Palisade

Co-Founder

CareerUp, Inc.

• Developed and implemented sales strategies that resulted in an 87% increase in revenue within the first year of transfer.
• Built outbound email sales funnels that increased effective onboarding rates of new partners by 22%

Head of Business Development

• Managed a team of 3 business development professionals and oversaw all aspects of the sales process, from lead generation to closing deals.
• Identified market conditions, product innovations, and adjusted account sales approach for new expansions in Manila, Singapore, Barcelona, London, and Beijing which generated $3.4M in additional revenue.

Senior Business Development Manager

• Increased company portfolio by 250+ accounts using CRM software and collaborated with company executives to identify new business opportunities and understand quarterly internship hiring goals.
• Monitored market conditions, product innovations, and competitor activity and adjusted account sales approach to address the latest market developments and achieved 110-131% of quarter quotas.

Business Development Manager

The Hess Collection Winery

Wine Production

I’m Tay.

I grew up in San Francisco and Hawaii (firmly on team El Farolito and team Spam), with a fair amount of time spent in Southeast Asia, and now I’m based in sometimes sunny Montreal (bagels are also better then NYC).

My work background’s also a bit varied. I spent five years making wine in Napa before deep diving into startups and tech. Bootstrapped our last company and successfully exited in late 2022. That journey led me to help co-found Palisade, an email security solution built to help navigate the recent uptick in cyber security threats.

Outside of work, I like experimenting in the kitchen and crushing good food.

Feel free to reach out if you want a copy of the recipe doc my brother and I slapped together.

“If I'm an advocate for anything, it's to move. As far as you can, as much as you can. Across the ocean, or simply across the river. The extent to which you can walk in someone else's shoes or at least eat their food, it's a plus for everybody.” - Anthony Bourdain

Taylor Tabusa

Marketing Video Producer | Filmmaker Entrepreneur | I Produce Videos that Drive Business Growth

Attention: DTC brand owner, growth director, performance marketer.

The #1 reason you’re here:
Profitably scale your brand.

It’s that simple.

You want lower CAC, fatter margins, and growth you can predict, right?

We help you scale profitably.

With our 60-Day CAC-Breaker Sprint and hands-on creative team, together we:

- Slash blended Meta CAC by up to 20% in 60 days
- Install a full-funnel creative engine that feeds fresh ads every month
- Turn ad accounts into profit centers instead of money pits

You might be thinking…
1. We already have a creative team
Totally fine - most of our clients do. We don’t replace them; we augment them. Think of us as the high-performance extension that keeps the creative pipeline full and tested without burning out your team.

2. We’ve tried agencies before - they didn’t work
That’s exactly why we built Ads4scale differently. We don’t rely on guesswork - we build from $100M+ worth of creative test data and proven hooks that work on ad platforms now.

3. What if the ads don’t perform?
That’s on us - we guarantee a winner within 60 days or we work for free until we deliver. You’re never left holding the bag.

A snapshot of wins we’ve engineered:
- x2.5 revenue for a novelty DTC brand
- $649,487.69 in sales revenue for toy brand
- $900K+ in profit for ecom brand owner who exited
- Helped DTC brand securing 100K+ investment on Shark Tank 

What you get inside the Sprint:
- Full content audit
- Ad creative strategy
- Brand/UGC hybrid system
- Monthly Ad Batch
- Additional asset delivery
- 1 Monthly Strategy Call
- Expert marketing support
- Weekly reports

Ready to get winning ads consistently?

DM me the word “Scale” to see if one of the remaining Sprint seats fits your brand.

Vlad Alexander

It’s kinda wild how many "ad agencies" don’t actually make ads.

They’ll take your money to manage your accounts.
They’ll build out a fancy funnel.

But then they turn around and ask you:
"So... where’s the creative?"

And you understand that the algorithms are ever-hungry for fresh content.
So, now you’re stuck with figuring content sourcing on your own.


The most common options are:

a creator
a freelancer
a video production
a full-time media director 
do it on your own


But managing all the units separately takes a lot of time away from other important tasks. And it’s a guaranteed recipe for burnout.

On top of that, when one party designs the funnel and someone else creates content for it…

It’s hard to get everything to perform seamlessly, without clear direct communication.

Which means wasted ad spend…


I lived this when I was selling my own products.
The bottleneck wasn't the media buying strategy.
It was always having enough fresh videos to test.

That’s why we flipped the model with Ads4scale.
We aren't just media buyers waiting for assets.


We create the strategy, build funnels and actually produce all creative assets for brands. Yes, professional, custom videos, photos and graphic designs.


It just makes way more sense than stressing out a marketing director who has better things to do.

If you're tired of the content grind, DM me.

I help DTC brands grow with video marketing strategy that delivers conversions and builds brand value

Vlad Alexander - an Austin, Tx digital marketing agency (Ads4scale) owner is working on his iPad in the agency office.

One of the hardest parts of being a Director of Marketing?
I’d say it’s figuring out the content game:

- How to make it
- How to scale it

I see it all the time.
You have the Q1 plan locked in. You have the budget approved.

But you don't have the actual video files to run.
And that gap between "The Plan" and "The Live Ad" is where it gets REAL.

On top of that, this is the messy middle that most agencies skip.
Because making performing content consistently is not convenient.

This IS one of the largest gaps in the industry.
But we are set on helping you win the content game.

Real humans figuring out exactly how to make your product look good on Meta & TikTok.

We do the heavy lifting right here in Austin, Tx so you don't have to scramble for assets at the last minute.

You handle the brand. We’ll handle the production & content scaling. Simple as that.

If you're tired of the constant content grind, DM me.

Vlad Alexander with Ads4scale Team helps DTC brands reduce customer acquisition cost through a performance marketing ad creative strategy with high-converting UGC ads, direct response ads and premium ad creatives on Meta, Facebook and Instagram, Shopify, Amazon and TikTok Shop.

The #1 concern I hear from brands on every single sales call?

It isn’t about the price.
It isn’t about creators or the gear.

It’s this:
“Can you align strategy and content to help us reach our business goal?”

They ask this, because they are tired of testing random creatives, hoping that something works.

Equally so, they are tired of getting a winning creative that doesn’t lead to sales conversions.

Because to scale long-term, these 3 factors gotta be dialed in:

1. Your Creative 
2. Your Strategy
3. Your Execution

That’s why we start with a strategy, build out an entire funnel, and create a content ecosystem.

We map out the full customer journey:

- Top of Funnel: Broad hooks to grab attention. 
- Middle of Funnel: Education to build trust. 
- Bottom of Funnel: Hard offers to drive the sale.

And we sync it across every channel: Meta, Google, TikTok...

So every piece of content actually delivers a meaningful result.

Because at the end of the day we understand that it’s not just about the revenue of today, it’s about long-term sustainable business growth.

📌 Most brands fail at content for one simple reason 👇 

They don’t understand how to build a creative team and run it efficiently.
And I see it constantly.

A brand wants to scale their ad account, so they try to hire random creators from Twitter or an influencer marketplace.

They get different freelance videographers and editors off of online labor marketplaces.

And then the nightmare starts: 

Two of them ghost you after getting a pre-payment.
Three of them send back videos with terrible lighting.
Some miss the deadline by a few days.

The content lacks consistency, brand voice and is hard to test. 

You aren't a Marketing Director anymore. You’re a glorified babysitter.
Sound familiar?

Sourcing and managing creatives isn't a side hustle. It’s a full-time operational machine.

That’s why my team doesn't just "find" creators:

We vet them.
We brief them.
We manage the entire pipeline.

We quality check every single frame before it hits your ad account.
So you get the "native" content that scales, without the extra hassle.

What's your experience with producing content at scale?

Vlad Alexander with Ads4scale (AzonVidz Media) helps DTC brand reduce customer acquisition cost through a performance marketing ad creative strategy with high-converting UGC ads, direct response ads and premium ad creatives on Meta, Facebook and Instagram, Shopify, Amazon and TikTok Shop. Reading a book on design, sitting on a couch.

There is a golden rule in direct response: A confused mind doesn't buy.

If your customer has to burn too many calories trying to figure out what your product actually does...

You’ve already lost them.

So, when we launch a product that is totally new:
- We have to strike a very specific balance.
- We have to show that we are Different.

But we also have to make it Familiar:
If it’s too familiar, it’s boring.
If it’s too different, it’s risky.

The best creative strategy isn't to explain how complex your new tech is.

It’s to anchor the product in something they already understand and then show them the upgrade.

Make it relatable first. Make it revolutionary second.

Because if they don't understand it in 3 seconds, they definitely aren't going to buy it.

Vlad Alexander with Ads4scale (AzonVidz Media) helps DTC brand reduce customer acquisition cost through a performance marketing ad creative strategy with high-converting UGC ads, direct response ads and premium ad creatives on Meta, Facebook and Instagram, Shopify, Amazon and TikTok Shop. Working with iPad on a couch.

The role of "Media Buyer" as we knew it is extinct.

Think about it. Five years ago, they were wizards.
They hacked audiences. They tweaked manual bids.
They found the "hidden pockets" of profit.

And today? 

The "targeting" is automated. The "bidding" is AI.
So... what exactly are you paying that retainer for?

Here is the truth:

The only lever left to pull is Creative.

The modern Media Buyer isn't a math nerd anymore:

- They are a Creative Strategist.
- They don't find the audience. The video finds the audience.

So stop asking your team for "better targeting."
And start asking them for better content.

Vlad Alexander - an Austin, Tx digital marketing agency (Ads4scale) owner is working in the agency office.

My brain is like a Porsche engine - it needs premium fuel to run optimally…
…To create brand strategies, converting content, and dream big.

And I can't do that on a burger, fries and soda.

So I have a simple smoothie recipe I learned from a bodybuilding champion friend:

- 1.5 cups of cage-free liquid egg whites (Yes, raw).
- 0.5 cup of 2% milk.
- 1.5 scoops of Chocolate Whey (Optimum Nutrition).
- 1 teaspoon of natural peanut butter.
- 5g of creatine monohydrate.


Here is the fuel your body gets:
⚡ Calories: 475 kcal
💪 Protein: 80g
🍞 Carbs: 14g
🥑 Fat: 7g


I know. You probably stopped reading at "raw egg whites."

But here is the secret:

Pasteurized liquid egg whites are 100% safe and completely tasteless.
When you mix it with the chocolate whey and PB, it literally just tastes like a milkshake.

Why do I drink this?
Because getting 80g of protein in 3 minutes is awesome!

Just kidding. I get no insulin spike, no sugar crash.
Just steady, clean energy to crush client work.

You wouldn’t put regular unleaded into your Porsche now, would you?

Vlad Alexander with Ads4scale (AzonVidz Media) helps DTC brand reduce customer acquisition cost through a performance marketing ad creative strategy with high-converting UGC ads, direct response ads and premium ad creatives on Meta, Facebook and Instagram, Shopify, Amazon and TikTok Shop. Prepares a healthy smoothie in the kitchen.


taplio

The Battle

Taylor Tabusa

Vlad Alexander

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taplio

The Battle

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Vlad Alexander

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vlad Alexander's LinkedIn Performance

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