

Within 30 days, I landed two more clients and hit around $10K per month.

Looking back, the biggest shift wasn’t the money.

It was realizing that when you don’t have evidence something will work for you, you have to borrow evidence from people it already worked for.

That borrowed belief keeps you going long enough to get your own proof.

And once you get your first yes, it gets a lot harder to quit.

—Taylin

♻️ Repost. Follow Taylin John Simmonds for more on how to earn as an AI assisted ghostwriter without sacrificing income or your love of hard shell tacos.

Many of LinkedIn’s biggest creators just joined Substack.

Are you going to join them or get left behind?

Whenever a new social platform is easy to grow on, the big creators quietly migrate there first.

They don’t talk about it.

Because they want to grow fast while the growth is easy.

Right now, Substack is that platform.

But why is it easy to grow on?

It's easy to grow on because there is more attention than quality content.

That means when you post something, it gets shown to more people and it stays visible for far longer.

On LinkedIn, my posts last roughly 3-7 day.
On Substack, my posts go viral for up to 40 days.

But how long will this easy growth last?

6 to 12 months (max).

Recently, Justin Welsh joined Substack.
Dan Koe joined Substack.
Dan Go joined Substack.
Naomi Kins joined Substack.

And if I had to guess, Lara Acosta will join soon too because she just launched a newsletter course. Which makes sense for her to sell on the platform.

It’s no coincidence.

All the big creators are moving quietly to Substack because it’s easier to grow and easier to go viral.

I’ve personally gained 1,000+ newsletter subscribers in the past 60 days from short Notes that take me two minutes to write.
I've landed 3 podcast appearances with top Substack creators.
I've gotten more inbound leads from Substack than LinkedIn.

Can a new creator easily do this on LinkedIn without jacking trends?

Not in 2025.
And it won't happen in 2026.

So you have a choice:

Wait around debating whether to join or make the move while growth is still easy.

I missed the early growth window on LinkedIn because I was too focused on X.

I’m not making that mistake again.

That’s why I’m all in on Substack.

P.S. I’m putting together a free Substack Growth Course that breaks down how I'm growing on the platform (because it is different from LinkedIn).

I'll be publishing it only on Substack, so if you want access when it drops, you can subscribe here: https://lnkd.in/gb6dr2mF

—Taylin

How to grow fast on LinkedIn. Don't. Just write on Substack instead. In 30 days, I gained 729 newsletter subs + $3,000 with a paid newsletter.

It got harder to grow fast on LinkedIn over the past year.

So I ran a five-month experiment to see what would happen if I went all-in on Substack, tried to grow, and launched a paid newsletter.

What happened surprised me.

Once I figured out how the platform worked, I started gaining 500–700 newsletter subscribers per month organically.

Think about that.

When was the last time you pulled 500+ newsletter subscribers on LinkedIn without a viral lead magnet or trendjacking?

This was all organic.
No lead magnets.

Just repurposed content from LinkedIn & X.

My most viral Substack post was literally a LinkedIn post I copied over. 
It brought in around 100 subscribers by itself.

If you’re already writing LinkedIn posts, there’s zero reason not to post them there and let the platform hand you free subscribers.

Then I launched a paid newsletter.

In 30 days, 48 people subscribed.

The dashboard says $6,260 annualized, and the actual cash received was around $2,000 USD.

But here’s the wild part:

People started DMing me asking for other things they could buy.

Now they want me to start a writing community.
I sold $1,000 worth of ghostwriting courses I don’t even have publicly available.
I booked 2 consulting calls worth $3,000–$5,000 each.

So in one month of a paid newsletter, I’ll probably end up with $3,000–$7,000 of additional revenue—completely outside of LinkedIn.

This is why I’m posting about Substack so aggressively.

It’s one of the best attention arbitrage opportunities on the internet right now.

It feels like early Twitter.
It feels like early LinkedIn.
And people on LinkedIn are completely sleeping on it.

They’re not growing on Substack.
They’re not using a paid newsletter as an intro product to sell courses, coaching, or services.

It’s insane.

And the excuse is always:

“I don’t have time. I’m focused on LinkedIn.”

That’s exactly what I used to say—right before LinkedIn got hard.

I’m not making that mistake again.

If you try Substack for 30 days, you’ll be shocked at how much faster you grow your audience and your business.

I put together a free Substack growth guide—you shouldn’t have to pay for the basics. 
I’ll link it at the bottom of this post.

I’m going to keep FOMO’ing you into existence until you finally get on this platform and take advantage of it.

You probably have 6–12 months.

Stop grinding on LinkedIn for 100 followers a month.
At least give Substack a shot.

Free Substack growth guide: https://lnkd.in/gffnDFcD

—Taylin

I’m building my paid Substack newsletter to 500 subs in public. I launched 7(ish) days ago. The update: Paid subs: 24; Revenue: $1,079.25

I looked at the market—most people price their paid tier at $5/month.

Then I asked myself:

“What would I need to offer to price mine 4x higher?”

My answer came in two parts:

1) Value proposition

Help new writers earn $1,000+/month writing online

2) Deliverables

* Weekly custom GPTs & prompt flows (the same ones I’m using now)
* Biweekly manifestos (more in-depth than most people’s courses)
* AI-assisted writing manifestos
* Monetization roadmaps on money models, offer stacks, and marketing ecosystems
* Monthly live Q&A calls (no selling, just having fun and shooting the shit)

With this setup, I can grow revenue 4x faster per subscriber.

That’s what I recommend to new writers with smaller audiences—you don’t need a ton of subs, just high trust per sub. (More on that another time.)

This week’s marketing breakdown (rough numbers):

I built no hype. Did no prelaunch.

Just woke up, decided to launch a paid tier. And launched it by end of day (my attempt at not overthinking it haha).

* One scrappy launch newsletter → 4 subs
* One email to previous buyers → 7 subs
* One email to subscribers with 4–5 star activity scores → 5 subs
* Two paid newsletters with paywalls → ~5 subs
* One Substack Live with Landon Poburan → ? subs

Hard to track where the rest came from.

Next steps:

1. Finish the new AI workflow for writing long form content (relevant to LinkedIn as well)

2. Release the next roadmap: *How to get 100 paid subscribers on Substack in 3–6 months*

3. Host one Substack Live per week to build trust faster (some fun collabs coming up)

That’s it.

If you found this valuable, let me know. It helps me decide whether to keep doing this series weekly.

PS - Substack feels like early Twitter with a newsletter option. It's an arbitrage opportunity for the right creators/founders who get in early. 

We're looking for a few founders or coaches who want us to grow their presence on Substack. Done-for-you content creation and lead generation. Send me a message if that's you.

—Taylin

I just learned this crazy idea from a Harvard Psychiatrist: It’s called Cognitive Drain. And it’s why most people are exhausted 24/7.

Every single:

* Undone task
* Unrealized goal
* Unfinished project

Is causing your brain to leak mental energy.

Basically, your brain is a dusty PC running Windows 99 with 100 tabs open.

No wonder most people are so burnt out.

They're not tired because of working too much.

You’re tired because of *thinking* about too much.

Psychiatrist, Dr. K says there are only two ways to get your energy back:

1) Relieve - finish, delegate, or delete a task

2) Grieve - accept you'll never do it and let it go (goodbye my dream of being a famous DJ)

Grieving might sound dramatic, but it's what unburdens your mind.

If you’re still clinging to a version of yourself who “should” have achieved something by now, that’s energy trapped in a closed loop.

If you're still day dreaming about a goal you haven't worked towards in years, that's wasted focus and mental bandwidth.

Exhaustion doesn’t only come from doing too much.

It comes from carrying too much sh*t in your head.

You might not need to rest more.

Just try thinking less. Committing less. And grieving more (I recommend a weekly journaling practice).

It's the only way to free up bandwidth for what truly matters.

—Taylin

♻️ Repost. Follow Taylin John Simmonds for more on how to earn as an AI assisted ghostwriter without sacrificing income or your love of hard shell tacos.

My lil' writing biz did $200K in its first year. Every year since, I’ve done multi–six figures. How you can do the same (steal my strategy):

1. Start with a validated offer and good positioning

If your offer is too different, no one buys it.

If it’s too similar, no one remembers it.

I’ve made both mistakes:

a) Creating a course so similar to competitors that no one bought it
b) Launching a community that was so different no one wanted it

The sweet spot?

Find 5 successful people in your niche:

a) Validate what's working—steal the similarities amongst their offers.

b) Position with what they're not doing—find what they’re *not* offering and make that your edge.

2. Become your own case study.

Don’t expect clients to trust you before you’ve proven results for yourself.

Treat yourself like your first client.

* Learn the skills
* Get yourself wins
* Document everything in public

Authority is built, not borrowed.

3. Create long form content to build trust

Sorry, but you won’t win by posting only on LinkedIn.

That’s awareness, not trust.

Trust is built with long form:

* Newsletters
* YouTube
* Podcasts
* Lead magnets (that don't suck)

If you don’t have a place to send people deeper, you’ll lose to those who do.

4. Serve beginners and experts, not the middle.

Build only two clear offers:

a) A low-ticket, beginner friendly product under $200 to attract beginners and earn trust.

b) A high-ticket program ($3K–$20K) for advanced clients where you can go deep and deliver huge results.

That's why my 2 core offers are:

a) Paid Substack on how to write assisted by AI ($19 /mo or $149 /yr)

b) Ghostwriting coaching program for those looking to transition our of their 9-to-5s ($3,000+)

No middle, no mess.

Just building trust. And upselling to high ticket (where the real money is).

That's it.

Just do these few things, really well, really consistently.

That’s how you go from zero to six figures in a year.

And if you skip my mistakes, you’ll probably do it faster than that.

Where are you at in this roadmap?

—Taylin

♻️ Repost. Follow Taylin John Simmonds for more on how to earn as an AI assisted ghostwriter without sacrificing income or your love of hard shell tacos.

I have 37,892 LinkedIn followers. I earn more per month from my 5,724 subs on Substack.

What? How?!

Too many people still believe the “big audience = big income” myth.

I did too.

I optimized for LinkedIn virality earlier this year.
I wrote posts I didn’t like.
I told myself the money would show up once the numbers got big enough.

Spoiler:
It never did.

I didn't realize what actually happens when you chase audience size:

You create content for dopamine, not depth.
You grow followers, not trust.

You’re “known,” but not believed.

And without belief, nobody buys.
Nobody invests.

Nobody respects you as an authority.

So I decided to try a different strategy on Substack and this is what I learned:

You don’t need a big audience.
You need high trust per follower.

Because one person who trusts you is worth more than a hundred who barely register your existence.

I have 100,000 followers on X. 
37,892 on LinkedIn.

I have 5,724 subscribers on Substack.

Guess where most of my money comes from?

Substack.

Because that’s where I write what I actually care about:
Creating your life's work.

That’s where I build trust instead of reach:
Publishing hour long podcasts (you might like them).

And trust converts at a level many “big audience” people never experience.

When someone trusts you, they buy the expensive thing.

They tell their friends.
They get excited to work with you.

You don’t need thousands of customers.
You need a few hundred believers.

Stop trying to get famous.
Start trying to get trusted.

That's the real game where you can actually win.

PS. In the past 30 days, I got 700 new newsletter subscribers from organic content on Substack.

If you don't want to miss out, here's a free guide on how to do the same:
https://lnkd.in/gffnDFcD

—Taylin

Matt Swain

LinkedIn for Founders & Execs

I’ve built my career as a creator, thought-leader, author and entrepreneur who helps executives and founders evolve their online presence into genuine influence. I’ve had the privilege of working with global icons such as Wim Hof, Steven Bartlett and Arthur Brooks, and collaborated directly with LinkedIn to shape the conversation around digital content, executive-led brands and how social influence can drive commercial growth.

At the start of 2024, I founded Triangle Branding, an exclusive B2B thought leadership agency built for category-leading founders and CEOs who want to turn their ideas into influence. We help them build human-led digital reputations by using their own personal voice to drive commercial impact through LinkedIn-first content, strategic storytelling and demand-generation systems. 

Over the last 18 months, we’ve helped clients raise over $100M, land deals with companies such as Sony, Nvidia and Virgin, had 100 million eyeballs on clients’ content and generate meaningful inbound opportunities by building executive-led brands that people trust.

www.triangle-branding.com

Founder of SOCIAL CLUB

Founder and Manager of SOCIAL CLUB - an exclusive social media community where members manage over 328 million followers. 

If you're an influencer or brand who wants to connect please get in touch. 
If you're interested in investing/sponsoring/collaborating please email on matt@mattswain.co.uk

4 years ago on a random Wednesday morning I hit post on LinkedIn. 

It's been a wild ride since: 

– Publishing my first book
– Winning clients, losing clients
– Hitting record-breaking months
– Speaking on international stages
– Travelling & working across continents 
– Hiring my first team member (then my tenth)
– Waking up to emails from Fortune 500 brands
– Heaps of self-doubt, rejection and imposter syndrome
– Working with Wim Hof, Arthur Brooks, and Steven Bartlett

When I set out on this journey, I focused on followers, impressions, metrics - they mattered. 

But as you grow, you forget all about those, and start to focus on how posting online opens up business, friendships, opportunities - the things the numbers can't capture. 

So while hitting 50,000 followers should feel like a milestone - it doesn't. 

Because I've come to realise, it's not about the audience. It’s about the projects, conversations, people, opportunities, connections, meaning and growth that comes with it.

500 to 50,000 followers - my takeaway 

I was invited by LinkedIn to attend B2Believe, and the message was clear:

B2B is shifting faster than most teams realise. Creativity, buyer confidence, and human connection are becoming the new growth levers.

Here are my 7 core takeaways (share & save this!) 

1. Creativity is becoming the language of B2B

Creative that grabs and holds attention multiplies leads by 3x. But while 92% say consistent creative matters – only 12% deliver it. 

49% B2B decision-makers say they’re more likely to explore a company if its advertising is creative

40% B2B decision-makers say they’d be more likely to consider a purchase if the ad is seen as “creative”


2. Millennials + Gen Z now make up 71% of B2B buyers 

You need to engage them differently – they respond to: Cultural references; human stories; faces, not logos. 

87% of B2B buyers now prefer content from trusted industry influencers over brand-authored content.


3. Buyability: the new model for growth

B2B buying is slow because buyers don’t feel safe with 64% of marketers saying decisions now take longer. 

The top job-to-be-done is: “Can I defend this decision if it goes wrong?”

Buyers don’t need more information — they need more confidence.


4. Your network is a marketing asset — not a distribution channel

When employees from your target accounts follow your company, you generate 2.4x more leads.

And when senior decision-makers at those target accounts are connected to your employees, that jumps to 2.2x more leads.

You are more than 20x more likely to be bought when everyone in the Buyer Group knows you on Day One. Build brand, trust & authority with the right people. 


5. Video is non-negotiable

Jonathon Palmer said it well: Sound, movement, and visual cues trigger far stronger memory formation than static content ever can.

It generates 1.4x more engagement, meaning more people stop, watch, and interact.

And most importantly: viewers retain 95% of the message when it’s delivered via video.

+20% more leads are driven with video

Attention is scarce and recall is even scarcer. Video gives you the highest chance of being remembered — and being acted on.


6. Employee content > corporate content

B2B is shifting from logos to faces; from corporate statements to human voices.

Even when only 3% of employees post regularly, companies drive 20% more leads.

So bring your team to the forefront. 


7. Brand and demand are no longer separate

Everything now all comes down to trust, Tunji Akintokun put it: “In B2B, trust is the ultimate growth metric that closes deals.”

The era of “brand OR performance” is finished. Full-funnel integration is now a growth multiplier with always-on brand activity showing +10% conversion lift. 


In summary: 

The brands that win in 2025 won’t be the ones who look good in reports — they’ll be the ones who move buyer groups to act.

In partnership with LinkedIn for Marketing #Ad

He has 2,100 followers and averages 5 likes a post. Yet books in calls with Nvidia, HP & Shell. True story of one of my clients: 

His LinkedIn presence books monthly new business development opportunities with $10m annual contract value. 

Yet, we don't follow any of the "hacks" or "templated content" or "automated outreach" approaches that go viral on here. Because if you're selling to high-value decision makers with 7-figure deals, they won't work. 

Our process at Triangle starts long before the post goes live. We study how your ideal buyers think – their pressures, quarterly goals, decision frameworks, and what creates credibility in their world. And build an authority-building content strategy and human-touch DM messaging plan around that. 

If you're just hoping that hitting post and sending a few random connects is enough – it's not. If you want to reach your long-term demand-generation goals with LinkedIn – you need a nuanced, custom approach based on your business, target persona and wider marketing strategy. 

LinkedIn can open doors to 7-figure opportunities – but only if you stop playing the same game as everyone else.

10 shocking stats you need to know about the Creator Economy:

(1) Nearly 1 in 3 creators launched a product, agency or SaaS tool in 2025 – the line between creator and entrepreneur is gone.

(2) HubSpot now allocates 10% of its influencer budget to LinkedIn, while Notion will spend 40–45% here by end of 2025. LinkedIn is the place to be for B2B creators. 

(3) The creator economy will grow from $191B in 2025 to $528B by 2030 – a 22.5% CAGR. The “creator economy” is no longer a niche – it’s the next great economic sector built on individual IP.

(4) Unilever will allocate half of its entire marketing budget on socials by the end of 2025. Legacy brands are admitting what startups already knew – creators are the new media channels.

(5) 1 in 5 social media users now identify as a creator – everyone’s a broadcaster now.

(6) Knowledge creators (educators, founders, consultants) earn 3x more than lifestyle creators with the same audience size. Depth beats aesthetics – audiences are craving insight, not aspiration. 

(7) The average enterprise spends $1.7M/year on creator collaborations, up 40% since 2022. Creator partnerships have gone from “test campaigns” to core marketing channels. 

(8) 91% of creators now use AI tools as part of their workflow – AI has turned solo creators into full production teams.

(9) Courses, newsletters and podcasts, known as the knowledge creator stack, are now the fastest-growing revenue channels in the creator economy. Creators are moving from ad-driven to IP-driven models. The goal isn’t virality – it’s ownership.

(10) 82% of consumers say they trust creators more than brand ads. In an era of AI-generated everything, human credibility is the ultimate growth moat.

The Creator Economy is only going in one direction – up! 

And with the rise of knowledge creators, LinkedIn is a core platform marking a new era where expertise outperforms entertainment.

Jae Oh flew in from San Francisco for B2Believe, and LinkedIn asked me to sit down with him to kick off their new series, #B2BOverBevies. Jae leads measurement at LinkedIn, and he’s one of the few people who actually sees how B2B performance, intent, and ROI play out in reality on the platform. 

We talked about the myths holding teams back: why ROAS is often misunderstood, why intent now matters as much as conversion, why incrementality reveals what dashboards hide, and the difference between confidence & clarity for marketers.  

Conversation dropping soon! 👀

2 weeks ago, we got introduced to a Harvard Professor. We've been working with one of their colleagues and generated 4.5 million views in the last 90 days and grew their audience by 19,500 followers. 

We sat down with this new professor and talked about what they’re trying to achieve over the next 6 months. 

They have a book launching with Penguin in 2026 & want a channel to drive speaking and corporate training bookings. And they want a brand that does justice to 20+ years of academic research, depth of thinking, and nuance in their ideas – this is what we do best. 

We built an action plan and walked through our strategy, our process and a bunch of initial ideas. 

They loved it & signed contracts 2 days later. 

We kicked off yesterday with our Deep Dive session where we: 

(1) Codified his Intellectual Property – So he can own a clear space in his market — anchored in his strongest ideas, opinions, and niche-defining frameworks.

(2) Mapped his Story Arcs – Extracting the pivotal moments, transformations, and turning points that make his journey memorable, relatable, and worth following.

(3) Distilled his Core Messaging Pillars – Clarifying the 3–5 themes he’ll become known for — so every post, story, and idea reinforces a consistent, recognisable brand.

I get asked about the best thing about Triangle – and my answer is always the same – our client base is incredible. 

Week after week, we get to partner with world-class thinkers, operators, founders, professors, economists, and industry leaders who are shaping the conversation in their fields.

Taking their brilliance and building the systems, stories, and positioning that make the world take notice.

10 unpopular opinions about LinkedIn that I'll stand by:

1. Your "thought leadership" post with zero original thought is just noise. If ChatGPT could write it, why are you?

2. Posting 3x a week without strategy is worse than not posting at all. You're training your audience to ignore you.

3. 2,100 followers who buy from you beats 100k who scroll past you. I've seen clients book calls with Nvidia, HP & Shell averaging just 5 likes per post.

4. Stop chasing viral templates. Lean into your unique advantage, core IP, and the expertise only you can deliver. That's what creates category ownership.

5. Your company page isn't going to drive results. Faces drive 10x more engagement than logos - bring YOU to the forefront. 

6. "Building in public" only works if you're actually building something and sharing your lessons from the trenches. Your morning coffee routine isn't a founder story. 

7. Most founders spend 5 hours writing one post. We get 10 posts from 1 hour of conversation. You don't need more time – you need better systems.

8. Millennials and Gen Z make up 71% of B2B buyers. If you're still writing like it's 2015, you're speaking to an audience that's already left.

9. Your audience doesn't need more information. They need confidence to make decisions. Stop educating, start reassuring.

10. LinkedIn isn't a content platform. It's a trust-building platform. If you're not increasing buyer confidence, you're doing it wrong. 

--

B2B buying is slow because buyers don't feel safe. 

Their top question isn't "Does this work?" – 
It's "Can I defend this decision if it goes wrong?"

Every post should build confidence, not just awareness.

If you still think LinkedIn is “just a place to post” – think again.

Because the results we’re generating for clients right now — from Harvard professors to £100M founders – show a completely different reality.

A reality where content isn’t vanity… it’s pipeline, authority, and multi-seven-figure opportunities.

Some of our results: 

Client A – Director, Co-working Space (London)

Goal: Increase visibility, attract inbound demand, and build a steady flow of MQLs.

Result:
- 300,000 impressions in 90 days
- 1,381 highly targeted new followers
- 51 MQLs
- One week with £300,000+ inbound leads


Client B – Leader in Emerging Tech

Goal: Build authority from scratch, grow an industry audience, and position as a recognised voice.

Result:
- 24,255,000 impressions
- 9,953 engagements on best post
- 3,034 profile views in 90 days
- Grew from 300 connections → 10,000 followers


Client C – CRO at $150M ARR B2B SaaS

Goal: Produce high-quality, technical executive content that drives engagement & industry visibility.

Result:
- 635,363 impressions in first 2 months
- 1.25% engagement rate
- 7,396 reactions, 529 comments, 35 shares
+5,609 profile views


Client D – Co-Founder at £100M Agency, Forbes 30 Under 30

Goal: Create strategic content & outbound to open enterprise doors and generate pipeline.

Result:
- 310,866 content impressions
- 55+ MQLs
- 10+ SQLs in first 2 months (including SVPs at Snap, Paramount, etc)
- Reached senior decision makers across Coca-Cola, Unilever, EA, Ubisoft, etc.
- Attracted organic engagement from execs at Nike, Mars, L’Occitane, Swatch, L'Oréal


Client E – CEO, Energy Tech Platform (1,000+ employee clients)

Goal: Build authority in the energy & climate sector and drive enterprise conversations.

Result:
- 164,676 impressions
- 410 engagements on best post
- 1,411 profile views
- Audience surpassed 16,000+ professionals
- Booked meetings with leaders at Walgreens, Starbucks, GSK, Mars


Client F – Harvard Professor & Author

Goal: Expand thought leadership reach, attract senior decision-makers, and strengthen global influence.

Result:
- 5M+ impressions in 90 days
- 40,000 engagements
- 3,000,000+ impressions on best post
- Earned LinkedIn Top Voice
- Invited to LinkedIn’s exclusive Creator Programme
- 34% of his 78,000 followers are senior decision-makers at 10k+ employee companies

This is what happens when you combine premium positioning, high-quality thought leadership, and human-led outbound into one system designed to earn attention from the people who actually want to reach. 

If you want to build the same level of authority and demand in 2026, send me a message!

If you’re struggling to post consistent, high-quality content, you don’t have a system in place. 

Yesterday we spent 1-hour with a CEO client in the energy space, who with our support is signing enterprise deals through his LinkedIn. 

We ran one of our Strategic Ideation Sessions (think podcast-styled-conversation) where we got 10 posts from 1 hour together. 

They share their incredible ideas, insights & stories. 

We layer in our LinkedIn expertise. 
We run the whole system. 
We do all the research.
We ideate, write, schedule, assets, report. 

This is the power of having a repeatable content engine.
This is how you stay consistent without burning out.
This is how you show up as a category leader every week.

Here’s the posts we ideated: 

1. Tapping into the macro narrative their ICP cares about. 

2. Riding the AI + energy discourse dominating LinkedIn. 

3. Speaking the same language as his prospects. 

4. Reframing risk to shift how his audience thinks. 

5. Building credibility through relatable leadership storytelling. 

6. Reinforcing their biggest commercial differentiator. 

7. Using story + analogy to create memorable insight. 

8. Speaking to enterprise frustration to drive demand. 

9. Delivering a simple “aha” insight for his ICP. 

10. Injecting personality and humour to increase relatability. 


All strategically building the right blend of touch-points to drive 127,221 impressions, 35 MQLs, 5 booked calls with VP's at enterprise companies - in the last 30 days. 

Building his influence - but also generating commercial value.

A Fortune 500 CMO called me last week: "Matt, we're posting 3x a week and getting nowhere. What are we missing?"

I pulled up their content. 

No imagination.
No strategy.
No system.
Not audience-first.
Not LinkedIn-first.
Just… posts.

That's when I showed them the framework we use at Triangle – the same one that's generated 1,500,000 impressions for our clients in the last 30 days.

Every piece of content we create passes through 4 critical filters:

1) The Content Test: Would you stop scrolling for this? We obsess over hooks, clear angles, and making sure there's one unmistakable takeaway your audience will remember. 

2) The Data Layer: Your best-performing post from 6 months ago? Run it again with a fresh hook. That viral TikTok format? Test it on LinkedIn. We track everything – which hooks work, which stories resonate, which formats your ICP actually engages with.

3) The Strategy Check: Every post needs a job. Drive traffic? Build authority? Generate leads? We time posts with industry moments, tag the right people, and always include a clear next step. 

4) The Soul Filter: This is where most content dies. If it doesn't move you, it won't move them. We ask: Could the client have written this themselves? Will anyone care about this next week? Does this actually add value or just add noise?

Posting is not enough. 

You need strategy, results, outcomes with quality & authentic content that genuinely grows your audience and builds authority & trust.

--
We've been working hard on our content formula the last couple months - the image shows screenshots of some of our client results.

While everyone talks about being consistent, it is the No.1 proof point of success. 

The truth is: everything meaningful in business compounds. Authority compounds as you show up with perspective. Trust compounds as people see you week after week. Distribution compounds when your name becomes familiar. But none of these effects reveal themselves quickly. You have to be in the game long enough for the multiplication to begin — and almost nobody is.

This means you need to build a systemised Content Engine for: 

1. Volume/reps over a long time period. 
2. Quality, authentic, original, value-adding content. 

I’ve seen it with clients, we start working together and build momentum, with more touchpoints, more qualified leads, more premium positioning. Then they leave and stop posting. Within weeks, everything slows down. The awareness. The authority. The inbound demand. The shorter sales cycles. All the benefits evaporate as quickly as they appeared. Not because the strategy stopped working — but because the consistency did.

It feels like trite advice, and to be honest, it is. But I believe it is the No.1 factor determining success.

Having spent 3 years building leading personal brands, generating over 100 million impressions and now running an agency turning CEO's & Execs into Thought Leaders on LinkedIn, I've always felt that: 

A founder’s voice is the most valuable marketing asset a company has.

We all know, people buy from people. 

And now, the latest data from LinkedIn backs this up. 

– Startups whose founders post at least ten times a year on LinkedIn generate 33% more leads than those who remain silent.

– Deals close 22% faster when buyers feel they know the founder. Sendoso reported an 11% higher win rate and 120% higher deal sizes when prospects followed their executives.

– Hootsuite, CEO Irina Novoselsky traced 37% of monthly leads and £12 million in influenced pipeline directly to her presence on LinkedIn.

This is the commercial ROI of visibility on LinkedIn through Execs.  

The founder’s perspective builds trust long before a sales conversation begins. It strengthens pricing power, accelerates recruitment, and shortens deal cycles.

Momentum also grows quickly once consistency sets in. Founders who post regularly achieve three times more engagement and four times more followers than those who post occasionally. You create organic, value-adding, authority & trust-building touch-points with your network at scale. 

At Triangle, we've seen this first-hand. And have so many case studies showcasing the impact of this in action. 

If you're not activating your CEO & Execs on LinkedIn with authentic content – you're missing out.

A client of ours has 1,237 followers, and only gets 10 likes a post. But in October we booked 15 calls with $5M+ tech companies using nothing but his LinkedIn profile.

He offers 6-figure+ M&A consulting services that are incredibly specialised. 

In order to get a conversation started in this area you need trust. 

We don’t do any of the growth hacks. 

Instead our strategy is custom, based on a deep understanding of: 

- Your unique differentiators — what truly sets you apart in your market

- Your ideal buyer — who they are, how they think, and what drives their decisions

- Your expertise — the insight, experience, and proof that builds trust

- Your offer — the tangible value and transformation you deliver

- Your narrative — how all of the above connects into a story people actually care about

In October we booked him 15 qualified conversations. 

And 15,000+ ICP impressions. 

The screenshot is an extract from the call transcript the team had last week. Tom Muller and Jacob Edwards are smashing it! Client happiness & results are everything to us. 

Our approach is NOT lead generation. 

But instead, a relationship-building approach through content & human-led outbound flows that engages senior decision-makers — who are interested, engaged and qualified before they even join the call. 

They already have a connection. 
They already see him as the expert. 
They already know he can help with their pain. 

We've aligned closely with our client to make this work. Iterating message flows, DM structures, and signal-based targeting. 

Because, for this to work, you need a partner – taking all of your insights and combining it with our LinkedIn Content & Outbound expertise & data. 

And it drives results like this. 

Ready to see how we can do the same for you?

Excited to be sharing our playbook with the Apollo community next week — breaking down the exact system we use to book calls with senior decision makers at companies like Nvidia, Sony Ericsson, Virgin, Starbucks, Walgreens, GSK and more. 

Through a blend of authority-building content, expert positioning, signals and high-intent human-led outbound.

Excited for this one!

How to get 100k+ impressions and booked conversations with enterprise companies through LinkedIn (a case study):

A CEO came to us frustrated that LinkedIn wasn’t driving the growth, visibility, or conversations they expected.

We took over the content (fully DFY) and built an Outbound motion through the CEO’s profile.

Taking him from no traction, no booked conversations, no growth on LinkedIn. 

To these results:  

– 170,000+ impressions
– 1,450 profile views 
– 111 MQLs
- 5% monthly follower growth
– 23 booked calls with VPs at Starbucks, Mars, Lidl, and more. 

Here’s what made the difference:

(1) Content that focused on the buyer – their world, their problems – building trust and content specifically designed to reach audiences beyond their existing network.

(2) A DM approach designed to engage senior decision-makers at 1,000+ companies – targeted, human, conversational, and relationship-based, using our proven data points and message frameworks.

(3) A streamlined, systemised setup so the CEO only needed to dedicate 2 hours a month – we handled the heavy lifting to keep everything consistent (because consistency is what compounds).

Proof that when you combine the right content with targeted outreach – LinkedIn becomes a growth engine.

Want to do the same? Happy to share our learnings over a Strategy call.

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The Battle

Taylin John Simmonds

Matt Swain

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The Battle

Taylin John Simmonds

Matt Swain

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Taylin John Simmonds's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreTaylin John Simmonds's LinkedIn Performance