Teresa Bartaseviciute

Diaceutics PLC

Diaceutics - supports pharmaceutical companies to successfully launch precision medicines through its proprietary DXRX platform, which integrates global diagnostic testing data and real-world evidence to optimise the development and commercialisation of these therapies.

I lead the growth marketing team focused on high-value strategic accounts in biotech and pharma. We aim to drive revenue by developing personalised, omni-channel campaigns in close collaboration with sales, SMEs, and customer success, ensuring a fully aligned and data-driven approach.

Senior Director - Growth Marketing, TechBio

Automata

Automata - fully integrated lab automation platform: hardware, software and expert support that empowers lab automation teams to build data powerhouses.

• Managed comprehensive marketing funnels for multi-omics, cell biology, and early drug
discovery in biotech and biopharma, driving lead generation through paid ads, cold outreach,
hybrid events, content strategy, and ABM.
• Led co-marketing initiatives with key partners, including The Francis Crick Institute, NVIDIA,
Illumina.
• Partnered with biotech communities like Bits in Bio and Nucleate to co-host events,
amplifying brand visibility and engaging lab automation engineers and bioinformatics experts.
• Produced a global thought leadership webinar series on AI-enabled drug discovery and
supported post-event sales outreach.
• Ran paid ad campaigns across Google, LinkedIn, GenomeWeb, and ResearchGate to
generate leads and increase brand awareness.
• Managed marketing automation strategy (HubSpot, Salesforce) to nurture mid-funnel leads, analysed campaign performance to optimise tactics and meet KPIs.
• Created marketing assets: landing pages, design specs, ad and email copy.

Senior Revenue Marketing Manager, TechBio

Hurdle

Hurdle.bio - diagnostic infrastructure to scale healthcare solutions. Hurdle's modular platform provides tailored solutions that meet the unique challenges faced by clinics, digital health providers, diagnostics companies and research institutions. 

• Executed multi-channel GTM programs in the Americas and EMEA regions; including demand generation activities and collateral, major industry trade shows (HIMSS, HLTH etc), ABM tactics for key accounts.
• Key target verticals - Labs, Pharmaceuticals, CROs, General and Specialised Healthcare Providers, and Pharmacies.
• Closely worked with sales to support their pipeline needs in the top and middle of the funnel.
• Weekly tracking, measuring, and developing a reporting dashboard on marketing and sales metrics across all programs to internal stakeholders and leadership team, assigned as a departmental data champion.
• Main CRM and Automation tool used: Hubspot
• Managed multiple external stakeholders (B2B and B2C performance marketing agency, freelance graphic designers, lead generation assistants, etc)

Senior Demand Generation Manager, TechBio

Upto11

• Automated Payment Transfer Ltd (Now part of Smarter Pay)
• Successfully segmented existing customer base by annual usage and net profit. Used these insights to change product pricing guidelines and increase the company’s ARR by 20%.
• Led a complete brand revamp to increase trust in a brand as a leading BACS payments provider, the company’s payment SaaS processes £40billion per annum
• UX optimised website and lead generation efforts to increase from zero leads to consistent monthly growth of 20% in MQL
• Developed iConnect SaaS product positioning strategy and created sales-winning materials to support it (sales email templates, call scripts, brochures, website, landing pages, PPC copy)
• Prepared customer and sales flow analysis and feature recommendations for the custom CRM module in the next-generation payments solution based on Open Banking & NPA (New Payments Architecture)

Growth Marketing Consultant, Payments Fintech

Senior Marketing Consultant

Alara Wholefoods

• Led a marketing team of 3, managed more than 100 SKUs across 3 brands (plus multiple white label brands) in 10 different countries across EMEA and Japan.
• Created annual promotional campaigns for all key B2B clients, such as Sainsburys, Waitrose, Wholefoods Market, Co-op, etc.
• Created a B2C Earned Media & Influencers department, which led to a 200% increase in the visibility of publications and engagement on social media.
• Grew brand awareness of Of The Earth Superfoods by organizing experience events such as influencers cooking competitions and public parties such as the annual Alara Wassailing celebration attended by 500 plus people.
• Helped to develop the unique Of The Earth Superfoods’ brand identity and voice #EnergisedForLife

B2B & B2C Marketing Manager

When I was a kid, instead of Cartoon Network I have been watching the Cannes Golden Lions Advertising awards. Now my professional career leads me to...

A creative B2B Growth Marketing specialist with 11 years of experience in Life Sciences tech (Automation, Biotech), SaaS, Fintech. 

Obsessed with understanding customer needs and delivering positive marketing ROI. Strong ability to effectively handle multiple projects and stakeholders in a fast-paced, hands-on environment.

Holds Master's degree in Data Analytics & Marketing, dissertation topic: blockchain uses in tech marketing. Hold CIM Award in Professional Marketing. Attended art school for 6 years as an extracurricular. Passionate about tech and innovation.

Whenever I'm off professional duties I derive pleasure in traveling, reading, art and culture, or embracing the stillness of mountains. 

Please feel free to send me an invite; I’d love to connect with you.

Senior Growth Manager, Life Sciences

• Automata is the leading robotics and automation company powering the laboratories of the future. 
• Our Lab Automation Platform meets labs where they are on their automation journey, and we are the trusted partner to improving efficiencies and freeing scientists to work on new and innovative discoveries, or healthcare systems to bring life-saving testing faster and in quantities unattainable to achieve manually.

Director Customer Experience and Client Management

Head of Customer Experience and Client Management

LifeForce

Customer Experience and Client Management Expert

Awards International

Judge UK Customer Experience Awards

Travelport

Operational Program Manager

Leading customer experience programs – aimed to improve Customer Satisfaction and Consumer Health
•	Defined and lead the Customer Experience approach when implementing end to end feedback channels, through Qualtrics (automation APIs) and/or communities – vision critical 
•	Facilitated several workshops on customer journey mapping, operational experience mapping, process mapping; meant to support business initiatives in embedding a customer focused culture 
•	Lead initiatives part of digital transformation – moving to an integrated omni channel support model with a simplified escalation structure; supported the self-service redesign and delivery by collecting internal and external insights through interviews, UAT, UX live studies; managed chat bot, AI and NLP implementation research

Customer Experience Manager

eNett

Implemented continuous improvement changes and lead transformation projects meant to achieve process efficiency
•	Led internal software (Salesforce) integration and automation projects for customer support, delivery, AML, banking, commercial and marketing  – considering regulatory requirements: SOX, FATCA, GDPR, PCI, HKMA and auditing; including project initiation, budgeting, resource planning and diverse stakeholder management 
•	CRM/Helpdesk platform business analyst - advised department managers on creating team objectives, implemented automated reports and dashboards in Salesforce; always ensuring CRM integrity
•	Go to advisor for operational teams due to my expertise on root cause analysis, forecast from cross functional data – helped build and drive sustainable action plans

Process Improvement Manager

Managed team members in support, customer banking and virtual payment trainers/customer onboarding 
•	Lead the launch and designed the operational structure for a new global 24/7 support service on a three-layer escalation structure; while outsourcing the customer facing team
•	Responsible and accountable for the implementation of SOX compliance regulations in support and banking
•	Designed and implemented automations that reduced manual processing with 25% 
•	Supported the onboarding to change their way of working that reduced with 20% customer go live duration: training and customers set-up

Regional Support Manager EMEA and Americas

Service Delivery and Support Specialist

Stefanini EMEA

Delivered the successful migration of an IT service desk from another provider 
•	Drove the change action items of the launch: define contractual requirements and implement metrics, team recruitment and management, procurement, telephony set-up, reporting, team/client objectives qualitative (quality audits and Survey) and quantitative (SLAs and KPIs)
•	Supervised the day-to-day operational aspects of the project, ensuring activities were within scope

The IT Service Desk provided technical support and account administration for the company’s employees and contractors, also performed monitoring for their server environment.

Launch Manager ITO  (outsource Orbitz IT Service Desk)

Operational manager of a global Service desk: managing customer relationship, responsible for SLA/KPI achievement and management of teams: multiple Helpdesk roles and corresponding management positions  
•	Lead a 180 global support team: team managers, quality analysts, technical writers and trainers
•	Coordinated the launch and delivery of new services  - scope increased with 40%; this required recruiting and onboarding over 60 new employees in 3 months, while transitioning to service stabilisation

Service Desk Manager  (outsource Travelport)

Managed a global 24/7 team with some remote members; responsible for the achievement of operational objectives: KPIs, SLAs, managing client’s expectations. Implemented and led the critical incident management function

Team Leader BPO (outsource Travelport)

Supervised the Worldspan and Apollo Help desk teams, being the technical expert and customer facing champion

Resource Technician (outsource Travelport)

Helpdesk Technician (outsource Travelport)

Student work and travel

Work and Travel for the summer during University

Student summer placement - Hospitality

I am a creative Change Leader driven to achieve amazing Customer Experience, using a background of over 15 years in IT, Virtual Payments and Travel Technology. My career path demonstrates a clear progression: working in fast-paced environments leading launch, change and operational management initiatives to deliver measurable results using the best fit from multiple methodologies CX, VOC and market research, Customer Success, SaaS, PMP, Business Analysis, Agile, ITIL and Lean Six Sigma. 
I am particularly strong at using analytics to gain a realistic business understanding, forecast and plan efficient strategies, always making sure that the Customer, be it internal or external, is put first. I would like to continue my career growth in building and applying strategies for companies that appreciate an original approach and I very much enjoy leading and working with a diversity of multicultural and fun teams.

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Teresa Bartaseviciute

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