Teresa Bartaseviciute

Diaceutics PLC

Diaceutics - supports pharmaceutical companies to successfully launch precision medicines through its proprietary DXRX platform, which integrates global diagnostic testing data and real-world evidence to optimise the development and commercialisation of these therapies.

I lead the growth marketing team focused on high-value strategic accounts in biotech and pharma. We aim to drive revenue by developing personalised, omni-channel campaigns in close collaboration with sales, SMEs, and customer success, ensuring a fully aligned and data-driven approach.

Senior Director - Growth Marketing, TechBio

Automata

Automata - fully integrated lab automation platform: hardware, software and expert support that empowers lab automation teams to build data powerhouses.

• Managed comprehensive marketing funnels for multi-omics, cell biology, and early drug
discovery in biotech and biopharma, driving lead generation through paid ads, cold outreach,
hybrid events, content strategy, and ABM.
• Led co-marketing initiatives with key partners, including The Francis Crick Institute, NVIDIA,
Illumina.
• Partnered with biotech communities like Bits in Bio and Nucleate to co-host events,
amplifying brand visibility and engaging lab automation engineers and bioinformatics experts.
• Produced a global thought leadership webinar series on AI-enabled drug discovery and
supported post-event sales outreach.
• Ran paid ad campaigns across Google, LinkedIn, GenomeWeb, and ResearchGate to
generate leads and increase brand awareness.
• Managed marketing automation strategy (HubSpot, Salesforce) to nurture mid-funnel leads, analysed campaign performance to optimise tactics and meet KPIs.
• Created marketing assets: landing pages, design specs, ad and email copy.

Senior Revenue Marketing Manager, TechBio

Hurdle

Hurdle.bio - diagnostic infrastructure to scale healthcare solutions. Hurdle's modular platform provides tailored solutions that meet the unique challenges faced by clinics, digital health providers, diagnostics companies and research institutions. 

• Executed multi-channel GTM programs in the Americas and EMEA regions; including demand generation activities and collateral, major industry trade shows (HIMSS, HLTH etc), ABM tactics for key accounts.
• Key target verticals - Labs, Pharmaceuticals, CROs, General and Specialised Healthcare Providers, and Pharmacies.
• Closely worked with sales to support their pipeline needs in the top and middle of the funnel.
• Weekly tracking, measuring, and developing a reporting dashboard on marketing and sales metrics across all programs to internal stakeholders and leadership team, assigned as a departmental data champion.
• Main CRM and Automation tool used: Hubspot
• Managed multiple external stakeholders (B2B and B2C performance marketing agency, freelance graphic designers, lead generation assistants, etc)

Senior Demand Generation Manager, TechBio

Upto11

• Automated Payment Transfer Ltd (Now part of Smarter Pay)
• Successfully segmented existing customer base by annual usage and net profit. Used these insights to change product pricing guidelines and increase the company’s ARR by 20%.
• Led a complete brand revamp to increase trust in a brand as a leading BACS payments provider, the company’s payment SaaS processes £40billion per annum
• UX optimised website and lead generation efforts to increase from zero leads to consistent monthly growth of 20% in MQL
• Developed iConnect SaaS product positioning strategy and created sales-winning materials to support it (sales email templates, call scripts, brochures, website, landing pages, PPC copy)
• Prepared customer and sales flow analysis and feature recommendations for the custom CRM module in the next-generation payments solution based on Open Banking & NPA (New Payments Architecture)

Growth Marketing Consultant, Payments Fintech

Senior Marketing Consultant

Alara Wholefoods

• Led a marketing team of 3, managed more than 100 SKUs across 3 brands (plus multiple white label brands) in 10 different countries across EMEA and Japan.
• Created annual promotional campaigns for all key B2B clients, such as Sainsburys, Waitrose, Wholefoods Market, Co-op, etc.
• Created a B2C Earned Media & Influencers department, which led to a 200% increase in the visibility of publications and engagement on social media.
• Grew brand awareness of Of The Earth Superfoods by organizing experience events such as influencers cooking competitions and public parties such as the annual Alara Wassailing celebration attended by 500 plus people.
• Helped to develop the unique Of The Earth Superfoods’ brand identity and voice #EnergisedForLife

B2B & B2C Marketing Manager

When I was a kid, instead of Cartoon Network I have been watching the Cannes Golden Lions Advertising awards. Now my professional career leads me to...

A creative B2B Growth Marketing specialist with 11 years of experience in Life Sciences tech (Automation, Biotech), SaaS, Fintech. 

Obsessed with understanding customer needs and delivering positive marketing ROI. Strong ability to effectively handle multiple projects and stakeholders in a fast-paced, hands-on environment.

Holds Master's degree in Data Analytics & Marketing, dissertation topic: blockchain uses in tech marketing. Hold CIM Award in Professional Marketing. Attended art school for 6 years as an extracurricular. Passionate about tech and innovation.

Whenever I'm off professional duties I derive pleasure in traveling, reading, art and culture, or embracing the stillness of mountains. 

Please feel free to send me an invite; I’d love to connect with you.

Senior Growth Manager, Life Sciences

• Automata is the leading robotics and automation company powering the laboratories of the future. 
• Our Lab Automation Platform meets labs where they are on their automation journey, and we are the trusted partner to improving efficiencies and freeing scientists to work on new and innovative discoveries, or healthcare systems to bring life-saving testing faster and in quantities unattainable to achieve manually.

Opentrons Labworks Inc.

Senior Sales Manager

Flow Robotics A/S

Leading a team of liquid handling and laboratory automation experts who are passionate about bringing the next generation of technology to scientists across the life science industry. Serving our customers across UK, Ireland & Northern Mainland Europe.

Area Manager - Northern Europe

Helping scientists and researchers to get more done, in less time.

Flow Robotics - Sales & Service Manager - UK & Ireland

Formulatrix

Application Scientist

European Applications Manager

Responsible for the range of liquid handling instruments and consumables. Covering UK, Ireland and most of Europe. Client base includes Pharma, Biotech, Academic & Government. Direct sales and working with distribution channel partners.

European Sales Representative - Liquid Handling

VWR International

Specialist for the Glassware, Plasticware, Metalware, Tubing, Sampling, Microbiology Plastics, Filtration, Centrifugation Consumables, Liquid Handling and Clinical Consumables.

Looking after Northern UK.

Product Specialist - Laboratory Supplies & Filtration

Thermo Fisher Scientific

Account manager for the LHC range, including Finnpipettes, Matrix Pipettes, 2D Barcoded storage tubes, microplates, ART Tips and more.

Looking after customers in the North of England & North Wales, working direct and through the channels.

Also Focus Account Manager for a UK based group of large contract testing laboratories.

Account Manager

Lab M ltd

Key Account Manager and Northern UK Area Manager. Selling a broad range of microbiological culture media, supplements and the Lab M proficiency testing scheme.

Key Account Manager

Account Manager for M62 Corridor territory. Managing existing accounts and actively seeking new business in industry, pharma, healthcare and academic laboratories. Working with local and national distributors to sell the entire product range included disposable plasticware, reusable plasticware, glassware and benchtop equipment for the Bibby Sterilin (now Thermo Fisher Scientific) brands - Pyrex, Sterilin, Azlon, Quickfit, Stuart, Iwaki, Esco.

Account Manager Bibby Sterilin - North West

Quality Management Ltd

Microbiologist working as part of a team responsible for the production of samples, analysis of results and development of new products for proficiency testing in the food, water and beverage industry. Quality Management Ltd acquired Aquacheck in 2002 and became part of LGC in 2004.

Microbiologist

Pedigree Masterfoods

Industrial placement student working in the microbiology lab. Covering routine laboratory analysis and special project work.

Enabling scientists and lab managers to achieve their goals through 𝐋𝐢𝐪𝐮𝐢𝐝 𝐇𝐚𝐧𝐝𝐥𝐢𝐧𝐠 

✅ Less time at the bench pipetting = more time 𝐬𝐨𝐥𝐯𝐢𝐧𝐠 problems and creating 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬

✅ Greater 𝐚𝐜𝐜𝐮𝐫𝐚𝐜𝐲 and precision = fewer expensive repeated experiments 

✅ Highly complex assays and experiments = 𝐚𝐜𝐡𝐢𝐞𝐯𝐞 things that you could never do by hand

✅ Reduce injuries = 𝐦𝐢𝐧𝐢𝐦𝐢𝐬𝐞 𝐫𝐢𝐬𝐤𝐬 of RSI & contact with hazards

With over 10 years of experience in liquid handling and laboratory automation from hand held pipettes 👍 to nanolitre dispensing 💧 and advanced liquid handling automation 🤖 - trusted advice for your laboratory.

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Teresa Bartaseviciute

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