Teresa Bartaseviciute

Diaceutics PLC

Diaceutics - supports pharmaceutical companies to successfully launch precision medicines through its proprietary DXRX platform, which integrates global diagnostic testing data and real-world evidence to optimise the development and commercialisation of these therapies.

I lead the growth marketing team focused on high-value strategic accounts in biotech and pharma. We aim to drive revenue by developing personalised, omni-channel campaigns in close collaboration with sales, SMEs, and customer success, ensuring a fully aligned and data-driven approach.

Senior Director - Growth Marketing, TechBio

Automata

Automata - fully integrated lab automation platform: hardware, software and expert support that empowers lab automation teams to build data powerhouses.

• Managed comprehensive marketing funnels for multi-omics, cell biology, and early drug
discovery in biotech and biopharma, driving lead generation through paid ads, cold outreach,
hybrid events, content strategy, and ABM.
• Led co-marketing initiatives with key partners, including The Francis Crick Institute, NVIDIA,
Illumina.
• Partnered with biotech communities like Bits in Bio and Nucleate to co-host events,
amplifying brand visibility and engaging lab automation engineers and bioinformatics experts.
• Produced a global thought leadership webinar series on AI-enabled drug discovery and
supported post-event sales outreach.
• Ran paid ad campaigns across Google, LinkedIn, GenomeWeb, and ResearchGate to
generate leads and increase brand awareness.
• Managed marketing automation strategy (HubSpot, Salesforce) to nurture mid-funnel leads, analysed campaign performance to optimise tactics and meet KPIs.
• Created marketing assets: landing pages, design specs, ad and email copy.

Senior Revenue Marketing Manager, TechBio

Hurdle

Hurdle.bio - diagnostic infrastructure to scale healthcare solutions. Hurdle's modular platform provides tailored solutions that meet the unique challenges faced by clinics, digital health providers, diagnostics companies and research institutions. 

• Executed multi-channel GTM programs in the Americas and EMEA regions; including demand generation activities and collateral, major industry trade shows (HIMSS, HLTH etc), ABM tactics for key accounts.
• Key target verticals - Labs, Pharmaceuticals, CROs, General and Specialised Healthcare Providers, and Pharmacies.
• Closely worked with sales to support their pipeline needs in the top and middle of the funnel.
• Weekly tracking, measuring, and developing a reporting dashboard on marketing and sales metrics across all programs to internal stakeholders and leadership team, assigned as a departmental data champion.
• Main CRM and Automation tool used: Hubspot
• Managed multiple external stakeholders (B2B and B2C performance marketing agency, freelance graphic designers, lead generation assistants, etc)

Senior Demand Generation Manager, TechBio

Upto11

• Automated Payment Transfer Ltd (Now part of Smarter Pay)
• Successfully segmented existing customer base by annual usage and net profit. Used these insights to change product pricing guidelines and increase the company’s ARR by 20%.
• Led a complete brand revamp to increase trust in a brand as a leading BACS payments provider, the company’s payment SaaS processes £40billion per annum
• UX optimised website and lead generation efforts to increase from zero leads to consistent monthly growth of 20% in MQL
• Developed iConnect SaaS product positioning strategy and created sales-winning materials to support it (sales email templates, call scripts, brochures, website, landing pages, PPC copy)
• Prepared customer and sales flow analysis and feature recommendations for the custom CRM module in the next-generation payments solution based on Open Banking & NPA (New Payments Architecture)

Growth Marketing Consultant, Payments Fintech

Senior Marketing Consultant

Alara Wholefoods

• Led a marketing team of 3, managed more than 100 SKUs across 3 brands (plus multiple white label brands) in 10 different countries across EMEA and Japan.
• Created annual promotional campaigns for all key B2B clients, such as Sainsburys, Waitrose, Wholefoods Market, Co-op, etc.
• Created a B2C Earned Media & Influencers department, which led to a 200% increase in the visibility of publications and engagement on social media.
• Grew brand awareness of Of The Earth Superfoods by organizing experience events such as influencers cooking competitions and public parties such as the annual Alara Wassailing celebration attended by 500 plus people.
• Helped to develop the unique Of The Earth Superfoods’ brand identity and voice #EnergisedForLife

B2B & B2C Marketing Manager

When I was a kid, instead of Cartoon Network I have been watching the Cannes Golden Lions Advertising awards. Now my professional career leads me to...

A creative B2B Growth Marketing specialist with 11 years of experience in Life Sciences tech (Automation, Biotech), SaaS, Fintech. 

Obsessed with understanding customer needs and delivering positive marketing ROI. Strong ability to effectively handle multiple projects and stakeholders in a fast-paced, hands-on environment.

Holds Master's degree in Data Analytics & Marketing, dissertation topic: blockchain uses in tech marketing. Hold CIM Award in Professional Marketing. Attended art school for 6 years as an extracurricular. Passionate about tech and innovation.

Whenever I'm off professional duties I derive pleasure in traveling, reading, art and culture, or embracing the stillness of mountains. 

Please feel free to send me an invite; I’d love to connect with you.

Senior Growth Manager, Life Sciences

• Automata is the leading robotics and automation company powering the laboratories of the future. 
• Our Lab Automation Platform meets labs where they are on their automation journey, and we are the trusted partner to improving efficiencies and freeing scientists to work on new and innovative discoveries, or healthcare systems to bring life-saving testing faster and in quantities unattainable to achieve manually.

Let’s figure out why people aren’t buying and fix it together.

I work with founders and commercial operators when the next move actually matters.
Not brainstorming. Not motivation.
Real decisions with money, people, and momentum on the line.

Most of the time, the issue isn’t effort or capability.
It’s that the picture has become distorted.
Too many inputs. Too much advice. No clear view of how the market or buyer is really seeing things.

I provide an independent commercial review before decisions are locked in.
Hiring. Expansion. Offers. Pricing. Go or no-go moments.

I look at the context the business is operating in, how buyers are experiencing the offer, and where perception, trust, or confidence breaks down.

From there, I help surface:
– what actually matters
– what’s being misread
– what to decide
– and what to ignore

Sometimes that leads to a clearer growth move.
Sometimes it prevents a costly mistake.
Often, it simply reduces the noise enough to move forward calmly and decisively.

I don’t motivate.
I don’t sell tactics.
I don’t push frameworks for the sake of it.

This work is about understanding why buyers behave the way they do, how sales is being perceived, and reducing the risk of getting the next move wrong.

If you’re sitting with a commercial decision that feels heavier than it should, and more advice would only add noise, you can DM me.

Charlie Platt

People don’t leave companies.

They leave leaders they never want to work with again.

Some leaders don’t realise they’ve lost their team
until they’re the last one in the room.

And here’s what I see every week working with founders:
People don’t remember the leader with the biggest vision.

They remember the one who made the room feel lighter, 
not heavier.

Leadership isn’t how you perform in meetings.
It’s how people feel in the moments you forget matter.

Because here’s what nobody says out loud:

Your team won’t follow the leader who talks the loudest.
They follow the one they trust when things get hard.

When you rush, people tighten.
When you criticise, people hide.
When you blame, people stop giving you their best.

But when you show up steady,
people rise.
People relax.
People do their best work.

If you’re honest,
you’ll probably recognise a few of these already.

12 Habits of Leaders People Want to Work With Again

1.They pause before they speak
2. They make hard things easy to understand
3. They admit when they mess up
4. They lift others without needing the spotlight
5. They don’t push their stress into the room
6. They actually listen
7. They hold standards without snapping
8. They notice and celebrate small wins
9. They stay calm when things get tense
10. They ask honest questions instead of assuming
11. They fix problems without drama
12. They leave people feeling capable, not criticised

Try this today:

Ask one honest question
before giving your answer.

Small move.
Big signal.
Massive ripple.

If this landed, save it as a leadership reminder.
And if your team feels tense right now, DM me “steady.”

Follow Charlie Platt for leadership that calms people,
earns trust, and makes selling simple.

Commercial Fixer for Founder-Led Companies

Most of what’s stressing you out this week
won’t matter for long.

Not because it’s unimportant.
Because you’re standing too close to it.

I catch myself doing this more often than I’d like.

It’s the message you keep reopening.
The decision that feels urgent because it’s next on the list.
The small thing quietly stealing more attention than it earns.

Pull back.
Most of it disappears.

What matters doesn’t shout.
It repeats.

Clear offers.
Trust built slowly.
Doing the obvious things long after the excitement fades.

Everything else just feels important because it’s noisy
and you’re tired.

If it won’t matter next week,
it doesn’t deserve today’s energy.

♻️ Repost if this landed.   
💡 I write about clear thinking and leverage.   
🔔 Follow Charlie Platt for clarity over noise.

Clarity for high-stakes commercial decisions

The smartest thing that happened in the room wasn’t said.

It happened when someone slowed their reply.

Just a beat.
Not dramatic.
Just enough to let someone else finish.

No ego.
No rush.
No need to win the moment.

And you could feel it.
The room softened.

Because people don’t remember who sounded smartest.
They remember how it felt to speak.

Who listened.
Who didn’t jump in.
Who left space.

Being smart helps.
But making it safe keeps things moving.

That isn’t accidental.

The vibe in a room is built in small moments.
How fast people reply.
Whether they interrupt.
Whether ideas get a chance to land.

You see it in good teams.

People who know their stuff
and don’t need to prove it.

People who leave conversations better than they found them.

Try this today:

When someone finishes speaking,
count to three before you respond.

It feels awkward.

But it changes the room.

♻️ Repost if this landed.
💡 I write about clear thinking and leverage.
🔔 Follow Charlie Platt for clarity over noise.

If this week made you question whether you’re doing it right,
you’re not alone.


The first week back has a way of doing that.
Everything starts moving again
and suddenly it feels like you’re behind.

Different pace.
Different energy.
Different pressure.

But being different was never the problem.

What usually wears people down
is trying to sand off the parts of themselves
that actually work.

The way you think.
The way you decide.
The way you show up in conversations.

That’s not something to fix.
That’s something to protect.

So here’s the only thing to do this weekend:
don’t try to improve yourself.

Rest.
Could you let things settle?
Leave Monday where it is.

What’s original about you
 will still be there when you come back.

♻️ Repost if this landed.   
💡 I write about clear thinking and leverage.   
🔔 Follow Charlie Platt for CLARITY over noise. 

Image : Clif Mathews

“Your price is too high.”
 “We can’t afford that.”
 “There’s too much competition.”

Ever heard these and quietly wondered if you are the problem?

That voice in your head starts up:
 “Maybe I should lower my prices…”
 “Maybe I’m not working hard enough…”

Stop.

You’re not the problem.
You’re just in the wrong room.

Here’s a story that changed how I see this:

A father gave his son an old car for his 18th birthday.

“It’s yours now,” he said.
 “Go see what offers you get.”

First stop: a local pawn shop.

The son came back shaking his head.
 “They only offered $500.”

The father smiled.
“Try a used car lot. They understand cars better.”

A few hours later:
“They offered $1,000.”

The father nodded.
“One more place. Try a classic car auction.”

The son returned wide-eyed.
“Dad… $20,000.”

“They said collectors are hunting for this model.”

The father put a hand on his shoulder.

“Same car. Different buyers. Different value.”

💡 This is the reality for many founders:

→ Wrong audience: “Your price is too high”
 → Wrong network: Your expertise looks average
 → Wrong market: Your value stays invisible

The truth?

The right audience doesn’t haggle.
They recognise value and ask how to start.

🎯 Your move:
 Stop questioning your value.

 Start questioning the room you’re in.
♻️ Save this if you’ve been doubting your pricing.
 🔔 Follow Charlie Platt for commercial thinking that 
helps founders choose better rooms.

Everyone’s sharing AI tools right now.

But that’s not the problem.

The problem is most people are adding tools
before they’ve decided what job needs doing.

This image isn’t a “go use all of these” list.

It’s a reminder of how little you actually need.

One tool to clarify who you are and what you do.
One to help you show up consistently.
One to stay visible without burning out.
One to turn attention into real conversations.

That’s it.

In 2026, LinkedIn growth won’t come from doing more, faster.
It will come from doing fewer things with intention.

I see founders make the same mistake over and over:
trying to automate confidence, clarity, and trust.

AI can support those things.
It can’t replace them.

If your message is unclear,
AI just helps you say it louder.

If your positioning is fuzzy,
AI spreads the confusion faster.

Before asking,
“Which tool should I use?”

Ask instead:
“What job do I need done right now?”

Tools are leverage.
Judgment is leadership.

Save this if you’re building a lean, intentional stack in 2026.

The image is a simple list to get you started. paid or free 😁 

♻️ Save this if you’re building a lean AI stack in 2026
💡 I write about commercial thinking for founders, leaders, and operators
🔔 Follow Charlie Platt for clear thinking that turns noise into leverage

image Awa K. Penn

Most people aren’t stuck.

They’re just waiting to feel ready.

The right mood.
The right energy.
A clearer head.

But that feeling rarely shows up first.

It usually arrives after you begin.

So if today feels a bit flat, or messy, or unfocused, that’s fine.
Starting doesn’t require confidence.
It often creates it.

A simple way to use today :

Pick one thing you’ve been avoiding.
Lower it until it feels almost too small.
Do just that.

No fixing.
No finishing.
No telling anyone.

Just enough movement to stop the waiting.

That’s usually how it starts.

♻️ Repost if this landed.   
💡 I write about clear thinking and leverage.   
🔔 Follow Charlie Platt for CLARITY over noise.

People forget what you say.

They don’t forget how it felt to be around you.

Not because they’re emotional.
Not because they’re dramatic.

Because when things feel uncertain,
people don’t analyse first.

They feel.

They notice your tone when plans change.
Your face when something goes wrong.
Whether you get tight, vague, sharp, or calm.

That’s what teaches them what’s safe.

Not the advice.
Not the standards.
Not the “this is how we do things” talk.

If you’ve ever walked away from a conversation feeling 
heavier, more confused, or quietly on edge…

that’s the part people remember.

The people teams end up trusting most
 aren’t always the most talented.

They’re the ones who reduce uncertainty.

After a conversation, things feel clearer.

A direction is set.
A decision is made.

Or at least, the next step is obvious.

As tomorrow gets closer, here’s something small 
you can try this week:

1. After a conversation, pause for five seconds.
Not to judge. Just to notice.

2. Ask yourself one question:
Did that remove uncertainty, or add to it?

3. In the next interaction, remove one unknown.
One decision.
One priority.
One clear next step.

That’s what “easy to work with” actually looks like.

And over time, that’s what decides who people trust
when pressure shows up.

Your team isn’t reacting to the problem.

They’re reacting to you.

That’s the part of leadership nobody likes admitting.

I see this every week with founders under pressure.

Most people think leadership is about vision, confidence, 
or charisma.

It isn’t.

It’s about how you behave when things are tight.
It’s about the emotional temperature you set.
It’s about what the room feels before you say a word.

Here’s the hard truth:

People don’t follow the loudest leader.
They follow the most stable one.

When you get sharp, they shrink.
When you spiral, they hesitate.
When pressure leaks downward, trust drains fast.

But when you hold the room, they rise.

High-trust leaders do the same quiet things, again and again:

12 behaviours people actually trust

1.They regulate before responding
2.They don’t leak pressure downward
3.They decide without spiralling
4.They stay accountable when it’s messy
5.They communicate expectations clearly
6.They hold standards evenly
7.They ask clean, honest questions
8.They make problems feel solvable
9.They take responsibility first
10.They give credit quickly, quietly
11.They remove friction without drama
12.They make the room feel safe, not tense

This is leadership.

Not volume.
Not intensity.
Not performance.

Just behaviour that earns trust, daily.

Practical move:
When pressure hits, say one fact before anything else.

Not what you think.
Not what you fear.
Not what you plan to do.

Just what’s true.

“Here’s what we know so far.”
“Right now, the issue is X, not Y.”

One sentence. Then stop.

That single move steadies your body, calms the room, 
and gives people something solid to stand on.

If this landed, feel free to repost.

I write about clear thinking and leverage.
Follow Charlie Platt for clarity over noise.

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The Battle

Teresa Bartaseviciute

Charlie Platt

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The Battle

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Charlie Platt

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