Teresa Bartaseviciute

When I was a kid, instead of Cartoon Network I have been watching the Cannes Golden Lions Advertising awards. Now my professional career leads me to...

A creative B2B Growth Marketing specialist with 11 years of experience in Life Sciences tech (Automation, Biotech), SaaS, Fintech. 

Obsessed with understanding customer needs and delivering positive marketing ROI. Strong ability to effectively handle multiple projects and stakeholders in a fast-paced, hands-on environment.

Holds Master's degree in Data Analytics & Marketing, dissertation topic: blockchain uses in tech marketing. Hold CIM Award in Professional Marketing. Attended art school for 6 years as an extracurricular. Passionate about tech and innovation.

Whenever I'm off professional duties I derive pleasure in traveling, reading, art and culture, or embracing the stillness of mountains. 

Please feel free to send me an invite; I’d love to connect with you.

Senior Growth Manager, Life Sciences

• Automata is the leading robotics and automation company powering the laboratories of the future. 
• Our Lab Automation Platform meets labs where they are on their automation journey, and we are the trusted partner to improving efficiencies and freeing scientists to work on new and innovative discoveries, or healthcare systems to bring life-saving testing faster and in quantities unattainable to achieve manually.

↓ See the slide deck below to know exactly what I do in detail.

I fix positioning & messaging problems for growth-stage B2B software companies.

If buyers don’t understand your value quickly, you lose momentum in all the important places:

- On your website
- In sales conversations
- Against competitors

I help B2B software companies clarify what differentiates them, then turn that into messaging buyers immediately understand.

Most consultants stop at a positioning slide deck.  Most copywriters skip positioning entirely. And I do both on purpose.

I’ve worked with 50+ B2B software companies including Looker, SoundHound, Ironclad, Yesware, Sprout Social, Impact.com, and more.

If you’re:

- Revamping your website
- Losing deals to competitors with weaker products
- Struggling to explain your product clearly

Shoot me a dm.

Brooks Lockett

Since LinkedIn is all about sharing your wins…
I'll share a loss.

(ok not a catastrophic “loss”, but definitely not a win)

In December, a referral for a project came in that was a great fit. I was excited about it.

The company fit my "target market characteristics" if we wanna get technical about it:

- Growing vertical AI startup
- Competing in the sales tech space
- Clear positioning problem (and they understood they had a positioning problem and were ready to solve for it)

I sent the proposal and they loved the approach and the work samples I had. No pushback on price.

It sounded like it was a go.

A few weeks went by and I followed up (it was the holidays). Then I was told "we loved your approach but decided to do this in-house."

Now, it's easy for me as a consultant to think that's a bad decision.

But the hard thing is that hiring consultants for this type of work is hard. There are a lot of factors to consider.

So even when you're clearly positioned, deals will still fall through.

Since October, I've been repositioning my own consultancy (ironically, around positioning). 

But I am getting good signal so far:

- Better fit conversations from the start
- Faster nos from bad fits (which saves time + energy)
- People who get it before the intro call

If you're repositioning and wondering if it's working, don't just look at closed deals. Look at the leading indicators.

- Are discovery calls getting shorter because people already understand what you do?
- Are you getting fewer "can you also do this other random thing?" requests?

Those are signs your positioning is working even when individual deals don't go your way.

That's one of many reasons I plan to share a lot more positioning content here in 2026 and beyond. 

I promise to not add to the LinkedIn Permacringe.

If this stuff is useful, follow along.

Positioning + Messaging Consultant for B2B Software clients like Looker, SoundHound, Ironclad + dozens more

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The Battle

Teresa Bartaseviciute

Brooks Lockett

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Performance ScoreBrooks Lockett's LinkedIn Performance

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taplio

The Battle

Teresa Bartaseviciute

Brooks Lockett

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brooks Lockett's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrooks Lockett's LinkedIn Performance