Taylor Scher

Taylor Scher Consulting, LLC

I’m an independent SEO consultant in Denver, CO with 5+ years of digital marketing experience. Here's a few recent results:

- 150% increase in demos for a Supply Chain SaaS over 3 months
- 161% increase in demos for a restaurant analytics team 
- 333% increase in demos for a legal tech brand over 3 months
- Added $138,000 in ARR to a Shopify Upsell App in under 6 months

SEO Consultant

EforAll Colorado

Growth Mentor

Sagefrog Marketing Group, LLC

SEO Specialist

Sagapixel SEO

Premier Legal Marketing

Digital Marketing Specialist

SaaS SEO Consultant

Hi, I’m Taylor

I help SaaS teams turn search into a predictable channel for revenue growth. Whether you need a roadmap or someone to run the whole thing, I'm here to make sure your investment pays off. 

Here's a few examples of what I've done for other clients:

- 150% increase in demos for a Supply Chain SaaS over 3 months
- 161% increase in demos for a restaurant analytics team 
- 333% increase in demos for a legal tech brand over 3 months
- Added $138,000 in ARR to a Shopify Upsell App in under 6 months

I do all of this through 4-tiered packages:

- SEO consulting 
- Fractional SEO
- Content creation
- Content creation + PR

If you're interested in getting started, please use my Calendly booking page to schedule an intro call

BTW HERE IS MY EMAIL TO CONNECT: taylorscher5@gmail.com

Search Engine Optimization Consultant

Yesterday I celebrated 2 years of running Taylor Scher Consulting, LLC full time. 

What a crazy journey it's been so far. 

I think the funniest thing about starting my own business is that I never intended to do it in the first place. 

When I left my previous job, I just intended to find another full-time/part-time job while maybe handling a few small projects on the side. 

Well, the job market in 2023 was horrible (I don't think it's gotten any better), and I was frantically searching for another position while I only had 2 clients at the time. 

After getting rejected from application to application, more prospects were coming through my pipeline, either finding me through my content on LinkedIn, comments on Reddit, or my site's SEO. 

It eventually got to the point where it just didn't make sense to find another job when I could just keep going down this path. 

And I'm glad I did. These 2 years have allowed me to:

- Connect with marketing teams across the globe 
- Have the freedom to work under my own terms
- Have more free time than I know what to do with
- Build skills that only come with running a business

None of this would've been possible without:

- My partner Amy Bonomo, who supported me every step of the way
- My coach Ed Deason, who helped add much needed structure to my business and vision 
- All of my first clients who took a HUGE leap of faith with a random 25-year-old 

Seriously, I'm entirely grateful for the people who supported me with starting my business and excited to see where this journey continues to take me.

SEO Consultant | Helping B2B SaaS grow on Google and AI search

About 50% of my qualified leads are now coming from LLMs.

Want to know what I did to get there?

SEO.

No literally.

Just regular SEO with a dash of outreach.

All I did was:

- Build a full range of industry/service pages (SEO)
- Build out “best of” listicles for industries and services (SEO)
- Get featured on other similar listicles (GEO)

I’m sure posting on LinkedIn played a part, but my main focus has been the above 3.

And that's been enough to see an increase in leads from LLMs.

From what I've seen so far, coverage in other listicles is what seems to carry the most weight. 

Especially if LLMs are already using those listicles as citations.

The more my name appears in those listicles, the more relevant an LLM sees me as for that category.

Not to mention I’ve ALSO gotten leads from those external listicles as well.

I can get down with the strategy/approach of AEO being different, but on a tactical level, 95% of it is the same as SEO.

I find product-specific content (“how to do [use case] using [your product] to be underrated. 

Not only does it still work extremely well for SEO, but it’s a great way to influence how LLMs reference your product. 

In the image below, AI overviews are recommending my client's brand for a search that's more MoFu. 

There isn't any direct transactional intent tied to "how to annotate PDFs in Google Drive." 

But if a tool is needed to complete a task, the LLM will source different products that can complete that task. 

What we want to do is supply LLMs with information on what your product can do. 

This can either be your blog content, documentation pages, or even both.

Think about the top 10 JTBD of your ICP, and create a detailed "how-to" on how they can accomplish that using your product.

If you’re adding FAQs to your product pages, avoid going after broad questions.

Questions like: 

- “What is [your product category]?
- “What is the benefit of [your product category]?
- “What does [your product category] do?

Instead of covering the category, answer questions specific to the product

Take Factors FAQs for example

- “How long does it take to setup conversions in Factors?”
- “Does Factors provide person-level identification?”
- “Does Factors comply with Google’s data and privacy rules?” 

All specific questions users likely have when gauging a product like Factors.

But the secondary benefit is that it influences how LLMs reference your product. 

These FAQs help:

- Answer brand-related questions right on LLMs
- LLMs reference your product when users are looking for specific features

So when people say “just add FAQs,” think about the questions being related to your product, not the product category.

Self-employed

SEO Copywriter | Content Strategist

Institution of Civil Engineers

Membership Support Services for the GCC region.
Event Management and logistics for UAE events.
Marketing and Content Development for Promotional Activities
Graphic Design and Collateral Development
Social Media Strategy and Development

Administrative Support Officer 

dnata

Management of administrative functions for a team of 4 managers and approximately 50 staff.

Calendar management as well as general office management for the Head Of the Department.

Attendance maintenance, updation and point of contact for generic HR queries pertaining to the same subject.

Management of staff joinees, staff arrivals,and staff 
resignations/terminations in terms of system work , IT asset resourcing and physical moves.

Coordination with the Inhouse IT department for the installation of software and procurement of assets for induvidual staff members as per company policy.

Liaison with the Inhouse Training College for booking and confirmation of course dates for the full team.

Blocking of meeting rooms for team events

Management of Stationary and Giveaways Stock

Administration Coordinator, Non Air Products

Calender Management for the Senior Vice President ensuring he is updated on all upcoming appointments and outstation trips, and is prepared for the same with all necessary documentation.

Management of all travel arrangements for Duty/Personal trips including flight reservations, hotel bookings and car hire.

Management of all post Duty trip claims ensuring these are forwarded to Payroll within the agreed period and duly refunded back to the account.

Ensuring regular chase-ups are made to both internal and external clients on pending matters.

Records Management which includes effective filing systems both on hard copy as well as on email.

Receive, greet and assist all guests to the SVP's office with professional presentation. 

Assist, file and/or redirect correspondence and telephone/email queries and manage them independently wherever applicable.

Blocking of Meeting Rooms and ensuring documentation and IT equipment such as laptop/screen etc are fully functional and ready to go.

Executive Secretary to the SVP Government & Corporate Travel

Emirates

Pre & Post trip work for all Recruitment campaigns for Cabin Crew Recruitment including Shortlisting via the Online database system, Assessment Invitations,Liaison with Candidates and Records Maintenance.

Also a brief stint with The Medical Insurance Benefits team , as part of the Secondment programme, which included exposure in Basical Medical Claim Assessments, Customer Advocacy, Presentations to staff on Medical Insurance Policy.

HR Coordinator, Human Resources Recruitment & Medical Insurance Benefits

Sourcing of optimum priced routes for annual leave ticket reservations for staff and family as per company policy. Issuance of all the various different types of tickets for staff and family.

Independently manage counter services for Cabin crew/flight deck personnel providing them advice and assistance on the range and applicable policies for Staff Travel. Additionally, step in on rostered duty for Mailbox/back office or Telephone sales duties.

Training of new staff on ticketing, policies and procedures.Created a Training Manual for new joiners.

Developed a Manual for implementation of rules and regulations for the team.

Industry Travel Consultant

Answer all customer calls made to the Airline and ensure they are serviced in a professional and proactive manner. 

Going beyond customer expectations and fulfilling them.

Perform pre-flight checks and reconfirm passenger bookings to minimise noshows and ensure flights go at optimal capacity.

Support Travel Agents by providing fare information and seat confirmations wherever possible on fully booked flights.Also liaise with Sales for group bookings to provide best fares.

Sell dnata as a one stop travel destination

Telephone Sales Agent,Srilankan Airlines

I'm a freelance/remote copywriter/marketing consultant with over six years of experience developing B2B/Saas/Tech content for brands of all sizes and niches. While I don't ascribe to niching generally, the fact is I love working with all kinds of businesses and I like to believe the results speak for themselves! 

✔Are you suffering from lame copy-itis?
✔Do you struggle to come up with the right words to use for your blog posts?
✔Does the thought of using keyword research tools make you want to hyperventilate?
✔Have you gone through endless youtube videos, studied even more courses and STILL don't know what 
    to do OR where to start?

What if there was a much easier way?
WHAT IF YOU COULD DO ALL OF THE FOLLOWING WITHOUT BLOOD, SWEAT, TEARS OR TOIL? 

☑ Have Done-For-You Content That Makes your Business Stand Out and Become Relevant.
☑ Rank Higher in Online Searches Using Industry Best Practices for Search Engine Optimization 
☑ Generate Leads and Boost Visibility with Targeted Written Communications for Your Blog or Website
☑ Create Sales Generating Copy for Your Facebook Ads and Other Social Media Channels

Hey There!
I am an experienced freelance copywriter who can do all of the above and work with you to develop the type of content that creates followers and builds brands. Connect with me today. Let's get started on elevating your brand!

#irenetalkies
Website: https://irenelopezwriter.com/
Medium: https://irene-pearl-lopez.medium.com/
Mini- portfolio: https://irenepearllopez.contently.com/

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Engagements

Likes

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