Teresa Bartaseviciute

Diaceutics PLC

Diaceutics - supports pharmaceutical companies to successfully launch precision medicines through its proprietary DXRX platform, which integrates global diagnostic testing data and real-world evidence to optimise the development and commercialisation of these therapies.

I lead the growth marketing team focused on high-value strategic accounts in biotech and pharma. We aim to drive revenue by developing personalised, omni-channel campaigns in close collaboration with sales, SMEs, and customer success, ensuring a fully aligned and data-driven approach.

Senior Director - Growth Marketing, TechBio

Automata

Automata - fully integrated lab automation platform: hardware, software and expert support that empowers lab automation teams to build data powerhouses.

• Managed comprehensive marketing funnels for multi-omics, cell biology, and early drug
discovery in biotech and biopharma, driving lead generation through paid ads, cold outreach,
hybrid events, content strategy, and ABM.
• Led co-marketing initiatives with key partners, including The Francis Crick Institute, NVIDIA,
Illumina.
• Partnered with biotech communities like Bits in Bio and Nucleate to co-host events,
amplifying brand visibility and engaging lab automation engineers and bioinformatics experts.
• Produced a global thought leadership webinar series on AI-enabled drug discovery and
supported post-event sales outreach.
• Ran paid ad campaigns across Google, LinkedIn, GenomeWeb, and ResearchGate to
generate leads and increase brand awareness.
• Managed marketing automation strategy (HubSpot, Salesforce) to nurture mid-funnel leads, analysed campaign performance to optimise tactics and meet KPIs.
• Created marketing assets: landing pages, design specs, ad and email copy.

Senior Revenue Marketing Manager, TechBio

Hurdle

Hurdle.bio - diagnostic infrastructure to scale healthcare solutions. Hurdle's modular platform provides tailored solutions that meet the unique challenges faced by clinics, digital health providers, diagnostics companies and research institutions. 

• Executed multi-channel GTM programs in the Americas and EMEA regions; including demand generation activities and collateral, major industry trade shows (HIMSS, HLTH etc), ABM tactics for key accounts.
• Key target verticals - Labs, Pharmaceuticals, CROs, General and Specialised Healthcare Providers, and Pharmacies.
• Closely worked with sales to support their pipeline needs in the top and middle of the funnel.
• Weekly tracking, measuring, and developing a reporting dashboard on marketing and sales metrics across all programs to internal stakeholders and leadership team, assigned as a departmental data champion.
• Main CRM and Automation tool used: Hubspot
• Managed multiple external stakeholders (B2B and B2C performance marketing agency, freelance graphic designers, lead generation assistants, etc)

Senior Demand Generation Manager, TechBio

Upto11

• Automated Payment Transfer Ltd (Now part of Smarter Pay)
• Successfully segmented existing customer base by annual usage and net profit. Used these insights to change product pricing guidelines and increase the company’s ARR by 20%.
• Led a complete brand revamp to increase trust in a brand as a leading BACS payments provider, the company’s payment SaaS processes £40billion per annum
• UX optimised website and lead generation efforts to increase from zero leads to consistent monthly growth of 20% in MQL
• Developed iConnect SaaS product positioning strategy and created sales-winning materials to support it (sales email templates, call scripts, brochures, website, landing pages, PPC copy)
• Prepared customer and sales flow analysis and feature recommendations for the custom CRM module in the next-generation payments solution based on Open Banking & NPA (New Payments Architecture)

Growth Marketing Consultant, Payments Fintech

Senior Marketing Consultant

Alara Wholefoods

• Led a marketing team of 3, managed more than 100 SKUs across 3 brands (plus multiple white label brands) in 10 different countries across EMEA and Japan.
• Created annual promotional campaigns for all key B2B clients, such as Sainsburys, Waitrose, Wholefoods Market, Co-op, etc.
• Created a B2C Earned Media & Influencers department, which led to a 200% increase in the visibility of publications and engagement on social media.
• Grew brand awareness of Of The Earth Superfoods by organizing experience events such as influencers cooking competitions and public parties such as the annual Alara Wassailing celebration attended by 500 plus people.
• Helped to develop the unique Of The Earth Superfoods’ brand identity and voice #EnergisedForLife

B2B & B2C Marketing Manager

When I was a kid, instead of Cartoon Network I have been watching the Cannes Golden Lions Advertising awards. Now my professional career leads me to...

A creative B2B Growth Marketing specialist with 11 years of experience in Life Sciences tech (Automation, Biotech), SaaS, Fintech. 

Obsessed with understanding customer needs and delivering positive marketing ROI. Strong ability to effectively handle multiple projects and stakeholders in a fast-paced, hands-on environment.

Holds Master's degree in Data Analytics & Marketing, dissertation topic: blockchain uses in tech marketing. Hold CIM Award in Professional Marketing. Attended art school for 6 years as an extracurricular. Passionate about tech and innovation.

Whenever I'm off professional duties I derive pleasure in traveling, reading, art and culture, or embracing the stillness of mountains. 

Please feel free to send me an invite; I’d love to connect with you.

Senior Growth Manager, Life Sciences

• Automata is the leading robotics and automation company powering the laboratories of the future. 
• Our Lab Automation Platform meets labs where they are on their automation journey, and we are the trusted partner to improving efficiencies and freeing scientists to work on new and innovative discoveries, or healthcare systems to bring life-saving testing faster and in quantities unattainable to achieve manually.

Nordea

Senior Marketing Automation Specialist

MediaDoer

MediaDoer® is a small personal marketing agency that makes companies more visible online, started in 2022 in Uppsala, Sweden.

MediaDoer is a personal marketing agency that collaborates with small and medium-sized companies throughout Sweden and internationally. MediaDoer offers services in social media, digital advertising, content marketing, copywriting, search engine optimization, strategy and more.

With the right strategy, method and message, companies can become more visible and reach their audience. We simply simplify digital marketing.

Marketing Consultant

Folklistan

Managed social media and digital marketing for Folklistan.

Folklistan, which translates to "The People's List" in English, was a Swedish electoral alliance formed in April 2024 to participate in the European Parliament elections of that year. It was not a traditional political party, but rather a coalition of individual candidates from various political backgrounds. The alliance was co-founded by two prominent figures in Swedish politics: Jan Emanuel, a former Member of Parliament from the Social Democratic Party and Sara Skyttedal, a Member of the European Parliament who had previously represented the Christian Democrats.

Digital Marketing Manager

MnO International AB

MnO International AB is a leading distribution company in the Scandinavian market, specializing in sports, outdoor, and fashion brands.

The internship was a part of my marketing automation program at Medieinstitutet 2023-2024.

Marketing Automation & Marketing Intern

Arval BNP Paribas Group

Regional Marketing Specialist and CSR coordinator for Arval - BNP Paribas Group, with responsibility for marketing, communication and quality at Arval Sweden and Arval Nordics. Long history of working in the financial services and automotive industry. Working expertise in marketing, digital marketing, marketing and sales strategy and budgeting, communications, quality, social media management, copywriting, lead generation, SEA, SEO, press relations, project and product management, market research, design, web, advertising, events, CSR, ISO 14001 and more.

Marketing Specialist

In this role, I managed the contract installation of leased vehicles and rental cars for clients. As Marketing Specialist, I was responsible for developing and executing marketing campaigns and communications to promote the company's products and services.

Purchase & Daily Rental Specialist and Marketing Specialist

Operations specialist, marketing and web specialist.

Installation Specialist

GE Capital

GE Capital was the financial services arm of General Electric, once a powerhouse in the banking and finance sector. At its peak, it employed over 35,000 people worldwide, operated in more than 40 countries, and managed assets totaling $499 billion. Founded during Jack Welch's tenure as GE's CEO.

Fuel Operations Specialist

GE Commercial Finance Fleet Services

Fleet Administrator

PostNord Sverige

Employee

LW Sport

Shop Assistant

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗚𝗲𝗻𝗲𝗿𝗮𝗹𝗶𝘀𝘁 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 | Digital Marketing | SEO | Content | Ads | E-Mail Marketing | Strategy | AI-chatbots | Marketing Automation | 𝙁𝙀𝙀𝙇 𝙁𝙍𝙀𝙀 𝙏𝙊 𝘾𝙊𝙉𝙉𝙀𝘾𝙏 🖇️

Marketing Automation and Digital Marketing.

Experience in various marketing automation tools.

Lean & Brainstorming Specialist Certified.

All opinions, content, and comments shared here are my own and do not reflect the views or positions of my employer or clients.

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