Teddy Mitrosilis

Alto Studios

Executive Communications | We provide content and communications services for executives at venture capital, private equity and growth-stage companies.

Co-Founder and Managing Partner

The Mitrosilis Group

Founder

STRIVR

Lead Strivr’s Enterprise Consulting function with a focus of optimizing Strivr’s Professional Services business for growth and scale. 

Primary responsibilities of the function:

 - Identify opportunities to drive growth and scale across the Customer Organization
 - Conduct business and market needs analyses
 - Design solutions to improve business and organizational performance
 - Implement processes, systems, tools and standardization
 - Lead change management and upskilling across the Customer Organization

Head of Enterprise Consulting

Built, operationalized and led Strivr’s Enterprise Consulting function.

Primary Responsibilities:
 - Set vision and strategy for the Enterprise Consulting practice
 - Manage senior business and learning strategy consultants and Director-level personnel
 - Develop end-to-end immersive technology strategies that drive productivity, profitability, operational efficiency and sustainable growth for F500 clients
 - Partner with VP Sales on sales strategy, operations and enablement
 - Drive Professional Services sales strategy and revenue growth
 - Advise clients on how to meet their business objectives through organizational and workforce transformation
 - Build and nurture relationships with executive-level client stakeholders
 - Hire, train and develop key talent and high-performing teams

Notable Team Achievements:
 - Built Strivr’s go-to-market strategy for tech-enabled Professional Services
 - Developed the playbook for enterprise-wide immersive technology engagements
 - Drove $30M+ in enterprise SaaS and Services deals
 - Contributed to the launch of StrivrU, a new customer and partner onboarding program
 - Lead client engagements across Retail, Grocery, Distribution, Financial Services, Manufacturing industries, among others

Notable Client Achievements:
 - Walmart - 96% improvement in training efficiency
 - Fidelity - 10% increase in customer satisfaction in less than 6 months
 - Grocery Client - 6.5% increase in productivity in ~3 months

Director, Enterprise Consulting

Helped build, operationalize and scale Strivr’s Customer organization from infancy to 50+ employees.

Primary Responsibilities:
 - Help lead a pivot of Strivr’s core offerings, from a branded content business into an enterprise professional services business
 - Build, operationalize and lead Strivr’s Solutions Architecture function
 - Develop and take to market Strivr’s industry-leading immersive learning methodology
 - Drive operational excellence via scalable systems and processes across Professional Services, Pre-Sales, Customer Success, Operations and other functions
 - Deliver business transformation to clients through the strategic planning and execution of immersive technology solutions
 - Oversee scoping and management of project financials 
 - Implement performance management systems and programs
 - Hire, train and develop key talent

Notable Team Achievements:
 - Executed and managed $20M+ in Professional Services engagements
 - Grew customer base by 300% while sustaining nearly 90% customer retention
 - Established the Customer Org’s first project management processes and SOPs
 - Managed client engagements across Logistics, Automotive, Aviation, Retail, Utilities industries, among others

Notable Client Achievements:
 - Walmart - first company in the world to deploy immersive tech enterprise wide
 - Verizon - 97% of employees felt prepared when put in a dangerous situation

Director, Customer Solutions

Head of Production for Strivr, overseeing end-to-end content development and operations.

Strivr is a human performance training company that uses VR to help athletes and employees be better at what they do.

Head of Production

Fox (Film, TV and Sports)

Director, Digital Content

ESPN

Digital Editor, ESPN.com + ESPN Insider

Co-Founder + Managing Partner @ Alto Studios — Content for execs and companies | Head of Content | Author @ The Process

Co-Founder and Managing Partner @ Alto Studios. We support executives at venture capital, private equity and growth-stage firms with content, communications and thought leadership.

A few stats about our clients:

• $11+ billion in AUM
• $17 billion in revenue
• $2.7 billion in exits (and counting!)

Executives work with us for various reasons.

Some common use cases and benefits:

1. Enhance Investor Relations (existing and future LPs)
2. Support talent acquisition (for their firms and portcos hiring key roles)
3. Increase trust and awareness in the market (more opportunities, better deal flow)
4. Fresher approach to PR / Comms (better brand reputation)
5. Scale marketing more efficiently (cost + time savings)

If you need content or communications support, learn more about Alto here: www.altostudios.com

- - -

Now, the most important stuff:

• I have a wonderful wife and three kids (two girls + one boy)
• I played college baseball at North Carolina (Go Heels!) and love supporting young athletes.
• I still scratch my competitive itch through golf and ultrarunning.
• I love reading, writing and learning from interesting people.

Thank you for stopping by my profile. If I can help you, please let me know. God bless!

Mike Gelb

The Consumer VC

A podcast serving founders and investors that want to learn how some of the top venture capitalists that invest in B2C businesses make investing decisions.

Past guests include:
Mark Gainey, Founder of Strava
Andy Dunn, Founder of Bonobos
Ariel Kaye, Founder of Parachute
Denise Woodard, Founder of Partake Foods
Nagraj Kashyap, Managing Partner at Softbank Investment Advisors' Vision Fund
Wayne Wu, General Partner at VMG
Mike Duda, Managing Partner at Bullish
Brendan Rogers, Co-founder of Wag! and 2am
Madeline Haydon, Founder of nut pods
Matteo Franceschetti, Founder of Eight Sleep
Bret Thomas, Founder of CAVU Venture Partners
Carter Reum, Founder of M13
Soraya Darabi, Founder of TMV
Elizabeth Yin, Founder of Hustle Fund
Ariana Thacker, Founding Partner of Conscience VC
Henri Pierre-Jacques, Founder of Harlem Capital
Greg Bettinelli, Partner at Upfront Ventures
Daniel Gluck, General Partner at Powerplant Ventures
Kiva Dickinson, Founder of Selva Ventures
Adelle Archer, Founder of Eterneva
Kanyi Maqubela, Founder of Kindred Ventures
Steve Hughes, Founder of Sunrise Strategic Partners
Seth Goldman, Founder of Honest Tea, Eat the Change and PLNT Burger
Spike Mendelsohn, Celebrity Chef & Founder of Eat the Change, PLNT Burger
Jesse Draper, Founder of Halogen Ventures
Nick Saltarelli, Founder of Mid-Day Squares
Charles Hudson, Founder of Precursor Ventures
Rick Desai, General Partner at Listen Ventures
Michele Romanow, Founder of Clearco
Mac the VC, Founder of Rarebreed
Michael Ronen, Founder of Branded
Jason Karp, Founder of Humanco, Hu Kitchen and Hu Chocolate
Jackie Fast, Founder of Sandbox Studios
Joe Kudla, Founder of Vouri
John Foraker, Founder of Once Upon a Farm
Kate Beardsley, Founder of Hannah Grey
Mike Ghaffary, General Partner at Canvas
Nisha Dua, Founder of BBG Ventures
Ben Sun, Founder of Primary Ventures
+ more

Ranked by Listen Notes as one of the top 1% most popular shows globally.

To learn more, head over to www.theconsumervc.com

Founder & Host

Manufactured

Community Manager

Grishin Robotics

Venture Scout

Clearco

Venture Partnerships

Team Shift 

Venture Development Analyst

University of Southern California - Marshall School of Business

•	Conducted due diligence and interviewed social media startup that has currently raised $500k; presented findings and recommendation to head of venture capital fund.
•	Developed processes for LP management, sourcing and portfolio company management.

Venture Analyst

•	Led sessions tutoring operations and supply chain material to International Business Education and Research (IBEAR) students

Teacher Assistant

Sunset Canyon Group

I co-founded an ecommerce private label company that sourced, marketed and sold consumer products on Amazon as well as our own brand sites. The company sold chair hammocks, laybags and mason jar soap dispensers.

•	Researched and analyzed niche-markets. Founded and launched e-commerce businesses selling retail consumer products, growing business to $25k in monthly sales
•	Negotiated product sourcing with American and Chinese manufacturers.
•	Sold direct to consumer products on Amazon.com and analyzed key search terms in order to improve return on ad spend.

Business Development Strategist

Smart eStrategy

Smart eStrategy is a digital marketing service that specializes in Social Media and Website Optimiation for ecommerce and service products. Their main clientele are startups that already have operations processes in place to which they're in a position to scale exponentially. 

•	Managed non-profit’s Facebook marketing business and grew business over 2,000%, by using data analytics to analyze consumer segments and building a sales funnel.
•	Lead sales calls with prospective clients and grew business revenue by $80k / year.
•	Audited prospective clients Facebook Business, Website, and Google Analytics accounts and recommended sales strategies.

Ads Strategist

William Morris Endeavor

William Morris Endeavor is one of the largest entertainment agencies in the world. Fortune lists them as top 25 private companies. From critically acclaimed television and film to bestselling novels and sold-out concerts, they influence an unparalleled amount of compelling experiences created around the world each day.

•	Managed contracts for $30M+ in gross earnings and 400 shows per in the north-east of the United States, including Foo Fighters, Florence and the Machine, Sam Smith, Peter Frampton, Morrissey.
•	Coordinated day to day operations for artists such as Tool, Puscifer, Godsmack, The Cult, Failure.
•	Negotiated deal points and contract language with major and independent promoters including Live Nation, AEG, C3 Presents, SLP Presents, Kirschner Concerts.

Music Assistant

•	Proposed and pitched the premier “Spartan Cruise” to Senior Management (The first fitness obstacle course cruise by Spartan Race and by WME and the first cruise with a major brand in the obstacle race industry.)
•	Managed bookings of artists for music cruises and celebrities for comic-con appearances, including Whoopi Goldberg, among others.

•	Managed offices in the music department when staff were absent.
•	Managed ticket counts from promoters for entire company roster.

Music Floater

Howard Benson

•	Studio Caretaker during Rascal Flatts recordings. Documented signal flow.
•	Interim manager of band “Broadway Bullies”. Handled all social media.

Assistant/Runner

Follow for insights on venture capital, consumer startups and tips on how to build your network // Looking To Learn? Head to 👉 theconsumervc.com

I produce content that teaches you how the top consumer VCs invest in the most exciting brands and B2C technology. 

Some of the content I produce:

🎧  Podcast - Learn from some of the top VCs on your time by tuning in twice a week. 
Check it out 👉 theconsumervc.com

🏔 Live events - Come and interact with investors and founders. Last one was with Ty Haney, Founder of Outdoor Voices in Austin on 10/13

✍️ The Consumer Fortnight Newsletter - I share a bit of deal flow to help founders fundraise.
If you're an investor, apply to be added here 👉 https://forms.gle/v2u7wEvwodrNxaQt9

Thank you for reading!

I'm flying out from LA for this.

Which I rarely do for NYC events.

Two years ago, Sumeet Shah and I started Consumer Brews with one goal: bring together the people actually building consumer brands—founders, operators, investors—in the same room for real conversations.

No panels. No pitches.

Just the kind of conversations that actually move your business forward.

We're bringing it back December 10th.

If you're working on a consumer brand or thinking about starting one, this is where you need to be.

The full Bridge and VHS Ventures teams will be there.

I'll be wearing my ugly (actually awesome) Capitals Holiday sweater because Go Caps. Right, Sam Wiser

Spots are limited.

Sign up here – https://luma.com/ib64o1kd

cc: Cletus McKeown Emily Reeves

#consumerbrews #consumerbrands #consumer #CPG #coffee #GoCaps

Founder and Host of Consumer VC | 300+ Unfiltered Conversations with Top VCs & Founders | Building the #1 Community for Consumer Investors and Founders

Beauty & Personal Care:

How do you invest in it?

What returns are realistic?

What sets brands apart?


Well, I wanted to find out.

So I chatted with Rich Gersten, Co-Founder & Managing Partner at True Beauty Ventures – one of the most respected early-stage funds in the beauty and wellness space – on Consumer VC

They were early investors in K18, Crown Affair, Vacation Inc., Youthforia among other incredible brands.

We get into:
• Why beauty & personal care consistently outperform other consumer categories
 • How Sephora & Ulta reshaped the entire retail landscape
 • The biggest mistakes founders make when scaling beauty brands
 • How True Beauty Ventures thinks about early-stage investing
 • Why most celebrity brands flop (and what makes Rhode the exception)
 • What’s really happening in beauty M&A and why exits have slowed
 • Valuation discipline, pro-rata, and why execution > product

Thank you to Glimpse for sponsoring this episode –

Glimpse is the most efficient and effective way to make sure that you’re not losing 2-3% of topline revenue to invalid deductions and fees across all the retailers, distributors, and Amazon… without putting any work on your team.

Links in comments below to listen to the full episode 👇👇👇

#beauty #personalcare #investing #venturecapital #retail #brands

Last week in consumer:

Here are the stories that matter

Legal Drama
Costco is suing the US government for tariff refunds. They're blocking payments until the Supreme Court rules on whether Trump-era tariffs were illegal. Bold move from a retailer that rarely makes waves.

The BNPL Surge
Cyber Monday hit $14.25B in online sales. But here's the stat: $1.03B came from buy now, pay later. That's 7% of total sales. BNPL isn't a trend anymore—it's infrastructure.

Plant-Based Reckoning
Beyond Meat just lost a $38.9M trademark case over the phrase "Great Taste, Plant-Based." Meanwhile, Turkish giant ETİ is buying TRUBAR for $201M.

AI Meets Shopping
OpenAI launched shopping research in ChatGPT. Compare products, get recommendations, soon buy directly. Amazon and Visa are building tools for "agentic commerce"—AI that shops for you autonomously.

The shift from browsing to AI-assisted buying is happening faster than most brands are ready for.

The Unilever Pivot
They're selling Graze to focus on beauty and wellness.
Estée Lauder just took a stake in Mexican luxury fragrance Xinú. The lines between categories are blurring.

Black Friday showed it: online up 10.4%, stores up 1.7%. The gap keeps widening.

Link to Consumer VC Update in the comments for the latest news 👇

Thank you Glimpse for sponsoring this issue.

Do you operate a brand that's in retail? Glimpse helps brands turn retail deductions into a revenue engine by automating deductions retrieval, validation, disputing, and accounting.

If you're looking to recover lost revenue due to deductions, speak with Matt Holden from Glimpse to see how they can help.

#update #newsletter #consumervc #CPG #Retail #venturecapital

Retail Deductions.

Let’s talk about it.

They’re confusing, time-consuming, and often misunderstood — yet they materially impact a brand’s profitability.

I spoke with Akash Raju (CEO & Co-Founder of Glimpse) about how deductions really work and what brands can do to protect their margins on the latest episode of Consumer VC.

Glimpse is the most efficient and effective way to ensure you’re not losing 2-3% of topline revenue to invalid deductions and fees across retailers, distributors, and Amazon… without putting any work on your team.

Glimpse has a 91% win rate on deduction disputes.

We dive into:
• The “deduction economy” retailers never explain
• How to identify invalid deductions
• Why distributors like UNFI + KeHE complicate the process
• When automation + AI can meaningfully help
• Tactical steps founders can take today

If retail is part of your growth strategy, this episode will save you money.

🔗 Listen here: https://lnkd.in/gKeytuZR

#retail #CPG #Deductions #Finance #Podcast #ConsumerVC #Margins

What's your favorite venue in LA for a business event (preferably the westside) for 200ish people?

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Teddy Mitrosilis

Mike Gelb

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The Battle

Teddy Mitrosilis

Mike Gelb

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mike Gelb's LinkedIn Performance

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