Teneika Askew

US Navy

The consultant has become the client! I've returned as Product Manager and leader in the Navy's first data focused consulting division, Data and Digital Transformation. I will be bringing my entrepreneurial spirt to build, launch and direct the Data Science as a Service and Analytics Enablement portfolio of products and services.

Stack: Databricks, AWS

Product Director - Data Science & Analytics Enablement 

CompTIA

• As a CAC appointee, I provide advice and guidance to CompTIA regarding the strategic direction of the industry's leading certifications related to data science & machine learning.

• As a SME, I contribute to the development phases of CompTIA’s Data Science+ certification exam. This includes participating in Job Task Analysis (JTA) workshops, helping to identify exam domains & objectives, and assisting with item writing & review.

Data Certification Advisory Committee (CAC)

Clicked

Artificial Intelligence Coach and Marketing Consultant

Correlation One

Empowerment is a 4-5 month, high-intensity, part-time program teaching data skills through real world business cases and live, business provided or fellow researched datasets while solving AI challenges.

Introduced 7+ sponsors/partners . (OneTen, McKinsey, Hulu, Accenture, JFF, etc..) after extensive market research and talent development opportunities such as college credit.

Data Science Instructor, Head Teaching Assistant and Strategic Program Advisor

Receive Top Teaching Assistant recognition across 50 Teaching Assistants!
Provides mentorship and support for 50+ fellows across 7 projects. Rated in top 5% among Teaching Assistant by fellow reviews.
Curates custom curriculum for the Data Science for All Product, tailored specifically for Product Analytics, Tableau and professional development workshops and lectures. Provides instruction to 750+ fellows for Tableau, Algorithmic Bias and Product tracks on Saturday's.

Data Science Instructor, Teaching Assistant and Strategic Program Advisor

Partners with product, curriculum and program leaders to achieve learning objectives of 4+ programs and optimal functionality of tools/technology in the proprietary LMS, such as Grading/Attendance, Insights, Jupyter Notebooks, Workspaces, Forums, and lesson outlines/content.

Serves as a change agent, championing new and innovational customer- and industry-focused data informed products, driving inclusive and equitable data science, AI/ML education strategies across 6+ cohorts,  aligning to industry and partner talent objective and metrics.

Strategic Program Advisor

Samsung Innovation Campus

Artificial Intelligence Coach

Uplimit

Designed and instructed Visualization with Tableau 4-week course.

Analytics Coach (Tableau)

Codecademy

Senior Curriculum Developer (Product and Project Management)

SkillUp

Provided data science expertise and career prep guidance and videos for several IBM Coursera courses.

Data Science SME (IBM Coursera Courses)

Bill & Melinda Gates Foundation

Partnered with ABG to provide strategy and key recommendations for an organization wide analytics enablement, cloud deployment initiative. Delivered tailored workshops to help the organization reach a common data model supporting mission driven insights, KPIs and roadmaps to Bill and Melinda Gates funded non-profits in the South Africa region.
Tools: Microsoft 365, Azure, Power BI, Oracle

Analytics Consultant

Mozilla

Teneika developed the global People Analytics function from ideation, providing delivery of self-service analytics tools, insight-driven solutions and advisory services for Mozilla’s workforce. She specializes in applying storytelling and analytics to aid the SVP, Steering Committee, HRBPs and leadership in data driven decision-making of talent-related questions. Tools: Workday, Greenhouse, Power BI, Tableau, BigQuery, SQL, M Language, DAX, AWS Redshift, Tableau Server, CultureAmp
• Quickly developed relationship as trusted advisor to Executive Leadership team and served as Product Owner for an implementation; identified key risks in ETL processes, resulting in savings within 60 days of hire
• Designed and developed a comprehensive analytics modernization roadmap and interactive dashboards for critical executive-level meetings, allowing visibility into trends, headcount, attrition, culture surveys, vacancy, hires, and market insights
• Partnered with SVPs of Talent Acquisition, People, Diversity & Inclusion and business leaders to drive data-driven decisions and influence program and policy changes for Racial Justice Commitments, within 90 days of hire; 5% increase in Black/Latinx talent
• Managed multiple global projects and stakeholders involving delivery self-service analytics solutions in Tableau / Tableau Server with disparate data sources such as a Talent Acquisition Dashboard and D&I Scorecard
• Created a workforce reduction and planning model leveraging PowerQuery as a strategic tool for reduction in force decisions and talent related concerns that lead to business impact – resulted in 31% reduction in planning hours
• Led future of work effort to reclassify job families into new “Tech/Non-Tech” definition, resulting in 14% change across company
• Fully launched the global People Analytics function, frameworks for identifying business problems, the governance model for data, product and people roadmaps and 5 work products, within 6 months of hire

Head of People Analytics

Analytics Product Manager | AI/ML | Social Entrepreneur | Data Scientist | Mentor | Big 4 | DS4A | Spartan Racer

Teneika Askew is an Analytics Leader with more than 10 years of experience providing analytics, business process improvement and consulting services. She specializes in data analyses around financial, talent and operational data and driving workforce strategies for Fortune 500 companies.

Teneika uses Power BI, Tableau, SQL and Python to create 100% data-driven, innovative insights using organizational data. She also trains colleagues and the communities she serves with open data made available through the DATA Act.

Teneika also has extensive experience with business analysis for commercial, not for profit, and governmental entities. Her strengths are in performing complex analyses to identify and understand processes, gaps and transactions to answer difficult to solve problems.

Awards: Globant US Digital Leader. Women of Color in STEM - Technology All Star Award. Values in Practice. Applaud Awards (3X). Performance and Team Awards (6X). She Rocks the World, Fearless Leader. Diversity & Inclusion Driver Award. Grace Hopper Women of Color in Tech Scholar. People Analytics World Speaker. Society of Women Engineers Speaker. Distinguished Scholar and Honors level in Data Science for All fellowship(s). Top Teaching Assistant.

Certifications: Microsoft Data Analyst, Certified Scrum Master, Tableau Desktop Specialist, AWS Solution Architect. COBIT 5, ITIL, Agile Certified Practitioner and Microsoft Certified Trainer

Fellowships: Data Science for All - Empowerment and Data Science for All - Women's Summit

Recognized as US Digital Leader by Globant in the annual edition of the Globant Awards - Women that Build,  a global recognition that seeks to change the reality of the industry and reduce the gender gap, highlighting professionals who inspire, who build, who lead and help create change. 
http://womenawards.globant.com/3335/Teneika-Askew
This award recognizes innovative women who are leaders in their organizations and who have been impacting change in the IT industry for at least 10 years.

Featured in Business Insider, Tech Crunch and eFinancial.

teneikaaskew.com | @teneikaask_you on Twitter

Group Product Director - Data Science & Analytics Enablement

Ashley Eining

Horizon3.ai

I specialize in driving full-funnel marketing strategies that blend data-driven performance with creative storytelling. I lead all paid and organic efforts across channels ensuring every campaign is optimized for reach, engagement, and ROI.

I oversee the strategic direction of our digital ecosystem and aligning cross-functional teams around a cohesive digital vision. I’m passionate about turning analytics into action, ideas into impact, and strategy into measurable success.

Senior Digital Marketing Manager

Cybersecurity Marketing Society

Member

Revenue Marketing Alliance

Ashley Eining Marketing

Digital Marketing Consulting, Training, and Freelance execution and analysis of paid campaigns. 

Find more details of my potential services at https://ashleyeining.wixsite.com/portfolio

Digital Marketing Freelance & Consulting

SentinelOne

Build, manage, and optimize the digital brand, demand generation, and demand capture marketing campaigns. These consist of, but not limited to, paid search, display, programmatic, video, and social media marketing campaigns. Also responsible for collaborating with other teams to provide continued growth and enhancing marketing performance.

EmberTribe

Work with the largest client accounts and help train team members. Strategize and execute on client paid marketing campaigns, email marketing, content strategy, social media, and website user experience. Work within allocated marketing budgets to evolve efforts for continuous success and growth.

Contributions in this role included work on the following types of accounts: 
ATV Retail Company:
- Increasing monthly revenue by 50% with continued growth month over month. 
- Improving the overall site and buying experience that resulted in a 35% increase in the purchase rate. 

Retail Brand: 
- Implementing a cross-platform marketing strategy to reach all stages of the marketing funnel and increase reach with new audiences. 
- Continuously creating revenue growth while consistently reducing the overall MER month over month.

Senior Digital Strategist

NerdyMind Marketing

Strategize and execute on client paid marketing campaigns, email marketing, content strategy, social media, and website user experience. Work within allocated marketing budgets to evolve efforts for continuous success and growth.

Contributions in this role included work on the following types of accounts: 
Solar Panel Company:
- 84% decrease in cost per conversion. 
- Contributing to 30-40% of monthly lead amount for the sales team with continued quality improvement of leads.

Home Improvement Company: 
- Search Engine Optimization efforts that would help improve rankings and increase website traffic by 25% within 4 months and continued month over month growth. 
- Executed a content strategy that brought top-of-the-funnel audiences to the site. 
Implemented well designed localized pages that would help increase reach in the companies location and surrounding areas.

Cloudflare

Build, manage, and optimize the digital demand generation marketing campaigns. These consist of, but not limited to paid search, display, programmatic, video, and social media marketing campaigns. Also responsible for collaborating with other teams to provide continued growth and enhancing marketing performance.

- Contributing to 30% of overall lead count through paid efforts and 30% lead count through organic inbound efforts. 
- Working closely with the sales team to reduce the overall conversation time, create more intelligent conversations, and increase the amount of qualified opportunities being handed off to Account Executives.

Digital Marketing Manager

KeyMedia Solutions

Manage the Digital Specialist team while continuously motivating the team to increase performance and expertise. Build, monitor, pace and optimize client's digital campaigns. Stay up to date and knowledgeable on the latest online marketing tools and techniques. Manage and monitor company's and client's social media platforms.

Contributions in this role included work on the following types of accounts: 
Veterans Affairs: 
- Increase quality and quantity of onsite form submissions. 
- 35% reduction in overall cost per form submission.

Telecommunication Company: 
- Building continuous brand awareness through paid efforts to contribute to 45% of site traffic each month.
- Lead capture through various efforts that resulted in a 50% increase in lead amount.

Digital Marketing Supervisor 

Nichols Media

Help collaborate with the client and Account Executive on advertising plans to create overall themes, writing scripts, managing budgets, and making sure deadlines were met. Was responsible for managing the company's social media presence through creating interactive posts for the Facebook group, Twitter page, and Blog.

Marketing Assistant

I support the digital marketing efforts at Horizon3.ai: Where we use the attacker's perspective to help enterprises prioritize defensive efforts.

I’m an extremely driven marketer that has helped find success through marketing for a wide variety of businesses. With over a decade of experience, I've helped generate revenue, build brand awareness, and expand the presence of businesses through online marketing strategies that align with offline marketing and brand efforts. In my current role at Horizon3.ai, I oversee digital efforts with the focus to generate profitable leads and grow the business. 

Outside of work, I enjoy being involved with my local community and furthering my marketing knowledge through local events, speaking opportunities, networking with like-minded experts, listening to podcasts, and providing freelance or consulting support for local small & medium sized businesses.

If you're interested in working together on a future freelance, consulting, or training project, please find more information on my services here: https://ashleyeining.wixsite.com/portfolio

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