Taylor Scher

Taylor Scher Consulting, LLC

I’m an independent SEO consultant in Denver, CO with 5+ years of digital marketing experience. Here's a few recent results:

- 150% increase in demos for a Supply Chain SaaS over 3 months
- 161% increase in demos for a restaurant analytics team 
- 333% increase in demos for a legal tech brand over 3 months
- Added $138,000 in ARR to a Shopify Upsell App in under 6 months

SEO Consultant

EforAll Colorado

Growth Mentor

Sagefrog Marketing Group, LLC

SEO Specialist

Sagapixel SEO

Premier Legal Marketing

Digital Marketing Specialist

SaaS SEO Consultant

Hi, I’m Taylor

I help SaaS teams turn search into a predictable channel for revenue growth. Whether you need a roadmap or someone to run the whole thing, I'm here to make sure your investment pays off. 

Here's a few examples of what I've done for other clients:

- 150% increase in demos for a Supply Chain SaaS over 3 months
- 161% increase in demos for a restaurant analytics team 
- 333% increase in demos for a legal tech brand over 3 months
- Added $138,000 in ARR to a Shopify Upsell App in under 6 months

I do all of this through 4-tiered packages:

- SEO consulting 
- Fractional SEO
- Content creation
- Content creation + PR

If you're interested in getting started, please use my Calendly booking page to schedule an intro call

BTW HERE IS MY EMAIL TO CONNECT: taylorscher5@gmail.com

Search Engine Optimization Consultant

Yesterday I celebrated 2 years of running Taylor Scher Consulting, LLC full time. 

What a crazy journey it's been so far. 

I think the funniest thing about starting my own business is that I never intended to do it in the first place. 

When I left my previous job, I just intended to find another full-time/part-time job while maybe handling a few small projects on the side. 

Well, the job market in 2023 was horrible (I don't think it's gotten any better), and I was frantically searching for another position while I only had 2 clients at the time. 

After getting rejected from application to application, more prospects were coming through my pipeline, either finding me through my content on LinkedIn, comments on Reddit, or my site's SEO. 

It eventually got to the point where it just didn't make sense to find another job when I could just keep going down this path. 

And I'm glad I did. These 2 years have allowed me to:

- Connect with marketing teams across the globe 
- Have the freedom to work under my own terms
- Have more free time than I know what to do with
- Build skills that only come with running a business

None of this would've been possible without:

- My partner Amy Bonomo, who supported me every step of the way
- My coach Ed Deason, who helped add much needed structure to my business and vision 
- All of my first clients who took a HUGE leap of faith with a random 25-year-old 

Seriously, I'm entirely grateful for the people who supported me with starting my business and excited to see where this journey continues to take me.

SEO Consultant | Helping B2B SaaS grow on Google and AI search

About 50% of my qualified leads are now coming from LLMs.

Want to know what I did to get there?

SEO.

No literally.

Just regular SEO with a dash of outreach.

All I did was:

- Build a full range of industry/service pages (SEO)
- Build out “best of” listicles for industries and services (SEO)
- Get featured on other similar listicles (GEO)

I’m sure posting on LinkedIn played a part, but my main focus has been the above 3.

And that's been enough to see an increase in leads from LLMs.

From what I've seen so far, coverage in other listicles is what seems to carry the most weight. 

Especially if LLMs are already using those listicles as citations.

The more my name appears in those listicles, the more relevant an LLM sees me as for that category.

Not to mention I’ve ALSO gotten leads from those external listicles as well.

I can get down with the strategy/approach of AEO being different, but on a tactical level, 95% of it is the same as SEO.

I find product-specific content (“how to do [use case] using [your product] to be underrated. 

Not only does it still work extremely well for SEO, but it’s a great way to influence how LLMs reference your product. 

In the image below, AI overviews are recommending my client's brand for a search that's more MoFu. 

There isn't any direct transactional intent tied to "how to annotate PDFs in Google Drive." 

But if a tool is needed to complete a task, the LLM will source different products that can complete that task. 

What we want to do is supply LLMs with information on what your product can do. 

This can either be your blog content, documentation pages, or even both.

Think about the top 10 JTBD of your ICP, and create a detailed "how-to" on how they can accomplish that using your product.

If you’re adding FAQs to your product pages, avoid going after broad questions.

Questions like: 

- “What is [your product category]?
- “What is the benefit of [your product category]?
- “What does [your product category] do?

Instead of covering the category, answer questions specific to the product

Take Factors FAQs for example

- “How long does it take to setup conversions in Factors?”
- “Does Factors provide person-level identification?”
- “Does Factors comply with Google’s data and privacy rules?” 

All specific questions users likely have when gauging a product like Factors.

But the secondary benefit is that it influences how LLMs reference your product. 

These FAQs help:

- Answer brand-related questions right on LLMs
- LLMs reference your product when users are looking for specific features

So when people say “just add FAQs,” think about the questions being related to your product, not the product category.

Nature Technologies Pvt Ltd

Senior Manager - Digital Marketing

Woncomp Tech Solutions (OPC) Pvt. Ltd.

Tools I'm using: Google Analytics, Google Search Console, Google Tag Manager, Google Ad Manager, Facebook Business Manager, LinkedIn Sales Navigator, LinkedIn Ad Manager, Google Ad Keyword Planner, Screaming Frog, Clickup, SEMrush.

Skills: Proposal Preparation · Project Estimation · Media Planning · Project Management · Search Engine Optimization (SEO) · Pay Per Click (PPC) · Google Ads · Facebook Ads · LinkedIn Ads · Email Marketing · Marketing Automation

Digital Marketing Manager

Finarb

Tools I used: Google Analytics, Google Search Console, Google Tag Manager, Google Ad Manager, LinkedIn Sales Navigator, LinkedIn Ad Manager, Google Ad Keyword Planner, Screaming Frog, JIRA, SEMrush.

Skills: Landing Page Optimization · Search Engine Optimization (SEO) · Pay Per Click (PPC) · Google Ads · LinkedIn Ads · Account Based Marketing(ABM) · Email Marketing

ViTWO

Tools I used: Google Analytics, Google Search Console, Google Tag Manager, Google Ad Manager, Facebook Ad Manager, Google Ad Keyword Planner, Screaming frog, SEMrush.

Skills: Landing Page Optimization · Search Engine Optimization (SEO) · Pay Per Click (PPC) · Google Ads · Facebook Ads · Email Marketing

SEO & Ad Campaign Specialist

AchieveX Solutions Private Limited

Tools I used: Google Analytics, Google Search Console, Google Tag Manager, YouTube Analytics, Google Ad Manager, Facebook Ad Manager, Google Ad Keyword Planner, Spyfu, Screaming frog, SEMrush.

Digital Marketing Lead

UDYOGI 

Tools I used: Google Analytics, Google Search Console, Google Tag Manager, YouTube Analytics, Google Ad Manager, Facebook Ad Manager, Google Ad Keyword Planner, SEMrush.

Roles & Responsibilities:

Analysis website & keyword optimization. On-page & Off-page optimization. Continuous follow-up SEO related technical issues and resolve by coordination with developer & designer team.

YouTube keyword optimization & SEO management.

Content developing by coordinating with the content writing team and distributing to the proper channel. Creating & executing link building strategies.

Planned & executed social media & email schedule, Facebook, Instagram & Google advertisement campaign. 

Track, analyze & optimize bids. Monitor & performance reporting.

Landing page designing and development by coordinating with developer & designer team.

Budgeting, forecasting and reporting for key performance indicators for marketing.

Handling Wordpress content management system for product page related internal changes.

Manage a team of graphic designers & SEOs.

Connect with external agencies in developing marketing and communications strategies.

Digital Marketing Executive

Yours Web Design

Handling Freelance SEO and Google ads projects for US clients.

ZebraTechiesSolution(ZTS):Creative Digital Marketing & Web Development Company in India

Tools I used: YouTube Analytics, Google Analytics, Google Search Console, Google Tag Manager, Keyword Planner, Google Ad Manager, Ahref, SEMrush.

Roles & Responsibilities:

I was responsible for handling SEO projects for USA, UK, UAE, and Canada based clients.

On-page & Off-page optimization for clients website. Worked on strategic link building.

Identify & develop strategies for clients in order to meet their business goal. Recommendation & Suggestions for the SEO projects.

Managing and coordinating with content and creative staff, leading SEO research efforts to improve the SERP position. Working on KPIs to improve analytical insights.

YouTube keyword planning and video SEO optimization.

Closely working with content team to develop SEO optimized content.

Communicated with clients regarding data insights over email and call.

Planned, executed & optimised PPC campaigns. A/B testing on Landing pages & ad creatives, improve ad performance by increasing CTR, decrease fraud clicks.

Worked on improving the campaign performance that yield more quality leads.

Reporting (Weekly Report, Monthly report).

SEO Executive

SEO Analyst

Indchemie Health Specialities Pvt. Ltd.

Pharmaceutical Sales Representative

Digital Marketing Manager 📈 ↗️

Hi, I’m Sourav who is a hardcore digital marketing practitioner.

Aspiring to help business to grow by applying practical strategies.  I'm mostly focusing on the formulation of organic and in-organic traffic & lead generation strategies.

I keep practicing digital marketing from the practical aspect and try to figure out the best possible way to generate the highest possible ROI.

My journey from the very first day was not so easy. I have faced a lot of hurdles and did several mistakes. From my mistakes, the most important thing I have learned execute the thing always helps to know what fits and works for the business.

In the digital marketing agency, I got the opportunity to work with different kinds of clients worldwide & different verticals from Real Estate to the Education & Training industry & mortgage and many other types of small local businesses. 

Understood the business process and the growth pattern of each industry with the help of digital marketing.  

Acquiring new skills in a practical sense & by the time execution repeatedly helps me to improve my skillset. 

Apart from Digital Marketing, I have also hands-on experience in managing UI, UX and Tech Teams.

I have experience working in a digital marketing agency and an In-house B2B company as a digital marketing strategist. I know pretty well the difference as per industry and what are the things right fit for whom.

Focus: SEO, Pay-Per-Click Marketing, Analytics & Marketing Automation.

Tools: Google Analytics, Google Search Console, Google Tag Manager, Google Data Studio, SEMRush, Ahref, Spyfu, Ubersuggest, Screaming Frog.

Roles & Responsibilities: 

-SEO keyword research & Audit report.
-On-page & Off-page reporting.
-Content mapping & optimizing for SEO.
-Set KPIs to track performance.
-Analyze the Ranking report.
-A/B Testing Experiments.
-Tracking Daily, Weekly and Monthly Performance.
-Google Data Studio dashboard reporting.
-Create a marketing strategy & ROI calculation.
-Communicate with the developer to build landing pages.
-Allocate tasks to the team and follow up to deliver within the deadline.
-Keep a track of the team performance & arrange training sessions to keep them updated.

Skills:

• Team & Project Management
• Competitor Research
• Keyword Research
• SEO Strategy
• Analytics Tracking
• Local & Ecommerce SEO
• Google Analytics
• Google Search Console
• Google Tag Manager
• Google Ads
• Facebook Ads
• Shopping Ads
• Audience Targeting
• Retargeting Ads
• Email Marketing
• Product & Landing Page Optimization
• SMS Marketing
• Marketing Automation

taplio

The Battle

Taylor Scher

Sourav Das ✅

Followers

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taplio

The Battle

Taylor Scher

Sourav Das ✅

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Taylor Scher's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTaylor Scher's LinkedIn Performance