Palisade

Co-Founder

CareerUp, Inc.

• Developed and implemented sales strategies that resulted in an 87% increase in revenue within the first year of transfer.
• Built outbound email sales funnels that increased effective onboarding rates of new partners by 22%

Head of Business Development

• Managed a team of 3 business development professionals and oversaw all aspects of the sales process, from lead generation to closing deals.
• Identified market conditions, product innovations, and adjusted account sales approach for new expansions in Manila, Singapore, Barcelona, London, and Beijing which generated $3.4M in additional revenue.

Senior Business Development Manager

• Increased company portfolio by 250+ accounts using CRM software and collaborated with company executives to identify new business opportunities and understand quarterly internship hiring goals.
• Monitored market conditions, product innovations, and competitor activity and adjusted account sales approach to address the latest market developments and achieved 110-131% of quarter quotas.

Business Development Manager

The Hess Collection Winery

Wine Production

I’m Tay.

I grew up in San Francisco and Hawaii (firmly on team El Farolito and team Spam), with a fair amount of time spent in Southeast Asia, and now I’m based in sometimes sunny Montreal (bagels are also better then NYC).

My work background’s also a bit varied. I spent five years making wine in Napa before deep diving into startups and tech. Bootstrapped our last company and successfully exited in late 2022. That journey led me to help co-found Palisade, an email security solution built to help navigate the recent uptick in cyber security threats.

Outside of work, I like experimenting in the kitchen and crushing good food.

Feel free to reach out if you want a copy of the recipe doc my brother and I slapped together.

“If I'm an advocate for anything, it's to move. As far as you can, as much as you can. Across the ocean, or simply across the river. The extent to which you can walk in someone else's shoes or at least eat their food, it's a plus for everybody.” - Anthony Bourdain

Taylor Tabusa

Conviction Marketing Agency

We help business leaders build and monetize personal brands by creating disruptive, thought-leadership style content based on their beliefs, convictions, and unique set of strengths. 

Our company specializes in:

✅Social media management
✅PR
✅Content Strategy
✅Podcast Production and growth
✅Brand Photography

Our clients have multiple businesses, are doctors, lawyers, financial advisors, real estate brokerages, Senior VPs or C-Suite Executives, and well-established authors and podcasters. They use our social media and PR services to establish their thought leadership, build their authority, open doors of opportunity and drive financial growth.

We've grown accounts by over 200%, generated  hundreds of thousands of dollars in high-quality leads, and gotten our clients on dozens of PR features. 

We stand by our clients, and serve as "their people" supplying them with ideas, insights and the support they need to grow!

President

The Advance Innovation Society

Start and grow think tank for disruptive business leaders looking for a strategic network and elevated conversations. 

Management of launch and strategic growth plan for our virtual community and local chapters.

Kelly Roach International

As the President of Kelly Roach International, I oversee the Kelly Roach brand which includes driving podcast growth, social media strategy, PR, strategic partnerships, and the growth of business and life mentorship program, The Inevitable Millionaire. 

I run the P+Ls, teams, and strategy for 3 companies under the Kelly Roach brand including:
✅Kelly Roach International
✅The Conviction Marketing Agency
✅A New project to be revealed Dec 6***

And consult on The Virtual Business School

Manage marketing, sales, and client services department of a rapidly growing coaching and consulting company. 

Led innovation team on developing and bringing new products to market that have generated over $1M in sales. 

Started and lead our done for you organic marketing and PR agency, helping small businesses generate high quality leads while building noteworthy brands. Agency has grown from zero to over $600k in less than 6 months, and has generated thousands of leads for our clients. 

Work with 7 and 8-figure clients on their go-to market strategy, positioning, and marketing team management. 

Steer direction of Kelly Roach Coaching as a member of our executive team. Helped grow the company from 7 to 8 figures in 18 months.

Manage a marketing budget over $1M, drive sales goals, and ensure client services hit retention and upsell goals.

Chief Marketing Officer

VP of Marketing

Director of Marketing

Wrote copy for all internal and external communications, including social media, sales copy, client communications, email marketing, funnel copy, and all content for the company.

Director Of Communications

Firebrand Communication Strategies

I managed the communications strategy for 7+8 figure brands that were seeking to build authoritative brands that disrupted their industry.

Increased email open rates by 150%
Generated hundreds of thousands in email marketing sales
Generate 1000's of leads through social media content created

Helped brands create blogs and content that was published in several high profile magazines including Forbes and Business Insider.

Communications Strategist for 7+8 figure brands

LAVERGNE HIGH SCHOOL

Selling reading, writing, and acting like grown-ups to teens that could care less!

*Special education Inclusion teacher for English 1 ...aka...getting kids to do the hard things they spent years trying to avoid. 
*PLC leader - Led a team of educators through teaching state-determined curriculum and standards, without losing our minds. 
*Varsity Cheer Coach -Wrangled 16 big personalities to show up and bring the cheer to every football game, basketball game, and pep rally.

English I Inclusion Teacher

FASTer Way to Fat Loss

Wrote sales copy, content, and emails for female fitness pros including:

*Blogs
*Social Media posts
*Sales pages
*Websites
*Emails
*Lead Magnet

Copywriter for Fitness Pros 

International Community School, Bangkok, Thailand

Kept middle and high school students at an International School on track with their:

Behavior - because being a teenager is hard
Assignments - because keeping up with things is hard
Academics - because sometimes learning new things is hard

Learning Support Teacher

Glenforest School

I helped teachers meet the diverse needs of our students with disabilities by:

*Running a professional development session that kept everyone awake
*Meeting with parents to provide support, guidance, and permission to drink wine
*Working 1:1 with students to improve their reading using graphic novels and the occasional snack to keep them motivated.

Special Education Director

Richland School District 2

Resource teacher for K-5th grade.

I led multiple groups of students; teaching reading, writing, and math as outlined in IEP's, with a little creativity, various curricula, and zero potty breaks.  

I also juggled the constant stream of IEP paperwork, SAT meetings, interventions, and the constant quest to keep my treat box stocked.

Special Education Teacher

We help business leaders build a global platform| Personal Brand Strategy| Content Marketing | Messaging and Positioning

Your competitive edge in today's market will be your ability to remain authentically YOU. 

It won't be AI (although I am down to leverage AI for efficiency) - it will be your ability to connect and relate as a REAL LIVE HUMAN in our AI world. 

Because the truth is - people are craving REAL now more than ever. 
Trust has never been lower across the board. 
 
And you being YOU is the way to build that trust, no matter what's happening in the world. 

And our agency can help you do that! 

Our marketing agency does TWO things:

→Personal brand strategy for experts, authors, founders, and practitioners

→ Personality-driven copy including: launch copy, website copy, email marketing, and LinkedIn ghost writing

Want to learn more about working with our agency?

Book a call here:  https://calendly.com/danielle-kri/general-consult

Our agency has gotten some amazing wins for clients!

🔥Building an 8-figure coaching company by levering a personal brand marketing strategy
🔥Writing copy for 7-figure launches
🔥Increased client email open rates from 7% to 32% and CTR from .5 to 1.8%
🔥Generated thousands in sales from an email list of 3200 with one 7 day campaign

If you are an expert practitioner, entrepreneur, or founder with years of success behind you looking for:

⚡️Copy that doesn't sound like a robot wrote it
⚡️An actual email marketing strategy
⚡️A personal brand strategy that drives results, positions you as the authority, and doesn't cost trillions in team dollars

Then we want to work with you. 
Book a call to work with us: https://calendly.com/danielle-kri/general-consult

If you haven't already, be sure to sign up for our weekly newsletter, where we do a deep dive marketing training TOTALLY free! thoughtleaderhq.ck.page/newsletter

Want to have me as a guest on your podcast or speak to your organization about the power of personal branding or marketing on social media? Email me at danielle@kellyroachinternational.com

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The Battle

Taylor Tabusa

Danielle Cevallos

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