Supernova Technology

Founder

PORCH

Any immigrant entrepreneur knows that being an entrepreneur is hard.
Being an immigrant adds exponentially more complexity and challenges.

PORCH is an exclusive community for immigrant entrepreneurs in or coming to Canada. PORCH provides a curated, engaging, and safe community for immigrant entrepreneurs and their teams to build relationships, learn, share, and help each other succeed.

Expand your learning, your relationships, and your potential. Everything you need to grow.
Helping 1,000,000 immigrant entrepreneurs succeed in Canada.

Ambassador

Tailwind Business Ventures

Working in partnership with Temenos to implement Temenos Infinity Banking solution for numerous customers, ranging from small banks to regional credit unions. As a Software Architect and a Tech Lead, I am responsible for overlooking and managing the technical side of product delivery from the discovery phase all the way to a go-live delivery.

Software Architect/Tech Lead

Accelerate Education

Developed an Online Education platform, that allowed schools and district school boards to facilitate online learning. The platform was built using full-stack Microsoft technologies. I was responsible for a full development cycle from a back end and middleware integration to front end development.

Senior Software Developer

Kony, Inc.

I currently modernize, architect, develop, and deliver a completely revamped digital banking experience (DBX) for key banking customers. To this end we are addressing the needs of retail banking, loan origination, new accounts, and more through careful requirements gathering, detailed documentation, and thorough testing.
Some notable achievements to date are:
» Recovered delayed and failing project to restore customer trust and accelerate release schedules.
» Bolstered online transactions and end-user online engagement.

Customer Success Architect

Intelliware Development Inc.

In this role, I converted WebSphere-locked, Struts-based code to vendor-neutral code based on REST and Angular with a clearly separated front-end to back-end architecture. We successfully introduced an Angular front-end and Java Microservices based middleware to the Struts-based application improving end-user experience and performance nearly 25%.

Application Consultant

Pervacio, Inc.

Here, I coordinated the offshore development and product teams to optimize the performance, scalability, and functionality of a legacy products while building the future-state framework. Led the implementation of Retail Suit of Products for Rogers, gathering requirements, leading development and deployment. I also conducted remote and onsite training sessions with new users.

Lead Technical Architect

Points

In this role, I drove the technical design and architecture for all new projects for the key strategic customer of the company, including responsibility to define user requirements, user stories, test cases, and full lifecycle management.
Some notable achievements were:
    »  Shepherded relationship with United Airlines and detailed user requirements and technical specifications for comprehensive overhaul of flagship Loyalty Program portal.
    »  Modernized and enhanced legacy product using new front-end technologies for presentation and data layers and AWS Cloud Services on back end.

Senior Professional Services Engineer

Sears Home Services

Here, I steered development of a new customer notification, and online repairs and maintenance orders systems from initiation to deployment. I worked remotely with various internal business units to shape the product and prioritize features based on business needs. With completion of this project we effectuated a dramatic improvement in customer notifications and alerts about pending appointments, changes, and cancellations.

Sr. Software Engineer

Tech Mahindra

In this role, I oversaw the deployment and approvals of iOS, BB10, WP versions of application to iTunes, BlackBerry World, and Windows Phone App Stores. I also guided the offshore development team to accelerate feature releases while sustaining product quality.
Some notable achievements included:
» Liaised with Bell Canada’s technical team to mend relationship and deliver project on time.
» Transformed how Bell Canada and Virgin customers manage subscriptions, services, and payments by implementing MyBell Mobile and MyVirgin Mobile self-serve mobile applications.

Program manager

Hi, I'm Anatoly 👋

I'm a tech guy. After graduating from Bar-Ilan University in Israel with a B.Sc. degree in Math and CoSci, I began my career as a Technical Architect consultant. Before starting Supernova in 2022, I co-founded two other startups – a social drinks/gifting platform and a social game on Facebook. 

Most of my experience lies in integrating existing legacy systems with new products, optimizing and improving complex distributed systems, as well as upgrading and transforming old digital services to the latest technologies, with a vision into the future.

A majority of my consulting work is done with small and medium-sized banks in the U.S., helping them to transform their old online and mobile banking application into new, cutting-edge applications, with integration to third parties APIs and new Fintech advancements.

In 2022, I began my own entrepreneurial journey into the field of IT staffing/consulting with a focus on helping companies seamlessly recruit talent worldwide, creating the ultimate virtual team. 

My dm's are always open! Feel free to reach out about anything IT related or if you just want to say hello.

Anatoly Dobrovinsky

SaaSBoomi

• Launched the U.S. chapter of India’s largest SaaS founder community, engaging 200+ founders, VCs, and ecosystem leaders.
• Designed and hosted GTM roundtables, mentor networks, and strategic ecosystem sessions for early-stage startups expanding to North America.
• Co-designed flagship events (Caravan, SaaSBoomi Annual) attracting 1,200+ attendees, curating content tracks and founder roundtables.
• Created community-led GTM playbooks to help startups drive enterprise traction and U.S. market entry.
• Facilitated 1:1 founder conversations to validate GTM themes and shape ecosystem programming.
• Represented SaaSBoomi in the U.S. ecosystem, forging partnerships with accelerators, VCs, and tech operators.

Founding U.S. Chapter Lead (Volunteer)

Helping build the largest SaaS founders' pay-it-forward community

Community Volunteer

Expert-in-Residence - Founder Network

Mentor

Alumni In Residence

White Light Technology

Exploring and incubating ideas at the intersection of technology, strategy, and startup ecosystems. White Light serves as a platform for advising early-stage founders and shaping concepts that help businesses navigate a hyper-connected, AI-driven future.

- Supporting entrepreneurs in refining GTM, partnerships, and narrative strategies in emerging tech and SaaS.
- Engaged in early exploration across AI, fintech, and community-led innovation models.
- Actively building frameworks to guide startup teams through early-stage ambiguity and global scale-up readiness.

Principal and Fractional CRO/CMO

EH List

Member

Canada India Tech Council

FIAKS - Forum of Industry and Academic Knowledge Sharing

Invite-only think tank providing thought leadership in the fintech community on local and global fintech and banking trends and policy

Maven

Truly Financial

• Drove GTM, partnerships, and revenue for a cross-border digital banking platform, scaling Truly’s presence across the U.S. and Canada and acquiring thousands of SMB customers.
• Achieved 100% YoY growth by directing multi-channel GTM across marketing, partnerships, and sales.
• Established and expanded a partnership program with leading accounting firms, law firms, accelerators, and influencers to modernize SMB banking and payments.
• Reduced CAC by 250% and boosted onboarding conversions from 30% → 70% through data-driven funnel optimization and marketing automation.
• Launched a partner API platform enabling embedded finance use cases for accounting firms, fintechs, and SaaS providers.
• Partnered with banks, card issuers, and payment processors to architect and scale the platform’s infrastructure.
• Built lifecycle engagement programs that increased product usage, retention, and reduced churn.
• Represented Truly at major industry events including QuickBooks Connect, Scaling New Heights, Collision, SaaS North, and Payments Canada.

Head of Marketing & Growth / Chief Business Officer

C100

C100 and its members support the global community of Canada-connnected founders through mentorship, investment, partnership, and talent. Member-supported, not-for-profit member association, headquartered in San Francisco, California, with members across the major technology hubs of the US, Canada, and beyond.

Remitr

• Launched Canada’s first B2B cross-border payments platform, acquiring thousands of SMB customers coast to coast.
• Pivoted product from P2P → B2B, creating a trusted alternative to wire transfers and cheques.
• Built acquisition engine through inbound/outbound campaigns, digital channels, and accounting firm partnerships.
• Integrated with QuickBooks and Xero in under 3 months, opening new distribution and co-marketing channels.
• Won innovation awards from BMO Bank, NTT Data, and DMZ accelerator, and partnered with fintech accelerators (DMZ, Highline Beta, Barclays Rise) whose support was instrumental in scaling Remitr through critical growth phases.
• Showcased the platform at Money 20/20, Collision, and Payments Canada, generating consistent brand lift and lead flow.

Co-founder & Chief Marketing Officer

EMPORTANT HRMS & PAYROLL 

• Co-founded and scaled one of India’s earliest cloud HR & Payroll SaaS platforms, expanding from SMBs to mid-market enterprises.
• Acquired customers across India, South-East Asia and the Middle East, including healthcare, manufacturing, hospitality, and services sectors.
• Grew revenue 30% YoY through direct sales and a new partner channel.
• Built a rule-based payroll engine to support global compliance for multi-country enterprises.
• Launched a payroll bureau partner program, signing 3 large service partners within 6 months.
• Positioned Emportant as a credible SaaS player, creating a scalable product and customer footprint that led to a successful exit.

Head of Business

Startup & Growth Leader | Former CBO, Truly Financial | GTM, Partnerships & Ecosystem | Fintech, SaaS & Payments

I’m a fintech and SaaS growth executive with 20+ years of experience building and scaling platforms across North America, Asia, and the Middle East. I’ve co-founded and led ventures in cross-border banking, B2B payments, and HR SaaS, always with a sharp focus on SMBs and mid-market enterprises.

At Truly Financial, I launched and scaled a digital banking platform in the U.S. and Canada — growing to thousands of customers in 3 years, cutting CAC by 250%, and boosting onboarding conversions from 30% to 70%. At Remitr, I built Canada’s first B2B cross-border payments platform, with thousands of customers coast to coast, and won awards from BMO Bank, NTT Data, and DMZ.

My core strengths are in:

• Go-to-market & Partnerships: Creating scalable acquisition engines and ecosystem partnerships with banks, fintechs, accelerators, and accounting firms.
• Embedded Finance & SaaS Expansion: Building API-driven platforms, co-branded partner programs, and integrations that open new distribution channels.
• Brand & Lifecycle Marketing: Positioning, storytelling, and CRM-driven lifecycle campaigns that expand LTV and retention.
• Ecosystem Building: Leading founder programs and VC/enterprise bridges, most recently with SaaSBoomi U.S., curating GTM roundtables and community-led growth initiatives.

I thrive at the intersection of financial services, technology, and growth strategy — whether scaling fintech platforms, building partner ecosystems, or enabling startups through community.

My career foundations were in building software and leading technology transformations. At FACT Software, I helped launch India’s first multi-user accounting system and expand into Southeast Asia. At Allindia Technologies, I spearheaded digital transformation projects and launched Batchmates.com, one of India’s earliest B2C online communities. Later, as CIO at Electrosteel, I modernized IT systems and turned around a business unit to profitability, and at Intellisys, I led product marketing for a cloud-based learning platform. These early experiences gave me a strong technical and product base that continues to shape my leadership approach today.

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The Battle

Anatoly Dobrovinsky

Sandeep Todi

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